320 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.
The CMO Podcast is sponsored by Deloitte and Webflow.

The CMO Podcast Gallery Media Group & Jim Stengel

    • Business
    • 5.0 • 4 Ratings

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.
The CMO Podcast is sponsored by Deloitte and Webflow.

    Andrea Fairchild (Visa) | Bringing the World Together for the Olympics and Paralympics

    Andrea Fairchild (Visa) | Bringing the World Together for the Olympics and Paralympics

    With the Paris Olympics upon us, Jim can think of no better guest to preview the big event–from a marketing perspective–than Andrea Fairchild, the SVP, Global Sponsorship Strategy for Visa. 

    Visa has been a major sponsor of the Olympics since 1986, and became the first global partner of the International ParaOlympic Committee in 2003. Sponsorship is a major pillar of Visa's marketing strategy; they are also partners with the NFL, FIFA, and Formula 1, to name a few. The global payment platform strives to uplift everyone everywhere by providing the best way to pay and be paid. In 2023, Visa garnered almost $33 billion in revenue, up 11% from the year before. 

    Andrea joined Visa in 2021 as SVP of Global Sponsorship Strategy. After growing up on a farm in Illinois and playing sports to escape farm work, Andrea graduated from Southern Illinois University and launched her amazing career. She worked ten years at Nike, eight at Gatorade, four with Kobe Bryant’s Kobe Inc, and a few years as an entrepreneur before joining Visa. As the world looks to come together to cheer on their athletes, tune in for a conversation with a brand leader who looks to support them on their journey.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 48 min
    Lisa Caputo (Travelers) | It's an Exciting Time to be Working in Insurance

    Lisa Caputo (Travelers) | It's an Exciting Time to be Working in Insurance

    Jim's guest this week on The CMO Podcast is Lisa Caputo, the EVP, Chief Marketing, Communications and Customer Experience Officer at Travelers, the 165-year-old diversified insurance company. You know, the company with the red umbrella, which they first used in an ad in 1870. Travelers is one of the largest insurance companies in the world, with revenue of $41 billion, 30,000 employees and 13,500 independent agents and brokers. Travelers operates in the US, Canada, the UK and Ireland.

    Lisa has experienced a nontraditional career path to her senior role at Travelers. She studied Political Science and French at Brown University, and then earned a Masters in Journalism at Northwestern University. During the first 10 years of her career, she worked in public service–including Press Secretary to the First Lady and Deputy Assistant to the President in the Clinton Administration. She then left public service to work at CBS and Disney, before clocking 11 years at Citi as Global Chief Marketing Officer and 13 years at Travelers. Lisa also serves on the Board of Best Buy. Tune in for a conversation with a woman who has a network like no other!

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 45 min
    300th Episode Celebration with Kristin Lemkau, (JPMorgan Chase), Lilian Tomovich (Barclays), & Dean Aragón (Shell)

    300th Episode Celebration with Kristin Lemkau, (JPMorgan Chase), Lilian Tomovich (Barclays), & Dean Aragón (Shell)

    Jim is celebrating the 300th episode of The CMO Podcast with a bang! He welcomes back three of his very first guests on the show from 2019: Kristin Lemkau, the Chief Executive Officer of J.P. Morgan Wealth Management at JPMorgan Chase, Lilian Tomovich, the Chief Marketing & Experience Officer at Barclays, and Dean Aragón, Group Brand Officer and CEO & Vice-Chairman of Shell Brands International AG. In a way, they co-created this podcast, helping Jim find those initial footsteps and directing the show to what it has become today.

    First up is Lili Tomovich, the CMO & Experience Officer at Barclays Bank. Jim had Lili as his third guest on the show in 2019, when she worked as the Chief Experience & Marketing Officer at MGM Resorts International, a $15 billion global hospitality and entertainment company. Her career path has included ten years at Mastercard as head of Marketing for Canada and Senior Vice President of Consumer Marketing for the US market. After time within the hospitality space, she returned to financial services and joined Barclays in 2021. She created and accelerated transformational growth for the bank, while reimagining the customer experience.

    Jim's next returning guest, Dean Aragón has come on the podcast a few times over the years; he was the 10th guest back in 2019, and later joined Jim for a roundtable discussion at Cannes in 2022. Dean is also celebrating an anniversary. He has worked at Shell for a decade, serving as the Group Brand Officer and CEO & Vice-Chairman of Shell Brands International–or, as he puts it, Shell’s "Chief Brand Guy." Prior to Shell, Dean spent 15 years in Senior Brand Marketing roles at Unilever, across a range of categories and markets.

    For this episode's final conversation, Jim comes full circle to welcome back his very first guest, Kristin Lemkau. Kristin is The Chief Executive Officer of J.P. Morgan Wealth Management at JPMorgan Chase, where her team oversees the U.S. wealth management division. When they spoke back in 2019, Kristin was the Chief Marketing Officer of JPMorgan Chase, where she led a global marketing team of 2,000 people with a $5B+ marketing budget.

    Tune in for an episode filled to the brim with stories that have carried this show throughout the last five years. Here's to 300, and many more to come!

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 1 hr 20 min
    Part 2 | Jim Stengel with Jonathan Mildenhall (Rocket Companies) | The CMO C-Print

    Part 2 | Jim Stengel with Jonathan Mildenhall (Rocket Companies) | The CMO C-Print

    This week on The CMO Podcast, Jim continues his conversation with Jonathan Mildenhall. He hands over his hosting duties and shares his own career & life journey. If you haven’t already, make sure to listen to part one before heading into this one.

    Last week, the episode ended with Jim bringing P&G to the Cannes Lions festival for the first time; little did he expect that five years later the company would be honored as Creative Marketer of the Year. Jonathan picks up their conversation with Jim's decision to leave P&G after receiving the Cannes Lions award, and to start the second part of his career.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 49 min
    Jim Stengel with Jonathan Mildenhall (Rocket Companies) | The CMO C-Print | Part 1

    Jim Stengel with Jonathan Mildenhall (Rocket Companies) | The CMO C-Print | Part 1

    As the podcast approaches its 300th episode, Jim is switching things up (literally) as he welcomes guest host and friend, Jonathan Mildenhall, to interview him. 

    Why Jonathan? For starters, he is one of the most gifted and generous leaders in the brand-building industry, and as you'll learn during the conversation, a sort of brother to Jim. Not in the obvious ways; Jonathan is black, gay, English, and was raised by his mother in the projects of north Leeds. Jim is white, one of six children, born and raised in Lancaster, Pennsylvania, in a very Roman Catholic household. Despite their differences, you will certainly feel the brotherly spirit between the two. 

    Jonathan's career has also brought him to incredible heights. He has worked 14 years on the agency side of the business, with time spent at BBH and TBWA. During his seven years in the Senior marketing role at Coca-Cola, his team was named 2013 Creative Marketer of the Year by Cannes Lions. From there, he became the first CMO of AirBnB, where they introduced the “Belong Anywhere” brand platform. In 2018, he co-founded the consultancy 21st Century brand. Currently, he resides as the first-ever CMO of Rocket Companies.

    For the past five years, once or twice a week, Jim has interviewed hundreds of senior leaders (mostly CMOs). Each guest has a unique story and has opened up to share their challenges, successes and vulnerabilities. Now, with Jonathan’s “CMO C-Print” as a guide, Jim shares his own story. 

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 42 min
    Nancy Mammana (NYC Tourism and Conventions) | Go Behind the Scenes of Tourism in the City that Never Sleeps

    Nancy Mammana (NYC Tourism and Conventions) | Go Behind the Scenes of Tourism in the City that Never Sleeps

    There is no city like New York City! This week Jim welcomes the Chief Marketing Officer of New York City Tourism and Conventions, Nancy Mammana. Just before joining Jim for the recording, Nancy was also named the Interim CEO of the company.

    Nancy’s organization is a private, non-profit entity, earning about half of its funding from the city of New York through a contract, and the other half from membership fees, sponsorships, and ad revenue on its digital properties. NYC Tourism and Conventions aims to invite the world in and energize New York City—building equitable, sustainable economic prosperity and community through tourism for the mutual benefit of residents, businesses, and visitors.

    Nancy fell in love with dance early in her life; she started a dance company while at Syracuse University, which is still running today. After college, her passion for dance led her to a marketing job with the Alvin Ailey Dance Theater. From there, Nancy worked in a variety of roles on both the client and agency side of the business–including stints at the Cunard Line and the NBA. Nancy has worked at NYC Tourism and Conventions for about six years and–as you will hear–loves her job. 

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 53 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

KurtFrenier ,

Lovin’ it

Jim brings together the best & the most inspirational brand “builders” … and throws in the challenging questions. A fabulous podcast in a ‘must’ for all marketers. Kurt Frenier.

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
Inside Business with Ciaran Hancock
Inside Business with Ciaran Hancock
Behind the Money
Financial Times
Big Fish with Spencer Matthews
Global
The Entrepreneur Experiment
Gary Fox
The Other Hand
Jim Power & Chris Johns

You Might Also Like

On Strategy Showcase
Fergus O’Carroll
Uncensored CMO
Jon Evans
The WARC Podcast
WARC
Masters of Scale
WaitWhat
Marketing Against The Grain
Hubspot Podcast Network
HBR IdeaCast
Harvard Business Review

More by Gallery Media Group

Royally Obsessed
Gallery Media Group & PureWow
Mom Brain
Gallery Media Group, Hilaria Baldwin & Daphne Oz
Long Story Short with Bobbi Brown
Gallery Media Group & Bobbi Brown
Sneaker Salaries
Gallery Media Group & Sneaker News
The Brownprint
Gallery Media Group Originals
Card Talk
Gallery Media Group & ONE37pm