The Irish VC

BVP

This podcast will bring you the latest interviews from some of the leading figures within the venture capital landscape in Ireland and abroad. Our interviews focus on a diverse range of people from founders to investors. The goal is to find out about the highs and lows of each individual's journey to date and to give our audience a unique insight into the different elements of our ecosystem.

  1. The Irish VC ep38:Can AI Fix the Broken Media Market? A Vision for the Future of Advertising with BuyMedia's Fergal O'Connor

    1 day ago

    The Irish VC ep38:Can AI Fix the Broken Media Market? A Vision for the Future of Advertising with BuyMedia's Fergal O'Connor

    The Irish VC Podcast — Buymedia, media buying, and scaling from Ireland. In this conversation, Sarah Jane Larkin speaks with Fergal O’Connor, founder and CEO of Buymedia, about how he built the company from an early marketplace idea into an AI-driven media planning platform. The discussion covers start-up iteration, customer-led product development, funding in Ireland, and the changing media landscape across Ireland and the UK Key topics How Buymedia started and why the original marketplace concept changedMoving from inventory access to understanding where ideal customers consume mediaBuilding AI personas, media plans, marketplace buying, and performance feedback loopsThe impact of new media channels and the challenge of recency biasIreland’s start-up ecosystem and the role of Enterprise Ireland, local enterprise offices, NDRC, and grantsThe gap between early-stage funding and large-scale growth capitalScaling into the UK and learning a different go-to-market approachAI, agentic media buying, and the future of advertisingBuymedia began with the idea of giving buyers visibility into media inventory and pricing, but later pivoted to solving a deeper problem: helping brands understand where their customers actually consume media.The platform now supports the full workflow: building an ideal customer profile, creating a media plan, buying media, and measuring what works.Fergal described the company’s growth as a customer-driven journey, with products shaped by market feedback rather than built in isolation.He praised Ireland’s early-stage startup support but highlighted a funding gap once companies move beyond initial checks and need bigger growth capital.He believes the next major shift in media will be driven by AI, especially agentic systems that can automate media buying and selling.Customer discovery should happen before building the productRevenue generation early can make a startup more resilientFunding discipline matters as much as growthAI will increasingly shape how media is planned, bought, and measured

    38 min
  2. The Irish VC ep36: Unlocking Ireland’s Renewable Future - An Interview with Pat Smith of Local Power Ltd

    6 May

    The Irish VC ep36: Unlocking Ireland’s Renewable Future - An Interview with Pat Smith of Local Power Ltd

    Discover insights from Pat Smith, Managing Director of Local Power Limited, on Ireland’s renewable energy prospects, particularly in biomethane, solar PVs, and battery storage. This episode explores how farmers and rural communities can harness green energy, the importance of government support, and the role of innovative projects in shaping Ireland’s sustainable future.Main Topics Covered: Pat Smith’s background and journey into agriculture and energyThe Irish farming community’s role and challenges in renewable energy adoption.Current tensions between farmers and government, and what’s driving unrestThe potential of biomethane, solar PV, and battery storage for IrelandGovernment policies and the urgent need for clear support in renewable sectorsLocal Power’s projects and future plans, including Ireland’s first fully licensed biomethane facilityPractical advice for startups and young entrepreneurs in renewable energyLocal Power LimitedBVP Website www.bvp.ieTimestamps:00:00 - Introduction to Pat Smith and his journey from farm background to renewable energy innovator03:17 - The evolution from traditional farming into energy entrepreneurship with Local Power06:16 - Current tensions between farmers and government, and what’s driving unrest08:12 - The importance of diversification: energy solutions for farmers and rural communities10:28 - What is biomethane and its significance for Ireland’s energy independence12:37 - Challenges and policy gaps blocking biomethane industry growth14:24 - The stalled Carna Ross biomethane project – opportunities and government support needed15:52 - The philosophy behind Local Power’s mission to keep power within rural communities17:08 - Advances in battery storage technology and its role in renewable energy management19:00 - The growth of solar PV installations among farms and businesses in Ireland20:33 - The impact of government grants and incentives on accelerating renewable adoption21:36 - How businesses and farmers can get involved with Local Power and renewable projects23:23 - Advice for startups and young entrepreneurs in renewable energy26:44 - Key takeaways on resilience, pivoting, and smart work in building a successful business28:23 - The bright future for Ireland’s renewable sector, despite current setbacks28:58 - Insights on collaboration with BVP investor group and funding opportunities for biomethane30:17 - Ireland’s first fully licensed biomethane plant – ambitions and stakeholder benefitsResources & Links:Connect with Pat Smith.

    29 min

About

This podcast will bring you the latest interviews from some of the leading figures within the venture capital landscape in Ireland and abroad. Our interviews focus on a diverse range of people from founders to investors. The goal is to find out about the highs and lows of each individual's journey to date and to give our audience a unique insight into the different elements of our ecosystem.

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