Schmidt List - Business Insights

Kurt Schmidt

Transformative leaders have something unique in common: they know how to inspire. Kurt Schmidt, entrepreneur and author, brings that inspiration to life each week with his podcast - the Schmidt List! Tune in for an exciting interview-style show where you'll gain invaluable knowledge about today's dynamic business world. Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

  1. 10 FEB

    The Intersection of Art and Science in Lead Gen

    In this episode of The Schmidt List, host Kurt Schmidt interviews Amber, owner of a successful lead generation agency, to dive into the perfect blend of art and science in digital marketing. Amber shares her journey from building e-commerce websites in the '90s to helping businesses grow online, especially during the challenges of 2020.They cover essential topics like the importance of SEO for lead generation, the role of AI in creating web content, and how to craft an authentic brand voice. Amber explains why creative user experiences and genuine storytelling are the keys to standing out in today’s competitive digital marketing space. She also discusses the pitfalls of cookie-cutter AI content, quick-fix marketing tools, and why aligning your messaging with your business goals leads to real conversions—not just more traffic.This episode is packed with practical advice for small business owners, marketing professionals, and agency leaders. Learn how to build trust, boost your online visibility, and create a unique value proposition that resonates with your audience. Tune in to discover proven digital marketing strategies, SEO tips, and how to use your brand story as the ultimate marketing tool for 2026 and beyond.If you’re looking to generate leads, grow your online presence, and create lasting connections with your customers, this episode is a must-listen!Visit schmidtconsulting.group for more show info. Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

    33 min
  2. 2 FEB

    Attract Your Dream Clients

    Welcome to Schmidt List, Episode 310!Join host Kurt Schmidt as he brings together an expert panel featuring Joe Peterson, Jay Kallman, and Ashley Roloff for an insightful conversation inspired by Kurt’s latest book, The Attraction Agency.This episode delves into a transformative approach for agencies and consultants—shifting from chasing clients to attracting them with authenticity, expertise, and brand consistency. Drawing from their experiences in marketing, consulting, and entrepreneurship, the panelists share compelling stories and valuable insights on understanding clients' true pain points, fostering trust across teams, and standing out through genuine connections.The discussion covers practical strategies for effective client discovery, aligning stakeholders, and using data to create solutions that resonate. It also explores the impact of AI on agency workflows, highlighting how technology is enhancing efficiency, improving communication, and empowering professionals to deliver results with authenticity.Whether you work in marketing, consulting, or any service-driven industry, this episode offers actionable advice on building trust, maintaining consistency, and combining human expertise with technology to create meaningful value for clients. If you're focused on attracting new opportunities, cultivating long-term relationships, and navigating the evolving tech landscape, this is a must-listen!Grab the new book here! https://amzn.to/4qpouCuVisit Kurt’s coaching site at https://schmidtconsulting.group Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

    28 min
  3. 13 JAN

    Grow Without Chasing

    Here’s an episode you don’t want to miss! Get the Attraction Agency TODAY! In this special solo episode, host Kurt Schmidt takes center stage to unveil the secrets behind his new book, The Attraction Agency: Stop Chasing, Start Attracting. No guests, no distractions—just Kurt diving deep into the lessons, stories, and hard-earned insights from his years in the agency world. From navigating client relationships to overcoming the pitfalls of chasing the wrong clients, Kurt lays it all out. He doesn’t stop there. Kurt shares the raw truth about his self-publishing journey—the challenges, the control, and the intentional choices it took to bring his big idea to life. He also introduces listeners to his powerful “relationship engine” framework, packed with actionable strategies such as sharpening your positioning, delivering value up front, nurturing relationships, teaching publicly, and standing firm in negotiations. If you’re an agency owner, entrepreneur, or just plain tired of the endless hustle of cold outreach, this episode will flip the script. Discover how to ditch the chasing game, build trust that lasts, and attract the clients you actually want. Plus, Kurt shares simple next steps and exclusive resources to help you put his playbook into action. Ready to transform the way you approach growth? Tune in for a motivating, no-nonsense roadmap to building the agency (and life) you want. Let’s get started! Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

    10 min
  4. 27/11/2025

    From Side Hustles to Success

    In this episode of Schmidt List, host Kurt Schmidt welcomes Michael Blood, founder of the software agency Matraex, for a deep dive into his entrepreneurial journey. With over 25 years in the software industry, Michael shares insights from his career, which started with building websites and side projects during the dot-com boom.This conversation offers a candid look at agency growth, the challenges of navigating market changes like the dot-com bust and the rise of AI, and why smaller agencies can be more resilient during industry shifts. Michael also discusses his practical approach to implementing AI tools, his philosophy on slow tech adoption, and how he maintains transparency with clients about AI-powered work.Beyond his agency, Michael talks about balancing multiple ventures, including running a coworking space, developing software solutions, and managing successful Airbnbs. He highlights the challenges and rewards of turning passion projects into profitable businesses.This episode is packed with valuable insights for founders, agency leaders, and entrepreneurs interested in: Integrating new technology and AI toolsBuilding resilient teams and businessesJuggling multiple business venturesAdapting to a changing tech landscapeTune in to learn how Michael Blood's curiosity, adaptability, and systems-driven approach have fueled his success.Matraex - Web and Mobile App Development Software Agency https://matraex.com Boise Main Co-working Space https://boisemaincoworkingspace.com Downtown Boise Airbnb Properties: Burrow - 1BR / 2BA / Hot Tub https://www.airbnb.com/rooms/1382327454145052193 River Walk - 2BR / 2BA / Hot Tub https://www.airbnb.com/rooms/50916428 Peak House - 3BR / 2.5BA / Hot Tub https://www.airbnb.com/rooms/52793037Visit Schmidt Consulting Group for more show info. Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

    30 min
  5. 11/11/2025

    Elevate Life Through Empowerment

    In this episode of Schmidt List, host Kurt Schmidt sits down with Wendy Benning Swanson, author of "Innerpowerment," for an inspiring conversation about self-discovery and personal growth.Wendy shares her powerful journey through grief, entrepreneurship, and her exploration of the Mystery School tradition. She explains how personal loss and professional success prompted her to seek deeper meaning, leading her to ancient philosophies like hermetics and Kabbalah.In this episode, you’ll learn: What is Inner Empowerment?: Wendy redefines empowerment not as a corporate buzzword but as a profound inner transformation rooted in self-awareness and authenticity.From External to Internal Validation: Discover how Wendy shifted from chasing career success to finding authentic joy and fulfillment from within.Practical Steps for Self-Discovery: Wendy offers actionable advice for anyone interested in spiritual growth, healing practices, and unlocking their inner potential.Finding Purpose and Meaning: This episode provides guidance for those looking to find lasting happiness and purpose beyond surface-level achievements.This is a must-listen for anyone on a path of personal growth, seeking to find true meaning, or curious about how to activate their own inner power.Find Wendy’s book, "Innerpowerment," on Amazon and visit wendybenningswanson.com for more resources.For more about the show visit schmidtconsulting.group Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

    25 min
  6. 14/10/2025

    Thrive Beyond Referrals

    In this episode of Schmidt List, host Kurt Schmidt sits down with Chris Dubois, coach and founder of Dynamic Agency OS, for an engaging conversation about the evolving world of marketing agencies and service-based businesses. Chris shares the unexpected journey from Army infantry officer to agency CEO and consultant, discussing the surprising parallels between military leadership and agency operations. Together, Kurt and Chris explore the unique challenges faced by agencies today, including the reliance on referrals, the fear of niching down, and the importance of clear positioning and culture in setting businesses apart in a saturated market. Chris breaks down how agency founders can move beyond scarcity mindsets, define their niche, and start building sustainable, purpose-driven companies. The conversation also delves into practical advice for agency owners struggling with leadership transitions, delegation, and creating alignment between personal values and business direction. Whether you’re a veteran agency leader, an entrepreneur, or just agency-curious, this episode is packed with actionable insights on building strong teams, sharpening your market position for 2026, and cultivating a winning culture. Tune in for stories, strategies, and a behind-the-scenes look at what really makes agencies thrive.  Learn more about Chris and connect with his community at dynamicagencyos.com and on LinkedIn. DynamicAgencyOS.com LinkedIn.com/in/christopherrdubois Visit Schmidt Consulting Group for more show info! Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

    35 min
  7. 24/09/2025

    Mastering Creative Leadership

    On this episode of Schmidt List, host Kurt Schmidt sits down with Kevin Frank—creative leader, former Apple and LinkedIn director, and author of the new book Raising Creative Teams. Kevin shares his journey from hands-on creative to creative director, revealing the tough lessons, steep learning curves, and mindset shifts that shaped his approach to leadership. Kurt and Kevin delve into the challenges of managing creative individuals: how to provide meaningful feedback, set teams up for success, and foster a safe, supportive environment that empowers innovation. Kevin explains why regular one-on-ones are key (and how to make them more valuable), discusses the power of storytelling for both leaders and teams, and unpacks why a culture of honest, objective feedback helps creative work thrive. They also delve into remote work, maintaining intentionality as a manager, and striking a balance between structure and freedom in creative processes. Whether you’re leading a team of designers, engineers, or any innovative professionals, you’ll find actionable insights and real-world anecdotes in this engaging conversation. Grab Kevin’s book, connect with him on LinkedIn, and take away practical tips for building happier, higher-performing creative teams! Visit https://schmidtconsulting.group for more podcasts! Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-entrepreneurial-insights--2664825/support.

    42 min

About

Transformative leaders have something unique in common: they know how to inspire. Kurt Schmidt, entrepreneur and author, brings that inspiration to life each week with his podcast - the Schmidt List! Tune in for an exciting interview-style show where you'll gain invaluable knowledge about today's dynamic business world. Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.