The Smarter Podcast with Emily Austen

Emily Austen
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I’m Emily Austen, founder and CEO of London based PR Agency, EMERGE. I am passionate about launching and scaling small businesses, and have been fortunate enough in my 13 year career, to work with some of the most exciting, category defining brands in the world. I started my business when I was 22 years old, fresh out of University. Since that time, the world has got louder. Our expectations have got harder, and our lives have become busier. Fobbing friends off with the stock answer we have all became accustomed to, ‘I’m so busy,’ is an attempt to compel, conflate and convince. But when did being too busy become a mark of status? Why is the goal to never have any free time? And just what the fuck is everyone doing? Are we setting unrealistic expectations for future entrepreneurs and business owners, by encouraging them that a maniacal approach to diarising is the standard? I'm really interested in the difference between busy lives, and full ones, and keen to understand how the smartest people I know create systems and processes to enable them to do it all. This podcast aims to give you a realistic, detailed insight into the honest stories, the failures, the triumphs, the intricacies, the mistakes, the come backs, the fuck ups, from those set to make their mark; the leaders, movers and shakers, trailblazers and game changers. We cover imposter syndrome, cashflow, hiring and firing, call out culture, resilience, anxiety, global growth, daily routines + knowing when to quit, choosing the best in the Busi-ness, to help you cut through the noise, and optimise your success.  Hosted on Acast. See acast.com/privacy for more information.

  1. Jodie Harrison, Chief Brand Officer at Rapha.

    3 DAYS AGO

    Jodie Harrison, Chief Brand Officer at Rapha.

    Today’s guest is Jodie Harrison – founder of brand consultancy Fell and Scar, and now Chief Brand Officer at Rapha. Before that, she held senior roles at Belstaff, shaping the identity of some of fashion’s most distinctive brands. In this episode, we talk about what it really means to build a brand with soul, the power of emotional storytelling, and the bold decisions that come with stepping away from something that looks perfect on paper. Jodie’s sharp, self-aware, and unfiltered – this one’s for anyone who’s ever wondered what happens when you stop following the expected path and start backing yourself instead. Hosted on Acast. See acast.com/privacy for more information.

    1h 14m
  2. Alessia Pasin – Managing Director at Huishan Zhang

    6 OCT

    Alessia Pasin – Managing Director at Huishan Zhang

    Today’s guest is Alessia Pasin – Managing Director at Huishan Zhang, one of London’s most exciting luxury fashion houses. In this episode, we talk about her journey from corporate consulting to high fashion, the realities of leading a global brand, and how she balances business strategy with creativity. Alessia shares what it’s really like behind the scenes of a luxury label, the power of intuition in leadership, what she’s learned from motherhood, and why she’s not afraid to do things differently. She’s smart, candid, and full of insights for anyone navigating their own career leap. Hosted on Acast. See acast.com/privacy for more information.

    1h 14m
  3. Chef Kate Austen

    29 SEPT

    Chef Kate Austen

    Today’s guest is chef Kate Austen – the winner of The Great British Menu 2024, and someone who knows a thing or two about pressure. In this episode, we talk about what it takes to walk away from a steady job in pursuit of something bigger, the mental and physical toll of competing on national TV, and what happens when you go from working behind the scenes to suddenly being in the spotlight. Kate shares the reality of putting your entire career on the line for one main course, how she handled the highs and lows of the process, and what’s next after such a defining moment. She’s also my sister – which means I’ve been taste-testing her experiments long before the judges did. Our sponsor is Happy Mammoth. Head to www.happymammoth.com for 15% off with code SMARTER. Hosted on Acast. See acast.com/privacy for more information.

    1h 18m
  4. Natalie Holloway, Bala Bangles

    22 SEPT

    Natalie Holloway, Bala Bangles

    Today’s guest is someone who truly redefined the fitness accessories space. Natalie Holloway is the co-founder of Bala, the brand that turned ankle weights into must-have wellness accessories and became a global movement along the way. After burning out in advertising, Natalie and her husband Max swapped agency life for a sabbatical – and ended up creating one of the most design-forward, purpose-driven fitness brands out there. From bootstrapping and shipping Shark Tank orders by hand, to navigating wild growth, burnout, and building a business with three kids under four – Natalie’s story is as inspiring as it is honest. This one’s for anyone who’s ever Googled 'how to find a factory' at 2am. Hosted on Acast. See acast.com/privacy for more information.

    1h 12m
  5. Tash Grossman, Founder + CEO of Slip

    18 AUG

    Tash Grossman, Founder + CEO of Slip

    Today’s guest is one of those people who makes you sit up, take notes, and seriously question why we’re still doing things the way we are. Tash Grossman is the founder and CEO of Slip, the B2B startup transforming dull, forgettable digital receipts into powerful post-purchase marketing tools. She's a former management consultant who swapped client decks for startup chaos—and did it with the clarity of someone who lives her life on a Google spreadsheet. In this episode, we talk about everything from what inspired the business (hint: it involves a Zara return gone wrong) to the emotional toll of fundraising, hiring, and being a 20-something female founder in a room full of older white men called Paul. Tash shares how she built Slip from a bold idea into a scalable tech business, what she’s learned about leadership, and why she’s more afraid of failure than spiders, heights, or horror movies combined. We also get into the realities of hustle culture, the myth of balance, and why launching a startup young is both a blessing and a strategic advantage. Whether you're deep in founder life or just addicted to ambitious women rewriting the rules, this episode is full of unfiltered lessons, smart thinking, and one very relatable fear of morning sickness ruining a Series A. Our episode sponsor is Happy Mammoth. Head to www.happymammoth.com for 15% off with code SMARTER.  Hosted on Acast. See acast.com/privacy for more information.

    1h 3m
  6. Jo McClintock, Marketing Genius

    11 AUG

    Jo McClintock, Marketing Genius

    This week’s guest is someone who understands that good marketing isn't just about campaigns—it’s about people. Jo McClintock is the VP of Brand & Marketing at Trainline, and one of the most commercially creative marketers working in tech today. From launching new customer segments at Screwfix in her early twenties to repositioning Moonpig as a modern gifting destination, Jo’s built her career by pairing data with deep human insight. She’s worked across travel, telco, and ecommerce—helping brands grow, reposition, or rebuild—always with an eye on what actually drives behaviour. In this conversation, Jo talks candidly about what it means to build people's trust, what most early-stage businesses get wrong about their customers, and why marketing is less about stunts—and more about substance. We also talk parenting, burnout, navigating wedding planning while running a team, and her refreshing take on building a career without a university degree. Jo is sharp, honest, and deeply insightful—and this episode is full of practical gold. Our sponsor this week is Happy Mammoth. Head to www.happymammoth.com for 15% off, with code SMARTER. Hosted on Acast. See acast.com/privacy for more information.

    1h 8m
  7. Vanita Parti, Founder of Blink Brow Bar

    4 AUG

    Vanita Parti, Founder of Blink Brow Bar

    Today’s episode is a deep dive into grit, gut instinct, and the kind of entrepreneurial vision that reshapes an entire industry. Vanita Parti launched Blink Brow Bar in 2004 — back when threading was virtually unheard of on the British high street, let alone in department stores. What started as a single chair tucked between lingerie rails in Fenwick has since become a nationwide brand, credited with bringing brows into the beauty conversation in a completely new way. We talk about everything from cultural shifts and copycats to customer loyalty and scaling with soul. Vanita shares what it was like to pitch an unproven idea, face rejection from big-name retailers — and then get those same calls back once word started to spread. We also get into the intensity of founder obsession, the reality of growing a service brand at scale, and why the post-pandemic world pushed her to rethink everything from store footprint to DTC. It’s a conversation about branding, bravery, and building something that lasts — and one that proves you don’t need to be first to everything, but you do need to do it differently. This episode sponsor is Happy Mammoth. Head to www.happymammoth.com for 15% off with code SMARTER. Hosted on Acast. See acast.com/privacy for more information.

    1h 4m
  8. Gregg Hurwitz

    28 JUL

    Gregg Hurwitz

    Today’s guest is someone who has built a career not just on killer plots—but on a deep understanding of what it means to be human. Gregg Hurwitz is the bestselling author of 26 thrillers, the creator of the Orphan X series, and a writer whose work spans everything from comics and screenplays to Shakespearean tragedy. Yes, really. He holds a master’s from Oxford in exactly that. Gregg has written for Marvel and DC, consulted on blockbuster films, helped script the World Cup opening ceremony, and still manages to release a novel a year—each one tightly plotted, psychologically rich, and wildly addictive. We talk about everything from how he turned a teenage obsession with storytelling into a life’s work, to what thrillers can teach us about morality, masculinity, and the “strange language of intimacy.” He opens up about creative discipline, the reality of Hollywood deal-making, the evolution of the Orphan X character across ten novels—and why, if you’re writing fiction, it better be the story you have to tell. This conversation spans from fifth-grade mystery novels to Shakespeare, from childhood dictionaries to stunt-plane research trips—and somewhere in the middle, we even manage to touch on Bond, Measure for Measure, and what it takes to write something truly timeless. Here’s Gregg Hurwitz. Today's episode sponsor is Happy Mammoth. Head to www.happymammoth.com with code SMARTER for 15% off. Hosted on Acast. See acast.com/privacy for more information.

    56 min
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About

I’m Emily Austen, founder and CEO of London based PR Agency, EMERGE. I am passionate about launching and scaling small businesses, and have been fortunate enough in my 13 year career, to work with some of the most exciting, category defining brands in the world. I started my business when I was 22 years old, fresh out of University. Since that time, the world has got louder. Our expectations have got harder, and our lives have become busier. Fobbing friends off with the stock answer we have all became accustomed to, ‘I’m so busy,’ is an attempt to compel, conflate and convince. But when did being too busy become a mark of status? Why is the goal to never have any free time? And just what the fuck is everyone doing? Are we setting unrealistic expectations for future entrepreneurs and business owners, by encouraging them that a maniacal approach to diarising is the standard? I'm really interested in the difference between busy lives, and full ones, and keen to understand how the smartest people I know create systems and processes to enable them to do it all. This podcast aims to give you a realistic, detailed insight into the honest stories, the failures, the triumphs, the intricacies, the mistakes, the come backs, the fuck ups, from those set to make their mark; the leaders, movers and shakers, trailblazers and game changers. We cover imposter syndrome, cashflow, hiring and firing, call out culture, resilience, anxiety, global growth, daily routines + knowing when to quit, choosing the best in the Busi-ness, to help you cut through the noise, and optimise your success.  Hosted on Acast. See acast.com/privacy for more information.

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