157 episodes

Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.

UI Breakfast: UI/UX Design and Product Strategy Jane Portman

    • Design

Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.

    Episode 155: Writing Microcopy with Yael Ben-David

    Episode 155: Writing Microcopy with Yael Ben-David

    No matter how great your software is, poor copy can still ruin the entire user experience. How do we choose the right words then? Our guest today is Yael Ben-David, a UX writer and thought leader. We talk how UX writing process works in real life, how to develop (and capture) voice and tone for your product, and how to improve your microcopy using simple proven methods.

    • 41 min
    Episode 154: Refactoring UI with Adam Wathan and Steve Schoger

    Episode 154: Refactoring UI with Adam Wathan and Steve Schoger

    Can developers build beautiful software on their own, without relying on a designer? One team decided to teach this knowledge, and scored massive success. Meet the brains behind Refactoring UI, Adam Wathan and Steve Schoger. You'll learn the story of their project, their favorite design tips, and how much work goes into every bit of content they publish.

    • 42 min
    Episode 153: Your First 100 Customers with Asia Matos

    Episode 153: Your First 100 Customers with Asia Matos

    Getting your first SaaS customers is inevitably a grind; but it helps to be methodical about your process. Our guest today is the incredible Asia Matos, founder of DemandMaven. You'll learn what a typical funnel looks like for a SaaS business, how to recruit your early users, and what strategies can help you scale later.

    • 42 min
    Episode 152: Illustration in UX with Krystal Lauk

    Episode 152: Illustration in UX with Krystal Lauk

    How can custom illustration make your product truly shine? Our guest today is Krystal Lauk, the founder of an illustration-led design agency. You'll learn why illustration is an integral part of the entire user experience, what brands set a good example, and how to approach the creative process.

    • 23 min
    Episode 151: Powerful Case Studies with Joel Klettke

    Episode 151: Powerful Case Studies with Joel Klettke

    Testimonials and case studies hold enormous marketing potential (without coming off as salesy). Our guest today is Joel Klettke, the founder of Case Study Buddy. You'll learn what makes a powerful case study, how to produce one yourself, and how to use them in your sales & marketing process.

    • 46 min
    Episode 150: Understanding Product-Market Fit with Derrick Reimer

    Episode 150: Understanding Product-Market Fit with Derrick Reimer

    Growing a SaaS company is such a slow process. How do you know if you're on the right track? Our guest today is Derrick Reimer, a founder of several SaaS companies and a fellow podcaster. You'll learn the story of his previous SaaS product, multiple ways to validate your product idea, and what are the signals that a product-market fit is happening (or not).

    • 45 min

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