10 episodes

Listen Now for Free Marketing Consultancy & much more.

Untapped Marketing brings you a fresh view on the latest trends in marketing, business and SaaS.

Making Marketing Accessible for everyone.

Untapped Marketing Daniel Murray

    • Business
    • 5.0 • 9 Ratings

Listen Now for Free Marketing Consultancy & much more.

Untapped Marketing brings you a fresh view on the latest trends in marketing, business and SaaS.

Making Marketing Accessible for everyone.

    Growth Success Story | Tinder | Episode 9

    Growth Success Story | Tinder | Episode 9

    Growth Success Story: Tinder | Episode 9 

    How Tinder sparked record-breaking growth with referral marketing and subtlety embraced an early product-led growth method to spike customer usage rates.

    Chapters

    1. Background

    2. The Online Dating Market 

    3. Referrals, Early in the marketing journey

    4. Positioning and Customer Psychology

    5. Turning Addition Into Adoption 

    6. Continuous Growth

    7. Monetisation

    8. Pandemic Growth

    9.  Recap and Conclusion



    Get in Touch: www.danielmurraymarketing.com

    Full Article: https://www.danielmurraymarketing.com/free-marketing-resources/growth-marketing-tinder







    References and Resources

    https://www.referralcandy.com/blog/tinder-marketing-strategy/

    https://digital.hbs.edu/platform-digit/submission/tinder-growing-the-critical-mass/

    https://benchhacks.com/growthstudies/tinder-growth-hacks.htm

    https://growthhackers.com/growth-studies/what-ignited-tinders-explosive-growth

    https://en.wikipedia.org/wiki/Tinder_(app)

    https://parantap.com/tinders-first-year-growth-strategy

    http://www.businessinsider.com/jmp-securities-analyst-note-on-tinder-2015-4?r=UK&IR=T

    https://techcrunch.com/2015/09/09/tinders-super-like-says-more-than-a-simple-right-swipe/

    http://www.businessinsider.com/tinders-alternatives-dating-apps-hookup-2016-11

    • 21 min
    The 90 Second SaaS Marketing Consultancy Series #2 | SaaS Lead Definitions Explained | Episode 8

    The 90 Second SaaS Marketing Consultancy Series #2 | SaaS Lead Definitions Explained | Episode 8

    The 90 Second SaaS Marketing Consultancy Series #2 (extended version)

    Free SaaS Marketing Consultancy| in less than 90 seconds

    #2 This episode looks at the key types of leads in SaaS and how define them.

    Introduction

    So, I’m cheating on this 90-second series episode but it’s for good reason by adding a little bit of extra time to set this episode up. I want to share with you a snippet of context from my own experience in learning the language of SaaS.

    Question?

    How can you speak to customers and generate leads with our speaking the SaaS language?

    This 90-second episode explains through some key definitions you’ll encounter in SaaS and what they mean. 

    Chapters.

    1. Introduction and background to some SaaS challenges

    2. Marketing Qualified Lead (MQL)

    3. Sales Qualified Lead (SQL) 

    4. Product Qualified Lead (PQL)

    5. Service Qualified Lead 

    6. Summary 



    Get in Touch: www.danielmurraymarketing.com



    Show Notes and Resources: 



    https://blog.incisive-edge.com/blog/saas-lead-generation-beginners-guide

    https://blog.hubspot.com/service/saas-metrics

    • 7 min
    The 90 Second SaaS Marketing Consultancy Series #1 | 6 SaaS Tips in 90 seconds | Episode 7

    The 90 Second SaaS Marketing Consultancy Series #1 | 6 SaaS Tips in 90 seconds | Episode 7

    Episode 7 of UnTapped Marketing introduces the 90 Second SaaS Marketing Consultancy Series.

    Context

    Once a month I'll be bringing you a bite sized consultancy series offering easily digestible SaaS Marketing Tips in less than 90 seconds

    The series is simple and straightforward. I hope these tips give you some food for thought if you’re in the SaaS Startup space or even if you just like to keep up to date with the latest industry trends.

    Title: The 90 Second SaaS Marketing Consultancy Series #1 | 6 SaaS Marketing Tips in 90 seconds

    Often, finding a new a way of thinking about the obvious can give the all important 1% change that can spike the next growth phase for a Startup, SME, or even a large enterprise organisation looking for some fresh energy on SaaS strategy.  

    Chapters

    1. Your product doesn’t sell itself

    2. Create your ideal customer profile for B2B SaaS leads

    3. Growth Hacking Works for SaaS Companies

    4. Comfort zone.

    5. Measuring success

    6. SaaS in a nutshell

    Resources

    Here's a link to the accompanying article & show resources over on 

    www.danielmurraymarketing.com/free-marketing-resources/saas-tips

    - ends - 

    • 3 min
    6 Marketing Tips to Kick Start Your Business in 2021 | Episode 6

    6 Marketing Tips to Kick Start Your Business in 2021 | Episode 6

    Marketing for SME’s is certainly not without its challenges. Issues like limited resource, time restraints, budget & lack of structure can often mean that marketing gets drafted to the ‘to do’ list.

    In 2021 more and more business will look to take marketing from the shelf & roll out a robust strategy. In this podcast I give you 6 easy to use tips to kick start your market efforts today.



    Chapters

    1. Connecting with social media advertising

    2. Email: are you have standing out?

    3. Branding: Your SME’s secret weapon to success

    4. Tune up for website for free

    5. Leveraging your Smart Phone to market your SME

    6. Embracing the Bots - easy live chat tools for your site.



    You can get in touch on danielmurray1001@gmail.com or on my website at www.danielmurraymarketing.com 

    Please hit the follow button or share the link with your colleagues. Best wishes, Daniel



    Show Notes & Resources:

    23 of the Best Website Homepage Design Examples

    Marketing tips you can use today by Daniel Murray

    -ends -

    • 18 min
    10 Growth Hacks guaranteed to get your business more leads | Episode 5

    10 Growth Hacks guaranteed to get your business more leads | Episode 5

    10 Growth Hacks guaranteed to get your business more leads | Episode 5

    Introduction

    SaaS lead generation is not always successful immediately. However, instead of pausing all activity, there are a number of tactics or ‘growth hacks’ you can add to your marketing playbook to support your strategy while you give it time to build traction.

    In this episode, I’ve collected a stellar pack of SaaS marketing tactics to spike lead generation in your business to change the energy in your marketing and commercial teams.

    Chapters.




    Extract more value out of existing content.

    Change up your landing page layout

    Hack SaaS review sites to expand your reach

    Use shorter opt-in forms.

    Give an incentive for referrals.

    Pop-ups

    Get to where your customers are and provide as much value as you can.

    Extract your competitor’s Twitter Friends

    Offer Discounts to Beta Testers.

    Start Guest Posting


    You can get in touch on danielmurray1001@gmail.com or on my website at https://www.danielmurraymarketing.com/

    If you feel this article was of benefit to you, please hit the follow button or share the link with your colleagues. Best wishes, Daniel



    Show Notes & Resources:

    https://www.cobloom.com/blog/ways-to-generate-more-saas-leads

    https://neilpatel.com/what-is-growth-hacking/

    https://backlinko.com/the-definitive-guide-to-guest-blogging

    https://www.leadfeeder.com/blog/b2b-saas-lead-generation-strategies/#gref

    Accompanying blog available Monday 5th April

    • 18 min
    Growth Marketing — What is it and why you should be using it in 2021 | Episode 4

    Growth Marketing — What is it and why you should be using it in 2021 | Episode 4

    Growth Marketing — What is it and why you should be using it in 2021

    Podcast Chapters:

    1. Introduction

    2. Growth Marketing, what is it?

    3. Always be growing

    4. Hubspot quote.

    5. Growth Hacking v Growth Marketing - are they different?

    6. Sean Ellis of Dropbox on Growth

    7. Traditional Marketing Versus Growth Marketing

    8. What are the characteristics of a growth marketer

    9. My Higher Ups Want Growth What should I do?

    10. KPIs and Growth Marketers

    11.Final Thoughts & Recap



    Resources:

    My Blog Article on Growth Marketing: https://danieljmurray.medium.com/growth-marketing-a-birds-eye-view-in-2021-f007c4de2f7

    Growth Marketing Resources:

    https://www.spyfu.com/blog/growth-hacking-vs-traditional-marketing/

    Video: Growth Hacking. Data and Product Driven Marketing - David Arnoux

    • 21 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

tg8901223 ,

Great tips

Brilliant SaaS based podcast

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