85 episodes

Every Business Has a Story to Tell because that’s how the Market Decides Whether to Buy or Not. Your story has to resonate with who you are AND with the people you want to serve. This podcast is about helping you reach the market in a way that feels right to you. So, if you’re an entrepreneur with a dream you want to make real, then this is the podcast for you because Great Marketing is Your Truth Shared.

Your Truth Shared Finola Howard

    • Business
    • 5.0 • 21 Ratings

Every Business Has a Story to Tell because that’s how the Market Decides Whether to Buy or Not. Your story has to resonate with who you are AND with the people you want to serve. This podcast is about helping you reach the market in a way that feels right to you. So, if you’re an entrepreneur with a dream you want to make real, then this is the podcast for you because Great Marketing is Your Truth Shared.

    #85 What If...with Finola Howard

    #85 What If...with Finola Howard

    Are you ready to step into greatness? It's time to let your uniqueness shine brightly and create the space for your dreams to unfold. Join Finola as she unveils the exciting details of her highly anticipated book, "What If? Joy Was How You Measured Success And The Money Proved You Right!". But here's the best part: the wait is almost over as you can dive right into its pages from 29th April 2024, available from Amazon.

    This week, Finola shares the inspiration, learnings, trials and triumphs of penning her first book. Discover the evolution of publishing and how the innovative cohort writing model fueled the book's transformation in just one year. 

    This episode is a celebration of individuality and the strength found in your "too muchness". Hit play now to discover the power of releasing friction, the true metric of joy, aswell as unlocking next-level growth. But that's not all! Keep an ear out for a special launch offer exclusive to listeners. Dare to embrace your true self, take a chance on your destiny and prepare for the blueprint of the transformation you desire most – the next level of you awaits! Key points throughout include:  


    Accelerated information consumption and the changing nature of publishing
    The value of understanding your reader  
    Finding motivation and support within a cohort writing model
    Dear Reader: Writing from the heart to reach a chosen reader 
    Exploring ideas and unlocking your hidden potential for greatness
    Embracing your inner whisper and stepping out of your comfort zone 
    Seeking growth: What is the shape of your success?
    Shine without sacrifice: It's time to embrace your radiance
    Personal joy, personal compass: Crafting your unique path to success

    "Your too muchness is a beautiful signpost to your inherent uniqueness. Your too muchness is your light shining brightly. Follow that light. Be grateful for what it shows." – Finola Howard.

    JOIN FINOLA'S BOOK LOVERS TEAM

    You'll gain access to special bonuses and treats, including a live session focusing on the joy release compass. Sign up here: https://www.finolahoward.com/book 

    Resources: Listen back to Your Truth Shared episode #76 with Debbie Jenkinshttps://www.finolahoward.com/podcasts/your-truth-shared/episodes/2148362772  

     

    Listen back to meet The Real Marie from episode #54 

    https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147940869 

    Get connected with host Finola Howard: 

    https://www.finolahoward.com/

    https://www.linkedin.com/in/finolahoward/

    https://www.instagram.com/thisisfinolahoward

    https://www.facebook.com/thisisfinolahoward

    https://www.youtube.com/c/howgreatmarketingworks

    https://www.twitter.com/FinolaHoward

    This podcast is proudly produced in partnership with podlad.com

    • 28 min
    #84 Empowering Women's Wellness and Shattering Taboos With Michelle Hone and Sarah Kelly

    #84 Empowering Women's Wellness and Shattering Taboos With Michelle Hone and Sarah Kelly

    This week, get ready to discover the innovation and resilience that's changing the face of female wellness. Michelle Hone and Sarah Kelly, scientists turned entrepreneurs, delve into the intricacies of women's health through their innovative supplement brand, Herology. Michelle and Sarah's journey from the corridors of academia to the competitive wellness industry is a tale of breaking barriers and forging new paths for female well-being. 

    This episode unfolds the duo's tenacity in confronting the societal taboos around women's health and the critical yet often ignored menstrual cycle. Kelly and Michelle's story is a beacon of inspiration for female-led businesses and those passionate about women's empowerment and health. They share their trials and triumphs in launching businesses amidst uncertainty, emphasising the importance of maintaining product integrity against industry resistance. Hit play now to hear this inspiring journey of scientific innovation and entrepreneurial spirit. Key points throughout include:  


    Turning passions and dreams into a thriving business 
    Closing the gender gap: Advancing inclusivity in medical research 
    The lack of information on women's health
    How women's menstrual cycles shape daily life
    The rise of Herology: The challenges and triumphs of starting a women's health brand
    Launch Success: Prioritising product investment over marketing spend
    How chasing perfection can cost you time and opportunities

    "How are we not teaching this in schools? How are we not teaching the different kinds of phases of our menstrual cycle where sometimes we feel really good and energetic, and sometimes we might feel quite low and quite moody and quite anxious? These are the things that women need to understand." – Sarah Kelly.

    Thank you for tuning in! If you're curious to learn more about Herology, visit https://herologysupplements.com/. Why not seize the opportunity to try their supplements? Don't forget to use the coupon code YTS10  at the checkout for an exclusive 10% discount!

     

    Get connected with Michelle Hone and Sarah Kelly:

    https://www.linkedin.com/in/dr-michelle-hone-bsc-phd-580553b0/ 

    https://www.linkedin.com/in/sarahkelly178/?originalSubdomain=ie 

    https://herologysupplements.com/ 

     

    Get connected with host Finola Howard: 

    https://www.finolahoward.com/

    https://www.linkedin.com/in/finolahoward/

    https://www.instagram.com/thisisfinolahoward

    https://www.facebook.com/thisisfinolahoward

    https://www.youtube.com/c/howgreatmarketingworks

    https://www.twitter.com/FinolaHoward

    This podcast is proudly produced in partnership with podlad.com

    • 1 hr 3 min
    #83 Scaling With Soul: The Human Side of Business with Marina Branigan

    #83 Scaling With Soul: The Human Side of Business with Marina Branigan

    Are you an entrepreneur who lies awake staring at the ceiling at 2 AM, wondering how to take your business to the next level without burning out? If so, this episode is for you! Get ready to dive deep into the gritty times of entrepreneurship as Marina Branigan joins Finola to discuss career pivots, the humanness of business and how grief can act as a trigger for professional growth. 

    Throughout the discussion, we learn of Marina’s heart-wrenching task of facilitating redundancies to the career pivot that brought her back to her purpose. Marina delves into the multifaceted challenges entrepreneurs face when scaling their businesses, especially through hiring virtual assistants (VAs). Marina also offers her perspective on the necessity of strategic planning and mindset adjustments for entrepreneurs aiming to build specialised teams without succumbing to burnout. Tune in for an episode jam-packed with brilliant advice, personal revelations, and the celebration of forging connections that empower both the soul of your business and your own personal expansion. Key points throughout include:  


    Navigating the transition from solopreneur to team builder
    Has HR forgotten the human element? 
    Triggers for growth: How grief became a catalyst for entrepreneurial courage
    Soul-aligned choices: Embracing freedom in decision-making
    Navigating business growth boundaries and the power of pausing
    Common mistakes to avoid when hiring a virtual assistant
    Understanding the cost of not letting go of control in your business
    Mastering the art of delegation in business 

    MARINA’S SPECIAL OFFER TO YOU:

    Visit https://bravavirtual.ie/resources/

    If you’d like to check out Marina’s course – Room To Breathe: How To Work Successfully with a Virtual Assistant – and use the Coupon Code FINOLA24 for 24% off.

     

    Get connected with Marina Branigan:

    https://www.linkedin.com/in/marinabranigan 

    Resources:The Soul Sourced Entrepreneur by Christine Kane https://soulsourcedbook.com/ 

    Get connected with host Finola Howard: 

    https://www.finolahoward.com/

    https://www.linkedin.com/in/finolahoward/

    https://www.instagram.com/thisisfinolahoward

    https://www.facebook.com/thisisfinolahoward

    https://www.youtube.com/c/howgreatmarketingworks

    https://www.twitter.com/FinolaHoward

    This podcast is proudly produced in partnership with podlad.com

    • 50 min
    #82 How Self-Love Can Turn Our Darkest Moments into Opportunities with Rosemary Daynes Kearney

    #82 How Self-Love Can Turn Our Darkest Moments into Opportunities with Rosemary Daynes Kearney

    Embrace the transformative power of aligning personal purpose with business as we unfold the story of Rosemary Daynes Kearney, award winning businesswoman and founder of The Care Advocate. Rosemary's resilience and commitment to making care valued and visible in the world is at the heart of our discourse, offering insights and inspiration for anyone seeking to weave their past experiences into meaningful entrepreneurial endeavors.

    Rosemary's candid accounts of her personal and professional pivots, including facing redundancy and stepping boldly into entrepreneurship, underscore the importance of adaptability and the entrepreneurial spirit. We highlight the vital importance of collective care and the strength that emerges from community support. By sharing her vision for the Care Advocate, she calls for systemic change that supports healthcare workers, family carers, and the creation of caring workplaces. This episode is not just an exploration of personal transformation, but a call to action for society at large, urging us to affirm the power of care in every facet of life.Key points throughout include:  


    Uncover Rosemary’s journey from aspiring missionary to founder of Care Advocate.
    Follow her personal and professional shifts, including challenges in psychology, international development, and her passion for self-improvement.
    Learn how redundancy prompted her identity shift and led to her entrepreneurial venture focused on data protection and safeguarding the vulnerable.
    Understand the 'care advocate' concept and how Rosemary's experiences shaped a business advocating for caregivers and systemic change.
    Explore the role of self-care in business and personal life, with emphasis on financial security, fighting burnout, and the value of financial worth.
    Grasp the message of collective care and the power of community support, as emphasized by Rosemary.
    Get inspired by the vision of infusing care into policies, services, products, and rethinking workplace structures to support caregivers and well-being.

    "Embracing life's pivots with a heart full of care can transform our darkest moments into opportunities for profound growth and self-realization." - Rosemary Daynes Kearney

     

    Resources:

    Get connected with Rosemary:https://www.linkedin.com/in/rosemary-daynes-kearney/

    https://thecareadvocate.ie/

    https://rmdkconsultancy.ie/

     

    Get connected with host Finola Howard: 

    https://www.finolahoward.com/

    https://www.linkedin.com/in/finolahoward/

    https://www.instagram.com/thisisfinolahoward

    https://www.facebook.com/thisisfinolahoward

    https://www.youtube.com/c/howgreatmarketingworks

    https://www.twitter.com/FinolaHoward

    This podcast is produced in partnership with podlad.com

    • 55 min
    #81 The Future of Shopping: AI Tailored Skincare Solutions with Fatima Awan

    #81 The Future of Shopping: AI Tailored Skincare Solutions with Fatima Awan

    Imagine having a personal skincare consultant in the palm of your hand; that's the reality Fatima Awan brings to life. Fatima is the innovative mind behind Finiite AI. Our enlightening discussion traverses the landscape of digital marketing and e-commerce, where Finite AI's deep learning API is making waves by providing personalized product recommendations to consumers. With a focus on how brands can enhance customer loyalty and engagement, we uncover the potential for e-commerce platforms and retailers to become data-rich powerhouses through the use of AI, driving smarter marketing decisions and improved sales conversion rates.

    The journey of entrepreneurship is fraught with challenge and triumph, as vividly shared by Fatima in our conversation about the path of Finiite AI. From a consumer app to a robust B2B platform, the evolution of Finite AI showcases the adaptability and vision required for success in the startup world. We wrap up with Fatima's reflections on the future of AI and the entrepreneurial spirit that fuels innovation, leaving listeners with a sense of the boundless possibilities AI holds. For more on Finite AI's impact and Fatima's entrepreneurial lessons, tune in and be inspired by the transformative power of technology in business.. Key points throughout include:  


    Learn how AI is being used for personalized skincare with unique product recommendations.
    Discover how Finiite AI's deep learning API revolutionizes digital marketing and e-commerce with powerful customer insights.
    How Finite AI uses computer vision to interpret skin types from images for better online shopping experiences.
    Fatima Awan's journey from a consumer app to a dynamic B2B platform with Finite AI.
    The future of AI in business and innovation opportunities.
    How AI enhances B2B relationships and digital marketing with personalized solutions.
    Inspirational entrepreneurial lessons from Finite AI's founder and the new standards being set in the AI and beauty industry.

    "These giant companies, they have the resources to be able to do that, but entrepreneurs with budding ideas that are going into the business world, how are they able to tap into these technologies? I think that's where companies like us come into play, so that they can also take advantage of it." - Fatima Awan, Founder of Finiite AI

     

    Resources:

    Get connected with Fatima:https://www.linkedin.com/in/fatima--awan/

    https://www.finiite.com/

     

    Get connected with host Finola Howard: 

    https://www.finolahoward.com/

    https://www.linkedin.com/in/finolahoward/

    https://www.instagram.com/thisisfinolahoward

    https://www.facebook.com/thisisfinolahoward

    https://www.youtube.com/c/howgreatmarketingworks

    https://www.twitter.com/FinolaHoward

    This podcast is produced in partnership with podlad.com

    • 34 min
    #80 The Wonder Crop That Will Supercharge Your Well-being with Paisley Hervey

    #80 The Wonder Crop That Will Supercharge Your Well-being with Paisley Hervey

    Have you ever wondered how a love story can blossom into a thriving business? Joining Finola this week is Paisley Hervey, co-founder of Emerald Farm in County Wicklow, who will share her incredible tale of love, resilience, and entrepreneurial success. Paisley unveils how her love story became the foundation for Paisley and her husband's venture, bringing forth natural products that captivated the Irish market. However, their path wasn't without challenges. Paisley opens up about her husband's battles with addiction and mental health, revealing how these hurdles transformed into pillars of purpose and resilience. Rather than breaking him, these trials fueled a profound determination that shaped the very essence of Emerald Farm's success. Tune in to discover how love, perseverance, and a commitment to quality propelled Paisley and her husband's journey from a heartfelt connection to a thriving business. Key points throughout include:  


    An Irish love story: Big moves and facing the reality of life 
    Navigating through addiction and mental health 
    The purpose and mission of Emerald Farm: Creating products to help others
    The wonder crop that can supercharge your well-being 
    The challenges in introducing CBD products to the Irish market
    Medicinal Mushrooms: The impressive benefits of Reishi, Cordyceps, and Lion's Mane mushrooms
    Protecting the essence of business: Scaling back to scale up
    The importance of self-awareness and honesty in innovation

    Resources:

    "If you treat your gut with respect and give it those nutrients it needs, you could see a significant improvement in your overall health. It comes down to the inflammation. If you reduce the inflammation in your gut, everything starts working better." – Paisley Harvey.

    Get connected with Paisley Harvey:https://www.linkedin.com/in/paisley-hervey-a457a2199 

    https://www.emeraldfarmcbd.ie/

    Get connected with host Finola Howard: 

    https://www.finolahoward.com/

    https://www.linkedin.com/in/finolahoward/

    https://www.instagram.com/thisisfinolahoward

    https://www.facebook.com/thisisfinolahoward

    https://www.youtube.com/c/howgreatmarketingworks

    https://www.twitter.com/FinolaHoward

    This podcast is proudly produced in partnership with podlad.com

    • 54 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

fbc3 ,

So informative and brilliant

Came across this by chance and love it yo so . Well done Finola. Such powerful conversations for women

FionaScu ,

Truly Inspiring

I have been listening to your podcast "Your Truth Shared" for the last 5 months or so and find it inspiring.

Listening to so many Irish women who have succeeded in growing their businesses and being strong, even when life is harsh, gives me confidence that I can succeed too.

Keep up the good work.

Avril-Louise ,

Some valuable nuggets & so digestible! 😊

I loved this episode, so simple yet so practical and something I can use straight away. Fabulous advice from a genuine style consultant who gets the whole psychological aspect of communication. Well done 👏🏼👏🏼

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