93 episodes

Every Business Has a Story to Tell because that’s how the Market Decides Whether to Buy or Not. Your story has to resonate with who you are AND with the people you want to serve. This podcast is about helping you reach the market in a way that feels right to you. So, if you’re an entrepreneur with a dream you want to make real, then this is the podcast for you because Great Marketing is Your Truth Shared.

Your Truth Shared Finola Howard

    • Business
    • 5.0 • 21 Ratings

Every Business Has a Story to Tell because that’s how the Market Decides Whether to Buy or Not. Your story has to resonate with who you are AND with the people you want to serve. This podcast is about helping you reach the market in a way that feels right to you. So, if you’re an entrepreneur with a dream you want to make real, then this is the podcast for you because Great Marketing is Your Truth Shared.

    #93 Turning Likes into Loyalty with Karen McCarthy

    #93 Turning Likes into Loyalty with Karen McCarthy

    Are you ready to transform your social media strategy from chasing likes to driving meaningful sales? Join us as we sit down with Karen McCarthy, a social media marketing coach who transformed scepticism into success. Karen shares her evolution from a reluctant marketing student to a values-driven social media expert, sharing practical insights on aligning your online efforts with the buyer's journey.

    From navigating the chaos of international interviews post-9/11 to blending creativity and business in France, Karen's experiences highlight the magic that can unfold when you embrace unexpected opportunities. Karen opens up about the profound impact of personal challenges, from the heartache of losing a pet during the pandemic to finding resilience through creative growth. Get ready to discover how nurturing your existing followers and valuing each one as an individual can lead to sustained business growth. Forget likes and comments; it's time to focus on what really drives your business forward. Tune in now and learn how you can connect with your audience on a much deeper level. Key points throughout include: 


    An accidental stumble into the world of marketing
    Taking the leap: Joining Disney France's marketing team
    Personal writing: Bridging the gap between marketing and creativity
    Growing creative projects and a following through Instagram
    Converting potential clients into happy paying customers
    Can a routine be the death of creativity?
    Navigating the throes of grief: Coping with the loss of a beloved pet
    Instagram's community power: Forging bonds through shared interests
    Five immediate actions to change your approach to social media
    Aligning content with the buyer's journey for business success
     Embracing individual journeys and trusting the process of audience engagement

    "You need to come to terms with the fact that you may not get the likes or comments you think you should, but you'll get the sales you want. There's a real perspective shift when you realise you're playing the wrong game." – Karen McCarthy.

    Get connected with Karen McCarthy:

    https://www.linkedin.com/in/karen-mccarthy-socialmediastrategist/

    https://www.thesimplifiedsocialmedia.com/

     

    SIGN UP NOW FOR KAREN'S FREE COURSE:

    THE SIMPLIFIED CONTENT CREATION METHOD https://www.thesimplifiedsocialmedia.com/free-course

    Get connected with host Finola Howard:

    https://www.finolahoward.com/

    https://www.linkedin.com/in/finolahoward/

    https://www.instagram.com/thisisfinolahoward

    https://www.facebook.com/thisisfinolahoward

    https://www.youtube.com/c/howgreatmarketingworks

    https://www.twitter.com/FinolaHoward

    • 46 min
    #92 Why is Dinosaur Leadership Still So Common in 2024? with Kate Rooney

    #92 Why is Dinosaur Leadership Still So Common in 2024? with Kate Rooney

    What is going on with leadership right now? Will we ever bid farewell to one-dimensional, dinosaur-style leadership? Joining Finola this week is Kate Rooney, an excellent leadership coach from The OnLegs Agency, to discuss the persistent challenges of modern corporate leadership. Kate brings a wealth of knowledge from her early retail management days when she prioritised team dynamics over hitting KPIs.

    Together, Kate and Finola unpack the significance of vulnerability, navigate power dynamics in leadership, and explore the magical ripple effect that can happen when supportive environments are created. They also delve into transforming teams through honest conversations and establishing trust through transparency. Leaders, it's time to remove the masks and lead with heart and authenticity. Key points throughout include: 


    The leap from leadership roles to confidently going solo
    Why you should make no assumptions about leadership
    The lack of understanding and practice of emotional intelligence in leadership
    Tackling the fear of exposure in leadership
    How to invite leaders into meetings without compromising psychological safety
    Elevating energy: The power of vulnerability in tough conversations
    The contradiction of vulnerability VS. weakness
    Leadership gaps: The impact of poor mentorship
    The dangerous rise of unaccredited coaches in a saturated coaching market

    "I would love leaders to take off the mask, go into the room and accept that you don't know everything. How could you? It's too big an ask, ask the questions that you're frightened of asking and ask the questions that you don't know the answers to, and see what comes up." – Kate Rooney.

    Get connected with Kate Rooney:

    https://www.linkedin.com/in/theonlegsgency/

    https://www.theonlegsagency.co.uk/

    Get connected with host Finola Howard:

    https://www.finolahoward.com/

    https://www.linkedin.com/in/finolahoward/

    https://www.instagram.com/thisisfinolahoward

    https://www.facebook.com/thisisfinolahoward

    https://www.youtube.com/c/howgreatmarketingworks

    https://www.twitter.com/FinolaHoward

    • 45 min
    #91 Taking Responsibility for Your Own Happiness with Sinead Kennedy

    #91 Taking Responsibility for Your Own Happiness with Sinead Kennedy

    Have you ever found yourself trapped in the relentless pursuit of societal expectations, only to discover that it leads to a life misaligned with your true self? Our guest, author, speaker, and health and wellness coach, Sinead Kennedy, knows this all too well.

    Join us as Sinead shares her transformative story: her struggle with mental health, which culminated in a stay at a psychiatric hospital —a pivotal moment in her journey toward self-acceptance. Sinead unpacks how she redefined her life by setting boundaries, conducting life audits, and embracing her authentic self. She reflects on the consequences of an unhappy relationship with yourself and explores how you can rediscover happiness through boundary-setting, self-kindness and connecting with nature. Get ready to reclaim your true self!

    Key points throughout include:


    Struggling with misalignment: A journey of disconnection and rediscovery
    Breaking free from societal expectations and finding happiness through self-acceptance
    The rising addiction of synthetic highs
    Life Audits: Finding answers through honest self-reflection
    The importance of being kind to your thoughts
    Discovering happiness and soul alignment through flying solo and travelling
    Setting boundaries and learning to say 'no' without guilt
    A reminder that your best friend is YOU!

    "Happiness doesn't come from having a Mercedes. Happiness comes from being able to get up every morning. Being proud of what you're doing, knowing that what you're doing is making a difference to yourself and somebody else. And being able to look at yourself in the mirror every day and say, you're doing great, you've got this." – Sinead Kennedy.

    Get connected with Sinead Kennedy:

    https://sineadekennedy.com/

    https://sineadekennedy.com/product/lifeisacycle/

    https://www.linkedin.com/in/sinead-kennedy-48451885/

    Get connected with host Finola Howard:

    https://www.finolahoward.com/

    https://www.linkedin.com/in/finolahoward/

    https://www.instagram.com/thisisfinolahoward

    https://www.facebook.com/thisisfinolahoward

    https://www.youtube.com/c/howgreatmarketingworks

    https://www.twitter.com/FinolaHoward

    • 29 min
    #90 Small Guiding Lights: The Path to a Fulfilling and Evolving Life with Clare McKenna

    #90 Small Guiding Lights: The Path to a Fulfilling and Evolving Life with Clare McKenna

    Get ready to discover the magic that happens when you trade relentless ambition for intuitive joy. This week, Finola sits down with Clare McKenna, radio presenter, podcaster, and integrative health coach, who shares her transformative journey from marketing boardrooms to broadcasting and creating a more balanced and fulfilling life.

    Clare reveals how she has navigated the challenges of her career, found contentment, and is now empowering others to do the same.

    Clare also addresses societal body standards and the often toxic diet and fitness culture. She candidly discusses her own struggles and revelations, emphasizing the importance of evidence-based practices and emotional nourishment.

    Don't miss out on Clare's empowering advice and practical tips for cultivating a healthier relationship with food, fitness, and self-compassion. Tune in now to discover how small guiding lights can lead you to a fulfilling and evolving life.

    Key points throughout include:


    Finding Independence: Embracing solitude and shaping one's identity
    Self-discovery check in's: The importance of navigating what you truly want
    Celebrating achievements, shifting energies and the goal of contentment - Empowering wellness and moving beyond one-size-fits-all health advice
    The importance of educating yourself about diet changes
    The psychology of motivation and the power of small steps
    Trusting intentions and messages to grow naturally
    Irish women's self-esteem and challenging societal norms for women to 'stay small'
    Becoming a part of change: How everyone can make a difference

     

    "I want to empower people. Everybody is different. And we don't often get that from the health message; we get a kind of blanket that is one size fits all: eat less, move more, and get on with it. And that's not the reality." – Clare McKenna.

    Resources:

    LISTEN back to Clare's Interview with Finola Howard discussing her book – WHAT IF? – here https://www.goloudplayer.com/episodes/466822

    Get connected with Clare McKenna:

    https://www.linkedin.com/in/claretmckenna

    https://www.nourishyourself.ie/

    TUNE IN to Alive & Kicking every Sunday from 8 AM - 9 AM on Newstalk.

    Get connected with host Finola Howard:

    https://www.finolahoward.com/

    https://www.linkedin.com/in/finolahoward/

    https://www.instagram.com/thisisfinolahoward

    https://www.facebook.com/thisisfinolahoward

    https://www.youtube.com/c/howgreatmarketingworks

    https://www.twitter.com/FinolaHoward

    • 45 min
    #89 Revolutionising Female Voices with Sonya Lennon

    #89 Revolutionising Female Voices with Sonya Lennon

    Fashion industry powerhouse and recently crowned VIP Favourite Irish Designer 2024, Sonya Lennon, joins Finola this week to discuss the power of self-representation, amplifying your voice, and owning your identity. Sonya peels back the layers of her fascinating career, from her days of high-fashion styling to becoming an adored television presenter and visionary social entrepreneur. She openly shares her experience of making bold moves, revealing the courageous choices that skyrocketed her career, emphasises the necessity of female empowerment, and addresses pressing societal challenges.

    Together, Sonya and Finola explore the self-imposed barriers holding us back and the importance of reshaping our narratives to achieve personal and collective transformation. Sonya also discusses the imperative for human-centric leadership, as epitomised by Lift Ireland's initiative that has already touched the lives of 100,000 individuals. Additionally, she delves into the richness of language and the impact of storytelling on culture, advocating for the integration of feminine energy and respect for the Earth to restore much-needed balance. This episode, centred on fashion, empowerment, and social responsibility, is bound to inspire and light a fire in your heart, so go ahead and hit play now. Key points throughout include:


    Taking a leap: Embracing change to discover new opportunities
    Breaking free from assumptions and letting go of self-imposed limits
    Shaping our reality through mindful narratives
    The balance between data and creativity 
    Leveraging influence for good: Making a meaningful impact
    Empowering women: Finding our voice and recognising our brilliance
    Harnessing female leadership for societal and environmental change
    The positive impact of Lift Ireland on leadership and values
    The juggle of parenthood: Balancing busy lives and building respectful relationships
    The importance of inclusivity and representation in creating meaningful change
    Re-writing narratives: A challenge to uncover and transform your subconscious stories

    "Male power isn't working. It's just not working. If we want to save our societies and our planet, we need to get the women around the table with the men working together to create new solutions." – Sonya Lennon. 

    Resources:

    https://www.lennoncourtney.com/ 

    https://liftireland.ie/ 

    https://workequal.ie/ 

     

    Cassandra Speaks by Elizabeth Lesser

    https://www.amazon.co.uk/Cassandra-Speaks-Women-Storytellers-Changes/dp/ 

     

    Get connected with Sonya Lennon:

    https://sonyalennon.com/

     

    Get connected with host Finola Howard: 

    https://www.finolahoward.com/

    https://www.linkedin.com/in/finolahoward/

    https://www.instagram.com/thisisfinolahoward

    https://www.facebook.com/thisisfinolahoward

    https://www.youtube.com/c/howgreatmarketingworks

    https://www.twitter.com/FinolaHoward

    This podcast is proudly produced in partnership with podlad.com

    • 42 min
    #88 The Ultimate Funnel Template to Recruit New Customers in 2024

    #88 The Ultimate Funnel Template to Recruit New Customers in 2024

    The Ultimate Funnel Template to Recruit New Customers in 2024

    Get ready to bid farewell to marketing strategy overwhelm! This week, Finola unveils her proven blueprint, a step-by-step guide to the ultimate sales and marketing funnel you need. Together, you'll ditch the confusion and embrace an approach that hits the bullseye for entrepreneurs, turning your customers into champions.

    In this episode, Finola strips the AIDA model down to its core, revealing a pathway that ensures your business isn't just seen but chosen. As Finola dissects each conversion point, you'll learn how to create a seamless journey tailored for one customer, one product at a time. No more generic strategies; it's time for clear, actionable steps that lead to a devoted customer base and brighter business days ahead. Ready to convert connections into loyal customers? Hit play now and unlock your blueprint to success! Key points throughout include:  


    Finola's Proven Blueprint: A step by step approach to building a sales and marketing funnel
    The five stages of a sales and marketing funnel
    The importance of understanding each stage as a key conversion point in your funnel
    Achieving the flywheel effect through your funnel
    The value of understanding customer pain points
    Mastering the crucial moment of smoothing the path to purchase
    What's working, what's not: Unveiling friction points to seize untapped opportunities

    "A sales and marketing funnel is a way to look at your marketing in a more connected way. It is, in effect, your marketing strategy in action. It's the how to the why of your strategy." – Finola Howard.

    DOWNLOAD YOUR FUNNEL FLOWING TEMPLATE TODAY: https://www.finolahoward.com/funnel

    Resources:

    Listen back to EP 54: Get Up Close and Personal With The People You Serve https://www.finolahoward.com/podcasts/your-truth-shared/episodes/2147940869

     

    Get connected with host Finola Howard:

    https://www.finolahoward.com/

    https://www.linkedin.com/in/finolahoward/

    https://www.instagram.com/thisisfinolahoward

    https://www.facebook.com/thisisfinolahoward

    https://www.youtube.com/c/howgreatmarketingworks

    https://www.twitter.com/FinolaHoward

     

    This podcast is proudly produced in partnership with podlad.com

    • 22 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

fbc3 ,

So informative and brilliant

Came across this by chance and love it yo so . Well done Finola. Such powerful conversations for women

FionaScu ,

Truly Inspiring

I have been listening to your podcast "Your Truth Shared" for the last 5 months or so and find it inspiring.

Listening to so many Irish women who have succeeded in growing their businesses and being strong, even when life is harsh, gives me confidence that I can succeed too.

Keep up the good work.

Avril-Louise ,

Some valuable nuggets & so digestible! 😊

I loved this episode, so simple yet so practical and something I can use straight away. Fabulous advice from a genuine style consultant who gets the whole psychological aspect of communication. Well done 👏🏼👏🏼

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