AdTechGod Pod

AdTechGod, The AdTech God
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A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.

  1. לפני 3 ימים

    Ep. 122 Smarter Media for Mid-Market Brands with Marilois Snowman from Mediastruction

    Marilois Snowman, Founder and CEO of Mediastruction, discusses her journey in the media industry, focusing on the unique needs of mid-market brands. She highlights the evolution of media spending, the importance of measurement, and the role of AI in optimizing marketing strategies. The conversation delves into the significance of both digital and linear media, the impact of consumer behavior changes, and offers valuable advice for brands looking to enhance their media strategies. Takeaways Marilois Snowman founded Mediastruction to address mid-market brands' unique needs. The evolution of media spending has shifted significantly towards digital. Mid-market brands often lack the language and understanding of media mix modeling. Education is crucial for brands to understand the algorithms behind media planning. Customization of algorithms is essential for effective media mix modeling. Connected TV is becoming a valuable medium for mid-market brands. Linear TV still holds significant power in marketing strategies. AI can enhance data analysis but requires careful oversight. Consumer behavior is shifting, impacting web traffic and SEO strategies. Brands need a data evangelist to navigate the complexities of marketing data. Chapters 00:00 Introduction to Mediastruction and Marilois Snowman 01:02 The Genesis of Mediastruction and Marilois Background 02:04 Mid-Market Measurement Gaps and Growth Goals 02:42 The Rise of MMM and the Evolution of Media Spend and Measurement 04:35 Demystifying MMM and Building Customized Paid Media Solutions 06:59 Scaling Beyond Search and Social and Rethinking Channel Mix 08:16 CTV, Linear TV, and the Synergy Effect for Regional Brands 11:02 AI in Marketing Analytics, Hallucination Risk, and Guardrails 13:33 The Shift from SEO to AI-Driven Discovery and Declining Web Traffic 16:08 Advice for Brands: Hire a Data Evangelist and Build Smarter Measurement Learn more about your ad choices. Visit megaphone.fm/adchoices

    21 דק׳

  2. 17 בפבר׳

    Ep. 121 The Future of Streaming: Live Sports, AI, and the New Ad Economy with Ying Wang

    In this episode of the AdTechGod Pod, Ying Wang, the General Manager of Xumo, shares her journey in the streaming television industry, discussing her career growth, the evolution of ad revenue, the significance of live sports, and the future of streaming. She emphasizes the importance of AI in personalizing user experiences and offers valuable advice for aspiring professionals in the industry. Takeaways Ying Wang's career path reflects her adaptability and pursuit of opportunities. The streaming industry has evolved significantly in terms of ad revenue and content distribution. Live sports present unique opportunities for engagement and monetization. Xumo aims to create a comprehensive ecosystem around live sports events. AI is integral to personalizing user experiences and optimizing advertising. The streaming landscape is becoming more democratized with new players emerging. Xumo's operating system approach differentiates it in the market. Building relationships and understanding the nuances of ad tech is crucial. The future of streaming will involve more personalized and immersive experiences. Continuous learning and challenging assumptions are key to career growth. Chapters 00:00 Ying Wang's Journey in Ad Tech 05:04 Evolution of Streaming and Advertising 09:55 The Impact of Live Sports on Streaming 14:03 Xumo's Future and Market Positioning 20:04 The Role of AI in Ad Tech 23:58 Advice for Aspiring Professionals in Streaming Learn more about your ad choices. Visit megaphone.fm/adchoices

    29 דק׳

  3. 10 בפבר׳

    Ep. 120 WPP’s Kate Scott-Dawkins on Predicting the Future of Data, AI, and Advertising’s Next Era

    Kate Scott-Dawkins, Global President of Business Intelligence at WPP Media, joins AdTechGod to share how agencies use economic signals, advertiser trends, and emerging AI shifts to forecast the future of advertising while helping brands stay ahead in a rapidly changing world. Takeaways Kate’s early exposure to advertising storytelling sparked her marketing path. A linguistics background trained her to spot patterns and build forecasts. Staying at WPP let her shape long-term strategy and thought leadership. Modern forecasting blends government, financial, and proprietary client signals. Global events, politics, economics, and climate directly move the markets. Industry consolidation is accelerating, concentrating ad revenue among a few sellers. WPP packages insight via forecasts, weekly updates, and rapid client POVs. AI adds speed by summarizing large datasets and supporting analysis workflows. AI is less reliable for producing genuinely original insight on its own. Commerce and creator ecosystems may be disrupted faster than search. Authenticity, disclosure, and watermarking are becoming critical trust issues. Verified human-made content could become a premium tier in the future economy. Career Girls' work focuses on expanding STEAM imagination and opportunity for girls Chapters 00:01 Introduction: Kate Scott-Dawkins joins the podcast and outlines her role at WPP Media. 01:30 Career inspiration: An early advertising example sparked her interest in storytelling. 02:45 Career foundation: How linguistics and international experience shaped her perspective. 03:35 WPP tenure: Why she stayed and how her remit evolved over time. 05:10 Long-range forecasting: Advertising trend planning through 2030 and beyond. 06:20 Data and regulation: How access constraints and policy changes reshaped the industry. 07:30 Intelligence inputs: Blending consumer data, government signals, and client investment insights. 08:10 Global framework: A structured view across politics, economics, society, and technology. 09:20 Market consolidation: Increasing concentration of ad revenue among top sellers. 10:40 Insight delivery: Cadences spanning major forecasts, weekly updates, and rapid client POVs. 12:55 AI applications: Operational support for analysis, synthesis, and speed at scale. 17:05 Early 2026 outlook: Emerging models, including advertising-supported AI consumer services. 26:05 Career Girls: Mission, impact, and Kate’s strategic support to expand STEAM opportunity. Learn more about your ad choices. Visit megaphone.fm/adchoices

    29 דק׳

  4. 3 בפבר׳ · בונוס

    Special Episode: OhHello - Scott Hess on Leadership, Joy at Work, and Creating Opportunity Through Mentorship

    Jeremy Bloom and Scott Hess, Chief Marketing Officer of Starcom and Chief Marketing Officer of Publicis Media, discuss the significance of the Chicago Advertising Federation's Career Day, the importance of mentorship and networking in the advertising industry, and personal experiences that shaped their careers. They reflect on the joy of working in advertising and the opportunities available for young professionals entering the field. Takeaways Scott Hess is the Chief Work Officer of Publicis Media. The Chicago Advertising Federation's Career Day is crucial for networking. Mentorship can significantly impact career paths in advertising. Career Day demystifies the advertising industry for young people. Networking events provide access to industry leaders and opportunities. Scott's son found joy in advertising after initially pursuing engineering. The advertising industry offers diverse career paths and opportunities. Personal connections can lead to job opportunities and mentorship. The excitement of young professionals can reinvigorate seasoned veterans. Chicago's winter can be a downside, but the city has much to offer.  Chapters 00:00 Introduction and Background 02:43 The Importance of Career Day 05:37 Mentorship and Networking in Advertising 08:50 Personal Experiences and Career Paths 11:38 The Joy of Working in Advertising 14:37 Conclusion and Upcoming Events Learn more about your ad choices. Visit megaphone.fm/adchoices

    17 דק׳

  5. 3 בפבר׳

    Ep. 119 Jennifer Louie Oon, DAX US, SVP of Sales on Audio’s Missing Middle and Monetization

    Jennifer Louie Oon, Senior Vice President, Sales at DAX United States, shares her non-linear career path, why audio remains underfunded, and how premium ad-supported audio can unlock scale, measurement, and growth for brands and publishers. Takeaways Audio is underfunded largely due to education gaps and outdated measurement models. The missing middle in audio leaves key demos and local markets underserved. Host-read ads remain valuable because trust and opt-in listening drive attention. Expanding audio reach improves effectiveness beyond a few major streaming platforms. Better measurement will push audio spend closer to its share of daily consumer time. Chapters 00:00 Introduction to Jennifer Louie Oon and her background in audio 02:20 Building a career by prioritizing learning over titles 07:50 The missing middle problem in audio advertising 11:30 Why audio budgets lag behind TV and social 14:50 Why host-read ads continue to perform 18:00 Programmatic audio and reducing friction for creators 21:30 What measurement changes mean for audio’s future Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 דק׳

  6. 27 בינו׳

    Ep. 118 Inside 16 Years of AdTech: Nathan Thomas on Data, CTV, and What’s Next

    Nathan Thomas, Principal at Thomas Media Consulting and former Playwire leader, joins the AdTechGod Pod to unpack his 16-year journey across publisher ops, programmatic sales, and data partnerships, plus his take on where the open web, CTV pricing, digital out-of-home, and publisher data control are heading next. Takeaways Nathan Thomas transitioned from a long career at Playwire to consulting. The publishing industry has become increasingly complex and challenging. Digital out-of-home advertising presents unique opportunities for engagement. Monetization pressures are mounting for publishers due to rising content costs. The open web is facing significant challenges with traffic decline. Data management and privacy are critical for publishers moving forward. AI is rapidly changing the landscape of advertising and content creation. Gaming advertising is underutilized and has potential for growth. Curation in advertising can be beneficial if managed properly. Future trends in advertising will focus on innovation and data-driven strategies. Chapters 00:00 Introduction to Nathan Thomas and His Journey 04:05 Transitioning to Consulting: A New Chapter 06:24 The Evolution of the Publishing Industry 09:18 Challenges in Monetization and Supply Chain 12:54 The Rise of Digital Out of Home Advertising 16:56 The Future of Open Web and Data Management 20:31 Navigating the Data Landscape in Advertising 24:14 Looking Ahead: Trends and Predictions for 2026 Learn more about your ad choices. Visit megaphone.fm/adchoices

    31 דק׳

  7. 20 בינו׳

    Ep. 117 From Hype to Reality: AI, Advertising, and What’s Next with David Cohen (IAB CEO)

    In this episode of the AdTechGod Pod, host AdTechGod sits down with David Cohen, CEO of the IAB, for a wide-ranging conversation ahead of IAB ALM in Palm Springs. They unpack how AI has moved from hype to real-world application, why the cookie conversation has faded, and what new challenges publishers, brands, and agencies now face as AI becomes the interface for discovery and commerce. David shares candid insights on industry fragmentation, the risks of rushing innovation without standards, the growth areas brands are betting on for 2026, and why effectiveness must replace efficiency as advertising’s north star. The episode closes with a look at how IAB ALM is shaping industry priorities and what it means to lead an ecosystem through rapid change. Takeaways AI has shifted from experimentation to real operational and creative use cases across the advertising ecosystem The end of cookie deprecation as the dominant narrative marks a major industry turning point Publishers face both opportunity and existential challenges as AI disrupts search, discovery, and monetization Industry progress is being slowed by legacy infrastructure and a lack of clean, structured data foundations The current AI land grab risks outpacing standards, testing, and alignment CTV, commerce, and creators marketing are the strongest growth areas heading into 2026 Effectiveness, not efficiency or cheap scale, should define success in modern advertising IAB ALM serves as a validation point for industry direction, not a fixed roadmap Chapters 00:00 Welcome & Introduction 01:18 What’s Changed Since Last Year’s ALM 02:28 AI’s Real Impact on Creativity and Personalization 03:55 AI, Data, and the Need for Strong Foundations 05:12 Risks and Concerns Around AI Adoption 08:23 What Agencies and Brands Are Struggling With 10:14 What Brands Are Betting On for 2026 12:22 What David Hopes to Achieve at IAB ALM 14:48 How IAB Sets Its Agenda and Adapts to Change 17:02 Industry Norms That Need a Reset 18:29 How ALM Speakers and Programming Are Selected 21:58 The Future of ALM and IAB’s 30th Anniversary 24:25 Leaving the Industry Better Than We Found It 25:06 Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

    24 דק׳

  8. 13 בינו׳

    Ep. 116 Leadership Insights with Julie Van Ullen, President and CRO at iSpot

    Join us on the AdTechGod Pod as we dive into an inspiring conversation with Julie Van Ullen, President and CRO at iSpot. Discover her journey through leadership roles at IAB, OpenX, Freewheel, Rakuten Advertising, and Rakuten Rewards. Julie shares her insights on maintaining authenticity, the importance of mentorship, and navigating the evolving landscape of digital advertising. Tune in to learn from her experiences and gain valuable advice for aspiring leaders. Takeaways Julie's career has been fueled by authenticity and mentorship. Trust is essential in leadership and team dynamics. Change is a constant in the tech industry, requiring adaptability. Measurement in advertising must evolve to keep pace with consumer behavior. The future of advertising is promising, with a focus on data-driven insights. Women in tech face unique challenges but can overcome them with support. Mentorship is crucial for personal and professional development. Authenticity in leadership fosters a positive work environment. The advertising industry is ripe for innovation and change. Building trust with teams leads to better outcomes. Chapters 00:00 Introduction to Julie Van Ullen 01:04 Julie’s Career Journey and Mentorship 04:01 The Importance of Authenticity in Leadership 08:38 Transitioning from Traditional to Connected Television 11:37 The Role of Measurement in Advertising 14:05 Positive Outlook for the Future of Advertising 15:33 Navigating Gender Dynamics in Ad Tech 19:55 The Power of Mentorship and Support Learn more about your ad choices. Visit megaphone.fm/adchoices

    24 דק׳
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טריילר

אודות

A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies. If you are interested in being a guest or advertising on the AdTechGod Pod (The Adtech God Podcast) please visit https://www.adtechgod.com/adtechgod-pod.

מידע

  • יוצרים
    AdTechGod, The AdTech God
  • שנות פעילות
    2023 - 2026
  • פרקים
    163
  • סיווג
    תוכן הולם
  • זכויות יוצרים
    Copyright © 2025 Marketecture Media, Inc. All rights reserved.
  • אתר התכנית
    AdTechGod Pod

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