Before Mor Assia ever wrote a term sheet, she already had a fascination with tech companies. As a kid, she’d flip to the tiny “Israelis on Nasdaq” section of the newspaper and track the numbers. At home, dinner conversations were about who founded what, who raised, who exited, and who’s building next. Fast-forward: Mor becomes a Technion-trained engineer, serves in 8200, codes, climbs corporate strategy at IBM/Amdocs… and still, something nags at her. She keeps hearing the same frustration from smart global investors: “We only see Israeli deals after they cross the Atlantic—when the insiders already took the best entry.” It felt like a broken bridge. A market inefficiency. A network problem. So Mor and her partners built iAngels to fix it—starting with a brutal cold start: no platform, no capital flywheel, founders asking “how much can you really commit?”, and a model that didn’t yet exist in Israel. They took risk, stitched supply and demand together, and built what Mor calls “a network of networks”— a global base of ultra-high-net-worth operators and builders. Today, iAngels is an early-stage VC with: • 120+ investments • $550M+ deployed • 27 profitable exits • experience from seed to IPO and public boards In this episode, Mor breaks down what most people don’t see: • Why Israel’s “startup dinner table” culture is an unfair advantage • How iAngels evolved from co-investment into a true early-stage VC platform • What founders misunderstand about dilution vs. partnership • Why “over-engineering” kills startups (especially now) • How AI is rewriting the rules of competition—and what she expects from founders next Check out the full episode notes, transcripts, and all links on Substack: 👉https://aggaeus.com/ SPONSORS - EXCLUSIVE FOR AGGAEUS PODCAST LISTENERS: KARDZ.BIZ BUY 2, GET 3 ON KARDZ.BIZ — UP TO $479 VALUE. AGGAEUSB2G3PREMIUM - for PREMIUM cards AGGAEUSB2G3PRO+ - for PRO+ cards When face-to-face impressions matter, pull out Kardz.Biz, the “business card too good to give away”. Use this link: https://kardz.biz/?ref=yqrmczty BETTER WEIGHT FOR LIFE SAVE 10% ON BETTER WEIGHT FOR LIFE’S GLP-1 PROGRAMS WITH CODE AGGAEUS10 (LIMITED TIME). Better Weight For Life is a transformational weight loss program led by a U.S. board-certified physician—designed to keep it simple: personalized GLP-1 treatment, expert support, and discreet delivery. They offer options including Ozempic®, Wegovy®, Zepbound®, Mounjaro®, plus compounded semaglutide and compounded tirzepatide (eligibility depends on your medical evaluation). Claim the offer here: https://www.betterweightforlife.com/partners/aggaeus CONNECT WITH MOR ASSIA LinkedIn iAngels LinkedIn The best wat to reach Mor is via email, and you can find her email at the end of the episode :) CONNECT WITH HAGGAI LinkedIn FOLLOW AGGAEUS Instagram TikTok YouTube SUBSCRIBE TO THE PODCAST Apple Podcasts INQUIRIES 💼 Sponsorships / Business: talktous@aggaeus.com 🎙 Podcast: DM via Instagram DISCLAIMER Some links may earn affiliate commissions. Offers, terms, and availability may change without notice. Aggaeus content is for informational and educational purposes only and should not be considered legal, business, investment, or tax advice. You should conduct your own research and consult qualified professionals before making any decisions. We may feature companies, products, or entities in which Aggaeus, its affiliates, or the author have invested or may invest, or with which they have had, have, or may have a financial, professional, or other relationship.