App Marketing by App Masters

Steve Young
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  • MARKETING
  • UPDATED WEEKLY

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

  1. How to Create High-Converting AI UGC Ads in Minutes (No Creators Needed)

    2 DAYS AGO

    How to Create High-Converting AI UGC Ads in Minutes (No Creators Needed)

    Most apps don’t fail because of bad ads… They fail because they don’t produce enough winning creatives. In this video, I’ll show you how to create high-converting UGC-style ads using AI, without hiring creators, managing influencers, or wasting weeks on production. This tool lets you generate dozens of ad creatives in minutes, so you can test faster, scale faster, and finally crack paid acquisition. You’ll Learn: ✅ Why most ad campaigns fail due to a lack of creative volume ✅ How to generate UGC-style ads with AI avatars ✅ The exact workflow to test scripts, hooks, and creators at scale ✅ How to improve ROAS with faster iteration ✅ How to validate winning scripts before hiring real creators Key Takeaway: The game isn’t just about better ads… It’s about producing more winning variations faster than your competitors. AI lets you test 10x more creatives without the headache. This video is perfect for app founders, marketers, agencies, and e-commerce owners who want to scale paid ads faster without relying on expensive or slow UGC creators. Learn More: Create high-converting UGC instantly: https://www.createugc.ai/avsf Some AI UGC videos created with CreateUGC: CreateUGC Videos You can also watch this video here: https://youtu.be/IHy4Xwl9o6g⁠⁠ ********************************************* SPONSORS Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! ⁠⁠B7dev.com ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠https://encorekit.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    14 min
  2. How to Build an App Studio by Buying Apps [The Wall Street Playbook]

    5 DAYS AGO

    How to Build an App Studio by Buying Apps [The Wall Street Playbook]

    In this episode, we are joined by Josh Peleg, who has deployed over $23M into mobile apps and games, to break down how top app studios are using a Wall Street-style playbook to acquire, grow, and scale apps faster than ever. We go deep into the buy vs build decision, how to spot undervalued apps, and the exact frameworks used to turn small apps into massive revenue drivers. Josh will also share real insights from the frontlines, including how his team scaled an app from 200K to 5M MAU, what most founders get wrong about valuations, and the biggest risks you need to watch out for before acquiring any app. If you're an app founder, indie developer, or investor looking to scale faster, reduce risk, and make smarter growth decisions, this episode is for you. You will discover: ✅ Why buying apps can outperform building ✅ How to evaluate apps before acquiring them ✅ When to double down vs kill an app ✅ The full app acquisition process (step-by-step) Learn More: 🌐 BlueThrone: https://bluethrone.io/ 👤 Josh on LinkedIn: https://www.linkedin.com/in/joshpeleg/ 🐦 Twitter/X: https://x.com/alwaysjoshp You can also watch this video here: ⁠⁠https://youtube.com/live/B06YNXmPXSE ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠https://encorekit.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    1hr 14min
  3. The Productivity App That Actually Stops Procrastination (Wisey App Review)

    7 APR

    The Productivity App That Actually Stops Procrastination (Wisey App Review)

    Looking for a productivity app that actually helps you stop procrastinating and get things done? In this video, we break down the Wisey app, a powerful productivity tool that combines focus sessions, habit tracking, and bite-sized lessons to improve retention and drive real results. But more importantly, we’ll show you the one feature you should copy if you're building an app to boost engagement, retention, and even increase your chances of getting featured by Apple. You’ll Learn: ✅ How Wisey combines education & productivity tools to increase retention ✅ Why paid intro offers can outperform traditional subscriptions ✅ The onboarding flow that drives user commitment and engagement ✅ How tracking productivity patterns can improve user outcomes This video is perfect for app founders, product managers, and anyone looking to improve productivity, reduce procrastination, or build apps with stronger retention and monetization. Learn More: 👉 Try Wisey here: https://tinyurl.com/359dfz3s More about Wisey: If you are looking for an honest Wisey app review or wondering if Wisey is worth it in 2026, this video covers everything from the Wisey focus timer to its unique approach as a prioritization app. I compare it to other task management apps to see if it’s truly the best focus app for deep work in 2026. You can also watch this video here: ⁠https://youtu.be/mgvfgUGhgyQ ********************************************* SPONSORS Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! ⁠B7dev.com ********************************************* Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    12 min
  4. AI Apps & $6B Trends: What’s REALLY Working in 2026

    4 APR

    AI Apps & $6B Trends: What’s REALLY Working in 2026

    In this episode, we’re joined by Summer Liu, CMO of SocialPeta, one of the leading ad intelligence platforms used by top app developers and marketers worldwide. Summer will break down the latest data from 90K+ advertisers and 1.7B+ ad creatives, revealing what’s actually driving installs, revenue, and scale in 2026. She’ll also share the trends from AI apps and short drama apps to the top-performing ad creatives and strategies across different markets. Must watch, if you're building, growing an app, or finding what to build next. You will discover: ✅ Why micro-drama apps grew 126% YoY and how to replicate their success ✅ The rise of AI apps (Chat, Companions) and winning growth angles ✅ How to find winning creatives and spy on competitors using SocialPeta ✅ Top-performing ad creatives across regions (and why they work) Learn More: Planning to scale your app or game globally? SocialPeta provides deep insights into global advertising trends, localized creatives, and competitive strategies, helping growth teams expand into new markets with confidence. Start your data-driven expansion at https://www.socialpeta.com/. You can also watch this video here: ⁠⁠https://youtube.com/live/_ELbpz39hzE ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠https://encorekit.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    1hr 5min
  5. This Self-Improvement App Might Kill MasterClass: RiseGuide Review (2026)

    31 MAR

    This Self-Improvement App Might Kill MasterClass: RiseGuide Review (2026)

    Looking for a self-improvement app that actually helps you improve your memory, focus, and communication skills? In this video, we break down RiseGuide, a powerful personal development app designed to help you train your brain, build better habits, and become a more confident communicator. You’ll discover: ✅ How RiseGuide uses personalized onboarding to tailor your learning experience ✅ Why long-form onboarding flows can improve engagement in education apps ✅ How the app structures lessons to improve memory retention and focus ✅ The role of interactive learning, quizzes, and habit-building systems Steve also shared insights on: 👉🏻 Best practices for self-improvement and learning apps 👉🏻 How to structure content for daily habit formation 👉🏻 What app founders can learn from RiseGuide’s user experience This is a must-watch if you are app founders building education, productivity, or self-improvement apps or growth teams aiming to optimize onboarding and user engagement, as well as those who want to improve their memory, focus, or communication skills. 🔗 Learn More👉 Try the app: https://riseguide.com You can also watch this video here: ⁠https://youtu.be/3NN4qlM_2aY ********************************************* SPONSORS Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠⁠https://encorekit.com/ ********************************************* Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    21 min
  6. Build Better Paywalls with AI

    28 MAR

    Build Better Paywalls with AI

    This week, we’re joined by Trent Hommeyer, Founding Growth Product Manager at Helium, a powerful platform helping app founders build, test, and optimize high-converting paywalls faster than ever. In this episode, we’ll build paywalls live using crazy, unconventional ideas, break down the best-performing vs worst-performing paywalls, and reveal proven strategies to test and iterate faster inside your app. If you're serious about improving conversions and revenue, this is a must-watch deep dive into real paywall experiments that actually work. You will discover: ✅ How to build high-converting paywalls using AI (live demo) ✅ The craziest paywalls that surprisingly work ✅ Real-time paywall ideas from the audience (and building them live) ✅ Creative monetization experiments most apps aren’t using Learn More: Get more out of your paywall with: https://tryhelium.com/ You can also watch this video here: https://youtube.com/live/Mhp8Cw93JR8 ********************************************* SPONSORS Got tons of freemium users who won’t upgrade? Encore turns free users into paying customers and reduces churn by adding smart, curated affiliate offers at key user moments. Everyone wins with Encore. Learn more at ⁠⁠https://encorekit.com/ ********************************************* Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    57 min
  7. App Monetization Tactics No One Is Talking About

    24 MAR

    App Monetization Tactics No One Is Talking About

    Want to convert more free users into paying customers? In this video, Steve P. Young shares little-known app monetization strategies used by top subscription apps to increase conversions, improve paywalls, and grow revenue. If you’re building a mobile app, SaaS product, or subscription app, these monetization tactics can dramatically improve your trial conversions, paid subscribers, and overall revenue. You’ll learn: ✅ 3-Screen Paywalls that increase subscription conversions ✅ Trial-to-Discount Strategy to convert hesitant users ✅ Paid Intro Offers that outperform free trials ✅ Reverse Trials that turn free users into paying subscribers ✅ Pay-What-You-Want Pricing to increase purchase conversions If you're struggling with low trial conversion, weak paywalls, or too many free users, these tactics can help you unlock new revenue from your existing user base. Want access to the full video course? Join 100+ app founders sharing what’s working in app growth, app marketing, and monetization strategies: https://appfounders.co Watch - How a Solo Founder Built a $30K/Month App with 5.2M Installs: https://youtube.com/live/jN6e9sSyaoo?feature=share You can also watch this video here: https://youtu.be/FWF_AbsR0qc ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Thinking about your next great app? This is the best time to make it! Contact Chaim at b7dev.com and get your idea started! Delivery times are super short; you'll be surprised by the cost to develop! B7dev.com ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    16 min
  8. How One Validated App Idea Turned Into a $70K/Month App

    21 MAR

    How One Validated App Idea Turned Into a $70K/Month App

    Most founders quit after their first failed product. Vadim failed three apps before finally building one that worked. Vadim is the founder of KBMH, a kettlebell workouts app that grew from a simple MVP built for himself into a fast-growing fitness app generating $80K+ per month. After years of failed ideas, bad product decisions, and zero traction, everything changed when Vadim focused on validating ideas faster, testing onboarding and monetization aggressively, and building a personal brand that now reaches 400K+ followers on social media. In this episode, Vadim shares the real story behind the growth of KBMH, from launching fast with landing pages to running nonstop monetization experiments and even how a mistake in his cancellation flow generated a $40K revenue spike. If you're building an app, validating a new idea, or trying to scale revenue, this conversation is packed with real lessons from the trenches. You will discover: ✅ The landing page strategy he uses to validate app ideas before building ✅ Onboarding and monetization experiments that drove 15% trial-to-paid conversion ✅ The accidental $40K revenue spike caused by a cancellation flow mistake ✅ Why simple ad creatives outperform polished ads Learn More: Explore the KBMH App https://kbmh.app Follow Vadim on Instagram https://www.instagram.com/vadim.kettlebell/ You can also watch this video here: https://youtube.com/live/eZGIcL-IvWY ********************************************* SPONSORS Still designing, resizing, and uploading screenshots manually? AppScreens lets you pick from hundreds of high-converting templates, generate for every device size and language in minutes, and upload automatically to directly to App Store Connect and Google Play Console. Trusted by more than 100K developers and ASO experts worldwide. Try it free: https://appscreens.com/?via=am ********************************************* Want to know what ads your competitors are running right now? SocialPeta gives you access to real ad creatives and market insights across apps, games, and emerging content formats, so you can stay ahead without endless trial and error. Check it out at https://www.socialpeta.com/ ********************************************* Ready to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠ *********************************************

    1hr 36min
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Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

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