Tarin It Up

Tarin It Up

Real conversations with women in sports, business, and everyday life — no highlight reels, no perfectly packaged advice. This is where women talk about the messy middle: career pivots, athletic pursuits, building something from scratch, and figuring it out as they go. Tarin brings you honest, unfiltered interviews with women entrepreneurs, athletes, fitness professionals, and everyday women doing extraordinary things. If you're a woman in your 30s or 40s who's done pretending life is linear — and ready for conversations that actually reflect your reality — you're in the right place.

  1. Getting Far Out: Breast Cancer, Closing Coalition Snow & What Comes Next with Jen Gurecki

    1 day ago

    Getting Far Out: Breast Cancer, Closing Coalition Snow & What Comes Next with Jen Gurecki

    Jen Gurecki built the only women-owned ski and snowboard manufacturer in the world, and ran it for 12 years on sheer determination, a lot of fight, and zero insider advantage. Then, in the summer of 2025, two days before a flight to Kenya, she found out she had stage two breast cancer. Everything changed fast. In this episode, Jen gets radically honest about closing Coalition Snow, going through chemo while running a business through Q4, and what it actually means to face your mortality and come out the other side asking different questions. She's not gutted. She's not hiding. She's building something new, and she has a lot to say about capitalism, climate change, creativity, and why community might be the only thing that saves us right now. Highlights ✨ 🎿 Why Jen closed Coalition Snow and why she refuses to call it quitting 🎗️ Getting diagnosed with stage two breast cancer, going through chemo during Q4, and what survival actually looks like (hint: it's not remission) 💡 The book she's reading about quitting and why quitting at the right time probably feels too early 🌍 Zawadisha, her women-led microcredit org in Kenya that's been running for nearly 20 years and why that's her definition of doing hard things ❄️ Climate change, the snow sports industry, and why she's done fighting for a space that isn't ready to evolve 💰 The capitalism rant you didn't know you needed — on growth, enough, and redefining success on your own terms 🎨 What Far Out is: a marketplace, group adventures, and original art rooted in creativity, connection, and culture 🤝 Why community is the antidote to rugged individualism, especially right now 🩺 Dense breasts, mammograms, and the MRI that saved her life Find Jen + Far Out + Zawadisha: Instagrams: ⁠@letsgetfarout⁠ @zawadisha Websites: letsgetfarout.com zawadisha.org Links & Love Follow the podcast: @tarin.it.up.podcast Newsletter: tarinitup.myflodesk.com Support the pod: buymeacoffee.com/tarinitup

    1hr 5min
  2. Unf*ck Tomorrow: The Mindful Drinking Revolution with Haylee Jordan of Fabric

    4 Jun

    Unf*ck Tomorrow: The Mindful Drinking Revolution with Haylee Jordan of Fabric

    What does it actually mean to drink mindfully? Tarin sits down with Haylee Jordan, co-founder and Chief of Brand at Fabric — a Colorado-based non-alcoholic functional hop water brand on a mission to unfuck tomorrow. We get into the non-alc space, low-dose THC beverages, brand building as a founder, and what it means to own your power as a woman in a male-dominated industry. Highlights: ✨ What nano-emulsified THC actually means (and why it's not what you think) 🍺 Zebra striping: the mindful drinking trend you're probably already doing 🎨 Going from brand strategist to beverage co-founder 🌿 Why Fabric gives back to mental health and what "mending the social fabric" really means 💪 Haylee's mantra for navigating male-dominated spaces: "I'm not here for them, I'm here for me" Find Haylee + Fabric 🌐 drinkfabric.com 📖 Haylee's Substack: Super Cult — brand building and the founder life for creatives 💼 Haylee on LinkedIn Links & Love Follow the podcast: @tarin.it.up.podcast Newsletter: tarinitup.myflodesk.com Support the pod: buymeacoffee.com/tarinitup

    51 min
  3. Outsider to Insider: Rachael Burnside on Bikes, Belonging & Finding Your People

    29 May

    Outsider to Insider: Rachael Burnside on Bikes, Belonging & Finding Your People

    Rachael Burnside has spent nearly a decade in cycling marketing, and she still remembers the moment she showed up to her first industry ride and realized she didn't know what she was doing. She had the kit. She had the job. She just didn't feel like a cyclist yet. This one's for anyone who's ever stood on the outside of a group and wondered if they belong. Rachael heads PR and Social at Shift Active Media, a UK-based agency working with 25 cycling and outdoor brands across the globe, and she's also the founder of Uplift, a mentoring program for women in the cycling industry. We recorded this one live at Sea Otter, and it went a lot of places: the magic (and expense) of in-person events, what it actually feels like to get dropped on a "no-drop" ride, why solo riding is underrated, and how creating community from scratch can change everything. Highlights: 🚲 Why Sea Otter is one of the few events that bridges industry and everyday riders — and why in-person still matters 🌍 How Rachael built a career in cycling PR from Scotland to England to Sea Otter, working with 25 brands across the globe 😅 The no-drop ride that wasn't — and why calling a ride "no-drop" when it isn't sets everyone up for a bad time 🤝 Creating Uplift, a mentoring program connecting women in the cycling industry who didn't have women to look up to 🪩 On solo riding, needing alone time, and letting go of the pressure to always do things with people 💬 The freedom that comes from knowing yourself well enough to say "this one's not for me" Connect with Rachael Shift Active Media: shiftactivemedia.com Shift on Instagram: @shift_active_media Uplift on Instagram: @uplift.mentoring.networking Links & Love Follow the podcast: @tarin.it.up.podcast Newsletter: tarinitup.myflodesk.com Support the pod: buymeacoffee.com/tarinitup

    47 min
  4. T & A: Plot Twists & Power Moves

    21 May

    T & A: Plot Twists & Power Moves

    It's our monthly Tarin and Amber catch-up and this one is extra special because we recorded it in person for the first time in a year! 🎉 Tarin made the trip up to Washington, and we are dual-camera, side by side, and fully unfiltered. Big life updates all around this month. 🫶 ✨ Highlights 💭 What does success actually look like? We talk about small women-owned businesses closing their doors and what it means to "quit" ⚡ Power is coming to Tarin's off-grid property — what that means for the dogs, laundry, bear-proofing, and every day life 🤰 Amber's big announcement: 18 weeks pregnant with a baby girl — we talk rebuilding (not bouncing back), postpartum, and raising rad daughters 🏋️‍♀️ The only number that matters when it comes to your body: what's on the bar — not what's on the scale 🌀 On age, timelines, and not being behind — you are right on time 🔗 Links & Love Follow the podcast: @tarin.it.up.podcast Newsletter: tarinitup.myflodesk.com Support the pod: buymeacoffee.com/tarinitup

    1hr 5min
  5. The Ride That Redefined: Mountain Biking, Spinal Cord Injury & Resilience with Annijke

    13 May

    The Ride That Redefined: Mountain Biking, Spinal Cord Injury & Resilience with Annijke

    In this episode, I sit down, literally, in a hospitality room at Sea Otter Classic, with adaptive mountain biker Annijke Wade for a raw and inspiring conversation. Annijke didn't touch trails until her 30s, went pro, and then had a life-altering spinal cord injury that could have ended everything. Spoiler: it didn't. 🙌 Episode highlights: 🌄 How Annijke found mountain biking in her 30s and became a pro racer realtively quickly after🏥 The crash at Angel Fire that changed everything, and what went through her mind in those first hours🚴 Getting her adaptive Bowhead bike while still in the hospital (thanks, Pearl Izumi 🙏)🌲 The real barriers of adaptive trail access — and how that's evolved over five years🏁 Racing gravel, enduro, AND downhill this season (she's not slowing down)💪 Dirt Bound, her organization empowering para off-road cyclistsLinks & Love Follow Annijke: @geodesicdome Follow the podcast: @tarin.it.up.podcast Newsletter: tarinitup.myflodesk.com Support the pod: buymeacoffee.com/tarinitup And special shout outs to Annijke's partners: @dirtbound.cycling @paracollective.cc @bowheadcorp @untappedmaple @dharcoclothing @ergonbike

    40 min
  6. Roots & Reinvention: Building What Fills You Up

    7 May

    Roots & Reinvention: Building What Fills You Up

    Allison Deschaine is back, and a lot has happened since she last joined the pod a year and a half ago. She's moved from northern Michigan to Kalamazoo, made the leap from the independent rep world into a corporate Key Account Executive role, and has now launched her own consulting business, AD Outdoor Consulting, on May 1st! In this episode, Allison breaks down the gap she identified in the outdoor industry: the space between a small emerging brand going direct-to-consumer and being ready for a sales rep agency. Her consulting business is designed to bridge that gap — helping purpose-led and women-owned brands understand their margins, build killer line sheets, navigate trade shows, develop CRM systems, and actually get (and keep) shelf space in specialty retail. We also get into the big stuff: the untraditional paths we've both taken through the outdoor industry, why a non-linear resume isn't a liability, the real ROI of paying for expertise before you make costly mistakes, and how self-discovery keeps leading us somewhere better than we planned. Plus, Allison shares how she's staying grounded going into a busy season, and spoiler, it involves a garden with five beds and a lot of yoga. If you're a small brand trying to figure out your wholesale strategy, this one is for you. And if you're someone who's ever wondered whether you're supposed to do just one thing forever — yeah, this one's for you too. In This Episode We Talk About: Why Allison is launching AD Outdoor Consulting and what inspired itHow her career paths through the outdoor industry — from Alaska to floor sales to corporate — gave her a multi-lens view most people don't haveWhy a non-linear resume looks like chaos on paper but is actually a superpower How Allison is balancing a full-time job, a new business, a garden, and her sanityBuilding a slow burn instead of chasing an explosionThe therapy, yoga, journaling, and self-reflection that led Allison to this momentThe missing step between DTC and hiring a sales rep — and why it matters so much for emerging brandsWhat reps actually need from a brand to be successful (and why brands don't always know)Helping music industry clients too — because small bands and small brands have more in common than you'd thinkLinks & Love Allison: Website: adoutdoorconsulting.comInstagram: @adoutdoorconsulting LinkedIn: Allison DeschaineThe Pod: Follow the podcast: @tarin.it.up.podcast Newsletter: tarinitup.myflodesk.com/tarinitup)Support the pod: buymeacoffee.com/tarinitup

    58 min
  7. Rock Bottom on Kilimanjaro: How Shitty Leggings Built a Brand

    30 Apr

    Rock Bottom on Kilimanjaro: How Shitty Leggings Built a Brand

    Arwen Turner and Kara Hardman of Thicket Adventure are back on the pod for a full conversation after their first appearance in the Title Nine PitchFest series. These two Vermont-based founders are on a mission to make plus-size outdoor apparel that actually performs, and the conversation goes way beyond pants. We get into the real story behind Thicket: Kara signing up to climb Kilimanjaro with 19 other plus-size adventurers before she even knew where it was on a map, Arwen's "feral dirt child" upbringing in the Sierra Nevada and her journey back to feeling like the outdoors was for her, and the four years of R&D it took to engineer the Brecken Pant — their flagship product built specifically for plus-size bodies. We also talk about the frustrating reality of shopping for outdoor gear at any size, body grief and the changes that happen throughout our lives, and why brands extending sizes without actually designing for them is just checking a box. In This Episode: What "plus size" means in the apparel world and the midsize gapHow Thicket sizes to match Lane Bryant and Torrid so online ordering is less of a guessing gameThe 4-year design process behind the Brecken Pant — yoga waistband, dual fabric weights, four pockets, roll tabs, and moreThe Booty Fit vs. the Belly Fit and how to know which one is yoursWhat's coming next: the Joey Pant, a wider-calf fit option, and hiking/mountain biking shortsTwo new colors dropping in July: Off Grid (black) and a sage greenTheir crowdsourced approach to color naming and community buildingComing Soon from Thicket: Joey Pant — lighter, one-fabric, day hike to brunch versatilityWide-calf fit optionShorts Links & Love Thicket Adventures: Website: thicketadventure.comInstagram: @thicketadventurePod Connections Follow the podcast: ⁠@tarin.it.up.podcast⁠Newsletter: ⁠tarinitup.myflodesk.com⁠Support the pod: ⁠buymeacoffee.com/tarinitup

    1 hr
  8. Boulder Breaks & Baby Naps: Freelancing, Motherhood & Making It Work

    23 Apr

    Boulder Breaks & Baby Naps: Freelancing, Motherhood & Making It Work

    What does it actually look like to build a career when nothing fits in a clean, perfect box? In this episode, I’m chatting with Lauren, writer, marketer, climber, and mom. who’s pieced together a career in the outdoor industry on her own terms. From freelancing right out of college to working in climbing gyms, writing for brands, and now balancing it all with motherhood, her path is anything but linear. We get into imposter syndrome, starting later than you think you should, and why not having a “traditional” background in the outdoors doesn’t mean you don’t belong. We also talk about the reality of freelancing, multiple income streams, inconsistent work, and figuring it out as you go, and what it looks like to make that sustainable over time. On top of that, we talk about the mental side of it all: creative burnout, trying to force productivity when it’s just not there, and learning how to actually take time for yourself without guilt. Highlights 🧗‍♀️ Getting into the outdoor industry without growing up in it 🧠 Imposter syndrome and feeling “behind” (even when you’re not) 💻 Freelancing right out of college—and what it really takes 🧩 Piecing together multiple income streams to make a career 👶 Balancing creative work and motherhood (without losing yourself) ⏰ Why “free time” doesn’t always mean productive time 🤝 Making friends as an adult (and why it’s harder than it should be) 🔄 When your passion becomes work—and how to avoid burnout Follow Lauren: Website: laurenloria.com Instagram: @laurenloriacreative Follow the pod: IG: https://www.instagram.com/tarin.it.up.podcast/ Newsletter: https://tarinitup.myflodesk.com/tarinitup

    1hr 2min
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About

Real conversations with women in sports, business, and everyday life — no highlight reels, no perfectly packaged advice. This is where women talk about the messy middle: career pivots, athletic pursuits, building something from scratch, and figuring it out as they go. Tarin brings you honest, unfiltered interviews with women entrepreneurs, athletes, fitness professionals, and everyday women doing extraordinary things. If you're a woman in your 30s or 40s who's done pretending life is linear — and ready for conversations that actually reflect your reality — you're in the right place.

Information

  • Channel
    Tarin It Up
  • Creator
    Tarin O'Donnell
  • Years Active
    2022 - 2026
  • Episodes
    216
  • Rating
    Explicit
  • Copyright
    © Tarin O'Donnell
  • Show Website
    Tarin It Up

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