Nicotine has a brutal PR problem — and for good reason. Decades of tobacco use, vapes, and gas-station branding turned it into something athletes hide, not something they talk about. In this episode, Alec sits down with Jason Winn, former Texas Tech QB, Bonk Breaker founder, and now co-founder of Athletic Nicotine, a low-dose, slow-release, tobacco-free nicotine pouch built specifically for adult athletes and high performers. They get into Jason’s background in sports nutrition, why nicotine has always been quietly present in elite sports, and how Athletic Nicotine is trying to destigmatize it with cleaner formulas, WADA-tested transparency, and a “less is more” dosing philosophy. Jason also shares hard-earned lessons on choosing the right co-founders, building in a heavily regulated space, and the flow stack that keeps him sharp as a founder, dad, and lifelong athlete. Nothing here is medical advice or a push to start using nicotine. It’s a real conversation about a tool many athletes already use — and what it looks like to rebuild that category with better intent. Episode Sponsors HAELO PEMF Therapy HAELO is an innovative recovery system using Pulsed Electromagnetic Field (PEMF) therapy to help recharge your body at the cellular level. Support better performance, faster recovery, and overall wellness with targeted PEMF sessions you can use at home or in the gym. Get $300 OFF any HAELO device with code PLAYBOOK using my partner link here. Ion LayerIon Layer uses medical-grade transdermal patches to deliver key compounds straight into the bloodstream — no needles, no pills, no gut irritation. Just clean, controlled delivery designed for performance, focus, and recovery. Get $100 OFF your first kit with code PLAYBOOK at checkout using link here. Somnee Sleep HeadbandSomnee is the only headband that not only tracks your sleep, but actively improves it. Built with lab-grade EEG sensors and personalized neurostimulation, Somnee helps you fall asleep faster and stay asleep longer — without pills or gimmicks. Co-founded by world-renowned sleep expert Dr. Matt Walker. Shop Somnee through my partner link here and experience performance-grade sleep. Superpower – Health OSSuperpower is your personal Health Operating System — built to decode, track, and take control of your health. Get 100+ biomarker lab tests at the start of each year, plus ongoing insights and guidance with no hidden fees. HSA/FSA eligible and designed for people who take performance, longevity, and prevention seriously. Use my Superpower partner link here to get started and unlock your health data. RORRA Water FilterNot your average water filter. RORRA’s countertop system is smart, simple, and powerful — using submicron filtration to remove microplastics, PFAS, and other contaminants without stripping essential minerals. HSA/FSA eligible and built for people who care about what actually goes into their body. Get 15% OFF your RORRA Countertop System using my partner link here.
