Uncensored CMO Jon Evans

Colleen DeCourcy is the Chief Creative Officer at Snap, having previously spent over a decade at Wieden+Kennedy as co-president and Chief Creative Officer, working on some of the largest brand accounts in the world. In this episode we talk about Colleen's time at W+K, some of her favourite quotes from Dan Wieden and how she's now tackling brand at Snapchat.
Timestamps00:00 - Intro01:22 - Colleen DeCourcy background03:30 - Winning creative leader of the decade06:30 - Colleen’s tenure at Wieden+Kennedy13:50 - The TIME Interview18:39 - From retirement to joining Snapchat21:56 - The challenges of Snapchat26:49 - Creating happiness in social media30:02 - The 3D Chess of Being CCO and CMO at Snapchat36:12 - What’s it like working for Evan Spiegel39:07 - Advice to young marketers from Colleen DeCourcy

Scott Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. In this episode Prof G lives up to the billing as the most uncensored guest on the podcast ever. We cover lots of ground, including his secret to success with Prof G media, what the #1 skill for all marketers should be, why brand is dead and how to build wealth. We recorded this episode as Scott releases his new book The Algebra of Wealth: A Simple Formula For Success, buy on Amazon UK, or US.
Links
Jon's LinkedInJon's TwitterWatch the Uncensored CMO on YouTubeTimestamps
00:00:00 - Intro00:00:57 - 25 year overnight success00:01:28 - Scott’s biggest failures00:07:38 - How Scott scaled himself00:13:24 - Daniel Kahneman’s impact on Scott00:20:26 - How social media has a negative impact on the world00:28:45 - Scott Galloway on being late00:31:14 - The most important skill for a marketer00:33:32 - The Era of Brand is Dead00:40:19 - Scott’s new book opening Aurelius quote00:42:53 - The power of compound interest00:43:53 - Scott’s advice to young people00:48:33 - Growing your network grows wealth00:56:33 - What does the agency of the future look like?01:03:33 - How to get social media right01:04:50 - Why big firms should stop certification based hiring

Today we're talking about more Boom! and less bust with Scott Morrison, the inspirational, energizing coach that teaches marketing teams how to be more successful, how to turn around business, how to win pitches and more.
Timestamps
00:00 - Intro00:47 - Where did the name Boom come from01:31 - Scott’s background at Saatchi&Saatchi04:57 - What is Nike’s secret sauce09:48 - Scott’s career failures13:27 - Working on the Diesel brand17:37 - How to go from bust to Boom!40:11 - How to pitch to CMOs

Today we're talking about what makes a great CMO. One of the CMOs that I've admired throughout his career is Craig Inglis, who famously was a CMO for John Lewis for many years, making those ads that you saw at Christmas and really defining the genre of Christmas advertising.
Timestamps
00:00:00 - Intro00:00:50 - Craig’s marketing background00:02:25 - Craig’s biggest marketing failures00:09:34 - How to have a long tenure as a CMO00:13:24 - How to be a great CMO00:23:53 - Guessing the most emotional John Lewis ads00:28:50 - How to move from rational to emotional strategy in retail00:31:17 - How to sell in creative ideas to rational CEOs and CFOs00:36:00 - The business impact of Monty the Penguin for John Lewis00:38:50 - How John Lewis ads does long and short00:41:00 - Focusing on customer experience00:51:48 - From large consumer brands to B2B00:55:11 - Being the chair of the Marketing Society01:00:34 - Working for The Entertainer

One of my favourite campaigns of all time is "Should've Gone to Specsavers" an idea that has completely transformed the Specsavers business. I speak to their CMO, Peter Wright and the MD of their in house creative team, Nicola Wardell, about how they've taken the idea and produced some of the best advertising on the System1 database.
Watch the episode on YouTube.
Timestamps:
00:00 - Intro00:59 - How Peter and Nicola ended up on Guernsey03:02 - The Specsavers story04:37 - The secret to Specsavers’ success09:04 - Family owned vs corporate business10:38 - How the “should’ve gone to Specsavers” line was created14:17 - The world’s longest running straplines16:17 - The serious case for humour - Tower Block ad20:18 - Specsavers Vet Ad21:14 - A cross channel idea24:29 - Why Specsavers do all creative in house25:52 - How to attract talent to Guernsey29:23 - Being the client and the agency33:56 - Advice for creating an in-house team34:37 - Wear in vs wear out at Specsavers43:08 - Creating the culture at Specsavers50:14 - Launching the audiology business53:38 - How technology will shape the future of the business56:07 - Peter and Nicola’s proudest work

How does someone create advertising for a brand that is over 150 years old? That is exactly what Stephen O'Kelly has been tasked with as Global Brand Director at Guinness, one of the most iconic brands in the world. Recorded from the Connoisseur bar at the Guinness Storehouse in Dublin, this episode of Uncensored CMO is special. Not just because of how much history is involved in the brand, but the fact that Stephen is a fourth generation employee, carrying on the legacy of his family.