Writers in Tech Yuval Keshtcher

This was one of the best moments in my career when I had the chance to interview Mr. UX himself - Jakob Nielsen.

Co-founder of Nielsen Norman Group, which was the organization that notably coined the term "user experience" along with Don Norman.

During our conversation, we mostly talked about how to implement standard UX methodologies in the ever-changing digital world we live in.

In this episode, Sharona Reouveni, a conversation design expert, joins the Writers in Tech podcast to demystify what conversation design is all about. It's not just chatbots; it's the future of human-machine interaction.

Key Points

What is Conversation Design?
Sharona Reouveni starts by defining conversation design as the art of creating natural and meaningful interactions between humans and machines. It's more psychology than coding.

Why It Matters
Bad conversation design can ruin customer experiences. Ed emphasizes that businesses should invest in this to improve customer engagement and retention.

Tools and Ethics
Sharona mentions tools like Dialogflow and Wit.ai but also brings up the ethical considerations, such as data privacy.

Final Thoughts
Conversation design is more than a buzzword; it's a necessity in today's tech landscape. Sharona Reouveni's insights make it clear that this is a field worth diving into.

Catch the full episode for all the nuanced details. It's a must-listen for anyone interested in the future of tech interactions.

I Have a Confession to Make

I'm an Israeli guy who watched the American Survivor show. When I discovered that my favorite cast member from Season 43, Jeanine Zheng, is a product designer, I set a goal in mind: to interview her about her journey and inspire others.

She told me how so many people reached out to her after the show, asking her about UX and what it's all about. I couldn't be more grateful for the fact that she said yes and agreed to be on the Writers in Tech podcast.

Today, Jeanine is changing the world one step at a time as a product designer at EverBright. This new residential solar financing provider is dramatically simplifying the process with faster, more flexible, more affordable options for homeowners. It's giving installers the strength and stability they need to build their businesses while minimizing costs.

In this episode of Writers in Tech, Yuval Keshtcher, CEO of UX Writing Hub, interviews Amanda Bridge, a senior content designer at HubSpot. Amanda shares her inspiring journey into UX writing, discusses challenges in building a UX writing discipline, and highlights the importance of human touch in content design.

The conversation explores AI's impact on UX writing, introduces AI writing tools like Writer's Figma plugin, and emphasizes the benefits of being embedded in product teams. The theme "Advocating for Your UX Content" inspires content designers to promote their craft within their organizations.

In the latest installment of Writers in Tech, our host Yuval Keshtcher, founder of the UX Writing Hub, is joined by Jaime Walke, a principal UX writer and content designer at Booking.com.

The duo delve into the realms of UX writing, accessibility, and the evolution of Booking.com's UX writing team.

Jaime talks about his transition from tourism to tech companies, the ethos of continuous learning at Booking.com, and the growth of UX writing in the organization.

They also explore the subject of accessibility, discussing its ethical implications, business benefits, and its broad spectrum that includes users with disabilities as well as those using assistive technologies.

Episode Summary
In this episode of Writers in Tech, Yuval Keshtcher, the founder of the UX Writing Hub, hosts a conversation with Nick Babich, a mega influencer in the UX space.

They discuss the intersection of AI and design, the importance of UX writing in the era of AI, and the tools they use to enhance their design process.

Nick shares his insights on the importance of balancing user needs and business goals, the role of AI in design, and his approach to content strategy.