Adweek Podcast Network

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Channel • 13 Shows

Marketing

Marketing

Updated weekly
Marketing

Marketing

Updated weekly
Entrepreneurship

Entrepreneurship

Updated 05/06/2024
Technology

Technology

Updated weekly
Marketing

Marketing

Updated weekly
Marketing

Marketing

Monthly
Entertainment News

Entertainment News

Updated weekly

12 AUG

Bad Jeans

Brooke Shields did it in the ’80s. Sydney Sweeney did it in 2025. We compare the ad playbook then and now—and how American Eagles' “Great Jeans” campaign became a Rorschach test for the American psyche. Hosted on Acast. See acast.com/privacy for more information.

12 Aug

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31 min
16 HR AGO

Marketing Evangelism and B2B Transformation: Insights from Sangeeta Prasad, CMO of Slalom

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Sangeeta Prasad, Chief Marketing Officer at Slalom, about her unique journey from classic consumer products marketing to B2B transformation leadership. Sangeeta shares her experiences transitioning from well-established brands like P&G, American Express, and JPMorgan Chase to becoming the first CMO at professional services firms. She explains why she calls herself a "marketing evangelist" rather than just a marketer, emphasizing her role in converting organizational skeptics into believers. The conversation explores the unique dynamics of B2B marketing versus B2C, particularly in professional services where trust, credibility, and relationships are paramount. What You'll Learn: How to transition from consumer marketing to B2B leadership rolesStrategies for overcoming marketing skepticism in sales-driven organizationsWays to position marketing as a revenue generator rather than a cost centerMethods for building emotional connections with B2B customers through "customer love" metricsHow to navigate the rapid pace of AI transformation in marketing teamsKey differences between B2B and B2C marketing approaches and when each appliesTechniques for aligning sales and marketing organizations for better resultsFuture plans for sales and marketing alignment and personalization at scale Learn more about miniMBA courses HERE Hosted on Acast. See acast.com/privacy for more information.

16 hr ago

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29 min
27 MAY

Every Story’s an Ad Now

Batman’s selling insurance. Sally is unreasonably excited about mayonnaise. Morpheus has more than a few chip flavors to offer. Welcome to Warner Bros. Discovery’s Storyverse – where your favorite characters become the face of your household products. On this episode of Adspeak, Editor in Chief Ryan Joe and Deputy Editor Bill Bradley unpack the strategy, risks, and ripple effects of turning every story and every beloved character into a sales channel. Hosted on Acast. See acast.com/privacy for more information.

27 May

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30 min
16 JUL

AI Deepfakes, Danish AI Laws, Apple Vision Pro, Meta Quest Zoom, and Atari vs ChatGPT with Lee Kebler and Adam Davis McGee

In this episode of TechMagic, Cathy Hackl is on vacation so host Lee Kebler is joined by Adam Davis McGee, where they unpack the latest tech headlines shaping the future of AI, VR, and gaming. They break down Secretary Marco Rubio's call for AI regulation following a deepfake incident and Denmark’s trailblazing AI liability laws. The duo also explores Apple Vision Pro’s potential design upgrades, the unexpected Zoom integration in Meta Quest, and Nintendo’s controversial Switch 2 game key card approach. Plus, they discuss how Atari’s 1979 chess program outwits ChatGPT, revealing current AI limits. Tune in for sharp insights on the evolving balance between tech innovation and responsibility. Come for the tech, stay for the magic! Lee Kebler Bio Lee has been at the forefront of blending technology and entertainment since 2003, creating advanced studios for icons like Will.i.am and producing music for Britney Spears and Big & Rich. Pioneering in VR since 2016, he has managed enterprise data at Nike, led VR broadcasting for Intel at the Japan 2020 Olympics, and driven large-scale marketing campaigns for Walmart, Levi’s, and Nasdaq. A TEDx speaker on enterprise VR, Lee is currently authoring a book on generative AI and delving into splinternet theory and data privacy as new tech laws unfold across the US. Lee Kebler on LinkedIn Adam Davis-McGee Bio Adam Davis-McGee is a dynamic Creative Director and Producer specializing in immersive storytelling across XR and traditional media. As Senior Producer at Journey, he led the virtual studio, pioneering cutting-edge virtual experiences. He developed a Web3 playbook for Yum! Brands, integrating blockchain and NFT strategies. At Condé Nast, Adam produced engaging video content for Wired and Ars Technica, amplifying digital storytelling. His groundbreaking XR journalism project, In Protest: Grassroots Stories from the Frontlines (Oculus/Meta), captured historic moments in VR. Passionate about pushing creative boundaries, Adam thrives on crafting innovative narratives that captivate audiences worldwide. Adam Davis-McGee on LinkedIn Key Discussion Topics: 00:00 Intro: Welcome to Tech Magic with Lee Kebler and ADM03:25 AI Regulation: From Political Confusion to Real Action17:15 The Rise of AI-Generated Music and Content Authentication37:10 The Hidden Cost of AI: Electricity Bills Spike Across 13 States41:45 Apple Vision Pro: Design Missteps and Future Updates50:05 Meta Quest's Evolution: From Gaming to Zoom Integration54:30 When Old Meets New: Atari Chess vs Modern AI58:20 Nintendo Switch Key Cards: Digital vs Physical Gaming Culture01:02:00 Final Thoughts & Show Wrap-up Hosted on Acast. See acast.com/privacy for more information.

16 Jul

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53 min
8 JUL

From Barbie to Building Sets: How Mattel's CBO Transforms Legacy Brands Through Bold Storytelling with Lisa McKnight

From Toys to Entertainment: How Mattel is Transforming Legacy Brands for Modern Audiences In this episode of Marketing Vanguard, host Jenny Rooney sits down with Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel, to explore the art and science of managing over 100 active brands. From the billion-dollar success of the Barbie movie to the strategic evolution of Fisher-Price, discover how to make bold brand decisions, lead through purpose, and create positive cultural impact. Whether you're managing heritage brands or building new ones, this conversation offers invaluable insights on taking calculated risks, embracing inclusivity, and transforming your company from a house of brands to a branded house. What You'll Learn: How Mattel balances digital transformation with the enduring value of "analog play" in child developmentThe power of diverse voices and perspectives in weighing risky opportunitiesWhy leading with positivity creates lasting cultural impactHow to balance inclusivity with commercial viability across brand portfoliosThe strategic shift from toy company to IP and entertainment powerhouseWhy co-owning P&L makes marketing a profit center, not a cost centerHow to navigate difficult organizational decisions while maintaining team morale Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

8 Jul

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34 min
21 JUL

Innovation or Die: How Pepsi's Mark Kirkham Masters the Duality of Marketing

Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Kirkham, CMO of PepsiCo Beverages US, about the relentless pace of innovation in the beverage category, the art of balancing core brands with new acquisitions like Poppi, and why every challenge is an opportunity. Discover how PepsiCo continues to cultivate world-class marketing talent, the role of AI in building capabilities versus outsourcing them, and why making "simple special" is the key to success What You'll Learn: Why "if you're not innovating, you die" defines the beverage category and how to balance core brands with new venturesThe secret behind PepsiCo's legendary talent cultivation system that has produced CMOs across the industryHow to think about AI as a capability-building tool rather than outsourcing technologyThe "core and more" strategy for growing established brands while pursuing new opportunitiesWhy every challenge should be viewed as an opportunity and every opportunity as a challenge Hosted on Acast. See acast.com/privacy for more information.

21 Jul

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20 min
21 AUG

ADWEEK x MiniMBA Brings Mark Ritson’s Masterclass to U.S. Marketers

Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Ritson, world-renowned marketing professor and founder of MiniMBA, about his controversial views on brand purpose, the importance of running great ads for years, and why American marketing has lost its edge. Discover Mark's partnership with ADWEEK, his strategy of saying "no" to America for a decade, and why he believes killing brands is more productive than creating them. What You'll Learn: Why Mark Ritson avoided the American market for 10 years and his strategic partnership with ADWEEKThe uncomfortable truth about brand purpose and why the data doesn't support the hypeWhy running great creative for 2-3 years drives better results than constant campaign changesThe "pornography of change" and why AI won't transform marketing as quickly as predictedWhy killing brands is more productive than creating them (Mark's killed 200+ in his career) Hosted on Acast. See acast.com/privacy for more information.

21 Aug

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15 min
5 JUN

Engineering the Future of Marketing: Esi Eggleston Bracey’s Unilever Playbook

How do you transform marketing from a cost center to a growth driver at one of the world's largest consumer goods companies? In this episode of Marketing Vanguard, Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, explores the evolving landscape of global brand marketing. From her engineering roots to leading 400+ brands serving 3.4 billion people, Esi shares insights on blending analytical rigor with creativity. She explains how to transform marketing from a one-to-many model to many-to-many, and how AI can be used as an enabler—not a disruptor. Whether you're steering a global brand or aspiring to lead one, this conversation offers a masterclass in purpose-driven marketing, cultural relevance, and driving growth through innovation. Discover how legacy brands like Dove stay culturally relevant and purpose-driven in today’s digital-first world. What You'll Learn: How to blend engineering discipline with creative marketing to solve complex business challengesThe shift from "one-to-many" to "many-to-many" marketing modelsWhy modern marketing requires both analytical rigor and creativityHow AI amplifies creative ideas without replacing human ingenuityThe psychology behind building desirable brands at scale Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

5 Jun

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38 min
10 JUL

How Hilton Democratized Creativity Through AI—Breaking Down Barriers with Mark Weinstein

AI and creativity are reshaping brand marketing, democratizing access to tools while challenging CMOs to navigate an increasingly complex digital landscape. In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Mark Weinstein, CMO of Hilton Hotels, to explore the intersection of technology, experience, and authentic brand storytelling. From leveraging AI to democratize creativity to partnering with Paris Hilton and McLaren Racing, discover how to build meaningful experiences that resonate in an uncertain world. Whether you're navigating budget constraints, technological disruption, or cultural pitfalls, this conversation offers essential insights on staying relevant while maintaining authenticity. What You'll Learn: How AI is democratizing creativity and leveling the playing field for all brandsWhy the future involves "agentic AI talking to agentic AI" and what that means for marketersHow to create experiential activations that scale through content amplificationThe importance of maintaining share of wallet in constrained spending environmentsWhy being authentic in today's cultural landscape is more challenging than everHow strategic partnerships with celebrities and brands create mutual valueThe evolution of Cannes Lions and what CMOs should focus on at industry events Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

10 Jul

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21 min
3 JUL

Culture, Commerce & Community: How BET Transformed from Media Company to Movement with Kimberly Paige

In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, CMO of BET, to explore the intersection of content, culture, and community in modern media. From judging at Cannes Lions to celebrating BET's 45th anniversary, Paige shares how her extensive experience at P&G, Coca-Cola, and Coty shaped her approach to authentic storytelling and brand evolution. Learn how BET is pioneering change through strategic brand partnerships, streaming innovation, and a commitment to meaningful content that drives both cultural impact and commercial success. A must-listen for marketing leaders seeking to understand how heritage brands can stay relevant while maintaining their core mission. What You'll Learn: How BET transformed from being "the only place" for Black content to a platform focused on changing community outcomesWhy cultural credibility is the foundation for commercial viability in media and entertainmentThe strategy behind BET's successful entry into streaming as the first Paramount Global brandHow to modernize a legacy brand while maintaining authentic connections with core audiencesThe principles behind successful brand identity redesign that inspire internal innovation Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: Find the right creators – Access a diverse network of influencers, even in niche markets.Track performance with full transparency – Measure impact from awareness to conversions in real time.Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged.Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today! Hosted on Acast. See acast.com/privacy for more information.

3 Jul

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22 min

Welcome to the first-ever podcast network for advertising and marketing professionals, brand enthusiasts and anyone curious about what the heck that ad they saw was about. Adweek and leading industry voices will make sense of trends, tackle pressing challenges and share top-tier insights to help you level up your career, creativity and strategy.