1of10 Podcast

1of10 Media

Welcome to the 1of10 Podcast - where we interview some of the top people in the YouTube industry and learn their strategies to achieving success. Join our weekly podcast!

  1. 4 DAYS AGO

    Meet The Doctor Who Became A YouTube Millionaire

    In this episode of the 1of10 Podcast, Shane Hummus breaks down exactly how he turned YouTube into a multi-million dollar business. From starting with RuneScape videos as a kid to generating over $10M from his channel and scaling to $1M+ months, Shane shares the real strategies behind growing, monetizing, and treating YouTube like a business. If you want to grow faster, make more money, and stop guessing on YouTube, this episode is packed with actionable insights. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Guests Socials YouTube: @ShaneHummus Instagram: https://www.instagram.com/shanehummus/ X: https://x.com/ShaneHummus Shane's cohort: https://www.thecontentgrowthengine.com/ Chapters 00:00 Intro 01:05 From Pharmacist to YouTube Business 05:16 $300K Debt & Discovering YouTube 08:10 Why YouTube Is Just Distribution 10:04 Building Content That Actually Works 13:40 Why Small Channels Make More Money 17:06 The ICON Method (Viral Ideas) 20:32 Finding Ideas in Adjacent Niches 23:06 Turning Views Into a Business 27:01 Title, Thumbnail, Intro Strategy 30:38 Uploading, Testing, and Systems 33:59 CTAs That Actually Convert 37:05 Lead Magnets That 10x Results 38:35 How to Choose Your Niche

    41 min
  2. 5 DAYS AGO

    YouTube Made Him A Millionaire at 20, Here's How

    21 years old. 1 million subscribers. Multiple seven figures in revenue. In this episode of the 1of10 Podcast, we sit down with Dylan Lam to break down how he built a massive audience with short-form content and turned that attention into a real business. Dylan started posting at just 15 years old, eventually growing a viral presence in the self-improvement and looksmaxxing niche. Today, his brand sells thousands of products per month, generating millions in revenue driven largely by social media. Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/ Book a call with us: https://1of10.com/strategy Get the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblckn Check out the 1of10 newsletter: https://1of10.com/newsletter Check out the 1of10 blog: https://1of10.com/blog/ Follow Us on Twitter: https://x.com/1of10media Follow me on Twitter: https://x.com/richard_YTS Guests Socials YouTube: @dillonlatham Instagram: https://www.instagram.com/dillonxlatham/ X: https://x.com/Dillonxlatham Chapters 00:00 Intro 01:00 How Dylan Made Multiple Seven Figures From YouTube 02:15 YouTube Shorts vs TikTok: Where Sales Actually Come From 04:37 The Best Posting Strategy for Shorts 05:51 How Dylan Writes Viral Hooks 07:41 Starting at 15 and Building a Product 09:42 The Mindset That Caused His Hypergrowth 11:19 The 3 Metrics That Decide If a Short Goes Viral 13:18 The “Dance With the Pants” Viral Moment 16:04 What Content Actually Converts Into Sales 19:59 Launching a Product With $5,000 21:02 Why Optimized Content Can Kill Your Audience 23:30 The Products Winning Right Now 25:21 How to Launch a Product in 30 Days 28:29 Why Dylan Stopped Doing Long-Form YouTube 30:18 How to Spot Opportunities in a Market 32:14 His UGC Strategy for Growing the Brand 36:28 What He’d Do Differently to Build a 9-Figure Brand 37:19 The Real Lesson: Speed and Competition

    39 min

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Welcome to the 1of10 Podcast - where we interview some of the top people in the YouTube industry and learn their strategies to achieving success. Join our weekly podcast!

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