All Things Tech

Data Demand

Welcome to Data Demand, the podcast where we explore what it truly takes to drive growth in today’s data-driven world. Each episode features conversations with marketing leaders, demand generation experts, and industry innovators shaping modern go-to-market strategies. We dive into real campaigns, evolving Martech trends, and practical insights that go beyond theory. Whether you are building a pipeline, refining your ICP, or scaling revenue, Data Demand brings you actionable ideas and honest perspectives to help you grow smarter and faster.

Episodes

  1. CDPs & AI: What No One Tells You

    15 APR

    CDPs & AI: What No One Tells You

    We are collecting more customer data than ever before… so why do most companies still struggle to truly understand their customers? In this episode of Martech360, Martin Kihn, SVP of Strategy at Salesforce Marketing Cloud, breaks down the real challenges behind data, AI, and modern marketing, and why technology alone isn't the answer. From the rise of Customer Data Platforms (CDPs) to the shift toward real-time, unified customer profiles, Martin shares how the marketing landscape has evolved, and where most organisations are still getting it wrong. But here's the bigger question: are we building better customer experiences… or just more complex systems? In this conversation, we explore why customer data is still fragmented despite advanced tools, the real role of CDPs in modern marketing, how AI depends on clean unified data to actually work, what a cookie-less future means for marketers, why trust and transparency are becoming competitive advantages, and the biggest mistakes companies make with data-driven strategies. Martin also shares practical insights on how organisations can move from simply collecting data to actually using it to create meaningful, connected customer experiences. If you are navigating the intersection of AI, data, and marketing, this episode will challenge how you think about customer strategy. Because the problem isn't a lack of data… It's what we do with it. (00:00) Introduction (01:57) Customer Data Platforms (04:37) Aligning Cross-Functional Teams (07:15) Evolution of CDP (10:06) CDP Implementation (11:36) Third-Party Cookies (13:37) Key Opportunities and Challenges AI (17:07) Ethical Data Use (19:49) Data Privacy Regulations (21:47) Marketing Cloud Landscape (24:36) Growth Regions (25:41) Key Trends (27:40) Salesforce Strategy (30:12) Outro

    31 min

Ratings & Reviews

5
out of 5
4 Ratings

About

Welcome to Data Demand, the podcast where we explore what it truly takes to drive growth in today’s data-driven world. Each episode features conversations with marketing leaders, demand generation experts, and industry innovators shaping modern go-to-market strategies. We dive into real campaigns, evolving Martech trends, and practical insights that go beyond theory. Whether you are building a pipeline, refining your ICP, or scaling revenue, Data Demand brings you actionable ideas and honest perspectives to help you grow smarter and faster.