Beyond A Million

Brad Weimert
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Brad Weimert, founder of Easy Pay Direct, interviews world-class entrepreneurs to explore tactics & strategies to build 8, 9, and 10-figure brands. Learn more at: https://beyondamillion.com/ All business is the same… but nobody really feels that way. The truth is – the BUILDING blocks of business are consistent across the board. Marketing, Sales, Operations, Finance, and Taxes... Apply to all businesses. With more than 30,000 businesses flowing through Easy Pay Direct (and the data behind them), Brad Weimert has found a litany of world-class experts to break down what's working - and what's not. With clients like Tony Robbins, Dean Graziosi, Hal Elrod and Grant Cardone, Easy Pay Direct is an amazing pool of knowledge and experience to pull from. Watch, Listen, and learn while you hear experts pull back the curtain and share cutting-edge marketing strategies, the latest sales techniques, the operational tools and tactics that make it all work, and the tax strategies that keep your money in your pocket. Whether you're pushing through your first startup and learning the ropes, you're an established 8 or 9-figure brand, or you've made an exit and are thinking about your next chapter… Beyond a Million will stretch your mind. Be sure to follow us wherever you get your podcasts so you never miss a new episode!

  1. 1 DAY AGO

    How He Built & Sold Two Companies for $550M with Ben Reubenstein

    Ben Rubenstein has built and sold two companies: Yodle for $342M and OpCity for $210M. In this episode, we break down the operating decisions behind those outcomes. We talk about when venture capital accelerates growth and when it can quietly kill your business. Ben explains why ideas are worthless without execution, how he scaled a 1,000-person sales organization, and the hiring filters that consistently produced top performers. We also get into culture, retention, speed-to-lead systems, and the strategic decisions that position companies for 9-figure exits. If you're building and thinking about capital, hiring, churn, or long-term optionality, this conversation is a masterclass in how experienced operators think.   Key Takeaways 02:10 When to Raise VC? 04:25 Ideas Are Worthless 09:36 The 3 Traits of Elite Salespeople 14:13 Culture Doesn't Happen by Accident 24:35 How to Sell – Scripts vs Talk Tracks 25:17 Yodel – From Air Mattress to $342M 29:27 Op City – Selling for Real Estate Brokerages 32:41 Are Real Estate Agents Overpaid? 38:45 Calling Leads within 4 Seconds 42:57 The Algorithm That Became their Competitive Moat 45:25 Why Most Founders Can't Scale 46:43 Setting Expectations with Your Team 48:38 Hiring Top Talent 53:34 9-Figure Exit Strategies 58:30 The 80/20 Rule That Saves Startups 01:01:02 Setpoint – Private Capital for Asset-Backed Innovators 01:06:45 Advice to New Entrepreneurs      Watch on YouTube:      Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    1h 9m

  2. 5 MAR

    Tom Shipley on Building Bigger Exits Through Acquisitions & Rollups

    Private equity doesn't scale the way most founders do. They buy growth. They acquire profitable businesses, combine them, and increase the value of the whole thing so they can sell at a much higher multiple. Today's guest, Tom Shipley, is a serial entrepreneur and M&A strategist who built acquisition platforms applying that same strategy to founder-led businesses. In this episode, we unpack the mechanics behind scaling through acquisitions and rollups, how combining businesses can dramatically increase enterprise value, and why so many founders stall at $1–2M in EBITDA without positioning their companies for a meaningful exit. If you've ever wondered whether buying businesses is a distraction or a legitimate growth lever, this episode will change how you think about scale. Let's dive in.   Key Takeaways (00:00) Intro (01:54) The Two Biases That Destroy Acquisitions (05:00) The 4 Foundations of Business Growth  (07:12) The AVA Roll-Up Story (Lessons Learned) (15:27) How to 4X Your Business Value (Multiple Expansion Explained) (19:11) How Acquisitions Outperform Organic Growth (21:26) The Roll-Up Mistake That Kills the Model (27:43) Add Zeros: How to Think Exponentially (30:51) When to Use Acquisitions as a Tool for Growth (39:27) Tom's Playbook for Acquiring Businesses (54:55) What Is DealCon? (58:49) Turns $1–2M EBITDA Owners Into PE Deals (01:05:14) Advice to New Entrepreneurs     Watch on YouTube: https://youtu.be/oJu1sy9B6d4      Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    1h 7m

  3. 26 FEB

    How $100M DTC Brands Actually Measure Growth with Lomi Founder, Gareth Everard

    In this episode, Gareth Everard, founder of Rockwell Razors and co-creator and former CMO of Lomi ($100M+ in 2 years), explains why revenue growth can be misleading and what serious DTC operators track instead. We unpack Gareth's 4-lever framework for building a profitable eCommerce business, how to calculate allowable CAC before you truly know LTV, and why relying on future LTV assumptions can quietly break your financial model. We also get into his preference for funding via revenue over venture capital, why bundling often beats subscriptions, and the launch mechanics that helped Lomi generate $3M in its first 72 hours on Indiegogo.   Key Takeaways (00:00) Intro (01:27) Crowdfunding Vs. Venture Capital Funding (03:25) Why Revenue Growth Can Kill a DTC Brand (06:45) The Real Math Behind SaaS vs. DTC Valuations (14:18) The 4 Levers of eCommerce (22:54) Why He Won't Build Below 80% Gross Margin (26:23) Difficult Business Models (30:26) Is the Subscription Model the Right Move? (35:40) When Bundles Beat Subscriptions for LTV (39:50) How Lomi Did $3M in 72 Hours (43:48) Using Crowdfunding for Product Feedback (Carefully) (47:04) Contribution Margin Creates Optionality     Watch on YouTube: https://youtu.be/7NPXMBRuTXE     Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    49 min

  4. 19 FEB

    216: Amy Jo Martin on Quitting Her Job to Multiple 8-Figure Companies

    Amy Jo Martin built one of the first social media agencies because Shaq told her to. True story. Seven years later, she shut it down. Not because it failed, but because it worked in a way that locked her into a life she didn't want. Walking away gave her the freedom to decide what to build next. Since then, she's scaled multiple 8-figure companies, written bestselling books, and hosts the Why Not Now? podcast where she's interviewed countless celebrities.  This conversation is packed with value for entrepreneurs building at every stage. We also go deep on what building a social media agency in 2009 can teach us about AI today — and what that means if you're building anything right now.   Key Takeaways with Amy Jo Martin (00:00) Intro (01:25) Social Media in 2009 vs AI Today (04:18) The Only Metric That Actually Matters (06:38) Shaq Told Me to Quit My Job (11:39) Is AI a Trampoline or a Trap? (15:32) Why the Agency Model Keeps Breaking (19:18) Can AI Improve Your Relationships? (23:34) The LinkedIn Hack That Replaces Hours of Biz Dev (28:03) This Kills The Traditional Brainstorm Meeting (31:20) Taking Tony Hsieh's Money (34:44) Why She Shut Down a Profitable Company (38:34) When Personal Brand Becomes a Liability (43:24) Why AI Won't Save Bad Marketing (45:52) The Real AI Problem Is Organizational Culture (51:06) The Renegade Reinvention Experiment (57:41) Can AI Help You Feel More Alive? (01:06:25) Action Creates Clarity (01:07:49) Don't Raise Money Too Early     Watch on YouTube: https://youtu.be/kdos8mOBLgk      Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    1h 5m

  5. 12 FEB

    215: Brian Luebben's Path from $750K to $10M in 3 Years

    Two years ago, Brian Luebben was doing $750K a year. Now he's posting million-dollar months. In this conversation, we break down what actually changed. It wasn't a new tactic or growth hack. It was a shift in how he thinks about goals. That might sound a little woo-woo, but Brian explains why most entrepreneurs unknowingly limit their own growth, and outlines how a single shift in your thinking could completely alter the trajectory of your business.  Not only does this conversation challenge how you think about growth, it also unpacks the operational decisions he made that supported the jump from sub-seven figures to a true eight-figure business.    Key Takeaways with Brian Luebben 00:00 From $750K to $10M in 3 Years 04:34 The 3 People You Need to Be Around 09:55 Cashflow Investing vs Equity Investing 14:20 2 Frameworks from a $250M Mentor 17:45 Alex Hormozi Discipline 20:27 Long-Form Content To Scale Impact 22:51 How Career Capital Translates to Entrepreneurship 26:56 The Hires That Led to Million Dollar Months 32:00 Course Creation vs. Community Building 39:22 Expectations Matter More Than Price 44:52 Buy Businesses Then Learn To Run Them 49:53 Holding On Too Long Gets Expensive 56:33 Passive Income Is Mostly A Lie 59:18 Earn Your Summer 01:04:29 The Two Week Vacation Test       Watch on YouTube: https://youtu.be/GC3-ElhoKF8      Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    1h 5m

  6. 5 FEB

    Why Most Content Fails (And How The Algorithm Decides What Wins) with Pedro Jerez

    If you're running content and ads without proof of what converts, you're gambling. Today I'm talking with Pedro Jerez, an entrepreneur and growth strategist who's led marketing for multiple 8- and 9-figure companies and spent years as a top 1% sales closer inside Tony Robbins' organization.  Pedro breaks down how a single, well-built offer can scale past 9-figures — and how to validate it in days, not months — instead of burning time and money on ideas that don't convert. We get into the biggest content mistakes entrepreneurs make, the one metric algorithms use to decide what gets distribution, and how to use organic content to pressure-test creative before you ever spend on paid. Then we go deeper — what working for Tony Robbins was really like, the inner work most founders avoid, and how to shift from just making money to building businesses that align with how you want to live and lead. Key Takeaways with Pedro Jerez 01:45 Launching Too Many Offers Kills Scale 02:47 Validate Offers In Days, Not Months 03:51 Creative Is The Real Growth Lever 05:38 Media Buying Is Losing Its Edge 07:39 How Algorithms Decide What Content Wins 10:21 Which Platforms Should You Be On? 11:31 The Real Customer Buying Journey 14:00 Use AI To Pressure-Test Your Priorities 15:32 Reverse Engineer Where Demand Already Exists 18:17 Organic Content Predicts Paid Performance 19:25 How Targeting Actually Works In 2026 22:02 Fast Experiments Create Real Leverage 24:32 Consciously Rewire Your Reality 39:06 Tony Robbins Gave Him Frameworks, But Not Identity 44:27 Most People Underestimate What Mastery Takes 48:53 Obsessing Over Making Things Better 53:09 Move At The Speed Of Alignment 59:31 Miserable Millions to a Business that has Soul 01:05:37 What is Hum? 01:10:06 Advice for New Entrepreneurs       Watch on YouTube: https://youtu.be/ZdwDxovY1q8      Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    1h 5m

  7. 29 JAN

    The Proven Formula That's Driven Over $1 BILLION in Sales with Jeff Walker

    Today, I'm talking with Jeff Walker—the creator of Product Launch Formula® and the pioneer behind the modern launch model that's driven over $1B+ in documented sales—to break down why product launches fail… According to Jeff, it almost always comes down to one thing: the offer. Not only does Jeff break down where failed launches miss the mark, but we pull on that thread to explore how launches have evolved over the years. What no longer works? What role does AI play? And how can entrepreneurs adapt as buyers get smarter and attention gets harder to earn? Jeff's been doing online business for nearly 30 years, and he's watched tools, platforms, and tactics come and go—and still, he continues to produce results while others chase what's new. This episode is not only about launches, it's about what actually holds up when you're building a business over the long game. Check it out!   Key Takeaways 00:00 Why Most Launches Fail 01:23 The Offer Is The #1 Lever 02:59 What Takes a Launch from Good to Great? 04:16 Delivering Value Before Reveal 05:28 The Origin of Product Launch Formula 14:43 The Core Elements of Product Launch Formula 20:10 What Launch Tactics No Longer Work? 25:54 The Challenge Model vs. Product Launch Formula 27:19 Why People Still Swear by the Product Launch Formula 31:20 Making a Difference in Peoples Lives 34:22 The Role AI Now Plays with PLF 37:33 Adventures as a Relationship Amplifier 47:21 Why Jeff's Leaving His Business to His Kids 48:21 Designing Wealth Around Freedom 56:45 Advice for New Entrepreneurs       Watch on YouTube: https://youtu.be/T0f_WQkqEOY      Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    56 min

  8. 26 JAN · BONUS

    How High-Performers Decide What to Ignore (Behind the Scenes with Stu McLaren)

    For a long time, being in rooms (masterminds, events, paid groups) were incredibly valuable for me. That's where relationships were built, perspective expanded, and a lot of growth came from. But lately, I've been wrestling with whether that value still outweighs the cost—time, energy, relationships, broken routines, stepping away from the business, and more. And I know I'm not the only entrepreneur who struggles with this. That's why I'm sharing this unreleased, behind-the-scenes footage from my interview with Stu McLaren. In it, Stu explains the exact rules he's put in place to keep himself from being pulled in a hundred different directions when everything looks like a good opportunity. For him, this was critical, because without those rules, he knew he'd end up making WAY more money as an entrepreneur, but only at the cost of his family.  This conversation completely reframed how I decide what to say yes to. And I think it'll resonate if you're wrestling with the same thing. Enjoy!   Key Takeaways (00:00) Intro (01:00) Is Being In the Room Still Worth It? (01:47) The Cost of Being Away from Family (04:45) Why Travel Breaks Productivity (06:01) Calling BS On Nomad Efficiency (09:03) Stu's Framework for Deciding What to Say YES to (14:26) Why Rules Create Freedom   Watch on YouTube: https://youtu.be/mCwcdH_Kpus      Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    21 min
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About

Brad Weimert, founder of Easy Pay Direct, interviews world-class entrepreneurs to explore tactics & strategies to build 8, 9, and 10-figure brands. Learn more at: https://beyondamillion.com/ All business is the same… but nobody really feels that way. The truth is – the BUILDING blocks of business are consistent across the board. Marketing, Sales, Operations, Finance, and Taxes... Apply to all businesses. With more than 30,000 businesses flowing through Easy Pay Direct (and the data behind them), Brad Weimert has found a litany of world-class experts to break down what's working - and what's not. With clients like Tony Robbins, Dean Graziosi, Hal Elrod and Grant Cardone, Easy Pay Direct is an amazing pool of knowledge and experience to pull from. Watch, Listen, and learn while you hear experts pull back the curtain and share cutting-edge marketing strategies, the latest sales techniques, the operational tools and tactics that make it all work, and the tax strategies that keep your money in your pocket. Whether you're pushing through your first startup and learning the ropes, you're an established 8 or 9-figure brand, or you've made an exit and are thinking about your next chapter… Beyond a Million will stretch your mind. Be sure to follow us wherever you get your podcasts so you never miss a new episode!

Information

  • Creator
    Brad Weimert
  • Years Active
    2022 - 2026
  • Episodes
    229
  • Rating
    Explicit
  • Copyright
    © Copyright 2024 and beyond - All Rights Reserved, Beyond a Million Podcast
  • Show Website
    Beyond A Million

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