Breaking Through in Cybersecurity Marketing

Cybersecurity Marketing Society | N2K Networks
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Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday. 

  1. 3 hr ago

    Behind the Cyber Creator: An AMA with Infosec Pat (Patrick Gorman)

    Episode Summary: Patrick Gorman started making YouTube videos during COVID to study for a certification with friends. He now has over 100,000 subscribers and runs a pentesting firm called ISP Security. This is a replay of our Behind the Cyber Creator AMA series. Patrick and Gianna talk about how he built his audience, why having followers doesn’t automatically mean having clients, and what he learned the hard way about being a public figure in cybersecurity. About Patrick: Patrick Gorman is the founder of ISP Security and the creator behind Infosec Pat, a YouTube channel with over 100,000 subscribers. He has over 15 years of experience in IT and offensive security, with a background in penetration testing, network security, and digital forensics. Links & Resources: Patrick Gorman on LinkedIn ISP Security Infosec Pat Infosec Pat on YouTube Hack The Box Keith Barker on YouTube - mentioned by Patrick as a big influence CBT Nuggets - where Patrick first found Keith Barker Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review; it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you on the next episode!

  2. 12 Aug

    When to Pay for Analyst Relations and When Not To with Kelly O'Dwyer Manuel

    Episode Summary: Kelly O'Dwyer Manuel has been building analyst relations (AR) programs for a long time, and her first question is always the same when starting from scratch: what are you actually trying to accomplish? She joins Gianna and Andy T to talk through what AR looks like for a small team with a small budget, why most companies pay for analyst relationships before they are ready, and what a first year program should realistically look like.  About Kelly: Kelly O'Dwyer Manuel is a communications and analyst relations leader with experience across cybersecurity, semiconductors, and enterprise software. She currently leads AR at NXP Semiconductors and has built programs at companies of all sizes, from startups to large public companies. Her background spans PR, AR, and corporate communications, with deep expertise in identity and access management and security. Links & Resources: Kelly O'Dwyer Manuel on LinkedIn NXP Semiconductors The Futurum Group Moor Insights & Strategy The Knowledge Capital Group Venture in Security by Ross Haleliuk Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you on the next episode!

  3. 5 Aug

    Writing for People with a Remote in Their Hand, with Jake Milstein of Contrast Security

    Episode Summary: Jake Milstein ran newsrooms at CBS, NBC, Fox, and ABC affiliates for 25 years. He has five Emmys and strong feelings about the phrase "in today's evolving threat landscape." It turns out 25 years of writing for people with a remote in their hand is excellent training for cybersecurity marketing. He sits down with Gianna and Charles on CyberCMO Confidential to talk about why "learn more" is a moron tease, what writing a broadcast tease has to do with your website copy, and why he now writes two versions of every press release. One for journalists. One for the LLMs that are doing the reading anyway. Gianna finally presents Jake with his very own handmade Cybersecurity Marketing Society award, which he has been lobbying for throughout the episode. About Jake: Jake Milstein is the VP of Growth and Corporate Marketing at Contrast Security. Before cybersecurity, he spent 25 years running newsrooms and newscasts at CBS, NBC, Fox, and ABC affiliates across the US. He previously served as CMO and Chief Revenue Officer at Critical Insight, an MDR and cybersecurity services company. Links & Resources: Jake Milstein on LinkedIn Contrast Security Latio: the analyst firm whose Runtime Innovator award Jake mentioned Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review; it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Charles Gold on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you on the next episode!

  4. 29 Jul

    What a CISO and Marketing Partnership Actually Looks Like with Jason Rebholz of Evoke Security

    Episode Summary: Jason Rebholz read a blog post about MCPs and saw the whole trajectory of AI security play out in front of him. Twenty years of incident response experience told him we were about to make the same mistakes…just faster. He started Evoke Security the same way he has approached every problem since: get ahead of the issues before the damage is done! He joins Gianna to talk about what a real CISO and marketing partnership looks like, how he built a threat research publication program at Corvus Insurance that helped brokers sell policies and kept policyholders safer, and what he has carried over from that into building Evoke Security. About Jason: Jason Rebholz is the founder and CEO of Evoke Security. Before starting Evoke, he spent over 20 years in cybersecurity, including time as CISO at Corvus Insurance, where he built a threat research and marketing program to help brokers and policyholders stay ahead of attacks. His background is in incident response. Links & Resources: Jason Rebholz on LinkedIn Evoke Security Evoke Security Blog Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you on the next episode!

  5. 22 Jul

    Building a Security Company for a Market That Changes Every Four Months with Shahar Bahat of Pluto Security

    Episode Summary: Shahar Bahat is the CEO and co-founder of Pluto Security. With every employee now building things using tools like Cursor, Claude Code, Lovable, and n8n, security teams have no visibility into any of those layers. That is the problem Pluto is solving. She sat down with Gianna to talk about what she saw at RSAC 2026, the shift from shadow AI to mandated AI, and how to build a security product when the tools your customers use change every four months. About Shahar: Shahar Bahat is the CEO and co-founder of Pluto Security, a company focused on securing the new ways employees build and create using AI tools. Before Pluto, she built experience across startups and enterprise security, and Pluto Security was part of the AWS-CrowdStrike-NVIDIA Cyber Accelerator program. Links & Resources: Shahar Bahat on LinkedIn Pluto Security Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you on the next episode!

  6. 15 Jul

    How Absolute Security CMO Ash Parikh Thinks About Marketing, Pipeline, and Working with the Board in the age of AI

    Episode Summary: Most CMOs come up through marketing. Ash Parikh came up through engineering and sales, and he thinks that is exactly why he does the job differently. He joins Gianna and Charles on CyberCMO Confidential as the CMO of Absolute Security to talk about what 25 years of carrying a bag, presenting to boards, and running marketing at some of the biggest names in cybersecurity taught him. He’s banned MQLs, replaced them with handraisers built on real intent signals, and has strong opinions on why most marketers are not ready for a buying process that is growing harder to see every year. About Ash: Ash Parikh is the Chief Marketing Officer at Absolute Security. He has held CMO roles at Trellix, Druva, and Informatica, where he was part of the company's IPO. He started his career in engineering and sales before moving into marketing, and has spent over 25 years building go-to-market engines across cybersecurity, data, and enterprise software. Links & Resources: Ash Parikh on LinkedIn Absolute Security Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you on the next episode!

  7. 8 Jul

    AI Readiness, Microsoft MISA, and the Punk Rock Museum with JP Bourget of Blue Cycle

    Episode Summary: JP Bourget sold a SOAR company, named his next one after cycling and blue teaming, got Fat Mike from NOFX to show up at his RSAC event, then took him to DEFCON, where he ended up in a DJ booth at Caesars Palace with Steve Aoki. Somewhere in between all of that, he built Blue Cycle into one of roughly 130 security service providers recognized by Microsoft out of 400,000 partners worldwide. He joins Gianna to talk about AI readiness, what happens when companies turn on Copilot before cleaning up years of data permission sprawl, and how he gamed the Microsoft partner ecosystem in under a year. About JP: JP Bourget is the CEO of Blue Cycle, a cybersecurity firm specializing in AI readiness, Microsoft security, security data pipelines, and API integrations. He is also an entrepreneur-in-residence at Lytical Ventures and a mentor at Upstate Venture Connect. Before Blue Cycle, he co-founded Syncurity, an early SOAR company that was acquired by Swimlane. Links & Resources: JP Bourget on⁠ LinkedIn⁠ ⁠Blue Cycle⁠ ⁠Lytical Ventures⁠ ⁠The Punk Rock Museum⁠ ⁠Upstate Venture Connect⁠ ⁠Cribl⁠ ⁠Swimlane Polaris Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you on the next episode!

  8. 1 Jul

    How Madalina Petrea Runs Marketing for 27+ Cybersecurity Franchise Owners Across 4 Continents

    Episode Summary: CyberGlobal is the world's first cybersecurity franchise, with Madalina Petrea heading up marketing there. What does it mean to run marketing at a cyber franchise? Supporting 27+ franchise owners across the US, Europe, Africa, and Asia who sell cybersecurity services to small businesses in their local markets. She joins Gianna to talk about what it takes to build that from the ground up. Her team handles everything for new franchisees in the first 90 days, including websites, LinkedIn profiles, content, and templates, so they can focus on learning the business. Her biggest challenge right now? Designing a system at 27 locations that still works at 200. They also get into why paid ads worked in Dubai and Italy but not in Boston, and why SEO has become one of their most important growth channels, including showing up in AI search tools like ChatGPT and Perplexity. About Madalina:  Madalina Petrea is the Head of Marketing at CyberGlobal, the world's first cybersecurity franchise. She leads a centralized marketing team that functions as an internal agency for franchise owners across the US, Europe, Africa, and Asia. Her background spans marketing for SaaS and software development companies, and she has been building CyberGlobal's marketing infrastructure from the ground up since mid-2024.  Links & Resources: Madalina Petrea on LinkedIn CyberGlobal HubSpot Jira Screaming Frog Semrush Subscribe & Review:  👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com  Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.  See you on the next episode!

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Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday. 

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