Collective Clicks: Digital Marketing for Real Estate Investors

Bateman Collective
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Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!

  1. 3 days ago

    Monetizing the Inefficiencies: Navigating Compressed Flipping Margins with Adam Whitney

    “PPC doesn't work in my market" is the ultimate sign of an operator who gives up too early. Adam Whitney breaks down the mathematical significance of median performance lines and explains why quitting a channel before hitting 90 days is total business suicide. Adam is a combat Marine veteran, former military intelligence officer, CEO of 7 Figure Flipping, and founder of Blackjack Real Estate. Managing an operation that has completed over 1,400 transactional deals, he specializes in tactical diversification, multi-tier exit frameworks, and dominating uncompetitive asset classes. * Micro Impatience, Macro Patience: Executing immediate details with extreme urgency while keeping a calculated, long-term strategic view on your advertising spend * The Roller Coaster Median Line: Understanding why month-over-month marketing metrics fluctuate wildly while ascending steadily up and to the right * The 90-to-180 Day Data Rule: Giving premium inbound channels like Google Ads and PPC enough baseline volume to surface true profit data * Why quitting at lead 5 is costing you a fortune: Understanding how single-deal windfalls entirely distort and validate your customer acquisition cost models * The outspending competitive advantage: How generating larger net assignment fees ($53K average) allows you to pay more to acquire a contract and crush local competition * Monetizing the leads you fail to contract: Shifting from single-strategy wholesaling to a diversified ecosystem of flips, listings, rentals, and land deals The businesses dominating the marketing landscape don't have better leads. They have the financial maturity to endure data timelines and the monetization funnels required to extract profit from every single click. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. 01:48 From Detroit to Marines 04:52 Leadership Values in Business 09:25 Building Culture Systems 14:32 Blackjack Journey and W2 15:22 Adversity and Reps 19:01 Feedback Beats Experience 23:26 Operational Excellence Mindset 25:42 Building Skills Fast 26:15 Leadership Money Decisions 27:01 Avoid Single Threading 29:15 Omnichannel Lead Control 30:28 Monetizing Leads Big Spreads 34:06 Competitive Advantage Math 35:29 Micro Urgency Macro Patience 38:47 PPC Fit And Timing 41:04 Manufactured Homes Pivot 44:17 Scrape And Replace Model 46:16 Niche Targeting Filters 48:41 Seven Figure Flipping Mission 49:18 Legacy Impact Programs 51:55 How To Connect Closing Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    52 min

  2. 30 Jun

    Sourcing Local Buyers and Pricing for Maximum Spread in a Harder Market

    Most wholesalers treat dispositions like an administrative duty or a data-blasting routine. Daniel McClam transformed dispo into a systematic sales funnel that actively drives higher assignment fees on every contract. Daniel is a commercial real estate veteran, major market wholesaler, and the founder of InvestorBase. He specializes in hyper-targeting local cash buyers, structuring high-leverage offer deadlines, and building data-driven dispo operations that eliminate transaction fallout. * Why treating dispo as a facilitation desk rather than an active sales department is costing you 10% to 15% in hidden margins * The "6 Deals a Day" friction point: How to differentiate your property package when competing against five other wholesale alerts hitting a buyer's phone daily * The art of competitive pricing: Why testing comps against other active "as-is" listings matters far more than fixed percentage formulas * Walkthroughs as forcing functions: Structuring a firm 7-day timeline to intentionally accelerate top-of-funnel buyer engagement * The mathematical truth of deal spreads: How a minor 10% increase in layout pricing scales a 20% net margin operation up to a 30% profitability index * The 35% Call-to-Contact rule: The minimum baseline benchmark your sales reps must hit when working an outbound buyer campaign The businesses maximizing revenue aren't just looking for a single quick buyer. They are running structured inbound and outbound funnels to manufacture multi-offer competition. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. 01:20 Daniel Background Story 02:30 Hedge Fund Shift 05:01 Dispo Market Today 08:28 Data And Flipper Pressure 12:03 Dispo As Revenue Engine 15:45 Competition And Offers 16:21 Pricing And Deal Setup 22:10 Bottoms Up Explained 25:58 Key Dispo Metrics 31:17 Sourcing Buyers And Outreach 34:45 Scorecard And Closing Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    37 min

  3. 23 Jun

    Outsourcing the Exhaustion: Automating Call Reviews and Roleplay with Steve Trang

    Listening to raw sales calls is the most aggravating task a real estate operator faces.  Steve Trang built an automated infrastructure to grade every single rep conversation against a strict sales rubric without a human ever lifting a finger. Steve is a real estate investor, host of "The Disruptors" podcast, elite sales trainer, and co-founder of ObjectionProof.ai.  He specializes in deploying specialized AI software that shifts human reps out of manual follow-up loops and into pure closing conversations. * Treating call reviews like a P&L: Moving past manual categorization by letting software surface fumbled property deals instantly * Building a multi-brain ecosystem: Why single-prompt prompt windows drop the ball on advanced customer objections * The hidden friction of scheduling: Why booking an appointment is fundamentally a high-level sales job, not an admin task * Automating real-world persistence: Deploying instant triple-dials that follow a strict multi-week cadence without losing steam * The reality of American lead managers: Why scaling operations with domestic reps requires massive compensation structures or strict automation * The data collection paradigm: How tracking hundreds of thousands of conversations mirrors Tesla's autopilot advantage * The Charlie Munger Textile Paradox: Why ignoring software innovation forces you to invest heavy capital just to stay baseline relevant The modern real estate company cannot afford to spend high-value executive hours listening to hours of bad recording data. Systematize your call oversight, hold your team accountable, and run your sales organization on objective data. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. 02:06 The AI Company Origin Story 04:08 Building the Product Timeline 06:02 AI Call Review Breakthrough 07:48 Roleplay Bots for Teams 09:01 AI Lead Calling Cadence 12:25 Why AI Beats Human Consistency 14:40 Next Up AI Closer Vision 16:59 Moats Tech and Reputation 21:25 Building the AI Brain 21:48 Latency Kills Products 23:09 Future of AI Lead Calls 24:34 Normalization Over Time 26:23 APIs vs Human Interfaces 27:41 Solve Problems Not Buttons 29:50 AI Levels Investing 32:41 Humans vs AI Lead Managers 34:55 How to Try the Tools 36:15 Understanding and Innovation 39:01 Adapt or Die Economics 42:03 Final Thoughts and Wrap Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    43 min

  4. 16 Jun

    Bottoms-Up AI Adoption: How to Systematize Your Real Estate Business with Jason Macht

    Most operators think scaling with AI means hiring an expensive developer or "AI guru" right away. Jason Macht proves that true operational optimization starts with bottoms-up literacy and fixing your core data pipeline first. Jason is an engineer by education, a former product manager, a real estate investor, and the founder of Whitespace Solutions. He specializes in helping business owners integrate AI, consolidate fractured CRM ecosystems, and automate the unsexy backend processes that stall growth. * Why hiring an "AI guru" too early risks over-engineering your business with useless, flashy tech tools * The bottoms-up literacy framework for building organizational muscle memory using ChatGPT, Gemini, and Claude * How to close the sales feedback loop by using AI to auto-transcribe calls, execute scoring rubrics, and flag hot leads * The unstructured data trap: Using AI to clean up messy notes, write automated CRM updates, and eliminate manual entry * Why the final 5% of execution is the hardest hurdle when building automated business solutions * The "million interns" philosophy: Shifting your mindset away from sci-fi super-geniuses toward high-volume task execution The businesses moving fastest with AI aren’t trying to build complex, autonomous boards of directors. They are optimizing the boring, repetitive tasks and ensuring their core systems talk to each other seamlessly. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. 00:25 Meet Jason Macht 02:42 AI Curious Roadmap 03:23 Team Literacy First 06:21 From Adoption To ROI 08:13 Call Insights Example 16:15 Avoid Shiny Objects 19:45 Agents Versus Boring Wins 24:52 Data Integration Framework 31:01 Future Of SaaS Shift 36:40 Whitespace Solutions Process 39:29 Contact And Wrap Up Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    40 min

  5. 9 Jun

    Going a Mile Deep: Master Probate Leads Without Buying Third-Party Lists

    Most real estate investors treat probate as just another direct mail list. Andrew Becker built a predictable seven-figure department by treating it as a completely separate business. Andrew is a serial real estate entrepreneur, coach, and founder of Probate Engineers. Based out of the Washington DC area, he specializes in helping investors dominate the probate niche through direct data sourcing, empathetic sales frameworks, and advanced exit strategy analytics. * Why relying on third-party list providers keeps you one step behind your competition * The "Day One" framework for sourcing raw probate data directly from the county courthouse * How to transition your sales team from aggressive cash buyers to trusted legal process advisors * Why texting is killing your conversion rates in high-empathy niches—and what to do instead * How tracking wholesale vs. retail exit metrics revealed a massive hidden opportunity cost * The calibrated marketing approach for targeting seven-figure stacked lists The investors winning the probate game aren't blasting more data. They're going a mile deep, owning the source, and changing the conversation entirely. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. 00:00 Introduction and Welcome 00:25 Meet Andrew Becker 01:34 Going Deep on Probate 02:15 Differentiating in Probate Marketing 03:09 Getting Data from Source 04:11 Value Proposition Approach 05:21 Technical Difficulties Break 06:50 Sales Training Strategy 07:36 Probate Process Expertise 12:14 Marketing Channels and Outreach 12:28 Skip Tracing and Contact Methods 15:35 Understanding the Numbers 16:30 County by County Breakdown 20:19 Exit Strategies and Revenue 22:34 Closing and Contact Info Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    23 min

  6. 2 Jun

    How to go from 12 to 4 employees without missing a thing.

    Most operators think scaling means hiring more people. Rafael Cortez cut his team from 12 people to 4 while maintaining the same deal volume. Rafael is an organizational psychologist, nationwide wholesaler, broker, and founder of Pulse Capital. He specializes in building lean real estate operations that scale through systems, accountability, and AI. - Why most wholesale businesses break at the operational level, not the marketing level - The framework Rafael uses to design systems around human behavior instead of fighting it - How he automated follow-up, note taking, and lead qualification without losing conversion - Why your best acquisitions reps are usually the worst people to handle detail-heavy tasks - The 6 stages every real estate business goes through — and where most operators fail - How measuring the right KPIs helped increase spreads and eliminate operational bottlenecks - What operators should automate, delegate, and never remove the human element from The businesses scaling fastest aren’t doing more. They’re simplifying, systemizing, and removing friction from the process entirely. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. 00:00 Welcome and Episode Preview 01:11 Rafael Background and Businesses 02:01 What Organizational Psychology Means 05:52 Lead Follow Up SOP Case Study 11:09 Hiring by Behavioral Profiles 18:22 Lean Thinking and Past Business Lessons 21:09 Designing for Human Nature and Automation Wins 25:40 AI Adoption Shift 27:47 Role Strengths Framework 33:59 Six Business Lanes 38:22 KPI Tracking Simplified 44:38 Margins And Ops Wins 48:10 Where To Find Rafael Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    50 min

  7. 26 May

    The Acquisition Mistake That Destroys Flip Margins | feat. Bobby Triplett, Offerpad

    Most flippers think managing contractors themselves saves money. Bobby Triplett has overseen 45,000 renovations and says it's usually the opposite. Bobby is the SVP of Renovation at Offerpad, a publicly traded iBuyer. For the past four years, the same team that renovates Offerpad's inventory has been available to outside investors. Last year alone they completed over 1,900 flips for private operators. In this episode, he gets into where most flippers are quietly losing margin and what the operators scaling fastest are doing differently. Why most investors lose money on a flip before the first contractor ever shows upHow to know your "win" before acquisition so reno, dispo, and acquisition are actually working toward the same numberHow volume investors get contractors to lower pricing (and why you can't get there by beating them up on cost)How operators are flipping in markets they've never visited using Offerpad's boots-on-the-ground teamWhat full-service renovation actually costs vs. managing trades yourselfWho this model works for and what getting started looks like 00:00 - Introduction and Bobby's background at Offerpad 03:30 - 10 years of iBuying: what's changed 07:00 - Where most flippers are losing margin 11:00 - Knowing your "win" before you buy 14:30 - Building contractor relationships that actually work at scale 18:00 - How Offerpad Renovate works for outside investors 21:30 - Pricing, market expansion, and scalability 24:30 - How to connect with Bobby and get started Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    27 min

  8. 19 May

    Your Buyer Has Too Much Power. Here's the Fix. | feat. Carly Stagge, FlipFund Capital

    Most wholesalers think assignments are simpler. Carly Stagge thinks they're quietly capping your business. After switching to double closes, her team's average fee jumped by $8,000 per deal. The money wasn't even the biggest benefit. Carly is a director at Vertigo Real Estate Ventures, operating across Colorado, San Diego, Raleigh, and South Florida. She's also the founder of FlipFund Capital, a transactional funding company built by active wholesalers who got tired of how complicated and expensive the alternatives were. In this episode, she breaks down what assignments are actually costing you and why the operators scaling fastest have already made the switch. - How double closing gives you the ability to re-trade when a buyer tries to back out (assignments legally cut that option off) - Why serious wholesalers are leaving $50,000+ on the table by capping their own fees to keep assignments clean - Why public records quietly become a lead source when you double close - How to prove deal volume to agents and sellers when every assignment leaves zero paper trail - Whether to double close every deal or just the big ones - What transactional funding costs and how to think about the ROI 00:00 - Introduction and Carly's background 02:15 - Assignment vs. double close: the $8K fee difference 05:00 - Control of the transaction and re-trading when buyers back out 07:30 - How public records generate inbound leads 10:00 - Proving deal volume to agents and sellers 12:30 - Should you double close every deal or just the big ones? 15:00 - What transactional funding costs and how it works 17:00 - How to reach Carly and FlipFund Capital Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    18 min
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About

Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!

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