Creative Ops by Artwork Flow

Artwork Flow
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Creative Ops by Artwork Flow is your go-to podcast to understand the impact of branding on your revenue and creativity on commercial growth. Each week, the host Arjita Kulshreshtha interviews Brand, Marketing, and Design leaders from global brands to understand how creative teams world over fuel commercial success with new technologies, processes, and workflows. This podcast is presented by Artwork Flow, an AI-powered creative operations software for fast-growing brands.

Episodes

  1. Designing for Diversity : How Gojek reaches millions with it’s brand strategy

    06/12/2023

    Designing for Diversity : How Gojek reaches millions with it’s brand strategy

    In this episode, Arjita chats with Sonia, a seasoned designer who has worked in a variety of industries, including packaging, digital design, and branding. She is currently the lead brand designer at Gojek, an app that operates in Indonesia, Singapore, and other Southeast Asian countries. She speaks about: - Designing a brand for a culturally diverse audience. - Transitioning from print design and moving to the ever-changing landscape of branding. - How to account for cultural and local nuances in your brand identity. Stay Connected: Chat with us on LinkedIn Tweet along on Twitter Explore more on our Website Get connected with Sonia on LinkedIn ✨ Don't forget to like, share, and subscribe for more insightful conversations on creativity, leadership, and the journey to success!

    35 min
  2. Balancing Data and Intuition to Lead Large Design Teams - Lessons from Adam

    29/11/2023

    Balancing Data and Intuition to Lead Large Design Teams - Lessons from Adam

    In this episode, join Arjita as she engages in a thought-provoking conversation with Adam Morgan, a seasoned creative leader and the host of the "Real Creative Leadership" podcast. Based at Splunk, Adam delves into the intricacies of branding in the B2C/B2B space, emphasizing the challenges and the art of storytelling in a technical context. Listen as Adam shares his insights on transitioning from an individual contributor to a creative leadership role. He provides valuable advice, highlighting that not everyone should make this leap and underlining the importance of finding alignment with personal career goals. Discover Adam's passion for the "Real Creative Leadership" podcast, now in its fifth season, and gain insights into his future endeavours, including a potential book series and aspirations of becoming a landlord. This episode is a treasure trove for those interested in creativity, leadership, and personal growth. Stay Connected: Chat with us on LinkedIn: https://www.linkedin.com/showcase/art... Tweet along on Twitter: https://twitter.com/ArtworkFlowHQ Explore more at: https://www.artworkflowhq.com/ Get connected with Adam on LinkedIn: https://www.linkedin.com/in/admo3/ ✨ Don't forget to like, share, and subscribe for more insightful conversations on creativity, leadership, and the journey to success

    35 min

  3. TRAILER

    Welcome to Creative Ops by Artwork Flow

    Creative goes beyond just creating something but implementing it in a business use case. The Creative Ops podcast by Artwork Flow aims to understand the world of creatives and brands in real-world implementation and how brands deliver value with their creatives! Each week, host Arjita Kulshrestha talks to guests who offer valuable insights into Creative Operations. Stay Connected: Chat with us on ⁠LinkedIn⁠ Tweet along on ⁠Twitter⁠ Explore more on our ⁠Website

    1 min
  4. Piloting Generative AI for Creative Operations: A Discussion with Mark Brady from Hubspot

    28/11/2023

    Piloting Generative AI for Creative Operations: A Discussion with Mark Brady from Hubspot

    Listen to Mark, the Global Head of Creative Solutions at HubSpot, speak this week on how AI is revolutionizing creative operations and how Hubspot is changing the game with a whole set of AI tools. Stay Connected: Chat with us on ⁠LinkedIn⁠ Tweet along on ⁠Twitter⁠ Explore more on our ⁠Website Wondering what is Artwork Flow? ⁠Artwork Flow⁠, a cloud-based team collaboration platform to review & approve creative projects to accelerate product launch. Artwork Flow is helping brands across industries such as food and beverages, pharmaceuticals, cosmetics, personal care, chemicals, consumer goods, and more.

    28 min
  5. Crafting Solutions in Creative Operations: A Conversation with Simon Evered

    28/11/2023

    Crafting Solutions in Creative Operations: A Conversation with Simon Evered

    In this episode, Simon, a seasoned creative operations consultant with over 35 years of experience, speaks about the evolving world of creative operations. From starting in a traditional studio setting to setting up a transformative and structured creative process, Simon speaks to our host, Arijta, on the ever-evolving landscape of creative operations. Wondering what is Artwork Flow? Artwork Flow, a cloud-based team collaboration platform to review & approve creative projects to accelerate product launch. Artwork Flow is helping brands across industries such as food and beverages, pharmaceuticals, cosmetics, personal care, chemicals, consumer goods, and more. Stay Connected: Chat with us on ⁠LinkedIn⁠ Tweet along on ⁠Twitter⁠ Explore more on our ⁠Website

    29 min
  6. How to scale a hyperlocal brand through 360° digital campaigns: A conversation with Anshul.

    15/11/2023

    How to scale a hyperlocal brand through 360° digital campaigns: A conversation with Anshul.

    In this episode, Anshul chats with Arjita about his experiences working as a brand designer with companies like Swiggy, Zolo, and Razorpay. He highlights the importance of design and how to create personalized and impactful brand experiences for local communities. He speaks about: - How design can help in building a strong connection for hyperlocal brands and build a community. - How to create a cohesive brand experience across online and offline channels. - The latest trends in design and its future in hyperlocal brands. Stay Connected: Chat with us on LinkedIn Tweet along on Twitter Explore more on our Website Get connected with Anshul on LinkedIn If our stories of creative ventures and visionary strategies resonate with you, subscribe to Creative Ops by Artwork Flow Podcast and join us on this journey of discovery and insight.

    32 min
  7. The secret to running 100+ successful luxury brand campaigns in a year: A conversation with Nicole from Elizabeth Arden

    08/11/2023

    The secret to running 100+ successful luxury brand campaigns in a year: A conversation with Nicole from Elizabeth Arden

    Imagine walking the tightrope between the universal glamour of luxury brands and the vibrant mosaic of local cultures. That's the daily dance for Nicole D'Anna Long from Elizabeth Arden, and she's here to take us through each step in this captivating episode of Creative Ops with Artwork Flow.Nicole pulls back the curtain on how a storied brand like Elizabeth Arden keeps its pulse on the global stage while crafting messages that touch hearts locally. It's storytelling with a passport—every chapter respectful of its audience, every message tailored to resonate, all while the brand's heart beats consistently, no matter the longitude or latitude. In this episode:- Unpack the art of maintaining a luxury brand's soul across the globe.- Learn the secrets of adapting high-end messaging to diverse cultural landscapes.- Ascend the ladder in creative operations with Nicole's career wisdom.- Dissect the dynamic duo of digital and print and why each matters in a brand's narrative. Pour yourself a cup of your favorite beverage and tune in to learn how luxury brands like Elizabeth Arden make a world of difference with their creativity.

    28 min
  8. How to build a high-performing creative team: A conversation with Leda Necheva at Hunter and Bard

    01/11/2023

    How to build a high-performing creative team: A conversation with Leda Necheva at Hunter and Bard

    Leda's holistic approach to creativity has led her to develop processes that increase the efficiency of creative work while building a creative landscape across creative teams. She talks about how her journey as a designer led her to transition to managing a team of talented designers and delivering compelling design solutions in the B2B marketing world. In this podcast, they delve into: - How creative teams in B2B agencies need a team with various skills to produce high-quality creatives that meet clients' needs. - AI and its potential to augment designers' work and help them focus on more creative aspects rather than mundane tasks. - Why it's essential to develop systems and compliances to stop AI tools from using professional work. Stay Connected: Chat with us on ⁠LinkedIn⁠ Tweet along on ⁠Twitter⁠ Explore more on our ⁠Website

    29 min
  9. Chilipiper’s spicy approach to anti-boring B2B content

    26/10/2023

    Chilipiper’s spicy approach to anti-boring B2B content

    Nolan, the Head of video and creative content at Chilipiper, speaks to Arjita about measuring the impact of creative content in B2B marketing. He discusses why it’s challenging to attribute content directly and why investing in campaigns that make people stop the scroll and think differently is essential. Why it’s essential to be patient while investing in creative content in B2B marketing. Direct and indirect metrics that measure the impact of creative content. How to design actionable campaigns and how you can better collaborate with teams within the company, such as sales and marketing, to create content that is both informative and engaging. Stay Connected: Chat with us on ⁠LinkedIn⁠ Tweet along on ⁠Twitter⁠ Explore more on our ⁠Website

    33 min

Trailer

Ratings & Reviews

About

Creative Ops by Artwork Flow is your go-to podcast to understand the impact of branding on your revenue and creativity on commercial growth. Each week, the host Arjita Kulshreshtha interviews Brand, Marketing, and Design leaders from global brands to understand how creative teams world over fuel commercial success with new technologies, processes, and workflows. This podcast is presented by Artwork Flow, an AI-powered creative operations software for fast-growing brands.

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