Creator Upload

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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

  1. How Caleb Hammer Built a Massive Membership (feat. Hammer Media President Robert Kaliati)

    2 ദിവസം മുമ്പ്

    How Caleb Hammer Built a Massive Membership (feat. Hammer Media President Robert Kaliati)

    Today, we hear from Robert Kaliati, President of Hammer Media, about the highly successful launch of Hammer Elite on Uscreen. We discuss the mechanics of moving massive audiences off YouTube, the incredible difference in revenue splits (from YouTube's 30% cut to Uscreen's 5-7%), and why user retention is the ultimate metric for creator businesses. Plus, we dive into Lauren's trip to the Congressional Creators Caucus, Markiplier's self-distribution strategy for Iron Lung, and Jay Shetty's massive $100M Spotify and Netflix deal. 00:00 Introduction 01:10 The Congressional Creators Caucus 07:33 Creator Economy GDP Impact 10:14 Markiplier's Iron Lung Strategy 13:28 Creator Horror Movies Hit Theaters 18:53 Interview: Robert Kaliati 20:07 Inside the Caleb Hammer Empire 24:06 Moving Superfans Off YouTube 28:16 Building a Successful Membership Offer 30:37 Obsessing Over Retention Metrics 32:36 YouTube vs. Uscreen Revenue Splits 34:57 Is KSI Leaving the Sidemen? 36:45 Jay Shetty’s $100M Podcast Deal 38:40 Final Thoughts & Sign-Off Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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  2. AI Has Officially Taken Over (on YouTube)

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    AI Has Officially Taken Over (on YouTube)

    Today: Lauren and Josh break down the latest news from Google I/O and what it means for your content. We dive into the history of ContentID, how YouTube is handling deepfakes with its new likeness detection tool, and X's AI-powered push to match creators with brands. Plus, we discuss Tom Brady's move to YouTube and Duolingo's crazy new focus module. 00:00 Welcome to Creator Upload 01:59 Viacom's massive 2007 YouTube lawsuit 03:11 The birth of Content ID 06:23 Gemini Omni comes to YouTube Shorts 07:33 YouTube's new AI likeness detection 13:28 X enters the creator marketplace era 14:28 How Creator Connect uses AI 16:23 Meta's Threads catching up to X 19:27 Duolingo locks you out of apps 22:18 Tom Brady's new YouTube trivia show 23:54 Why athletes thrive on YouTube Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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  3. We Went to YouTube Brandcast (What You Need To Know)

    മേയ് 15

    We Went to YouTube Brandcast (What You Need To Know)

    In this episode, Josh gives us an inside look from the David Geffen Theater at Lincoln Center after attending YouTube Brandcast. We discuss how YouTube is packaging creator-led shows for legacy advertisers , new shopping features on connected TVs , and the fighting spirit of YouTube executives taking aim at other platforms. What you'll learn: -- Household name advertisers grew their creator sponsorships by 189% in 2025. -- YouTube is packaging upfront shows for creators like Alex Cooper and Dude Perfect. -- A new ad product allows viewers to buy items in two clicks via Google Pay on connected TVs. -- LTK announced a new creator program for social commerce with Target. 00:00 Welcome to Creator Upload 00:42 Gospel Stats in the Wall Street Journal 04:13 YouTube BrandCast at Lincoln Center 07:53 Packaging creator shows for legacy advertisers 11:24 New creator shows coming to YouTube 15:44 YouTube executives adopt a fighting attitude 17:54 Why you can't optimize into desire 19:28 Two-click shopping on connected TVs 21:01 Target and LTK social commerce partnership 22:28 Mental health benefits of leaving Instagram 22:45 TikTok Go travel booking program Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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  4. മേയ് 8

    Lia Haberman Talks Memes and Conferences; Sophia Kianni Reveals How She Scales Her Content Business

    Does Meta's new age verification work? Is Instagram really banning meme accounts? Lauren is joined by ICYMI's Lia Haberman to discuss her takeaways from the Scalable Summit, Meta's new AI teen surveillance, and the truth about the meme account crackdown. Plus, Josh sits down with Sophia Kianni, founder of Climate Cardinals and Phia, to talk about leveraging AI, scaling businesses as a Gen Z founder, and her podcast, The Burnouts. What you’ll learn: -- Inside TikTok's 100M view micro-drama collaboration with Issa Rae. -- What Instagram's "unoriginal content" update actually means for creators. -- How Sophia Kianni raised $40M and built her AI tech stack. -- The top creator economy conferences to attend this year. 00:00 Intro & Meet Lia Haberman 01:31 Scalable Summit Takeaways 03:52 TikTok's 100M View Micro-Drama 07:45 The Korean Vegan's Productivity 09:53 Meta's Teen Age Verification 16:22 Instagram's Meme Account Crackdown 19:31 Interview with Sophia Kianni 24:04 The Power of AI for Founders 26:16 Why Sophia Started "The Burnouts" 28:07 A Young Founder's Tech Stack 35:54 The Best Creator Conferences 41:09 Google Photos' Clueless Closet Update 44:15 YouTube's AI Music Generator 47:23 Outro & Where to Find Lia Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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  5. The Jesser Business Blueprint (feat. JesserCo President Zach Miller)

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    The Jesser Business Blueprint (feat. JesserCo President Zach Miller)

    Discover how YouTube giant Jesser is transforming his channel into a multi-million dollar holding company. In this episode, Lauren sits down with Zach Miller, President of JesserCo, to break down their strategic reorganization. They dive into diversifying revenue streams, hiring top executives from Adidas, and mitigating key man risk to build an exit-ready business.Also: Josh went to POSSIBLE and shares more about what he learned from YouTube and other creators' keynotes while there. What you’ll learn: -- The steps to transition from Bucketsquad to JesserCo -- How to scale an apparel brand to $10 million in revenue -- When a creator needs to hire a President for administrative tasks -- The strategy behind getting into 150 Dick's Sporting Goods stores 00:00 POSSIBLE Miami & Issa Rae 07:34 Zach Miller Interview Starts 07:52 Rebranding to JesserCo 08:49 New Business Ventures Coming 10:54 When to Hire a President 13:39 Scaling Bucketsquad Apparel 15:01 Solving Creator Key Man Risk 20:52 YouTube Media Business Breakdown 23:34 Hiring an Adidas Executive 27:05 JesserCo's M&A Strategy 30:01 YouTube's Market Dominance Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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  6. Markiplier at the Movies, Keke Goes Live, and the Dogfight Against Deepfake

    ഏപ്രി 24

    Markiplier at the Movies, Keke Goes Live, and the Dogfight Against Deepfake

    Today: Markiplier is bypassing traditional Hollywood by building his own indie movie studio directly on YouTube. Plus YouTube's got a new deepfake detection tool for celebrities, Keke Palmer's moving to Twitch, Jesser's major exec move and Fixated's acquisition of Studio71. What you’ll learn: -- Why creators can't just sell individual VOD movies on YouTube without a studio setup. -- How YouTube's "Content ID for likeness" acts as fire insurance for public figures. -- The reasons A-list celebrities are taking control of their own live formats. -- Why major creator brands are reorganizing into holding companies. 00:00 The Mario Movie Sequel Disappointment 01:13 Markiplier Becomes an Indie Movie Studio 04:58 YouTube's Anti-Deepfake Tool for Hollywood 10:50 Keke Palmer Launches a Twitch Talk Show 14:45 The Return of Live Broadcasting 18:41 Jesser Re-orgs and Hires Adidas GM 22:06 Fixated Acquires Studio71 Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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  7. Is LinkedIn the Future for Creators? | Alex Josephson, VP of Brandworks for LinkedIn, Explains

    ഏപ്രി 17

    Is LinkedIn the Future for Creators? | Alex Josephson, VP of Brandworks for LinkedIn, Explains

    Are B2B creators the future of the creator economy? We sit down with Alex Josephson, VP of Brandworks at LinkedIn, in the wake of its NewFronts presentation earlier this spring. He shares insights into the Top Voices 360 program and reveals that LinkedIn has tripled creator payouts over the last year. Also today: YouTube's Coachella station initiative, Justin Bieber's cred as a YouTuber, headlines today vs in 2013 (shout out AOL), and YouTube's new Shorts timer. 00:00 Welcome to Creator Upload 00:20 YouTube Coachella Station Initiative 02:33 Justin Bieber's Coachella Performance 07:05 Is Bieber a True YouTuber? 10:37 Interview: LinkedIn's Alex Josephson 11:10 CEOs as Content Creators 14:28 The Rise of B2B Creators 16:02 LinkedIn NewFronts and Top Voices 22:06 Scaling Impact for Brands 28:53 Tripling LinkedIn Creator Payouts 30:12 Follower Count vs Real Influence 33:46 Connected TV Ads on LinkedIn 37:02 Hollywood on YouTube vs AOL 44:22 YouTube Shorts Timer Update 45:47 Wrap Up Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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  8. He Built a Network to Make Content Creation More Affordable | OpenAI Buys TBPN | YouTube's TV Update

    ഏപ്രി 10

    He Built a Network to Make Content Creation More Affordable | OpenAI Buys TBPN | YouTube's TV Update

    OpenAI just bought a creator company (TBPN) for reportedly over $100M. What does this mean for the future of the creator economy? Guest co-host Avi Gandhi, founder of Creator Access Network (CAN), joins Josh to break down the biggest news of the week. Also: we dive into how NASA is streaming the Artemis II moon mission like a top-tier creator, and YouTube's aggressive push into living room TVs. Plus, Avi shares the story behind his Creator Access Network, which is designed to save creators money on their essential business tools. What you’ll learn: -- Why NASA is pulling 10 million concurrent viewers -- How YouTube is battling Meta and TikTok for "second screen" attention -- Why brands acquiring creators could be the next massive industry trend -- How the Creator Access Network helps creators save thousands on tech Creator Upload is your creator economy podcast, usually hosted by Lauren Schnipper and Joshua Cohen. Thanks again to Avi for serving as special guest co-host today. 00:00 Introduction and Avi Gandhi returns 01:01 NASA’s massive Artemis II livestream 05:01 YouTube dominates living room TV screens 08:06 The battle for the second screen 14:15 OpenAI acquires tech talk show TBPN 19:10 The future of creator company acquisitions 26:13 Launching Creator Access Network (CAN) 30:47 Creator Access Network pricing and perks 36:02 IShowSpeed stars in new anime series 40:50 Final Thoughts Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

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    Creator Upload

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