Creator Upload

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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

  1. He Built a Network to Make Content Creation More Affordable | OpenAI Buys TBPN | YouTube's TV Update

    4 മണിക്കൂർ മുമ്പ്

    He Built a Network to Make Content Creation More Affordable | OpenAI Buys TBPN | YouTube's TV Update

    OpenAI just bought a creator company (TBPN) for reportedly over $100M. What does this mean for the future of the creator economy? Guest co-host Avi Gandhi, founder of Creator Access Network (CAN), joins Josh to break down the biggest news of the week. Also: we dive into how NASA is streaming the Artemis II moon mission like a top-tier creator, and YouTube's aggressive push into living room TVs. Plus, Avi shares the story behind his Creator Access Network, which is designed to save creators money on their essential business tools. What you’ll learn: -- Why NASA is pulling 10 million concurrent viewers -- How YouTube is battling Meta and TikTok for "second screen" attention -- Why brands acquiring creators could be the next massive industry trend -- How the Creator Access Network helps creators save thousands on tech Creator Upload is your creator economy podcast, usually hosted by Lauren Schnipper and Joshua Cohen. Thanks again to Avi for serving as special guest co-host today. 00:00 Introduction and Avi Gandhi returns 01:01 NASA’s massive Artemis II livestream 05:01 YouTube dominates living room TV screens 08:06 The battle for the second screen 14:15 OpenAI acquires tech talk show TBPN 19:10 The future of creator company acquisitions 26:13 Launching Creator Access Network (CAN) 30:47 Creator Access Network pricing and perks 36:02 IShowSpeed stars in new anime series 40:50 Final Thoughts Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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  2. YouTube Takes the Gloves Off | The Renaissance of Branded Web Series

    ഏപ്രി 3

    YouTube Takes the Gloves Off | The Renaissance of Branded Web Series

    In this episode, Lauren and Josh break down YouTube's unprecedented move at their NewFronts presentation, where executives directly called out competitors like TikTok and Meta by name. We also explore TikTok’s brilliant new in-app integration with Cameo. Plus, we dive into Instagram’s new premium subscription and discuss whether brands funding their own web series is the next major wave of the creator economy. What you’ll learn: -- Why YouTube is urging advertisers to shift their social media budgets for an 86% higher ROI. -- How US creators can now sell and fulfill Cameo videos without ever leaving the TikTok app. -- The hidden perks of Instagram Plus, including anonymous story viewing and extended 48-hour story lifespans. -- Why major brands like Adobe and Crocs are funding the renaissance of branded web series. 00:00 Intro & Passover Recaps 01:12 YouTube's NewFronts Announcements 01:50 YouTube Calls Out TikTok Onstage 03:14 Claiming an 86% Higher ROI 03:38 Is YouTube "Social Media"? 05:43 Shorts vs. TikTok Audience Overlap 06:39 The "Bring, Build, Boost" Strategy 08:28 The Rise and Fall of Cameo 10:24 Cameo Integrates Directly Into TikTok 11:46 TikTok’s New Integration Playbook 14:21 Instagram Tests Premium Subscriptions 16:01 Anonymous Stalking vs LinkedIn Premium 17:41 The Branded Web Series Renaissance 18:28 History of Brand-Funded Content 21:39 Outro & Where to Listen Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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  3. Tubi Teams Up with Tiktok, feat. Rich Bloom & The Verdicts Changing Social Media Forever

    മാർ 27

    Tubi Teams Up with Tiktok, feat. Rich Bloom & The Verdicts Changing Social Media Forever

    This week: we sit down with Tubi's Rich Bloom to break down their massive new partnership with TikTok. We dive into how they identify short-form talent like Kelon Campbell to create feature films, and how creators retain ownership of their IP. Plus, Josh gives us the inside scoop from the NewFronts in NYC. From LinkedIn's swanky party to YouTube's AI search announcements and the rise of shoppable TV. Finally, we discuss the monumental legal verdicts against Meta regarding algorithmic harm to youth and what it means for the future of social media. What you’ll learn: -- How Tubi and TikTok transition short-form stars to long-form content -- The inside details on IP ownership and revenue sharing for creators on Tubi -- The biggest trends from NewFronts, including shoppable TV and AI creator search -- What recent court rulings against Meta mean for the future of social algorithms 00:00 Welcome to Creator Upload 01:05 Rich Bloom on Tubi & TikTok 02:40 Terri Joe's Tubi Success 04:25 Picking Creators for Long-Form 07:40 IP Ownership & TikTok's Strategy 13:50 Tubi's Funding & Rev Share 16:16 Hollywood Meets Creator Content 22:07 NewFronts 2026 NYC Recap 28:36 Shoppable TV & AI Integration 34:18 Major Meta Lawsuit Verdicts 40:20 Will Algorithms Change? 43:28 Wrap Up & Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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  4. മാർ 20

    We Went to SXSW (creator edition)

    In this episode of Creator Upload, Lauren and Josh break down the biggest trends straight out of SXSW 2026. We explore Phil Rosenthal moving his hit show from Netflix to YouTube, iHeartMedia's launch of TikTok Radio, and Google's new push into the micro-drama space. What you’ll learn: -- Inside Jon Youshaei’s creator "masterclass" approach -- Why creator communities are becoming the new "third space" -- How big Hollywood names are capitalizing on YouTube's growth 00:00 Recap of Josh at SXSW 2026 03:02 Jon Youshaei’s SXSW Keynote 06:01 The YouTube Influencer Opportunity 07:06 Creators as the New Third Space 10:00 SXSW Creator Events & Networking 13:23 Somebody Feed Phil Moves to YouTube 17:48 Will Netflix Add a Free Tier? 18:43 TikTok Radio Launches with iHeart 21:07 Google Enters the Micro-Drama Game 23:01 Final Thoughts Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    24 മി.
  5. Kidslop, Creator TV, and the Woes of the Creator Middle Class

    മാർ 6

    Kidslop, Creator TV, and the Woes of the Creator Middle Class

    Today: a new era of "creator TV" and the rising trend of short-form "kidslop" content. Lauren and Josh Cohen break down Spotter's new pitch to media buyers, and dive into a new report from the Influencer Marketing Factory revealing the harsh realities of the creator middle class. Plus, Tubefilter's Sam Gutelle joins the show to explain the wild world of "kidslop" content -- IP soup, Roblox inspiration, and why Brazilian funk music is dominating the Gen Alpha algorithm. Finally, the hosts discuss Instagram's controversial new AI shopping feature and National Geographic's new creator cohort. What you’ll learn: -- How Spotter is defining the new "Creator TV" -- The staggering stats behind creator earnings in 2026 -- Why "kidslop" channels are getting billions of views on Shorts -- Why creators are angry about Instagram's "Shop the Look" test 00:00 Introduction & IRL encounters 00:52 Spotter Showcase & Creator TV 03:17 The stats behind Creator TV 06:52 How Spotter connects creators & brands 11:07 2026 Creator Economy Report 13:17 The truth about the creator middle class 17:51 Sam Gutelle explains "kidslop" 20:57 Funk music & the Gen Alpha algorithm 23:31 Opportunities for IP holders 27:48 Instagram's controversial AI shopping test 30:22 NatGeo's new creator cohort Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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  6. We Went to SoCom 2026 (and Saw the Future of Social Shopping)

    ഫെബ്രു 27

    We Went to SoCom 2026 (and Saw the Future of Social Shopping)

    Discover the future of social commerce directly from the experts at LTK, YouTube Shopping, and Gap Inc. Live from SoCom in sunny Venice, Lauren and Josh break down the shift from relevance to revenue in the creator economy. In this episode, we explore why follower counts are losing their weight, how affiliate marketing is evolving, and the ways legacy brands integrate social platforms into retail experiences. What you'll learn: -- Why social followers and subscribers don't matter anymore. -- How LTK's new brand platform is democratizing creator marketing. -- The massive impact of YouTube Shopping timestamps and auto-tagging. -- Gap Inc.'s omnichannel approach to capturing consumer demand. 00:00 Intro: Live from SoCom 05:13 Interview: Amber Venz Box (LTK) 09:08 Why Followers Don't Matter Anymore 16:41 Democratizing the Creator Ecosystem 20:26 AI Chatbots and Trust in Creators 25:46 Interview: Lauren Celinski (YouTube Shopping) 28:25 Maximizing YouTube Shopping Features 36:05 Interview: Damon Berger (Gap Inc.) 38:59 Gap’s Social Commerce Strategy 44:50 Final Thoughts and Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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  7. The $22 Billion Live Shopping Spree (feat. Armand Wilson, VP at Whatnot)

    ഫെബ്രു 20

    The $22 Billion Live Shopping Spree (feat. Armand Wilson, VP at Whatnot)

    Is live shopping the future of e-commerce? We sit down with Whatnot's VP of Categories and Expansion, Armand Wilson, to find out. You can see Whatnot's 2026 State of Live Selling Report here. We dive into the $10 billion live shopping phenomenon, exploring how the app generated over $8 billion in gross merchandise value in 2025. Plus, we break down the watershed social media addiction trial involving Meta and Google, and discuss Apple's huge move into video podcasts. What you’ll learn: -- How 1 in 8 Whatnot sellers are now operating on the platform full-time. -- The surprising details from Mark Zuckerberg's testimony regarding Instagram's age limits. -- Why Apple is finally bringing a video experience to its native podcast app. -- The latest on Snap creator subscriptions and Night's massive $70 million funding round. 00:00 Welcome & SoCom 04:08 The Live Shopping Boom 07:55 Why Buyers Love Whatnot 11:55 Full-Time Whatnot Sellers 14:30 $8 Billion in Gross Sales 17:37 The Community of Commerce 20:03 The Future of Live Shopping 22:23 Meta & Google Addiction Trial 28:30 TikTok & Snap Settle Out 32:44 Apple Launches Video Podcasts 38:00 Snap Creator Subscriptions 39:15 OpenAI Hires Charles Porch 40:02 Night Raises $70 Million Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

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  8. This YouTube Channel just bought a Cable Network | Law & Crime President Rachel Stockman

    ഫെബ്രു 13

    This YouTube Channel just bought a Cable Network | Law & Crime President Rachel Stockman

    In a historic creator economy move, a digital-first company has acquired a legacy cable network. We sit down with Rachel Stockman, President of Law & Crime, to break down their massive acquisition of Court TV and what it means for the future of media. What we cover in this episode: -- Why Law & Crime bought their biggest rival (and how they buried the hatchet). -- The strategy behind unlocking 3,000+ trials from the archives. -- Adam Mosseri’s testimony on social media addiction and his “TV show” comparison. -- New data: Why 120-minute videos are out-earning shorter content. -- MrBeast’s move into financial services. 00:00 Intro & The “Fake” Sky 01:04 Why 120-Minute Videos Earn More 02:06 Law & Crime Buys Court TV 03:24 Digital Media Flips the Script 04:52 Keeping the Brands Separate 05:52 The YouTube-First Strategy 07:07 From Rivals to Partners 09:21 Unlocking the Trial Archives 11:42 Social Media Addiction Lawsuits 12:48 Mosseri: “It’s Like a TV Show” 15:37 Meta’s New Navy SEAL Motto 16:24 The Global Push for Bans 17:11 Safety Ratings for Social Apps 18:59 MrBeast’s Financial Move 19:32 Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

    20 മി.
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Everything You Need To Know About The Creator Economy Hosted by Lauren Schnipper and Josh Cohen

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    Creator Upload

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