Ctrl-Alt-Del Reboot Marketing Again

atul s nath
  • 4.6 (7)
  • MARKETING

Marketing is dead, long live marketing! Doing business today is like being tossed around inside a food processor. To stay relevant in this manic world and be future forward, we’ve got to hit reboot for marketing. Join Quivr & Candid Marketing Founder Atul S Nath on a podcast where he picks some of the best marketing brains in India. Developing ‘Atulkit' for marketing & communication that resonates with tomorrow’s customers and energises tomorrow’s brands.

Episodes

  1. Session 3 of the Ctrl F5 webinar: Rethinking Digital Brand Activation

    08/06/2020

    Session 3 of the Ctrl F5 webinar: Rethinking Digital Brand Activation

    Speakers Manjari Upadhye - Director, Category Management - Amazon India - Instagram @manjariu Twitter @manjariupadhye Michael Green - Founder & Managing Partner - Action Group - Instagram @zelony Twitter @mcgreen90  Sidharth Kedia - CEO - Nodwin Gaming - Instagram @kedia_sid Twitter @kedia_sid   Moderators  Amrita Kumar, Co-Founder & CEO - Candid Marketing  Atul S Nath, Founder - Candid Marketing

    46 min
  2. Session 2 of the Ctrl F5 Webinar: Rethinking Digital Brand Activation

    08/06/2020

    Session 2 of the Ctrl F5 Webinar: Rethinking Digital Brand Activation

    Speakers Joao Fernandes - Creative Director - Sunny Outside - 
Instagram @jcardfern Twitter @jcardfern  Steve Austen-Brown - FCSD Creative Director - Avantgarde UK Instagram @lubetkin  Saakshi Verma Menon - Head of Marketing & Digital Business - Nicobar  Avnish Tripathi - Global Business Leader & Consumer Marketer - Instagram @avitrips Twitter @avitrips  Moderators  Amrita Kumar, Co-Founder & CEO - Candid Marketing  Atul S Nath, Founder - Candid Marketing

    50 min
  3. Session 1 of the CTRL F5 Webinar: Rethinking Digital Brand Activation

    08/06/2020

    Session 1 of the CTRL F5 Webinar: Rethinking Digital Brand Activation

    Speakers Pius Walker - Leading Creative, Walker - Instagram @piusxiv Twitter @piuswalker Suchita Salwan - Founder + CEO, LBB - Instagram @suchitasalwan Twitter @suchitasalwan Siddarth Menon - Head of Marketing, Epigamia  Anil Viswanathan - Director, India Chocolate, Mondelez - Instagram @chai_vis Twitter @chai_vis Moderators  Amrita Kumar, Co-Founder & CEO - Candid Marketing  Atul S Nath, Founder - Candid Marketing

    48 min
  4. Harish Vasudevan, IBM - Part 1 & 2

    15/01/2020

    Harish Vasudevan, IBM - Part 1 & 2

    This Episode was recorded in January 2020, quite a bit before Covid-19 and the Lockdown times became reality. Harish Vasudevan has over 3 decades of Advertising and Marketing experience, at IBM, Ogilvy and WPP.  He has worked on global and local brands and has created award winning campaigns and developed tracking and measurement models to enable learning and optimisation. He has worked across multiple geographies... India. China. Singapore. Kenya. Harish's blog is at  http://harishvasudevan.wordpress.com/ and he can be reached through his twitter handle @harishvasudevan

    41 min
  5. Madhukar Sabnavis, Ogilvy - Part 2

    26/12/2019

    Madhukar Sabnavis, Ogilvy - Part 2

    Madhukar Sabnavis is the Vice Chairman & Director - Client Relations at Ogilvy India. After his MBA at IIM Ahmedabad, he has spent his entire career at Ogilvy and WPP. He has been instrumental in building some of the largest brands in India.

    26 min
  6. Madhukar Sabnavis, Ogilvy - Part 1

    06/12/2019

    Madhukar Sabnavis, Ogilvy - Part 1

    Madhukar Sabnavis is the Vice Chairman & Director - Client Relations at Ogilvy India.  After his MBA at IIM Ahmedabad, he has spent his entire career at Ogilvy and WPP. He has been instrumental in building some of the largest brands in India.

    23 min
  7. Anil Vishwanathan, Mondelez - Part 1

    11/10/2019

    Anil Vishwanathan, Mondelez - Part 1

    On this inaugural episode of the podcast, Atul chats with Anil Vishwanathan, Director - Chocolates at Mondelez India. Anil is a career Cadbury man, with years of marketing experience across geographies.  An alumni of IIT Madras & IIM Calcutta, Anil talks about the way Marketing has grown in the last 2 decades and the need to Reboot Marketing today. Anil can be reached through his Twitter Handle @Chai_vis

    16 min
  8. Dev Amritesh, MD Compass Group - Part 2

    08/10/2019

    Dev Amritesh, MD Compass Group - Part 2

    Dev Amritesh is Managing Director of Compass Group in India. Compass Group is the world’s leading provider of contract food and support services with presence in 50 countries and global revenues of 20 billion Pounds. More than 90 of the Fortune 100 companies are Compass Group clients. Prior to this, Dev has been President of Jubilant Foods which is to say Dominos Pizza & Dunkin Donuts in India and has also had years of marketing & sales experience at Cadbury & Whirlpool. Dev can be reached through his Twitter handle @devamritesh Dev's recommendations in this episode: How Great Leaders Inspire Action by Simon Sinek Connecting the Dots by  Steve Jobs Atul's recommendations in this episode: Podcast - Masters of Scale by Reid Hoffman  Billie Ellish - When we all fall asleep, where do we go? Audio Book: Seriously... I'm Kidding by Ellen Degeneres

    23 min
  9. Dev Amritesh, MD Compass Group - Part 1

    28/09/2019

    Dev Amritesh, MD Compass Group - Part 1

    Dev Amritesh is Managing Director of Compass Group in India. Compass Group is the world’s leading provider of contract food and support services with presence in 50 countries and global revenues of 20 billion Pounds. More than 90 of the Fortune 100 companies are Compass Group clients. Prior to this, Dev has been President of Jubilant Foods which is to say Dominos Pizza & Dunkin Donuts in India and has also had years of marketing & sales experience at Cadbury & Whirlpool. Dev can be reached through hid Twitter handle @devamritesh

    20 min
  10. Lloyd Mathias, Marketing & Business Strategist - Part 2

    16/09/2019

    Lloyd Mathias, Marketing & Business Strategist - Part 2

    On this episode, Lloyd goes deeper into the marketing challenges that startups face and how they can meet them. Lloyd Mathias has over 2 and a half decades of experience in marketing in India and Asia. He was at Pepsi building brands for over a decade in the 90s and 2000s. Following that, Lloyd has had great stints heading Marketing for Motorola, Tata Teleservices & HP in India and in Singapore. Lloyd is now an active Angel Investor, Marketing & Business Strategist. He is a strong Technology thought leader with Expertise in transforming insights into action and is helping several marketing and startup teams to set them up for success. Lloyd can be reached through his twitter handle @LloydMathias Lloyd's recommendations in this episode The Story of My Experiments with Truth by Mohandas K. Gandhi Future Shock by Alvin Tofler Enlightenment Now by Steven Pinker The Seen and the Unseen podcast - hosted by Amit Varma Atul's recommendations in this episode How to B2B a CEO Podcast with Ashu Garg  The Awful & Awesome Entertainment Wrap podcast Grit by Angela Duckworth  The Great Hack on Netflix

    20 min
  11. Lloyd Mathias, Marketing & Business Strategist - Part 1

    16/09/2019

    Lloyd Mathias, Marketing & Business Strategist - Part 1

    Lloyd Mathias has over 2 and a half decades of experience in marketing in India and Asia. He was at Pepsi building brands for over a decade in the 90s and 2000s. Following that, Lloyd has had great stints heading Marketing for Motorola, Tata Teleservices & HP in India and in Singapore. Lloyd is now an active Angel Investor, Marketing & Business Strategist. He is a strong Technology thought leader with Expertise in transforming insights into action and is helping several marketing and startup teams to set them up for success. Lloyd can be reached through his twitter handle @LloydMathias

    23 min
  12. Anil Vishwanathan, Mondelez - Part 2

    11/09/2019

    Anil Vishwanathan, Mondelez - Part 2

    On these inaugural episodes of the podcast, Atul chats with Anil Vishwanathan, Director - Chocolates at Mondelez India. Anil is a career Cadbury man, with years of marketing experience across geographies. An alumni of IIT Madras & IIM Calcutta, Anil talks about the way Marketing has grown in the last 2 decades and the need to Reboot Marketing today. Anil can be reached through his Twitter Handle @Chai_vis Anil's recommendations in this episode Behavioural Economics literature... Malcolm Gladwell, Steven Levitt, Daniel Kahneman, Nassim Nicholas Taleb.  Shoe Dog by Phil Knight The Steve Jobs Biography by William Isaacson  Open by Andre Agassi  Regional language Cinema on various OTT platforms Revisionist History Podcast - Malcolm Gladwell Atul's recommendations in this episode The Daily Show Podcast - Trevor Noah 250 Days: Cantona’s Kung Fu and the Making of Manchester United by Daniel Storey Measure what Matters by John Doerr

    21 min
  • 12 Episodes

Ratings & Reviews

4.6
out of 5
7 Ratings

About

Marketing is dead, long live marketing! Doing business today is like being tossed around inside a food processor. To stay relevant in this manic world and be future forward, we’ve got to hit reboot for marketing. Join Quivr & Candid Marketing Founder Atul S Nath on a podcast where he picks some of the best marketing brains in India. Developing ‘Atulkit' for marketing & communication that resonates with tomorrow’s customers and energises tomorrow’s brands.

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