Adster Podcast

Adster

An adtech showwhere we decode the complexities of publisher monetization through conversations with industry leaders and our own adtech experts.

एपिसोड

  1. How Meta Mediation Changes Everything for Publishers - Adster Podcast

    30/10/2025

    How Meta Mediation Changes Everything for Publishers - Adster Podcast

    Most mobile publishers don’t realize they’re monetizing only 12% of their ad inventory — the rest is lost in opaque networks and inefficient bidding systems. In this episode of the Adster Podcast, Santhosh Venkatesh sits down with Ranganathan Srinivasan and Girish Vishwanath from Adster to unpack Meta Mediation — a fundamental shift in how publishers can take back transparency and control. They explore why traditional mediation has plateaued, how Meta Mediation simplifies monetization, gives monetization leaders freedom to experiment and grow ad revenue without engineering load, and what happens when publishers start treating ad revenue as an engineering challenge, not just a reporting metric. Whether you’re an app developer, monetization lead, or AdOps professional, this conversation is your roadmap to smarter ad monetization. Key Talking Points Traditional mediation behaves like a black box, obscuring true eCPMs.Engineering complexity and release cycles suppress monetization agility.Meta mediation creates an in-app marketplace that restores control.Gradual rollout and A/B traffic allocation de-risk implementation.More about Adster: Adster builds next-gen AdTech infrastructure that connects supply and demand more efficiently across publishers and agencies — from Meta Mediation on the supply side to DSP solutions for advertisers focused on transparency, viewership, and ROAS. Website: https://adster.tech/ LinkedIn:   / adster-tech  Contact: hello@adster.tech #AdsterPodcast #AdTech #MetaMediation #AppMonetization #ProgrammaticAdvertising #AdOps #DigitalAdvertising

    1 घं॰ 8 मि॰
  2. Why More Demand Won’t Fix Your Monetisation Problem - Adster Podcast

    12/08/2025

    Why More Demand Won’t Fix Your Monetisation Problem - Adster Podcast

    Fixing yield and not demand is a way to smarter monetization.  Guest: Ketan Chandak (Co-Founder, Adster) Host: Girish Vishwanathan C (CEO, Adster)  Adster Podcast – Episode 7: Why More Demand Won’t Fix Your Monetisation Problem   In ad monetisation, the default answer to revenue growth has always been “bring in more demand.” But what if that’s not only wrong, it’s costing you money? In this episode of the Adster Podcast, host Girish Vishwanath sits down with co-founder Ketan Chandak to dismantle the industry’s most persistent myth. They break down why fill rate alone isn’t the magic lever publishers think it is, and why the smartest publishers are optimising for something far more strategic. From patented multi-mediation tech to dynamic yield optimisation, this conversation gets into the mechanics of how publishers can truly take control of their ad revenue destiny. Key Talking Points The real formula for ad revenue, why it’s fill rate × render rate × eCPM × opportunities, and why ignoring any lever breaks the system.Why more demand ≠ more revenue, the inefficiency trap of single-mediation setups and overstuffed auctions.The eCPM challenge, why it’s the hardest metric to improve, and how Adster’s intelligence platform attacks it head-on.Dynamic yield optimisation in practice, using real-time user-level data to present smarter inventory to mediation platforms.The second- and third-order effects, churn, retention, and acquisition cost implications of aggressive fill strategies.More about Adster: Website: https://adster.tech/ LinkedIn:   / adster-tech  Contact: hello@adster.tech Girish Vishwanath:   / girishcv  Ketan Chandak:   / ketan-chandak #AdsterPodcast #AdMonetisation #eCPM #PublisherGrowth #YieldOptimisation #MediationTransparency #AppMonetisation #AdTech #PublisherStrategy

    18 मिनट
  3. Why Publishers Must Take Back Control – A Deep Dive with Sony Joseph (Artifact) - Adster Podcast

    16/05/2025

    Why Publishers Must Take Back Control – A Deep Dive with Sony Joseph (Artifact) - Adster Podcast

    Guest: Sony Joseph, Founder & CEO, Artifact Host: Girish Vishwanath, Co-founder, Adster In this episode of the Adster Podcast, Girish Vishwanath sits down with Sony Joseph, founder of Artifact and former monetization lead, for a grounded and eye-opening conversation on the state of ad monetization today. Sony shares his journey from building large-scale monetization engines at gaming giants to launching Artifact, an adtech startup focused on helping publishers unlock hidden revenue, reclaim margins, and regain control in a privacy-first ecosystem. They dive deep into why publishers are losing leverage to mediation platforms, how black-box systems hurt transparency and experimentation, and what real control looks like in a post-IDFA, post-cookie world. If you’re a monetization leader, product owner, or publisher trying to navigate a landscape shaped by privacy regulation, consolidation, and rising complexity—this episode is a must-listen. What you’ll learn in this episode: How privacy regulations like GDPR and IDFA disrupted both CPMs and UA performanceWhy mediation platforms have too much power over auction dynamicsWhat publishers lose when they can’t see or influence how bids are routedThe importance of access to bidstream and real-time auction signalsHow Adster and Artifact are working together to create a transparent, performance-first stackPractical advice for publishers looking to reclaim control of their ad monetizationAbout the guest: Sony Joseph is the Founder of Artifact, a company building privacy-powered ad monetization infrastructure for the next generation of game publishers and platforms. He previously led monetization strategy at Activision Blizzard King, and now focuses on helping publishers unlock revenue through first-party data, federated learning, and Agentic AI. More about Adster: Website: https://adster.tech/Register for free trial: https://adster.tech/#hubspot_formRead our case studies: https://adster.tech/case-study-ads-revenue-uplift.htmlLinkedIn: https://www.linkedin.com/company/adster-tech/Contact: hello@adster.techEpisode Host—Girish Vishwanath: https://www.linkedin.com/in/girishcv/Episode Guest—Sony Joseph: https://www.linkedin.com/in/sonyj/

    26 मिनट
  4. Decoding Ad Monetization: From Developer Chaos to Scalable Ad Ops - Adster Podcast

    24/04/2025

    Decoding Ad Monetization: From Developer Chaos to Scalable Ad Ops - Adster Podcast

    In this episode of the Adster Podcast, co-founder and CTO Ranganathan Srinivasan joins the conversation to unpack the evolving landscape of app monetization. With over a decade of experience—from building viral apps to leading ad tech innovations—Ranga offers a deep dive into the challenges publishers face in ad monetization, the complexity of working with multiple ad partners, and how Adster is streamlining this process for developers and product teams alike. Key Talking Points: Ranga’s journey from launching mobile apps in 2009 to leading ad tech innovation at Adster.Evolution of ad monetization from basic banners to complex programmatic ecosystems.Common challenges developers face when integrating ad networks.Why monetization demands a blend of technical, product, and strategic thinking.A breakdown of publisher profiles: indie developers, mid-scale apps, and enterprise teams.The missing link: lack of documentation and knowledge handover in ad tech systems.Developer pain points: the "n x n" matrix of SDKs, frameworks, and platform versions.The necessity of experimentation in ad yield optimization—and how to do it without overloading engineering teams.Ranga’s pro tip on avoiding complexity and scaling faster with a unified monetization layer.More about Adster: Website: https://adster.tech/LinkedIn: https://www.linkedin.com/company/adster-tech/Contact: hello@adster.techRanganathan Srinivasan - https://www.linkedin.com/in/hulgundi/Girish Vishwanath: https://www.linkedin.com/in/girishcv/Akshat Goyal - https://www.linkedin.com/in/akshat-goyal-078924146/Shivansh Pandey - https://www.linkedin.com/in/code-bluebird/#AdsterPodcast #AdTech #MobileMonetization #PublisherGrowth #AppRevenue #ProgrammaticAds #ProductManagement #DeveloperTools #AdOps #DigitalMedia #TechLeadership

    20 मिनट
  5. 20/01/2025

    Solving the Ad Monetization Puzzle for Publishers - Adster Podcast

    In this premiere episode, Girish Vishwanath (Co-Founder and CBO) and Rajiv Kumaar (Co-Founder and CEO) sit down to explore the adtech landscape, the problems publishers face, and how Adster is revolutionizing ad monetization. 🔍 What’s Inside This Episode? ✅ The origin story of Adster and how their experience at DailyHunt & Truecaller inspired this journey. ✅ The inefficiencies in ad monetization and how Adster's meta-mediation solution helps publishers optimize revenues. ✅ The difference between client-side and server-side mediation, and why latency plays a crucial role in ad revenue. ✅ The complexity of ad networks, mediation platforms, and why publishers struggle with existing solutions. ✅ What "Ads-in-a-Box" means and how Adster simplifies ad integration for publishers. ✅ The challenges of building in-house ad solutions vs. using a ready-made platform like Adster. ✅ Real-world success stories and key performance improvements, including 2x-3x revenue growth for major publishers. 📢 Whether you're an app developer, a publisher, or an adtech enthusiast, this episode is packed with insights that could change the way you think about ad monetization! 🎧 Listen, Subscribe & Stay Ahead in AdTech! More about Adster: Website: https://adster.tech/LinkedIn: https://www.linkedin.com/company/adster-tech/Contact: hello@adster.techGirish Vishwanath: https://www.linkedin.com/in/girishcv/Rajiv Kumaar: https://www.linkedin.com/in/rajiv-kumaar-digital/#AdsterPodcast #AdTech #ProgrammaticAds #Monetization #AdMediation #Publishers #DigitalAdvertising #Truecaller #DailyHunt #MetaMediation #SaaS #AdOptimization

    31 मिनट

परिचय

An adtech showwhere we decode the complexities of publisher monetization through conversations with industry leaders and our own adtech experts.