Demand Gen Studio

Boundify | B2B Demand Gen HubSpot Agency
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Welcome to Demand Gen Studio, the live-stream series and podcast hosted by Boundify, where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

  1. 20 FEB

    078. How Branding Impacts Demand in B2B

    In this episode of Demand Gen Studio we discussed a common but critical question for B2B marketers: How does branding influence demand generation? While many prioritize immediate demand metrics, understanding the long-term benefits of branding can significantly enhance your marketing strategy. 00:00 Intro 00:41 Branding vs Demand 04:23 Brand in a B2B Context 07:22 Brand as Market Perception 10:25 Brand as Category Positioning 15:34 Brand for Trust Building and Risk Reduction 21:57 How Brand Impacts Demand 26:45 Measuring brand's Impact on Demand 30:28 Finals Thoughts and Takeaways 🔗 Episode Resources: - Learn more about B2B demand generation → ⁠⁠https://www.boundify.io/blog⁠⁠ 📞 Book a Free Strategy Call: ⁠⁠https://www.boundify.io/lets-talk⁠⁠ 🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠⁠https://www.boundify.io/demand-gen-studio⁠⁠ 👤 Connect with us on LinkedIn: ⁠⁠https://www.linkedin.com/company/boundify/

    33 min

  2. 16 JAN

    077. Getting Started with Social Media for B2B: Paid vs Organic

    In this episode of Demand Gen Studio, we break down how B2B companies should get started with social media, focusing on one of the most misunderstood decisions: Organic vs. Paid. Rather than treating social media as a posting channel, we explore why social media matters in B2B, how it helps build trust and credibility, and how to choose the right approach depending on your stage, resources, and demand goals. 0:00 Intro 1:30  Understanding Organic vs. Paid Social Media 2:26  Importance of Social Media Presence for B2B 4:54 Building Trust and Authenticity on Social Media 7:15 Strategies for Organic Social Media 16:03  Getting Started with Organic Social Media 21:40 When to Start with Paid Social Media 📞 Book a Free Strategy Call:⁠https://www.boundify.io/lets-talk⁠ 🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠https://www.boundify.io/demand-gen-studio ⁠👤 Connect with us on LinkedIn: ⁠https://www.linkedin.com/company/boundify/

    31 min

  3. 19/12/2025

    076. How to Set Up Your B2B Google Ad Campaigns Effectively

    In this episode of Demand Gen Studio, we discussed how to set up effective Google Ad campaigns for B2B companies. We explore the fundamental differences between B2B and B2C advertising, including the importance of understanding the unique challenges and opportunities within the B2B space. The discussion covers key strategies for campaign setup, aligning your offer, messaging, and audience targeting to optimize ad performance, and other practical tips for marketers looking to enhance their Google Ads strategies in the B2B sector. 00:00 Intro 01:38 Differences Between Google Ads for B2B vs B2C 09:26 Campaign Types for B2B 10:21 High Intent 20:03 Bidding for Your Brand 25:21 Bidding for Your Competitor's Brand 27:50 Adjacent Demand 34:27 Three Pillars of an Effective Campaign 47:45 Optimizing Your Campaigns 🔗 Episode Resources: - Learn more about B2B demand generation → ⁠https://www.boundify.io/blog⁠ - Learn more about Google Ad Campaigns for B2B → https://www.boundify.io/blog/how-to-set-up-your-google-ad-campaigns-effectively 📞 Book a Free Strategy Call: ⁠https://www.boundify.io/lets-talk⁠ 🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠https://www.boundify.io/demand-gen-studio⁠ 👤 Connect with us on LinkedIn: ⁠https://www.linkedin.com/company/boundify/

    53 min

  4. 14/11/2025

    075. AI-Powered Customer Research & Message Strategy with Chris Silvestri

    In this episode of Demand Gen Studio, we sat down with Chris Silvestri, founder of Conversion Alchemy, to discuss the intersection of AI and marketing. Chris shares his journey from software engineering to founding Conversion Alchemy, emphasizing the importance of research and understanding customer behavior. The conversation explores synthetic research, the challenges of traditional customer research, and how AI can enhance marketing strategies. Chris also provides insights into practical customer research tools and the role of positioning in marketing. 00:00 Background & Career Journey 05:45 Conversion Alchemy 09:36 Leveraging AI for Synthetic Research 13:48 Practical Applications of Synthetic Research 21:10 Tools for AI Customer Research 25:10 Using AI for Positioning 30:15 Structuring Research for AI 43:14 Advice for Using AI in Copywriting 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about AI for Customer Research → https://www.boundify.io/blog/ai-powered-customer-research-message-strategy-with-chris-silvestri 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk 🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

    48 min

  5. 10/10/2025

    074. Founder-Led Demand Generation with Aron Schuhmann

    In this episode of Demand Gen Studio, we sat down with Aaron Schuhmann from QC Growth, focusing on demand generation from a founder's perspective. We discussed the transition from B2C to B2B marketing, the importance of understanding sales functions in startups, and how to identify customer pain points. 00:00 Intro & Career Journey 06:49 Transition from B2C to B2B 10:54 Challenges & Strategies for Early Stage Startups 23:39 The Importance of Outbound Sales 32:30 Setting Up Sales Processes for Smaller Teams 37:41 Consistency in Marketing & Sales Processes 42:08 Identifying & targeting Ideal Customers 48:06 Final Thoughts & Recommendations 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about Founder-led Demand Gen → https://www.boundify.io/blog/founder-led-demand-generation-with-aron-schuhmann 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk  Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

    50 min

  6. 12/09/2025

    073. Building An Infrastructure for Growth with Harmony Anderson

    In this episode of Demand Gen Studio, we explore the role of infrastructure in demand generation and marketing success with Harmony Anderson, VP of Growth and Marketing at Superhuman. We discussed the critical influence of operations on marketing, the necessity of early infrastructure investment, and the challenges of building customer-centric organizations. Harmony also highlighted the impact of AI on customer success and the evolving role of brand in marketing strategy. Hope you enjoy! 00:00 Introduction & Career Journey 03:11 The Importance of Operations in Demand Gen 07:11 Customer-centric Growth Strategies 15:33 Leveraging AI for Customer Success 20:07 Attribution & Team Collaboration 24:38 The Role of Brand in Marketing 27:49 Product Marketing & Market Influence 32:40 Defining Ideal Customer Profiles 38:30 Marketing Strategies for AI Products 39:24 Final Thoughts 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about customer-centric strategies → https://www.boundify.io/blog/building-an-infrastructure-for-growth-with-harmony-anderson 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk 🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

    40 min

  7. 15/08/2025

    072. Demand Generation Mistakes Marketers Make (And How to Fix Them)

    In this episode, we explore common pitfalls B2B marketers face in demand generation. We discuss the importance of aligning marketing efforts with revenue goals, the nuances of defining an ideal client profile, and the critical role of buyer behavior in campaign success. Watch the full episode for actionable insights and strategies to refine your marketing approach and drive meaningful business outcomes. 00:00 Introduction 02:15 Mistake 1: Optimizing for MQLs Over Revenue 05:30 The Importance of Business Outcomes 08:45 Aligning Marketing Metrics with Business Goals 12:00 Mistake 2: Static ICP Definitions 15:20 Behavioral Targeting in Marketing 18:40 Reviewing and Auditing ICP Definitions 22:00 Mistake 3: Launching Ads Without Research 25:30 Creating Effective Ad Copy 28:50 The Role of Buyer Research in Ad Campaigns 32:10 Conclusion 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about common demand gen mistakes → https://www.boundify.io/blog/demand-generation-mistakes-marketers-make-and-how-to-fix-them 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk 🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

    36 min

  8. 11/07/2025

    071. How to Leverage Video Marketing to Drive B2B Demand

    In this episode of Demand Gen Studio, we discuss how to effectively leverage video marketing for B2B demand generation by aligning content with the buyer's journey and maximizing content distribution. 0:00 The Rise of Video Marketing in B2B 10:07 Understanding the Conversion Funnel 19:59 Video Strategies for Funnel Stages 23:50 The Power of Video in B2B Marketing 25:11 Creating Pillar Content 30:54 Getting Started with Video Production 38:38 Key Takeaways 🔗 Episode Resources: - Learn more about B2B demand generation → https://www.boundify.io/blog - Learn more about video marketing → https://www.boundify.io/blog/how-to-leverage-video-marketing-to-drive-b2b-demand 📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk 🎥 Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio 👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

    41 min
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About

Welcome to Demand Gen Studio, the live-stream series and podcast hosted by Boundify, where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

Information

  • Creator
    Boundify | B2B Demand Gen HubSpot Agency
  • Years Active
    2020 - 2026
  • Episodes
    78
  • Rating
    Clean
  • Copyright
    © Boundify | B2B Demand Gen HubSpot Agency
  • Show Website
    Demand Gen Studio