37 episodes

Design Thinking 101: Learning, Leading, and Applying Design Thinking

Design Thinking 101 helps listeners learn about design-driven innovation, connect design thinking to strategy and action, and explore learning from challenges overcome while applying design thinking and related innovation approaches.

You'll hear design practitioners' stories, lessons, ideas, resources, and tips. Our guests share insights on how to deliver results with design thinking in business, social innovation, education, design, government, healthcare and other fields.

Design Thinking 101 Dawan Stanford

    • Design

Design Thinking 101: Learning, Leading, and Applying Design Thinking

Design Thinking 101 helps listeners learn about design-driven innovation, connect design thinking to strategy and action, and explore learning from challenges overcome while applying design thinking and related innovation approaches.

You'll hear design practitioners' stories, lessons, ideas, resources, and tips. Our guests share insights on how to deliver results with design thinking in business, social innovation, education, design, government, healthcare and other fields.

    Design for America: Founding + Present + Future, Part 2 — DT101 E37

    Design for America: Founding + Present + Future, Part 2 — DT101 E37

    Welcome to the Design Thinking 101 podcast! I'm Dawan Stanford, your host. Today's episode is part two of a two-part series on Design for America. Design for America is a nationwide network that supports design innovation for social impact. DFA was founded at Northwestern University, and is helping to shape the next generation of social innovators and student-led design-led studios on over 40 college campuses. Today, we'll speak to two guests about what Design for America is, why DFA exists, how DFA works,

    • 35 min
    Design for America: Students + Design Thinking + Community Impact, Part 1 — DT101 E36

    Design for America: Students + Design Thinking + Community Impact, Part 1 — DT101 E36

    Welcome to the Design Thinking 101 podcast! I'm Dawan Stanford, your host. Today's episode is part one of a two-part series on Design for America. Design for America is a nationwide network that supports innovation for social impact. DFA was founded at Northwestern University, and is helping to shape the next generation of social innovators and design-led studios on over 40 college campuses. Today, we’ll speak to three guests about what Design for America is and what does the experience look like when a member participates in a Design for America studio.
    We start our episode with Eric Richards explaining how he founded Design for America on the UC San Diego campus. Eric was interested in human-led design and, coupled with his interest in social impact, Eric started to search Facebook for others who had a similar desire in utilizing both fields interchangeably. He found a Good Design Lab founded by Don Mormont at UC San Diego. Many of the UC San Diego students who were interested in human-led design had worked at this lab. Eric liked the concept, applied to the university, and was accepted to the program.
    Through this lab and Don's involvement, many design classes were available to students. Eric joined Good Design Lab as a sophomore - the year after the lab was founded - and took the introductory design class. During his journey with Good Design Lab, Eric became part of a very tight-knit community. He was grateful to have found a community that, like Eric, valued using their skill set for social impact.
    Andrew Demas discovered DFA by accident while he was a student. He had a friend who was involved in DFA, and one day Andrew visited the Good Design Lab. He fell in love with the process and how the process affects social impact. DFA taught Andrew how to find out who your user is, gaining empathy for the user, and developing a solution for someone else. His new perspective not only changed the way he solved problems in real-world applications, it also changed his view of how he thinks about his curriculum at school, and changed the way he works towards coming up with solutions.
    Throughout this time, Andrew was connected to many other students who had a passion for design and for giving back to their community in a sustainable way. He was able to put his newfound skills to use when he and his classmates rebuilt a community center that was destroyed by Hurricane Sandy. Andrew felt that DFA gave him his best college and learning experience in university, and he’s passionate about his alumni board and networking for future leaders of design thinking and to get more corporations involved with DFA.
    William Moner is a faculty member who sponsors a DFA Studio at Elon University. Dawan Stanford approached William to mentor and encourage students to engage in the design process. William talks about the process of creating a DFA Studio, using DFA guides, and bringing together the efforts of everyone involved to make DFA happen on campus. He also discusses the challenges of mentoring and recruiting students for DFA.
     
    Bio
    Eric Richards is starting his last year at UC San Diego, where he's studying Human-Computer Interaction and Design for Social Innovation. His interest is in design that empowers communities and advances equity and sustainability. He currently leads Design for America at UCSD, and advises undergraduate humanitarian engineering projects on campus.
    Andrew Demas is a Senior Managing Consultant in IBM's Digital Strategy & IX practice and is also the digital account partner for one of IBM's top telecommunications clients. As an IBM Design Thinking Leader, he runs the New York Design Thinking Chapter. His passion for design started with DFA; he served as President of the Barnard-Columbia Design for America Studio for three years, and he currently sits on the DFA Alumni Board. 
    William Moner is an Assistant Profes

    • 42 min
    Integrating Engineering, Design and Business with Tony Hu — DT101 E35

    Integrating Engineering, Design and Business with Tony Hu — DT101 E35

    Stanford, your host. Today I'll be interviewing Tony Hu, who is the academic director at MIT’s MIT’s Integrated Design and Management Master’s program. We’ll be talking about how Tony discovered design, human-centered design’s impact on students, and MIT’s unique program combining design and engineering management.
    We start our episode during Tony’s high school career, with his passion for writing. He started on the journalism team and edited the school newspaper. Additionally, he was interes

    • 42 min
    Teaching and Learning Service Design for Designers and Non-designers with Maurício Manhães — DT101 E34

    Teaching and Learning Service Design for Designers and Non-designers with Maurício Manhães — DT101 E34

    Welcome to the Design Thinking 101 podcast! I'm Dawan Stanford, your host. Today I'll be interviewing Maurício Manhães and talking about his design position at Savannah College of Art and Design, his work at the Service Design Network and as the group leader at the Design Academic Task Force.

    In this episode, we talk about the crisis that caused Maurício to shift into service design, how service designers are learning their craft, and his work to create service design curriculum for non-designers.

    • 45 min
    Humble Design Leadership + Design Agency and Experience Design Evolution with Aleksandra Melnikova — DT101 E33

    Humble Design Leadership + Design Agency and Experience Design Evolution with Aleksandra Melnikova — DT101 E33

    Welcome to the Design Thinking 101 podcast! I’m Dawan Stanford, your host. Today I’ll be interviewing Aleksandra Melnikova and talking about her position as Head of Experience Design at Publicis•Poke in London, England.
    In this episode, we talk about humble design leadership and how design is evolving to better serve our clients and the world. Aleksandra tells us about how her art, sculpture, and drawing training inform her work as a designer and leader.
    Today, we explore Aleksandra’s work and her team at Publicis•Poke in London, design agency evolution, how she leads an experience design team with a wide array of talents, and how she inspires by mentoring people outside work. 
    Aleksandra likes to start from a blank sheet of paper and accepting that she and her team have a great deal to learn from and with clients. She fosters the culture of not being afraid to ask questions and being blunt about the information and what is going right and wrong. She encourages her team to spend 80% of their time on questioning. She believes the answer she needs will come to her when the question is formulated in the right way.
    Aleksandra talks about design agencies approaches to the work, and noted agencies are getting away from presentation culture and moving towards collaborative approaches to working with clients. She enjoys going into a business and looking at their workflow as a point of reference to start her work with the client. “We are communicators of connections in this world,” and Aleksandra believes these connections are systematic connections, and they more they are exposed, the better the end product.
    This episode also offers a look at the shift in approach to user design, and how the previous system of UX design was disjointed compared to today’s design thinking process of a team working together to manage the entire project. She talks about exposing research and data to clients that they have not synthesized into their operations, and how the data set is made into practical actions to solve problems. She also talks about how her team acts as a facilitator to the design thinking process.
    About Aleksandra
    Aleksandra’s mission is to bring the power of connected disciplines into design, research, and team management. Her background is in the Arts and Product Service Systems Design, her playground for creating new methods, tools, and approaches that frequently challenge existing structures and the status quo. Two of her biggest strengths are storytelling and system thinking.
    During the past 11 years, Aleksandra has worked from both the client and agency perspective and successfully delivered digital experiences for companies such as VISA, Lloyds, TSB, SKY, Aviva, VSO, GSK, and British Airways, and she has led the experience design team within Publicis•Poke. She has collaborated with UK universities, mentored at Global Service Jam, and has been a speaker on the topics of connections between literature, art, and design.
    In This Episode
    [01:30] Aleksandra’s journey in design thinking.
    [05:04] She describes the team she leads as Head of Experience Design at Publicis•Poke in London.
    [05:25] How Aleksandra brings out the best in her team, which has a wide array of talents.
    [06:58] Aleksandra coaches humility with her team, based on the ever-changing world and the lack of knowledge we have because our world changes so fast. 
    [08:56] How Aleksandra assists clients in adapting to this process of questioning when they are working together.
    [10:50] Tuning the relationship with the client when they haven’t worked with a team who uses design thinking.
    [13:06] How blurring the boundaries on design affects the work being done by her team.
    [15:03] Is there a shift in approach to experience design?
    [18:54] The five why questions Aleksandra uses when having conversations with her clients.
    [20:08] Vie

    • 1 hr 4 min
    A Short Introduction to Design Thinking with Dawan Stanford — DT101 E32

    A Short Introduction to Design Thinking with Dawan Stanford — DT101 E32

    Welcome to the Design Thinking 101 podcast! I'm Dawan Stanford, your host. Today I'll be giving you a brief introduction to design thinking. It starts with a story about Doug Dietz. In 2012, Doug was a principal designer at GE Healthcare.
    Doug designed a new MRI machine. One day, observing the new model in action at a hospital, Doug encountered a distraught child who had to undergo an MRI. He found out that over 80% of children had to be sedated to receive an MRI. As an MRI machine designer, he felt some responsibility for this. He also saw an opportunity do better for children. So, he spoke with teachers and other professionals who interact with children on a day-to-day basis, asking them how he could make their experience in an MRI machine less traumatic. As a result of those conversations, Doug and his team found a way to modify  an MRI machine for children. They added stickers to the floor with water and rock on them. Covered the MRI with stickers that looked like wood planks and sails. Now, instead of a scary piece of hospital equipment, the MRI looked a lot like a pirate ship.. They even created a storybook that accompanied the themed MRI. Parents could read to their child the pirate ship adventure story ahead of their child’s scheduled appointment. These changes resulted in a decrease in the need for sedation from 80% to 27%.
    Today, we explore how seeing the problem is an integral part of design thinking, and we’ll break down design thinking into process, methods, and mindset. The process is your step by step "rough" guide. With the methods, we have a bit more cohesion; design methods help us explore problems in specific ways, and guide us to ask questions in new ways in order to discover the right problems to solve. The mindset is something you have to practice your way into, in order to learn how to change your mindset.
    At its most basic, design thinking is the discipline of finding human problems worth solving, and creating viable new options in response. In many ways, it's the discipline of helping people ask the right questions at the right time.
    This episode also offers a definition design thinking that replaces creativity myths with truths about discipline and action. I break down the design process into Seeing, Solving, and Acting, and talk about why we should think about design from the perspective of the people we serve.
     
    In This Episode
    [01:26] Doug’s background in MRI science and his experience with a child getting an MRI.
    [03:04] Over 80% of children need to be sedated to have an MRI or a CAT scan.
    [06:15] Design thinking can be broken down into process, methods and mindset.
    [07:07] What has design thinking given students, and how design thinking can shape curriculum and projects inside the classroom.
    [08:02] The definition of design thinking.
    [09:57] Creating viable new offerings and what is defined as “new”?
    [12:11] Breaking down the design process into its three main components: seeing, solving and acting.
    [15:09] Responses generated from a fixed mindset in opposition to the responses from a growth mindset.
    [16:51] Everything is a prototype and designers are open to questioning how things work.
    [20:17] What Doug was Seeing as he redesigned the children’s MRI experience.
    [22:54] Delivering solutions based on what you are seeing.
     
    Links and Resources
    Elon By Design and The Center for Design Thinking, Elon University
    Fluid Hive
    Dawan Stanford on Twitter
    Design Thinking 101 Podcast on iTunes, and on The Podcast App
    Transforming healthcare for children and their families: Doug Dietz at TEDxSanJoseCA 2012
    Ten Types of Innovation

    • 24 min

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