Designed this way Kawal Oberoi

Kalapi is an Indian typeface designer and font engineer. He graduated from The Faculty of Fine Arts, MSU Baroda. And he later pursued his post-graduation in Typeface Design from University of Reading. In 2016, he joined forces with friend and fellow University of Reading graduate Gunnar Vilhjálmsson to set-up Universal Thirst, a design practice specialising in developing typefaces for writing systems of the Indian sub-continent. Universal Thirst has designed multiple latin and Indic bespoke typefaces for various companies, brands and events. Soon, they’re releasing their own retail typefaces. On this episode, we talk about Kalapi’s life, design education and type design work. We talk about his foundry Universal Thirst and the business of Type Design.

RELEVANT LINKS
Universal Thirst - universalthirst.com
Kalapi (The Poet) - en.wikipedia.org/wiki/Kalapi
Saurashtra (region) - en.wikipedia.org/wiki/Saurashtra_(region)
Rahul Gajjar - http://rahulgajjar.com
Sandhya Gajjar - www.dnaindia.com/ahmedabad/report-bringing-the-chhara-community-into-the-mainstream-still-a-long-way-off-2765058
MSU Baroda - msubaroda.ac.in
Baroda/Vadodara - en.wikipedia.org/wiki/Vadodara
Bhasha - www.bhasharesearch.org
Dr. Ganesh Devy - en.wikipedia.org/wiki/G._N._Devy
Pavagadh - en.wikipedia.org/wiki/Pavagadh
Rajkot - en.wikipedia.org/wiki/Rajkot
NID - nid.edu
Bauhaus - en.wikipedia.org/wiki/Bauhaus
Mahendra Patel - designedthisway.com (3rd Episode Guest)
Weiden + Kennedy - www.wk.com
Hanif Kureshi - guerrilla.work/About
GV SreeKumar (IDC) - http://www.idc.iitb.ac.in/gvsree/bio.html
Fiona Ross - en.wikipedia.org/wiki/Fiona_Ross_(type_designer)
University of Reading - www.reading.ac.uk
Neelakash Kshetrimanyum - www.brandnewtype.com
Gerry Leonidas - leonidas.net
Gunnar Vilhjálmsson - http://www.gunnarvilhjalmsson.net
Erin McLaughlin - erinmclaughlin.com
Linotype - www.linotype.com (Ofcourse)
Gerard Unger - www.gerardunger.com
Johnathan Barnbrook - www.jonathanbarnbrook.com/about/
John Hudson - fonts.adobe.com/designers/john-hudson
Unicode - http://unicode.org
Shri-lipi - www.modular-infotech.com/html/shreelipi.html
Michael Twyman (with his ephemera) - www.flickr.com/photos/dietzsch/6318103998/in/album-72157628061754102/ , www.flickr.com/photos/wasianed/1801854874/in/album-72157602459000103/ , www.flickr.com/photos/wasianed/2175100655/in/album-72157602459000103/
James Mosley - en.wikipedia.org/wiki/James_Mosley
St Bride Library - en.wikipedia.org/wiki/St_Bride_Library
Linotype Gujarati - www.linotype.com/1750/linotype-gujarati-family.html
Orthography - en.wikipedia.org/wiki/Orthography
Matras (Devanagri) - en.wikipedia.org/wiki/Devanagari#Vowels
University of Liden - www.universiteitleiden.nl
Dutch Type (Book) - http://www.drukeditions.com
Noto - en.wikipedia.org/wiki/Noto
STEAM - en.wikipedia.org/wiki/STEAM_fields
Dalton Maag - www.daltonmaag.com
Metal Type - en.wikipedia.org/wiki/Type_metal
Backward compatibility - en.wikipedia.org/wiki/Backward_compatibility
Complex Script - en.wikipedia.org/wiki/Complex_text_layout
Hangul - en.wikipedia.org/wiki/Hangul
Telugu - en.wikipedia.org/wiki/Telugu_script
Nokia Pure by Dalton Maag - www.daltonmaag.com/work/nokia
Malcolm Wooden & Northern Block Foundry - thenorthernblock.co.uk/malcolm
Typotheque Blog - www.typotheque.com/blog
Logo painted by sign painter Joshua - www.instagram.com/p/B9ETrwOhGi4/
Sophy Hollington - www.instagram.com/sophyhollington/
Korra Denim - korra.in
Dhaka Arts Summit - www.instagram.com/p/B3mGDi0hTvA/
Bangla - en.wikipedia.org/wiki/Bengali_language
Fraser Muggeridge Studio - http://pleasedonotbend.co.uk
Frieze Sans - www.instagram.com/p/B3fBx8zhtXB/
Here Maps - wego.here.com/
Indigo Airlines - goindigo.in
Bauhaus (Font) - en.wikipedia.org/wiki/Bauhaus_(typeface)
Anagha Narayanan - www.instagram.com/anaghanarayanan/
Elai - www.instagram.com/p/B7Gi

Sneha is a young designer, art director and illustrator, based out of Bangalore. She graduated from the National Institute of Design, Ahmedabad with a specialisation in Graphic Design. Sneha has worked with various design studios and tech-companies. She also worked as an in-house designer, and later, Creative Lead at Unacademy, an education technology startup that has grown into a unicorn and household name. Soon, Sneha will be starting Prophecy, a design consultancy while she also pursues her many side-projects. One of them being Tip Top Type Tips a whimsical newsletter on typography. On this episode, talk about the series of events that led to becoming a designer, her experience of working as an in-house designer, her side project Tip-Top-Type-Tips, her ace personal branding skills and much more.

SECTIONS - TIME INDEX

Childhood and Early influences - 00:02:40
Experience at NID - 00:13:20
Discussion on Design Education - 00:31:40
Work Ex at Unacademy - 00:42:44
Discussion on Personal Branding and Social Media - 00:54:00
Tips for Social Media and Online Presence - 01:00:25
Tip Top Type Tips - 1:10:40

RELEVANT LINKS

•Sneha Sankar - snehasanks.com
•Prophecy - prophecy.one
•Tip Top Type Tips - tiptoptypetips.substack.com
•Roshnara - rosh.persona.co 🙏🏼 Thanks for the Chicken
•Sneha’s Cricket Interview - www.youtube.com/watch?v=rAVKQCSNtYo&t=16s
•Toast Masters - toastmasters.org
•Carnatic Music - en.wikipedia.org/wiki/Carnatic_music
•NATA test - nata.in
•National Institute of Design - nid.edu
•Pragun Aggarwal - pragunagarwal.com
•Note : Struckby was a studio run by Sanchit and Prateek
•Sanchit Sawaria - www.sawariasanchit.com
•Prateek Upreti - www.upretiprateek.com
•Lolocal - http://snehasanks.com/work/lolocal
•Gentrification - en.wikipedia.org/wiki/Gentrification
•Sneha on Twitter - twitter.com/snehasanks
•Unacademy - unacademy.com
•Abhinav - twitter.com/abnux
•Notion - notion.so
•Webflow - webflow.com/
•CMS - en.wikipedia.org/wiki/Content_management_system
•Squarespace - squarespace.com
•ReadyMag - readymag.com
•Authority - nathanbarry.com/authority/
•10k Designers - 10kdesigners.com

Anant is a creative entrepreneur and design evangelist from New Delhi. He is an alumnus of Wanganui School of Design. New Zealand. He started his first company Inchworks at the age of 23. Currently, he is the Co-founder of The Irregulars Art Fair and creative agency called Bakheda. On this episode, we talk about Anant’s journey as a designer, about the ventures he started and his opinions on design entrepreneurship. Anant also shares with us his personal tips on networking, time management and work-life balance.

RELEVANT LINKS

Anant Ahuja - instagram.com/typethug
Rajouri Garden - en.wikipedia.org/wiki/Rajouri_Garden
Sikhs -en.wikipedia.org/wiki/Sikhs
Wanganui School of Design - en.wikipedia.org/wiki/Wanganui_School_of_Design
Synesthesia - en.wikipedia.org/wiki/Synesthesia
Satchi and Satchi - saatchi.com
Klim Typefoundry - klim.co.nz
Claudia Borella - www.claudiaborella.com
Kunel Gaur - www.linkedin.com/in/kunelgaur/
Animal - www.weareanimal.co
Arvid Lithander - www.arvidlithander.com
For links regarding work experience of Anant - www.linkedin.com/in/anant-ahuja-96735949
Lakh - en.wikipedia.org/wiki/Lakh
AIESEC - aiesec.org
Belo AirBNB - www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_airbnb_by_designstudio.php
Jalebi - en.wikipedia.org/wiki/Jalebi
Imerti - en.wikipedia.org/wiki/Imarti
Hauz Khas, New Delhi - en.wikipedia.org/wiki/Hauz_Khas
Worli, Mumbai - en.wikipedia.org/wiki/Worli
Fyre Fest - en.wikipedia.org/wiki/Fyre_Festival
Bojack Horseman - en.wikipedia.org/wiki/BoJack_Horseman
Mr. Peanutbutter - en.wikipedia.org/wiki/Mr._Peanutbutter
Times Internet - timesinternet.in
Times Bridge - www.timesbridge.com
Thane Richard - www.linkedin.com/in/thanerichard/
The Irregulars arts fair - theirregularsartfair.com
Tarini Sethi - www.tarinisethi.com
Bakheda - www.bakheda.co
72andSunny - www.72andsunny.com
Kukri - en.wikipedia.org/wiki/Kukri
Champa Gali - https://goo.gl/maps/4WksGMS3u1i8HJdh8
Blue Tokai - bluetokaicoffee.com
Odd Bird Theatre - www.oddbird.org
Hauz Khas Village - en.wikipedia.org/wiki/Hauz_Khas#Hauz_Khas_village
Gentrification - en.wikipedia.org/wiki/Gentrification
Mood Board (Just incase someone doesn’t know about them) - en.wikipedia.org/wiki/Mood_board

Ishita is an illustrator and graphic designer from New Delhi. She is a graduate of the National Institute of Design, Ahmedabad and is currently pursuing her masters in Illustration as Visual Essay at the School of Visual Arts, New York. She loves to document moments from her life and travels in her sketchbooks. She co-authored and illustrated - The Girl who went to the Stars and Other Extraordinary Lives, a book published by Penguin Random House, India. On this episode, we talk about Ishita’s journey as a designer and about how she acquired the obsessive habit of documentation through sketching. She also shares with us her struggles in finding a right work-life balance and her efforts to build sustainable work habits.

SECTIONS - TIME INDEX

Childhood and Early influences - 00:02:00
Design Education at NID - 00:11:30
Graduation Project - 00:21:26
Part-time job with a start-up - 00:24:40
Book - ‘The Girl Who Went to the Stars: and Other Extraordinary Lives’ - 00:28:55
Masters Program at SVA - 00:41:50
Project - Unladylike - 00:55:00
Thesis Project - 01:02:00

RELEVANT LINKS

Ishita Jain - ishitajain.in
Ishita Jain Instagram - www.instagram.com/ishitajain24
Streams in Indian Senior Secondary education - https://en.wikipedia.org/wiki/Education_in_India#12th_(Senior_Secondary_or_Higher_Secondary)_Exam
Cuttlefish - en.wikipedia.org/wiki/Cuttlefish
My podcast with Rajesh Dahiya - designedthisway.com
I can draw (Book) - https://books.google.co.in/books/about/I_Can_Draw.html?id=9CHpeNGWPYgC&redir_esc=y
Ruskin Bond - en.wikipedia.org/wiki/Ruskin_Bond
Entomology - en.wikipedia.org/wiki/Entomology
Gemology - en.wikipedia.org/wiki/Gemology
NID - www.nid.edu
Srishti Institute - http://srishti.ac.in
Green Goose Design - www.greengoosedesign.com
Tarun Deep Giridhar - www.nid.edu/hi/people/faculty/tarun-deep-girdher.html
Guesthouser - www.guesthouser.com
The Girl Who Went to the Stars: and Other Extraordinary Lives - www.amazon.in/Girl-Who-Went-Stars-Extraordinary/dp/0143442627
Good Night Stories for Rebel Girls - https://www.rebelgirls.co/products/good-night-stories-for-rebel-girls
Naomi Kundu - www.naomikundu.com
Kalpana Chawla - en.wikipedia.org/wiki/Kalpana_Chawla
Janaki Ammal - en.wikipedia.org/wiki/Janaki_Ammal
SVA - sva.edu
Visual Journalism - en.wikipedia.org/wiki/Visual_journalism
Parsons New School - newschool.edu/parsons/
Pratt Institute - pratt.edu
Unladylike - ishitajain.in/unladylike-1
Nariana, Delhi - en.wikipedia.org/wiki/Naraina_Area
Riverside Park (Manhattan) - en.wikipedia.org/wiki/Riverside_Park_(Manhattan)
New York Botanical Gardens - www.nybg.org
Roberto Burle Marx - en.wikipedia.org/wiki/Roberto_Burle_Marx
Wendy MacNaughton - wendymacnaughton.com
Dr. Ina Vandebroek - www.nybg.org/person/ina-vandebroek/
Alex W. Crowder - alexmakesthings.com
Auroville - auroville.org

Ashwini is the co-founder of Elephant Design, India’s largest independent integrated design consultancy with offices in India & Singapore. On this episode, we talk about Ashwini’s journey as a designer, how and why she started Elephant Design with her friends. She also shares with us the thought and process behind some key projects created by the studio. We discuss the unique challenges of being a design entrepreneur in India and about sustaining India’s oldest and largest multi-disciplinary design company against all the odds.

SECTIONS - TIME INDEX

Childhood and Early influences - 00:02:00
Design Education at NID - 00:09:00
Founding Elephant Design - 00:15:40
Projects :
1. Paper Boat - 00:52:00
2. Tata Salt - 01:13:30
3. Organic India - 01:24:45
4. Epigamia - 01:38:00
Studio culture that scales - 01:49:00
Discussion on Design Awards - 01:55:00

RELEVANT LINKS

Elephant Design - www.elephantdesign.com
Elephant Design Wikipedia Page - en.wikipedia.org/wiki/Elephant_Design
Aurangabad, Maharashtra - en.wikipedia.org/wiki/Aurangabad
NID - www.nid.edu
IDC -www.idc.iitb.ac.in
DIA Studio - www.dia.tv
IIM, Ahmedabad - iima.ac.in
Nehru Centre - www.nehru-centre.org
Deutsche Mark - en.wikipedia.org/wiki/Deutsche_Mark
German Unification - en.wikipedia.org/wiki/German_reunification
Lakh - en.wikipedia.org/wiki/Lakh
Pune - en.wikipedia.org/wiki/Pune
Make in India - en.wikipedia.org/wiki/Make_in_India
Brand New Conference - bnconf.com
Forest Young - twitter.com/ten_ten
Uber Rebranding by Wolf Ollins - www.wolffolins.com/case-study/uber
PANTONE - pantone.com
LLP - en.wikipedia.org/wiki/Limited_liability_partnership
Sole proprietorship - en.wikipedia.org/wiki/Sole_proprietorship
Confidentiality Agreement - en.wikipedia.org/wiki/Non-disclosure_agreement
Bookkeeping - en.wikipedia.org/wiki/Bookkeeping
Paper Boat Drinks - http://www.paperboatdrinks.com
Paper Boat Branding - www.elephantdesign.com/packaging-paperboat
Aam Panna - en.wikipedia.org/wiki/Aam_panna
Aamras - en.wikipedia.org/wiki/Aamras
Jal Jeera - en.wikipedia.org/wiki/Jal-jeera
Jagjit Singh, Woh Kagaz ki Kashti - www.youtube.com/watch?v=xEdAiJiwkDE
Doy Pouches - en.wikipedia.org/wiki/Stand-up_pouch
Sensory Branding - en.wikipedia.org/wiki/Sensory_branding
Thandai - en.wikipedia.org/wiki/Thandai
Kokum - en.wikipedia.org/wiki/Garcinia_indica
Tata Salt - http://www.tatasalt.com
Tata Salt Packaging redesign - www.elephantdesign.com/tata-salt
Brand Positioning - en.wikipedia.org/wiki/Positioning_(marketing)
Tata Chemicals - en.wikipedia.org/wiki/Tata_Chemicals
Brand equity - en.wikipedia.org/wiki/Brand_equity
Thali - en.wikipedia.org/wiki/Thali
Organic India - www.organicindia.com
Organic India packaging design - www.elephantdesign.com/organic-india
Tulsi - tulsi wikipedia in marathi
Lucknow - en.wikipedia.org/wiki/Lucknow
Tulsi in Hinduism - en.wikipedia.org/wiki/Tulsi_in_Hinduism
Epigamia Yogurt Brand - www.epigamia.com
Epigamia packaging design - www.elephantdesign.com/epigamia
Epigamia (Greek term) - en.wikipedia.org/wiki/Epigamia
Ghee - en.wikipedia.org/wiki/Ghee
Ghee Spread - www.epigamia.com/spreads-made-from-ghee

Ritesh began his career advertising while at Wieden+Kennedy, Deutsch, and Saatchi & Saatchi and has since transitioned to leading Product Design and Branding in-house at mission-driven startups. He recently led a 360-degrees rebrand of a dog food startup called Pet Plate with Sagmeister & Walsh and R/GA, while serving as the Senior Director of Brand & UX. Currently, he is working with Serial Box, where he is (re)designing, (re)building, (re)positioning, & (re)branding the platform. On this episode, Ritesh shares with us the story behind how he got into the world of design. He takes us through the Pet Plate’s branding process, from the time the startup decided to rebrand, to deciding on the right design agency for the task and about the partnership with Sagmeister and Walsh (now known as And Walsh). He also talks about the importance of measuring the impact of design and how it can transform our industry. He also talks about diversity, inclusion and equity in the world of design.

SECTIONS - TIME INDEX

Childhood, Education and Early days of work - 00:03:00
Hungry Harvest - 00:18:30
Petplate - 00:24:00
Measuring the impact of design - 01:06:00
Diversity, Inclusion and Equity - 01:29:00

RELEVANT LINKS

Ritesh Gupta - www.ritesh-gupta.com
Serial Box - serialbox.com
Brand New Conference - bnconf.com
Temecula, California - en.wikipedia.org/wiki/Temecula,_California
UCLA - ucla.edu
MET Logo - wolffolins.com/case-study/the-met/
Wieden+Kennedy - www.wk.com
Media planning - en.wikipedia.org/wiki/Media_planning
Saatchi & Saatchi - saatchi.com
Deutsch agency -deutsch.com
Shark Tank - en.wikipedia.org/wiki/Shark_Tank
Hungry Harvest - hungryharvest.net
Robert Herjavec - en.wikipedia.org/wiki/Robert_Herjavec
SNAP - en.wikipedia.org/wiki/Supplemental_Nutrition_Assistance_Program
Pet Plate - petplate.com
Renaldo Webb - www.petplate.com/about/
Sagmeister and Walsh - sagmeisterwalsh.com
And Walsh - andwalsh.com
Pet Plate project on And Walsh website - andwalsh.com/work/all/pet-plate/
McKinsey - mckinsey.com
RFP - en.wikipedia.org/wiki/Request_for_proposal
Jessica Walsh - en.wikipedia.org/wiki/Jessica_Walsh
First Round Conference - underconsideration.com/firstround/
Anthropomorphism - en.wikipedia.org/wiki/Anthropomorphism
Moderat Font - tightype.com/moderat/
A/B testing - en.wikipedia.org/wiki/A/B_testing
Multivariate testing - en.wikipedia.org/wiki/Multivariate_testing_in_marketing
Customer acquisition cost - en.wikipedia.org/wiki/Customer_acquisition_cost
Customer lifetime value - en.wikipedia.org/wiki/Customer_lifetime_value
McKinsey, The business value of design - www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design
POC, People of Colour - en.wikipedia.org/wiki/Person_of_color
Design Census 2019 - designcensus.org
Non-binary gender - en.wikipedia.org/wiki/Non-binary_gender
Jammu city, India - en.wikipedia.org/wiki/Jammu
Glassdoor - glassdoor.com
Ritesh’s Email ID - ritesh@ritesh-gupta.com
Daler Mehndi - www.youtube.com/watch?v=eZ2PtEx9-ls