26 episodes

Designed this way podcast is an initiative to start candid conversations with designers and other creative folks, to bring out the stories about the realities of living a creative life.
Not just the stories of courage, hard work and success but also the stories of mistakes, rejections and doubts. These wide-ranging conversations also reveal the diversity of thoughts, practices and opinions that exist in the creative world.

Made by Kawal Oberoi for young creatives and creatives who are young at heart.
It's designed this way.

Designed this way Kawal Oberoi

    • Arts
    • 5.0, 28 Ratings

Designed this way podcast is an initiative to start candid conversations with designers and other creative folks, to bring out the stories about the realities of living a creative life.
Not just the stories of courage, hard work and success but also the stories of mistakes, rejections and doubts. These wide-ranging conversations also reveal the diversity of thoughts, practices and opinions that exist in the creative world.

Made by Kawal Oberoi for young creatives and creatives who are young at heart.
It's designed this way.

    Anant Ahuja

    Anant Ahuja

    Anant is a creative entrepreneur and design evangelist from New Delhi. He is an alumnus of Wanganui School of Design. New Zealand. He started his first company Inchworks at the age of 23. Currently, he is the Co-founder of The Irregulars Art Fair and creative agency called Bakheda. On this episode, we talk about Anant’s journey as a designer, about the ventures he started and his opinions on design entrepreneurship. Anant also shares with us his personal tips on networking, time management and work-life balance.


    Anant Ahuja - instagram.com/typethug
    Rajouri Garden - en.wikipedia.org/wiki/Rajouri_Garden
    Sikhs -en.wikipedia.org/wiki/Sikhs
    Wanganui School of Design - en.wikipedia.org/wiki/Wanganui_School_of_Design
    Synesthesia - en.wikipedia.org/wiki/Synesthesia
    Satchi and Satchi - saatchi.com
    Klim Typefoundry - klim.co.nz
    Claudia Borella - www.claudiaborella.com
    Kunel Gaur - www.linkedin.com/in/kunelgaur/
    Animal - www.weareanimal.co
    Arvid Lithander - www.arvidlithander.com
    For links regarding work experience of Anant - www.linkedin.com/in/anant-ahuja-96735949
    Lakh - en.wikipedia.org/wiki/Lakh
    AIESEC - aiesec.org
    Belo AirBNB - www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_airbnb_by_designstudio.php
    Jalebi - en.wikipedia.org/wiki/Jalebi
    Imerti - en.wikipedia.org/wiki/Imarti
    Hauz Khas, New Delhi - en.wikipedia.org/wiki/Hauz_Khas
    Worli, Mumbai - en.wikipedia.org/wiki/Worli
    Fyre Fest - en.wikipedia.org/wiki/Fyre_Festival
    Bojack Horseman - en.wikipedia.org/wiki/BoJack_Horseman
    Mr. Peanutbutter - en.wikipedia.org/wiki/Mr._Peanutbutter
    Times Internet - timesinternet.in
    Times Bridge - www.timesbridge.com
    Thane Richard - www.linkedin.com/in/thanerichard/
    The Irregulars arts fair - theirregularsartfair.com
    Tarini Sethi - www.tarinisethi.com
    Bakheda - www.bakheda.co
    72andSunny - www.72andsunny.com
    Kukri - en.wikipedia.org/wiki/Kukri
    Champa Gali - https://goo.gl/maps/4WksGMS3u1i8HJdh8
    Blue Tokai - bluetokaicoffee.com
    Odd Bird Theatre - www.oddbird.org
    Hauz Khas Village - en.wikipedia.org/wiki/Hauz_Khas#Hauz_Khas_village
    Gentrification - en.wikipedia.org/wiki/Gentrification
    Mood Board (Just incase someone doesn’t know about them) - en.wikipedia.org/wiki/Mood_board

    • 1 hr 18 min
    Ishita Jain

    Ishita Jain

    Ishita is an illustrator and graphic designer from New Delhi. She is a graduate of the National Institute of Design, Ahmedabad and is currently pursuing her masters in Illustration as Visual Essay at the School of Visual Arts, New York. She loves to document moments from her life and travels in her sketchbooks. She co-authored and illustrated - The Girl who went to the Stars and Other Extraordinary Lives, a book published by Penguin Random House, India. On this episode, we talk about Ishita’s journey as a designer and about how she acquired the obsessive habit of documentation through sketching. She also shares with us her struggles in finding a right work-life balance and her efforts to build sustainable work habits.


    Childhood and Early influences - 00:02:00
    Design Education at NID - 00:11:30
    Graduation Project - 00:21:26
    Part-time job with a start-up - 00:24:40
    Book - ‘The Girl Who Went to the Stars: and Other Extraordinary Lives’ - 00:28:55
    Masters Program at SVA - 00:41:50
    Project - Unladylike - 00:55:00
    Thesis Project - 01:02:00


    Ishita Jain - ishitajain.in
    Ishita Jain Instagram - www.instagram.com/ishitajain24
    Streams in Indian Senior Secondary education - https://en.wikipedia.org/wiki/Education_in_India#12th_(Senior_Secondary_or_Higher_Secondary)_Exam
    Cuttlefish - en.wikipedia.org/wiki/Cuttlefish
    My podcast with Rajesh Dahiya - designedthisway.com
    I can draw (Book) - https://books.google.co.in/books/about/I_Can_Draw.html?id=9CHpeNGWPYgC&redir_esc=y
    Ruskin Bond - en.wikipedia.org/wiki/Ruskin_Bond
    Entomology - en.wikipedia.org/wiki/Entomology
    Gemology - en.wikipedia.org/wiki/Gemology
    NID - www.nid.edu
    Srishti Institute - http://srishti.ac.in
    Green Goose Design - www.greengoosedesign.com
    Tarun Deep Giridhar - www.nid.edu/hi/people/faculty/tarun-deep-girdher.html
    Guesthouser - www.guesthouser.com
    The Girl Who Went to the Stars: and Other Extraordinary Lives - www.amazon.in/Girl-Who-Went-Stars-Extraordinary/dp/0143442627
    Good Night Stories for Rebel Girls - https://www.rebelgirls.co/products/good-night-stories-for-rebel-girls
    Naomi Kundu - www.naomikundu.com
    Kalpana Chawla - en.wikipedia.org/wiki/Kalpana_Chawla
    Janaki Ammal - en.wikipedia.org/wiki/Janaki_Ammal
    SVA - sva.edu
    Visual Journalism - en.wikipedia.org/wiki/Visual_journalism
    Parsons New School - newschool.edu/parsons/
    Pratt Institute - pratt.edu
    Unladylike - ishitajain.in/unladylike-1
    Nariana, Delhi - en.wikipedia.org/wiki/Naraina_Area
    Riverside Park (Manhattan) - en.wikipedia.org/wiki/Riverside_Park_(Manhattan)
    New York Botanical Gardens - www.nybg.org
    Roberto Burle Marx - en.wikipedia.org/wiki/Roberto_Burle_Marx
    Wendy MacNaughton - wendymacnaughton.com
    Dr. Ina Vandebroek - www.nybg.org/person/ina-vandebroek/
    Alex W. Crowder - alexmakesthings.com
    Auroville - auroville.org

    • 1 hr 28 min
    Ashwini Deshpande

    Ashwini Deshpande

    Ashwini is the co-founder of Elephant Design, India’s largest independent integrated design consultancy with offices in India & Singapore. On this episode, we talk about Ashwini’s journey as a designer, how and why she started Elephant Design with her friends. She also shares with us the thought and process behind some key projects created by the studio. We discuss the unique challenges of being a design entrepreneur in India and about sustaining India’s oldest and largest multi-disciplinary design company against all the odds.


    Childhood and Early influences - 00:02:00
    Design Education at NID - 00:09:00
    Founding Elephant Design - 00:15:40
    Projects :
    1. Paper Boat - 00:52:00
    2. Tata Salt - 01:13:30
    3. Organic India - 01:24:45
    4. Epigamia - 01:38:00
    Studio culture that scales - 01:49:00
    Discussion on Design Awards - 01:55:00


    Elephant Design - www.elephantdesign.com
    Elephant Design Wikipedia Page - en.wikipedia.org/wiki/Elephant_Design
    Aurangabad, Maharashtra - en.wikipedia.org/wiki/Aurangabad
    NID - www.nid.edu
    IDC -www.idc.iitb.ac.in
    DIA Studio - www.dia.tv
    IIM, Ahmedabad - iima.ac.in
    Nehru Centre - www.nehru-centre.org
    Deutsche Mark - en.wikipedia.org/wiki/Deutsche_Mark
    German Unification - en.wikipedia.org/wiki/German_reunification
    Lakh - en.wikipedia.org/wiki/Lakh
    Pune - en.wikipedia.org/wiki/Pune
    Make in India - en.wikipedia.org/wiki/Make_in_India
    Brand New Conference - bnconf.com
    Forest Young - twitter.com/ten_ten
    Uber Rebranding by Wolf Ollins - www.wolffolins.com/case-study/uber
    PANTONE - pantone.com
    LLP - en.wikipedia.org/wiki/Limited_liability_partnership
    Sole proprietorship - en.wikipedia.org/wiki/Sole_proprietorship
    Confidentiality Agreement - en.wikipedia.org/wiki/Non-disclosure_agreement
    Bookkeeping - en.wikipedia.org/wiki/Bookkeeping
    Paper Boat Drinks - http://www.paperboatdrinks.com
    Paper Boat Branding - www.elephantdesign.com/packaging-paperboat
    Aam Panna - en.wikipedia.org/wiki/Aam_panna
    Aamras - en.wikipedia.org/wiki/Aamras
    Jal Jeera - en.wikipedia.org/wiki/Jal-jeera
    Jagjit Singh, Woh Kagaz ki Kashti - www.youtube.com/watch?v=xEdAiJiwkDE
    Doy Pouches - en.wikipedia.org/wiki/Stand-up_pouch
    Sensory Branding - en.wikipedia.org/wiki/Sensory_branding
    Thandai - en.wikipedia.org/wiki/Thandai
    Kokum - en.wikipedia.org/wiki/Garcinia_indica
    Tata Salt - http://www.tatasalt.com
    Tata Salt Packaging redesign - www.elephantdesign.com/tata-salt
    Brand Positioning - en.wikipedia.org/wiki/Positioning_(marketing)
    Tata Chemicals - en.wikipedia.org/wiki/Tata_Chemicals
    Brand equity - en.wikipedia.org/wiki/Brand_equity
    Thali - en.wikipedia.org/wiki/Thali
    Organic India - www.organicindia.com
    Organic India packaging design - www.elephantdesign.com/organic-india
    Tulsi - tulsi wikipedia in marathi
    Lucknow - en.wikipedia.org/wiki/Lucknow
    Tulsi in Hinduism - en.wikipedia.org/wiki/Tulsi_in_Hinduism
    Epigamia Yogurt Brand - www.epigamia.com
    Epigamia packaging design - www.elephantdesign.com/epigamia
    Epigamia (Greek term) - en.wikipedia.org/wiki/Epigamia
    Ghee - en.wikipedia.org/wiki/Ghee
    Ghee Spread - www.epigamia.com/spreads-made-from-ghee

    • 2 hrs 3 min
    Ritesh Gupta

    Ritesh Gupta

    Ritesh began his career advertising while at Wieden+Kennedy, Deutsch, and Saatchi & Saatchi and has since transitioned to leading Product Design and Branding in-house at mission-driven startups. He recently led a 360-degrees rebrand of a dog food startup called Pet Plate with Sagmeister & Walsh and R/GA, while serving as the Senior Director of Brand & UX. Currently, he is working with Serial Box, where he is (re)designing, (re)building, (re)positioning, & (re)branding the platform. On this episode, Ritesh shares with us the story behind how he got into the world of design. He takes us through the Pet Plate’s branding process, from the time the startup decided to rebrand, to deciding on the right design agency for the task and about the partnership with Sagmeister and Walsh (now known as And Walsh). He also talks about the importance of measuring the impact of design and how it can transform our industry. He also talks about diversity, inclusion and equity in the world of design.


    Childhood, Education and Early days of work - 00:03:00
    Hungry Harvest - 00:18:30
    Petplate - 00:24:00
    Measuring the impact of design - 01:06:00
    Diversity, Inclusion and Equity - 01:29:00


    Ritesh Gupta - www.ritesh-gupta.com
    Serial Box - serialbox.com
    Brand New Conference - bnconf.com
    Temecula, California - en.wikipedia.org/wiki/Temecula,_California
    UCLA - ucla.edu
    MET Logo - wolffolins.com/case-study/the-met/
    Wieden+Kennedy - www.wk.com
    Media planning - en.wikipedia.org/wiki/Media_planning
    Saatchi & Saatchi - saatchi.com
    Deutsch agency -deutsch.com
    Shark Tank - en.wikipedia.org/wiki/Shark_Tank
    Hungry Harvest - hungryharvest.net
    Robert Herjavec - en.wikipedia.org/wiki/Robert_Herjavec
    SNAP - en.wikipedia.org/wiki/Supplemental_Nutrition_Assistance_Program
    Pet Plate - petplate.com
    Renaldo Webb - www.petplate.com/about/
    Sagmeister and Walsh - sagmeisterwalsh.com
    And Walsh - andwalsh.com
    Pet Plate project on And Walsh website - andwalsh.com/work/all/pet-plate/
    McKinsey - mckinsey.com
    RFP - en.wikipedia.org/wiki/Request_for_proposal
    Jessica Walsh - en.wikipedia.org/wiki/Jessica_Walsh
    First Round Conference - underconsideration.com/firstround/
    Anthropomorphism - en.wikipedia.org/wiki/Anthropomorphism
    Moderat Font - tightype.com/moderat/
    A/B testing - en.wikipedia.org/wiki/A/B_testing
    Multivariate testing - en.wikipedia.org/wiki/Multivariate_testing_in_marketing
    Customer acquisition cost - en.wikipedia.org/wiki/Customer_acquisition_cost
    Customer lifetime value - en.wikipedia.org/wiki/Customer_lifetime_value
    McKinsey, The business value of design - www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design
    POC, People of Colour - en.wikipedia.org/wiki/Person_of_color
    Design Census 2019 - designcensus.org
    Non-binary gender - en.wikipedia.org/wiki/Non-binary_gender
    Jammu city, India - en.wikipedia.org/wiki/Jammu
    Glassdoor - glassdoor.com
    Ritesh’s Email ID - ritesh@ritesh-gupta.com
    Daler Mehndi - www.youtube.com/watch?v=eZ2PtEx9-ls

    • 2 hrs 8 min
    Kimya Gandhi

    Kimya Gandhi

    Kimya Gandhi is a type designer from Mumbai with a passionate interest in Indic type design. She is an alumnus of National institute of Fashion Technology and Industrial Design Centre, IIT Mumbai. She got her professional start interning at Linotype in 2010. Over the next few years she freelanced for several type foundries catering to their multi-script requirements. In 2015, she became a partner at Mota Italic and now focuses on Indic and Latin designs for retail and custom corporate projects. On this episode, we talk about Kimya’s journey as a designer and about some of her key type design projects. She also talks about the unique challenges of designing fonts for Indic scripts and about business aspects of the type design industry.


    Kimya Gandhi - kimyagandhi.wordpress.com
    Motaitalic type foundry - www.motaitalic.com
    Madh Island - en.wikipedia.org/wiki/Madh_Island
    NIFT - nift.ac.in
    Fashion Communication - www.nift.ac.in/bdesfc
    NID - www.nid.edu
    Lettering - en.wikipedia.org/wiki/Lettering
    IDC, IIT Mumbai - www.idc.iitb.ac.in
    White Crow Design - whitecrow.in
    Type Design at Univ. of Reading - typefacedesign.net
    Type Design at KABK, Netherlands - www.kabk.nl/en/programmes/master/type-and-media
    CDAC - cdac.in
    Fontographer - en.wikipedia.org/wiki/Fontographer
    Prof. Kirti Trivedi - www.idc.iitb.ac.in/kirti/index.html
Kohei Sugiura - www.academia.edu/28689470/Kohei_Sugiura_Graphic_Design_Methodology_and_philosophy
    Gurmukhi Script - en.wikipedia.org/wiki/Gurmukhi
Mahendra Patel - designedthisway.com
    Linotype - www.linotype.com
    Monotype - www.monotype.com
    Indian Type Foundry - www.indiantypefoundry.com
    Satya Rajpurohit - www.indiantypefoundry.com/about
Devanagri - en.wikipedia.org/wiki/Devanagari
    DIN Next - www.linotype.com/517415/din-next-family.html
    Jubilee - www.linotype.com/317196/jubilee-family.html
    Akira Kobayashi - www.monotype.com/studio/akira-kobayashi
Type design intensive course - http://typefacedesign.net/courses/tdi/
Cleveland Museum of Art - www.clevelandart.org
Gerry Leonidas - leonidas.net
Fiona Ross - www.reading.ac.uk/typography/about/Staff_list/f-g-e-ross.aspx
Indic Scripts - en.wikipedia.org/wiki/Brahmic_scripts
Dr Vaibhav Singh - www.reading.ac.uk/typography/about/Staff_list/v-singh2.aspx
Rob Keller - www.motaitalic.com/info/about/
Sharad Typeface Download. - setuadvertising.com/sharad76/
SETU Advertising - setuadvertising.com
Conjunct consonant - en.wikipedia.org/wiki/Conjunct_consonant
Maku Typeface - www.motaitalic.com/product/maku/
Dingbats - en.wikipedia.org/wiki/Dingbat
Glyphs App - glyphsapp.com
    Robofont - robofont.com
Chikki Typeface - www.motaitalic.com/product/chikki/
    Chikki, the food - en.wikipedia.org/wiki/Chikki
    Boaty, McBoatface - en.wikipedia.org/wiki/Boaty_McBoatface
    Shirorekha - idc.iitb.ac.in/resources/dt-jan-2009/Anatomy%20of%20Devanagari.pdf
    Physics Envy - en.wikipedia.org/wiki/Physics_envy
Link to my upcoming Gurumukhi Type Inspiration (Mentioned in the podcast) - www.instagram.com/p/BrzbZT3Hxqr/
Golden Temple - en.wikipedia.org/wiki/Golden_Temple
    Type Design Resources from Motaitalic - www.motaitalic.com/info/type-design-resources/
David Jonathan Ross - djr.com
Inga Plönnigs - www.ingaploennigs.com
    OTF - en.wikipedia.org/wiki/OpenType
    TTF - en.wikipedia.org/wiki/TrueType
    WOFF - en.wikipedia.org/wiki/Web_Open_Font_Format
Futurefonts - www.futurefonts.xyz
    EULA - en.wikipedia.org/wiki/End-user_license_agreement
Apache License - en.wikipedia.org/wiki/Apache_License
Danfo Std by Da Design - dadesign.studio/work/danfo-std

    • 1 hr 5 min
    Seyi and Damilola

    Seyi and Damilola

    Seyi Olusanya and Damilola Marcus are the founders of Dá Design Studio, a brand identity design studio from Lagos. Dá Design believes in pushing the boundaries of brand expression in Nigeria, testing the zeitgeist and most importantly, creating effective communication. On this episode we will talk about Damilola and Seyi’s journey as designers, about the formation of da design studio and about the iconic work created by the studio. We will also talk about the unique challenges and opportunities of operating a design studio in Nigeria.


    Dá Design Studio - https://dadesign.studio
    Lagos, Nigeria -en.wikipedia.org/wiki/Lagos
    University of Nigeria -unilag.edu.ng
    Nigerian Independence - en.wikipedia.org/wiki/History_of_Nigeria#Independence
    RGB vs CMYK - en.wikipedia.org/wiki/RGB_color_model vs en.wikipedia.org/wiki/CMYK_color_model
    Yourba culture - https://en.wikipedia.org/wiki/Yoruba_people
    Market March - https://dadesign.studio/work/marketmarch
    Pidgin - https://en.wikipedia.org/wiki/Pidgin
    Igbo People - https://en.wikipedia.org/wiki/Igbo_people
    Kofe Club - https://dadesign.studio/work/thekofeclub
    Cowrywise - https://cowrywise.com
    Y Combinator - https://www.ycombinator.com
    Niara Symbol - https://en.wikipedia.org/wiki/Nigerian_naira
    Indian Rupees Symbol - https://en.wikipedia.org/wiki/Indian_rupee_sign
    Danfo Typeface - https://dadesign.studio/work/danfo-std
    Nollywood - https://en.wikipedia.org/wiki/Nollywood
    YabaTech - http://www.yabatech.edu.ng
    Dribbble Meetups - https://dribbble.com/meetups
    Ije Nwokorie - https://twitter.com/onyeije?lang=en
    Eddie Opara - https://www.pentagram.com/about/eddie-opara
    Osaze Amadasun - https://www.instagram.com/osaze_amadasun/
    BINI playing cards - https://twitter.com/osaze_amadasun/status/1122189125388521474?s=20
    The Fallacy Of The African Aesthetic - https://medium.com/@MarcusandAD/the-fallacy-of-the-african-aesthetic-149193cc846e
    Kerala Sari - https://en.wikipedia.org/wiki/Kerala_sari

    • 1 hr 40 min

Customer Reviews

5.0 out of 5
28 Ratings

28 Ratings

tejalmgala ,


Relatable, honest & inspiring ! The conversations are just so easy to follow and always open our eyes to new perspectives. Kawal asks the right questions, with humility. If you don’t know which one to begin with, it has to be Mahendrabhai Patel’s episode. And believe me, you will find yourself listening to the rest of them by yourself.

At a time when I felt a little lost, these podcasts showed me hidden directions. They’re tiramisu (literally meaning - cheer me up) !

Looking forward to more :)

Roshneed ,

Documenting the scene

Great insight into the indian design scene. Kawal asks the right questions and reveals so much of the common ups and downs that a designer faces in India. Good work, K!

balrajsidhuasr ,

An absolute must!

Thank you so much Kawal for making this podcast. This is a must for designers who are active in the field in India.
Such great insights from the professionals who are doing amazing work in India.
This is a delight for so many of us who have been following the work of western studios and designers for so long.

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