28 episodes

Designed this way podcast is an initiative to start candid conversations with designers and other creative folks, to bring out the stories about the realities of living a creative life.
Not just the stories of courage, hard work and success but also the stories of mistakes, rejections and doubts. These wide-ranging conversations also reveal the diversity of thoughts, practices and opinions that exist in the creative world.

Made by Kawal Oberoi for young creatives and creatives who are young at heart.
It's designed this way.

Designed this way Kawal Oberoi

    • Arts
    • 5.0 • 29 Ratings

Designed this way podcast is an initiative to start candid conversations with designers and other creative folks, to bring out the stories about the realities of living a creative life.
Not just the stories of courage, hard work and success but also the stories of mistakes, rejections and doubts. These wide-ranging conversations also reveal the diversity of thoughts, practices and opinions that exist in the creative world.

Made by Kawal Oberoi for young creatives and creatives who are young at heart.
It's designed this way.

    Kalapi Gajjar

    Kalapi Gajjar

    Kalapi is an Indian typeface designer and font engineer. He graduated from The Faculty of Fine Arts, MSU Baroda. And he later pursued his post-graduation in Typeface Design from University of Reading. In 2016, he joined forces with friend and fellow University of Reading graduate Gunnar Vilhjálmsson to set-up Universal Thirst, a design practice specialising in developing typefaces for writing systems of the Indian sub-continent. Universal Thirst has designed multiple latin and Indic bespoke typefaces for various companies, brands and events. Soon, they’re releasing their own retail typefaces. On this episode, we talk about Kalapi’s life, design education and type design work. We talk about his foundry Universal Thirst and the business of Type Design.

    Universal Thirst - universalthirst.com
    Kalapi (The Poet) - en.wikipedia.org/wiki/Kalapi
    Saurashtra (region) - en.wikipedia.org/wiki/Saurashtra_(region)
    Rahul Gajjar - http://rahulgajjar.com
    Sandhya Gajjar - www.dnaindia.com/ahmedabad/report-bringing-the-chhara-community-into-the-mainstream-still-a-long-way-off-2765058
    MSU Baroda - msubaroda.ac.in
    Baroda/Vadodara - en.wikipedia.org/wiki/Vadodara
    Bhasha - www.bhasharesearch.org
    Dr. Ganesh Devy - en.wikipedia.org/wiki/G._N._Devy
    Pavagadh - en.wikipedia.org/wiki/Pavagadh
    Rajkot - en.wikipedia.org/wiki/Rajkot
    NID - nid.edu
    Bauhaus - en.wikipedia.org/wiki/Bauhaus
    Mahendra Patel - designedthisway.com (3rd Episode Guest)
    Weiden + Kennedy - www.wk.com
    Hanif Kureshi - guerrilla.work/About
    GV SreeKumar (IDC) - http://www.idc.iitb.ac.in/gvsree/bio.html
    Fiona Ross - en.wikipedia.org/wiki/Fiona_Ross_(type_designer)
    University of Reading - www.reading.ac.uk
    Neelakash Kshetrimanyum - www.brandnewtype.com
    Gerry Leonidas - leonidas.net
    Gunnar Vilhjálmsson - http://www.gunnarvilhjalmsson.net
    Erin McLaughlin - erinmclaughlin.com
    Linotype - www.linotype.com (Ofcourse)
    Gerard Unger - www.gerardunger.com
    Johnathan Barnbrook - www.jonathanbarnbrook.com/about/
    John Hudson - fonts.adobe.com/designers/john-hudson
    Unicode - http://unicode.org
    Shri-lipi - www.modular-infotech.com/html/shreelipi.html
    Michael Twyman (with his ephemera) - www.flickr.com/photos/dietzsch/6318103998/in/album-72157628061754102/ , www.flickr.com/photos/wasianed/1801854874/in/album-72157602459000103/ , www.flickr.com/photos/wasianed/2175100655/in/album-72157602459000103/
    James Mosley - en.wikipedia.org/wiki/James_Mosley
    St Bride Library - en.wikipedia.org/wiki/St_Bride_Library
    Linotype Gujarati - www.linotype.com/1750/linotype-gujarati-family.html
    Orthography - en.wikipedia.org/wiki/Orthography
    Matras (Devanagri) - en.wikipedia.org/wiki/Devanagari#Vowels
    University of Liden - www.universiteitleiden.nl
    Dutch Type (Book) - http://www.drukeditions.com
    Noto - en.wikipedia.org/wiki/Noto
    STEAM - en.wikipedia.org/wiki/STEAM_fields
    Dalton Maag - www.daltonmaag.com
    Metal Type - en.wikipedia.org/wiki/Type_metal
    Backward compatibility - en.wikipedia.org/wiki/Backward_compatibility
    Complex Script - en.wikipedia.org/wiki/Complex_text_layout
    Hangul - en.wikipedia.org/wiki/Hangul
    Telugu - en.wikipedia.org/wiki/Telugu_script
    Nokia Pure by Dalton Maag - www.daltonmaag.com/work/nokia
    Malcolm Wooden & Northern Block Foundry - thenorthernblock.co.uk/malcolm
    Typotheque Blog - www.typotheque.com/blog
    Logo painted by sign painter Joshua - www.instagram.com/p/B9ETrwOhGi4/
    Sophy Hollington - www.instagram.com/sophyhollington/
    Korra Denim - korra.in
    Dhaka Arts Summit - www.instagram.com/p/B3mGDi0hTvA/
    Bangla - en.wikipedia.org/wiki/Bengali_language
    Fraser Muggeridge Studio - http://pleasedonotbend.co.uk
    Frieze Sans - www.instagram.com/p/B3fBx8zhtXB/
    Here Maps - wego.here.com/
    Indigo Airlines - goindigo.in
    Bauhaus (Font) - en.wikipedia.org/wiki/Bauhaus_(typeface)
    Anagha Narayanan - www.instagram.com/anaghanarayanan/
    Elai - www.instagram.com/p/B7Gi

    • 2 hrs 10 min
    Sneha Sankar

    Sneha Sankar

    Sneha is a young designer, art director and illustrator, based out of Bangalore. She graduated from the National Institute of Design, Ahmedabad with a specialisation in Graphic Design. Sneha has worked with various design studios and tech-companies. She also worked as an in-house designer, and later, Creative Lead at Unacademy, an education technology startup that has grown into a unicorn and household name. Soon, Sneha will be starting Prophecy, a design consultancy while she also pursues her many side-projects. One of them being Tip Top Type Tips a whimsical newsletter on typography. On this episode, talk about the series of events that led to becoming a designer, her experience of working as an in-house designer, her side project Tip-Top-Type-Tips, her ace personal branding skills and much more.


    Childhood and Early influences - 00:02:40
    Experience at NID - 00:13:20
    Discussion on Design Education - 00:31:40
    Work Ex at Unacademy - 00:42:44
    Discussion on Personal Branding and Social Media - 00:54:00
    Tips for Social Media and Online Presence - 01:00:25
    Tip Top Type Tips - 1:10:40


    •Sneha Sankar - snehasanks.com
    •Prophecy - prophecy.one
    •Tip Top Type Tips - tiptoptypetips.substack.com
    •Roshnara - rosh.persona.co 🙏🏼 Thanks for the Chicken
    •Sneha’s Cricket Interview - www.youtube.com/watch?v=rAVKQCSNtYo&t=16s
    •Toast Masters - toastmasters.org
    •Carnatic Music - en.wikipedia.org/wiki/Carnatic_music
    •NATA test - nata.in
    •National Institute of Design - nid.edu
    •Pragun Aggarwal - pragunagarwal.com
    •Note : Struckby was a studio run by Sanchit and Prateek
    •Sanchit Sawaria - www.sawariasanchit.com
    •Prateek Upreti - www.upretiprateek.com
    •Lolocal - http://snehasanks.com/work/lolocal
    •Gentrification - en.wikipedia.org/wiki/Gentrification
    •Sneha on Twitter - twitter.com/snehasanks
    •Unacademy - unacademy.com
    •Abhinav - twitter.com/abnux
    •Notion - notion.so
    •Webflow - webflow.com/
•CMS - en.wikipedia.org/wiki/Content_management_system
    •Squarespace - squarespace.com
    •ReadyMag - readymag.com
    •Authority - nathanbarry.com/authority/
    •10k Designers - 10kdesigners.com

    • 1 hr 23 min
    Anant Ahuja

    Anant Ahuja

    Anant is a creative entrepreneur and design evangelist from New Delhi. He is an alumnus of Wanganui School of Design. New Zealand. He started his first company Inchworks at the age of 23. Currently, he is the Co-founder of The Irregulars Art Fair and creative agency called Bakheda. On this episode, we talk about Anant’s journey as a designer, about the ventures he started and his opinions on design entrepreneurship. Anant also shares with us his personal tips on networking, time management and work-life balance.


    Anant Ahuja - instagram.com/typethug
    Rajouri Garden - en.wikipedia.org/wiki/Rajouri_Garden
    Sikhs -en.wikipedia.org/wiki/Sikhs
    Wanganui School of Design - en.wikipedia.org/wiki/Wanganui_School_of_Design
    Synesthesia - en.wikipedia.org/wiki/Synesthesia
    Satchi and Satchi - saatchi.com
    Klim Typefoundry - klim.co.nz
    Claudia Borella - www.claudiaborella.com
    Kunel Gaur - www.linkedin.com/in/kunelgaur/
    Animal - www.weareanimal.co
    Arvid Lithander - www.arvidlithander.com
    For links regarding work experience of Anant - www.linkedin.com/in/anant-ahuja-96735949
    Lakh - en.wikipedia.org/wiki/Lakh
    AIESEC - aiesec.org
    Belo AirBNB - www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_airbnb_by_designstudio.php
    Jalebi - en.wikipedia.org/wiki/Jalebi
    Imerti - en.wikipedia.org/wiki/Imarti
    Hauz Khas, New Delhi - en.wikipedia.org/wiki/Hauz_Khas
    Worli, Mumbai - en.wikipedia.org/wiki/Worli
    Fyre Fest - en.wikipedia.org/wiki/Fyre_Festival
    Bojack Horseman - en.wikipedia.org/wiki/BoJack_Horseman
    Mr. Peanutbutter - en.wikipedia.org/wiki/Mr._Peanutbutter
    Times Internet - timesinternet.in
    Times Bridge - www.timesbridge.com
    Thane Richard - www.linkedin.com/in/thanerichard/
    The Irregulars arts fair - theirregularsartfair.com
    Tarini Sethi - www.tarinisethi.com
    Bakheda - www.bakheda.co
    72andSunny - www.72andsunny.com
    Kukri - en.wikipedia.org/wiki/Kukri
    Champa Gali - https://goo.gl/maps/4WksGMS3u1i8HJdh8
    Blue Tokai - bluetokaicoffee.com
    Odd Bird Theatre - www.oddbird.org
    Hauz Khas Village - en.wikipedia.org/wiki/Hauz_Khas#Hauz_Khas_village
    Gentrification - en.wikipedia.org/wiki/Gentrification
    Mood Board (Just incase someone doesn’t know about them) - en.wikipedia.org/wiki/Mood_board

    • 1 hr 18 min
    Ishita Jain

    Ishita Jain

    Ishita is an illustrator and graphic designer from New Delhi. She is a graduate of the National Institute of Design, Ahmedabad and is currently pursuing her masters in Illustration as Visual Essay at the School of Visual Arts, New York. She loves to document moments from her life and travels in her sketchbooks. She co-authored and illustrated - The Girl who went to the Stars and Other Extraordinary Lives, a book published by Penguin Random House, India. On this episode, we talk about Ishita’s journey as a designer and about how she acquired the obsessive habit of documentation through sketching. She also shares with us her struggles in finding a right work-life balance and her efforts to build sustainable work habits.


    Childhood and Early influences - 00:02:00
    Design Education at NID - 00:11:30
    Graduation Project - 00:21:26
    Part-time job with a start-up - 00:24:40
    Book - ‘The Girl Who Went to the Stars: and Other Extraordinary Lives’ - 00:28:55
    Masters Program at SVA - 00:41:50
    Project - Unladylike - 00:55:00
    Thesis Project - 01:02:00


    Ishita Jain - ishitajain.in
    Ishita Jain Instagram - www.instagram.com/ishitajain24
    Streams in Indian Senior Secondary education - https://en.wikipedia.org/wiki/Education_in_India#12th_(Senior_Secondary_or_Higher_Secondary)_Exam
    Cuttlefish - en.wikipedia.org/wiki/Cuttlefish
    My podcast with Rajesh Dahiya - designedthisway.com
    I can draw (Book) - https://books.google.co.in/books/about/I_Can_Draw.html?id=9CHpeNGWPYgC&redir_esc=y
    Ruskin Bond - en.wikipedia.org/wiki/Ruskin_Bond
    Entomology - en.wikipedia.org/wiki/Entomology
    Gemology - en.wikipedia.org/wiki/Gemology
    NID - www.nid.edu
    Srishti Institute - http://srishti.ac.in
    Green Goose Design - www.greengoosedesign.com
    Tarun Deep Giridhar - www.nid.edu/hi/people/faculty/tarun-deep-girdher.html
    Guesthouser - www.guesthouser.com
    The Girl Who Went to the Stars: and Other Extraordinary Lives - www.amazon.in/Girl-Who-Went-Stars-Extraordinary/dp/0143442627
    Good Night Stories for Rebel Girls - https://www.rebelgirls.co/products/good-night-stories-for-rebel-girls
    Naomi Kundu - www.naomikundu.com
    Kalpana Chawla - en.wikipedia.org/wiki/Kalpana_Chawla
    Janaki Ammal - en.wikipedia.org/wiki/Janaki_Ammal
    SVA - sva.edu
    Visual Journalism - en.wikipedia.org/wiki/Visual_journalism
    Parsons New School - newschool.edu/parsons/
    Pratt Institute - pratt.edu
    Unladylike - ishitajain.in/unladylike-1
    Nariana, Delhi - en.wikipedia.org/wiki/Naraina_Area
    Riverside Park (Manhattan) - en.wikipedia.org/wiki/Riverside_Park_(Manhattan)
    New York Botanical Gardens - www.nybg.org
    Roberto Burle Marx - en.wikipedia.org/wiki/Roberto_Burle_Marx
    Wendy MacNaughton - wendymacnaughton.com
    Dr. Ina Vandebroek - www.nybg.org/person/ina-vandebroek/
    Alex W. Crowder - alexmakesthings.com
    Auroville - auroville.org

    • 1 hr 28 min
    Ashwini Deshpande

    Ashwini Deshpande

    Ashwini is the co-founder of Elephant Design, India’s largest independent integrated design consultancy with offices in India & Singapore. On this episode, we talk about Ashwini’s journey as a designer, how and why she started Elephant Design with her friends. She also shares with us the thought and process behind some key projects created by the studio. We discuss the unique challenges of being a design entrepreneur in India and about sustaining India’s oldest and largest multi-disciplinary design company against all the odds.


    Childhood and Early influences - 00:02:00
    Design Education at NID - 00:09:00
    Founding Elephant Design - 00:15:40
    Projects :
    1. Paper Boat - 00:52:00
    2. Tata Salt - 01:13:30
    3. Organic India - 01:24:45
    4. Epigamia - 01:38:00
    Studio culture that scales - 01:49:00
    Discussion on Design Awards - 01:55:00


    Elephant Design - www.elephantdesign.com
    Elephant Design Wikipedia Page - en.wikipedia.org/wiki/Elephant_Design
    Aurangabad, Maharashtra - en.wikipedia.org/wiki/Aurangabad
    NID - www.nid.edu
    IDC -www.idc.iitb.ac.in
    DIA Studio - www.dia.tv
    IIM, Ahmedabad - iima.ac.in
    Nehru Centre - www.nehru-centre.org
    Deutsche Mark - en.wikipedia.org/wiki/Deutsche_Mark
    German Unification - en.wikipedia.org/wiki/German_reunification
    Lakh - en.wikipedia.org/wiki/Lakh
    Pune - en.wikipedia.org/wiki/Pune
    Make in India - en.wikipedia.org/wiki/Make_in_India
    Brand New Conference - bnconf.com
    Forest Young - twitter.com/ten_ten
    Uber Rebranding by Wolf Ollins - www.wolffolins.com/case-study/uber
    PANTONE - pantone.com
    LLP - en.wikipedia.org/wiki/Limited_liability_partnership
    Sole proprietorship - en.wikipedia.org/wiki/Sole_proprietorship
    Confidentiality Agreement - en.wikipedia.org/wiki/Non-disclosure_agreement
    Bookkeeping - en.wikipedia.org/wiki/Bookkeeping
    Paper Boat Drinks - http://www.paperboatdrinks.com
    Paper Boat Branding - www.elephantdesign.com/packaging-paperboat
    Aam Panna - en.wikipedia.org/wiki/Aam_panna
    Aamras - en.wikipedia.org/wiki/Aamras
    Jal Jeera - en.wikipedia.org/wiki/Jal-jeera
    Jagjit Singh, Woh Kagaz ki Kashti - www.youtube.com/watch?v=xEdAiJiwkDE
    Doy Pouches - en.wikipedia.org/wiki/Stand-up_pouch
    Sensory Branding - en.wikipedia.org/wiki/Sensory_branding
    Thandai - en.wikipedia.org/wiki/Thandai
    Kokum - en.wikipedia.org/wiki/Garcinia_indica
    Tata Salt - http://www.tatasalt.com
    Tata Salt Packaging redesign - www.elephantdesign.com/tata-salt
    Brand Positioning - en.wikipedia.org/wiki/Positioning_(marketing)
    Tata Chemicals - en.wikipedia.org/wiki/Tata_Chemicals
    Brand equity - en.wikipedia.org/wiki/Brand_equity
    Thali - en.wikipedia.org/wiki/Thali
    Organic India - www.organicindia.com
    Organic India packaging design - www.elephantdesign.com/organic-india
    Tulsi - tulsi wikipedia in marathi
    Lucknow - en.wikipedia.org/wiki/Lucknow
    Tulsi in Hinduism - en.wikipedia.org/wiki/Tulsi_in_Hinduism
    Epigamia Yogurt Brand - www.epigamia.com
    Epigamia packaging design - www.elephantdesign.com/epigamia
    Epigamia (Greek term) - en.wikipedia.org/wiki/Epigamia
    Ghee - en.wikipedia.org/wiki/Ghee
    Ghee Spread - www.epigamia.com/spreads-made-from-ghee

    • 2 hrs 3 min
    Ritesh Gupta

    Ritesh Gupta

    Ritesh began his career advertising while at Wieden+Kennedy, Deutsch, and Saatchi & Saatchi and has since transitioned to leading Product Design and Branding in-house at mission-driven startups. He recently led a 360-degrees rebrand of a dog food startup called Pet Plate with Sagmeister & Walsh and R/GA, while serving as the Senior Director of Brand & UX. Currently, he is working with Serial Box, where he is (re)designing, (re)building, (re)positioning, & (re)branding the platform. On this episode, Ritesh shares with us the story behind how he got into the world of design. He takes us through the Pet Plate’s branding process, from the time the startup decided to rebrand, to deciding on the right design agency for the task and about the partnership with Sagmeister and Walsh (now known as And Walsh). He also talks about the importance of measuring the impact of design and how it can transform our industry. He also talks about diversity, inclusion and equity in the world of design.


    Childhood, Education and Early days of work - 00:03:00
    Hungry Harvest - 00:18:30
    Petplate - 00:24:00
    Measuring the impact of design - 01:06:00
    Diversity, Inclusion and Equity - 01:29:00


    Ritesh Gupta - www.ritesh-gupta.com
    Serial Box - serialbox.com
    Brand New Conference - bnconf.com
    Temecula, California - en.wikipedia.org/wiki/Temecula,_California
    UCLA - ucla.edu
    MET Logo - wolffolins.com/case-study/the-met/
    Wieden+Kennedy - www.wk.com
    Media planning - en.wikipedia.org/wiki/Media_planning
    Saatchi & Saatchi - saatchi.com
    Deutsch agency -deutsch.com
    Shark Tank - en.wikipedia.org/wiki/Shark_Tank
    Hungry Harvest - hungryharvest.net
    Robert Herjavec - en.wikipedia.org/wiki/Robert_Herjavec
    SNAP - en.wikipedia.org/wiki/Supplemental_Nutrition_Assistance_Program
    Pet Plate - petplate.com
    Renaldo Webb - www.petplate.com/about/
    Sagmeister and Walsh - sagmeisterwalsh.com
    And Walsh - andwalsh.com
    Pet Plate project on And Walsh website - andwalsh.com/work/all/pet-plate/
    McKinsey - mckinsey.com
    RFP - en.wikipedia.org/wiki/Request_for_proposal
    Jessica Walsh - en.wikipedia.org/wiki/Jessica_Walsh
    First Round Conference - underconsideration.com/firstround/
    Anthropomorphism - en.wikipedia.org/wiki/Anthropomorphism
    Moderat Font - tightype.com/moderat/
    A/B testing - en.wikipedia.org/wiki/A/B_testing
    Multivariate testing - en.wikipedia.org/wiki/Multivariate_testing_in_marketing
    Customer acquisition cost - en.wikipedia.org/wiki/Customer_acquisition_cost
    Customer lifetime value - en.wikipedia.org/wiki/Customer_lifetime_value
    McKinsey, The business value of design - www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design
    POC, People of Colour - en.wikipedia.org/wiki/Person_of_color
    Design Census 2019 - designcensus.org
    Non-binary gender - en.wikipedia.org/wiki/Non-binary_gender
    Jammu city, India - en.wikipedia.org/wiki/Jammu
    Glassdoor - glassdoor.com
    Ritesh’s Email ID - ritesh@ritesh-gupta.com
    Daler Mehndi - www.youtube.com/watch?v=eZ2PtEx9-ls

    • 2 hrs 8 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

tejalmgala ,


Relatable, honest & inspiring ! The conversations are just so easy to follow and always open our eyes to new perspectives. Kawal asks the right questions, with humility. If you don’t know which one to begin with, it has to be Mahendrabhai Patel’s episode. And believe me, you will find yourself listening to the rest of them by yourself.

At a time when I felt a little lost, these podcasts showed me hidden directions. They’re tiramisu (literally meaning - cheer me up) !

Looking forward to more :)

Roshneed ,

Documenting the scene

Great insight into the indian design scene. Kawal asks the right questions and reveals so much of the common ups and downs that a designer faces in India. Good work, K!

balrajsidhuasr ,

An absolute must!

Thank you so much Kawal for making this podcast. This is a must for designers who are active in the field in India.
Such great insights from the professionals who are doing amazing work in India.
This is a delight for so many of us who have been following the work of western studios and designers for so long.

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