One in a Billion by Flipkart Seller Hub

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It gives us great pleasure to welcome you to Flipkart Seller Hub' Official YouTube page. Here, the constant endeavour is to update the entire seller community with the latest business updates, growth tips, and "know-how" for different features. In addition to that, this page features real success stories of sellers who have made it big on Flipkart. So, stay tuned to and soar to new heights of success with Flipkart Seller Hub! #SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub #bachonkakhel

  1. 22 Sept

    Building India’s Active Nutrition Category | Kapil Thirani x Fast&Up | One in a Billion | Ep 22

    How does an Indian sports nutrition brand end up in the Indian cricket team's dressing room without ever pitching for it? This is the Fast&Up story. In this episode of One in a Billion, Kapil Thirani sits down with Vijayaraghavan Venugopal (Vijay), co-founder of Fast&Up, to discuss building India's sports nutrition category from a gap almost no one was serving in 2015:the space between medical electrolytes and bodybuilder whey protein. Vijay breaks down the journey: → Spotting the market gap as a marathoner and betting on effervescent tablet technology that was new to India → Launching Reload as a low-sugar, contrarian electrolyte when sugar was the norm → How the brand reached the Indian cricket team organically:spotted on a dressing-room table on live TV → Becoming one of the first electrolyte brands in India to get anti-doping certified → Riding the Vitamin C wave through COVID by preparing supply early → Taking an Indian nutrition brand global:Reload now sells across 30–40 countries Chapters: 0:00 Coming Up 1:35 Welcome to One in a Billion 2:23 Vijay's Story: A Late Entrepreneur at 40 3:44 The Market Gap: The Missing Middle in Nutrition 6:44 Discovering Effervescent Technology 10:15 Building the First Product: Reload 15:14 The First Launch & the Running Community 20:54 Choosing Which Products & Cities to Focus On 25:20 How Fast&Up Reached the Indian Cricket Team 30:43 Getting Anti-Doping Certified 34:36 How COVID & Vitamin C Changed the Business 39:29 Surviving the Post-COVID Nutrition Boom 46:13 Going Global: Reload in 30+ Countries 55:00 The Future of Sports Nutrition in India 59:40 The Role of Marketplaces A conversation about category creation, product experience, and building a global nutrition brand out of India. ▶ Start selling on Flipkart: seller.flipkart.com ▶ Subscribe for a new episode of One in a Billion. #OneInABillion #FastAndUp #SportsNutrition

    Building India’s Active Nutrition Category | Kapil Thirani x Fast&Up | One in a Billion | Ep 22

  2. 1 Sept

    Harmanpreet Kaur on Winning India's World Cup | Kapil Thirani x Puma | One in a Billion | Ep 21

    What happens when one of India’s biggest cricket icons sits down with the leader of a global sports brand? In this episode of One in a Billion, Kapil Thirani speaks with Harmanpreet Kaur, Captain of the Indian Women’s Cricket Team, and Ramprasad Sridharan, Managing Director, PUMA Group India, to talk about cricket, leadership, pressure, brand partnerships, and the rise of women’s sports in India. The conversation covers: - Harmanpreet’s journey from playing with boys to representing India - The mindset behind performing better under pressure - The iconic 171 against Australia and the growth of women’s cricket - How team culture and confidence shape high-performance sport - How PUMA and Flipkart are making world-class sporting products more accessible across India Harmanpreet also reflects on how much the ecosystem has changed, from struggling to access quality cricket shoes in smaller cities to seeing the same products worn by top athletes become available across the country. At its core, the conversation explores one larger shift: how athletes, brands, and platforms are together shaping the next generation of Indian sport. A must-watch for cricket fans, athletes, sports marketers, brand leaders, and anyone following the rise of women’s sports in India. Chapters 0:00 Coming Up 1:46 Welcome to One in a Billion 3:54 Harmanpreet's Story: The Hockey Stick 8:43 Sport, Business & Team Leadership 11:03 How Her Coach Spotted Her 13:56 The Importance of Grassroot Sports Culture 16:09 The India Debut & Access to Good Gear 21:45 The 171* vs Australia 26:49 The 2017 World Cup & Women's Cricket's Rise 32:06 The 2025 World Cup Win & That Final Catch 43:29 Puma, Leadership & the Underdog Mindset 45:04 A Message to Parents & Young Athletes #Harmanpreet Kaur #Indian Women’s Cricket #Women’s Cricket World Cup PUMA India #Team India #Women in Sports #SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub

    Harmanpreet Kaur on Winning India's World Cup | Kapil Thirani x Puma | One in a Billion | Ep 21

  3. 10 Aug

    How Dermaceuticals Created a New Category | Kapil Thirani x Fixderma | One in a Billion | Ep 20

    The Indian Skincare Brand Sitting Beside Bioderma, How did a dermatologist-first business grow 35–40% of its revenue online? In this episode of One in a Billion, Kapil Thirani sits down with Shaily Mehrotra (CEO & Founder, Fixderma & FCL) to break down how an Indian dermaceutical company grew from just 8 products into a portfolio of nearly 150 skincare solutions. The journey began with a clear market gap: pharmaceutical skincare looked medicinal, while cosmetic brands focused largely on beauty and trends. Fixderma chose a different path, building problem-solving dermaceuticals backed by scientific formulations, dermatologist trust, and long-term product efficacy. What followed was years of patient category-building: - Growing from 8 products to nearly 150 skincare solutions - Using in-vivo and in-vitro sunscreen testing before these concepts were widely understood in India - Building trust through a network of around 15,000 dermatologists - Moving towards in-house manufacturing after one failed batch exposed quality-control risks - Growing online sales from almost zero to 35–40% of the business - Facing dermatologist backlash after entering Blinkit and e-commerce - Taking an Indian skincare brand to global shelves beside Bioderma and Eucerin Shaily unpacks the real challenges behind building a skincare business: creating a new dermaceutical category, finding product-market fit, maintaining formulation quality, managing online and offline channel conflict, expanding through marketplaces, and building an export-ready Indian brand. It all builds toward one larger idea: Indian skincare brands can compete globally when product science, manufacturing, distribution, and consumer trust work together. A must-watch for D2C founders, e-commerce sellers, marketplace operators, skincare entrepreneurs, manufacturers, and anyone building a consumer brand from India. CHAPTERS 00:00 Coming up 01:20 Introduction 02:15 The Failed Business That Changed Her Approach 06:33 The Market Gap Behind Fixderma 12:04 How Fixderma Won Dermatologists’ Trust 19:49 How Fixderma Expanded Into Global Markets 26:10 Why Sunscreen Became Fixderma’s Hero Product 31:29 Why Fixderma Is Successful in Vietnam 32:59 Shaily Mehrotra’s Shark Tank Journey 34:56 How COVID Forced Fixderma Online 42:10 The Future of India’s Skincare Industry 47:01 The Story Behind Nigrifix 49:44 Flipkart and the Growth of Online Beauty 55:06 Closing Thoughts #Fixderma #SkincareBusiness #Dermaceuticals #Dermatologist #EcommerceSeller #D2CBrand #MarketplaceSeller #IndianStartups #SkincareBrand #entrepreneurship

    How Dermaceuticals Created a New Category | Kapil Thirani x Fixderma | One in a Billion | Ep 20

  4. 30 Jun

    How Nivia Plans a $1B Sports Brand | Kapil Thirani x Nivia | One in a Billion | Ep 19

    The Brand Older Than Independent India… How does a 90-year-old name end up in every Indian household without a single ad? In this episode of One in a Billion, Kapil Thirani sits down with Dhruv Kharbanda (Product Development Officer, Nivia Sports) to break down how a family business born in Sialkot in 1934 became the brand behind football, basketball, and volleyball in school grounds across India. Nivia started under great-grandfather Nihal Chand, survived Partition, and rebuilt from scratch when the family migrated to India and settled into the new sports manufacturing hubs of Jalandhar and Meerut, and the mission has stayed the same since 1960: build a sports brand made for India, by India. What followed was six decades of quiet, stubborn category-building: From India's first stitched leather volleyball in 1960 to the country's first moulded basketball unitReplacing Puma as the official ball of the ISL, even when players first refused to play with itThe 2011 FIFA friendly, when India watched Messi play with their ballThe Dominator, now one of India's top-three footballs, born from an American export orderBecoming the #1 selling badminton shoe brand in India, quantity-wiseA partnership with Flipkart that built entire categories, gym gloves, orthopaedics, and bags that didn't exist in India beforeDhruv unpacks the real barriers holding Indian sports manufacturing back: commitment, capital, and mindset. Why FIFA-grade balls took six years to master, the philosophy of criticising your own product before the market does, and the museum that houses Dhyan Chand's Olympic hockey stick, a Pele-signed ball, and Sachin's double-hundred bat. It all builds toward one audacious goal: India's first $1 billion sports brand by 2034, the company's 100th year. A must-watch for founders, manufacturing operators, and anyone building a brand for India that the world will eventually notice. CHAPTERS 00:00 Coming Up 01:20 Introduction 02:27 How Nivia Started 90 Years Ago 06:40 How Nivia Built Affordable Sports Goods for India 12:00 How Nivia Navigated Global Sports Brands Entering India 19:53 How Nivia Made FIFA Quality Footballs Using Its Manufacturing Expertise 24:33 Nivia’s Expansion Into New Sports Categories and Flipkart’s Role in Growth 30:16 How Nivia Became a Household Brand Without Celebrity Endorsements 37:50 The Story Behind Nivia’s Museum 40:50 Nivia’s Online Journey and Its Ambition in Shoes 50:12 Nivia’s Goals for the Coming Years 52:57 How Nivia Thinks About Premiumisation and Building Brands on the Platform 1:00:56 Closing Thoughts #NiviaSports #StartupStory #MadeInIndia #IndianSports #FlipkartSeller #Entrepreneurship #SportsManufacturing #IndianStartups #BrandStory #ISL

    How Nivia Plans a $1B Sports Brand | Kapil Thirani x Nivia | One in a Billion | Ep 19

  5. 17 Jun

    How To Build India’s Next ₹100 Cr Kids Skincare Brand | Kapil Thirani x Tuco Kids | One in a Billion | Ep 18

    India's kids' personal care market sits in a strange gap. For school-going children aged 3 to 13, almost nobody built anything. Why? In this podcast of One in a Billion, Kapil Thirani sits down with Chanakya Gupta (Co-Founder, Tuco Kids) to break down how a former Flipkart VP and Unilever veteran built India's first dedicated kids' personal care brand, now racing toward a ₹100 Cr run rate. From being part of Flipkart's first Big Billion Day team in 2014 to co-building Tuco Kids alongside his wife Aishwarya Murali, Chanakya shares the highs, failures, and hard-earned lessons behind creating a category from scratch. This is not just a conversation about shampoo, sunscreen or body lotion, It's about category creation, winning parents' trust, surviving a market that didn't exist, and building a D2C brand the right way in India. Inside the episode: • How Tuco Kids started as The Unbottle Company, a sustainability mission against plastic waste • Why they sell to parents first and let kids have fun second • The 4-stage testing process behind every product launch • The ₹4500 sunscreen filter that defines the brand's DNA • Why their quick commerce launch failed, and what they learned • How Farah Khan became a no-filter brand voice for parents • Why baby care and adult care do not fully solve for 3 to 13-year-olds Whether you're a founder, D2C operator, marketplace seller, FMCG enthusiast, or simply someone curious about how real consumer brands are built in India, this episode offers an honest look at the grit behind the numbers. Plug in your earphones, hit play, and listen to the story behind building a brand in a category most people thought didn't exist. Follow the show on Spotify so you never miss a conversation. Chapters 00:00 Coming Up 01.12 Introduction 03:27 From Corporate to Startup: The Learnings from Unilever, Flipkart & Cult 08:40 The Backstory: Goa, Plastic Waste & The Unbottled Company 12:58 Hero Products, the 4-Step Testing Process & Dadi-Nani Ke Nuskhe 21:34 Parents vs Kids: The Tripartite Strategy & Conscious Marketing 26:18 Joining Aishwarya: The Husband-Wife Co-Founder Decision 40:51 Bootstrap vs Funding: Choosing the Right Partners 51:04 Farah Khan: The Face of the Brand 01:00:00 The Flipkart Story: Big Billion Days, Empowerment & ESOPs 01:03:49 Closing Thoughts

    How To Build India’s Next ₹100 Cr Kids Skincare Brand | Kapil Thirani x Tuco Kids | One in a Billion | Ep 18

  6. 12 May

    Ep 17 | One in a Billion | How a Screen Guard Business Became a 22 Cr Brand | Kapil Thirani x Sprig

    India’s mobile accessories market is worth thousands of crores. Yet almost nobody can name a brand they truly trust in the category. Why? In this podcast of One in a Billion, Kapil Thirani sits down with Vikram Jain (Founder, Sprig) to break down how a former Flipkart category leader built a ₹22 Cr mobile accessories business in one of India’s most commoditised markets. From being part of Flipkart’s first Big Billion Day team in 2014 to building a ₹22 Cr mobile accessories business from scratch, Vikram shares the highs, failures, and hard-earned lessons behind the journey. This is not just a conversation about chargers, tempered glass, back cover categories, or the Sprig liquid silicone case. It’s about understanding consumer behaviour, surviving brutal competition, and building a brand in a market where most players race to the bottom. Inside the episode: • How the business scaled from 20–25 orders a day to nearly 900 orders daily • Why Sprig focused on underserved demand instead of crowded categories like iPhones initially • The strategy behind increasing ASP from ₹300 to ₹500 • How materials like Asahi Glass and liquid silicone helped create differentiation • Why the company chose sustainable growth over funding-fuelled expansion Whether you’re a founder, D2C operator, marketplace seller, or simply someone curious about how real businesses are built in India, this episode offers an honest look at the grit behind the numbers. Plug in your earphones, hit play, and listen to the story behind building a brand in a market where most people thought branding was impossible. Follow the show on Spotify so you never miss a conversation. 00.00 Coming Up 01.05 Introduction 01.26 From Flipkart boardrooms to the Electronics Industry 04.20 Leaving Corporate to Build a Business 06.10 Finding the Right Category Before Starting Up 12.24 Research Behind Mobile Accessories & Asahi Glass 15.38 China, Catalogue Marketing & Brand Growth 19.53 Sprig’s Strategy to Scale Across Categories 25.46 Starting with OnePlus & Scaling Through Research 31.45 Building a Brand in India’s Price-Sensitive Market 37.07 Revenue Growth & Category Expansion of Sprig 39.13 From a Motorola Mistake to Partnering with Motorola 42.39 SKU Growth & The Quick Commerce Journey 44.43 Solving the Screen Guard Buying Problem Online 47.35 Sprig Products Demonstration 51.50 Quick Commerce & The Next Ecommerce Wave 54.40 Final Thoughts

    Ep 17 | One in a Billion | How a Screen Guard Business Became a 22 Cr Brand | Kapil Thirani x Sprig

  7. 30 Apr

    Ep 16 | One in a Billion | How Nutraj Built India’s #1 Dry Fruit Brand | Kapil Thirani x Nutraj

    Discover the incredible journey of Nutraj, one of India’s leading dry fruits brands, built by Gunjan Jain, MD & CEO of VKC Nuts Pvt. Ltd. Starting as a small barter business in 1926 and rebuilding from just ₹45 lakh in the 90s, Nutraj transformed a largely unorganised dry fruits market into a trusted FMCG brand. Today, Nutraj is a ₹2000+ crore brand with a strong presence across India and a ~35% share in the walnut market India. In this Video, explore how strategic brand building, distribution expansion, and platforms like Flipkart helped scale Nutraj into a modern D2C brand India and FMCG success story. With a multi-brand portfolio including Anmol, Snackrite, and For Good, Nutraj continues to lead innovation in the snacking category. Watch this inspiring business success story India to learn how to build a powerful consumer brand in India. 00:00 Coming Up 01:22 Introduction 02:04 Nutraj origins and India’s dry fruit rise 07:13 Global sourcing and Indian adoption 14:29 Evolution of the dry fruits industry 19:27 Post-90s boom and Nutraj’s growth 25:22 Category creation journey 28:40 Growth phase and branding strategy 38:41 Entry into the snacking category 43:50 Role of online in scaling 49:26 Global vs India commodity gap 51:50 Nutraj product showcase 54:39 Vision for next 5 years 55:41 Price strategy across markets 01:01:22 Final thoughts #Nutraj #StartupStory #FMCGIndia #BusinessSuccess #FlipkartSeller #Entrepreneurship #D2CBrand #IndianStartups

    Ep 16 | One in a Billion | How Nutraj Built India’s #1 Dry Fruit Brand | Kapil Thirani x Nutraj

  8. 7 Apr

    Ep 15 | One in a Billion | Shark Tank India Gave Snitch 30x Growth | Kapil Thirani x Snitch

    What happens when a fashion brand gets a 30x spike overnight after Shark Tank? In this episode of One in a Billion, Kapil Thirani sits down with Siddharth Dungarwal (CEO & founder, Snitch) to unpack how a 350 sq ft store and a supply chain insight turned into one of India’s fastest-growing fashion brands. Snitch didn’t start as a D2C brand. It began with surplus inventory, scaled through manufacturing and B2B, and pivoted to D2C during COVID with just 35 products and a 4-member team. What followed was relentless experimentation and scale: • From 50 orders/day to a ₹1000 Cr fast fashion brand • 30x traffic spike after Shark Tank • ₹15L to ₹1 Cr/month offline store growth in 90 days • 110+ stores across 45 cities in just 14 months Built on supply chain strength, Snitch broke the traditional fashion model by launching new styles every day instead of seasonal collections. This episode is a deep dive into: • Building a speed-driven supply chain moat • From B2B to D2C and then the offline scaling strategy • Product, pricing, and content-led growth • Mistakes made while scaling too fast A must-watch for founders, D2C operators, and anyone building in fashion, retail, or consumer brands. #SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub

    Ep 15 | One in a Billion | Shark Tank India Gave Snitch 30x Growth | Kapil Thirani x Snitch
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It gives us great pleasure to welcome you to Flipkart Seller Hub' Official YouTube page. Here, the constant endeavour is to update the entire seller community with the latest business updates, growth tips, and "know-how" for different features. In addition to that, this page features real success stories of sellers who have made it big on Flipkart. So, stay tuned to and soar to new heights of success with Flipkart Seller Hub! #SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub #bachonkakhel

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