Startup Seekho: Building Founders. Building Dreams.

rishabhbindal

A podcast on helping people build startups in a replicable manner.

  1. 12 hr ago

    How Gully Labs Built a Premium Indian Sneaker Brand | Animesh Mishra

    How do you build a premium sneaker brand in India when consumers often associate premium footwear with global names like Nike, Adidas, On, and Golden Goose? In this episode of Startup Seekho, Rishabh Bindal sits down with Animesh Mishra, Co-Founder of Gully Labs, to unpack the real story behind building a homegrown sneaker brand rooted in Indian culture, design, and storytelling. Animesh shares how the idea for Gully Labs came about, how they found their first customers, designed their first shoes, found manufacturers and designers, raised ₹1.6 crore from friends and family, and used social media to build demand before launch. The conversation goes beyond sneakers and explores the fundamentals of building a premium consumer brand in India. We discuss: • Why Indian consumers often value international brands more than Indian brands • How the idea for Gully Labs was discovered and validated • Getting the first customers and building early demand • Finding designers and manufacturers for a sneaker brand • How much capital it takes to start a footwear brand • Raising ₹1.6 crore from friends and family • Using social media and storytelling to build a brand • Using WGSN for product and trend research • The growth levers behind Gully Labs • Why Gully Labs is investing heavily in offline stores • How to build a premium Indian consumer brand • Expanding an Indian brand into international markets • Using Indian culture as a competitive advantage • How AI is being used inside the company • Lessons on hiring, leadership, and entrepreneurship Whether you're interested in sneakers, D2C, fashion, consumer brands, manufacturing, branding, or startups, this episode offers a behind-the-scenes look at what it takes to build a premium brand from India. Listen to the full conversation with Animesh Mishra and discover how Gully Labs is building a new generation of Indian footwear. #GullyLabs #AnimeshMishra #StartupSeekho #SneakerBrand #IndianBrands #D2C #ConsumerBrands #Entrepreneurship #BrandBuilding #Footwear #StartupIndia

  2. 28 Aug

    Money Mindset: How Rich People Build Wealth | Girish Lakhotiya

    How do rich people think about money differently? How can a salaried person build wealth? And what does it really take to become financially free? In this episode of Startup Seekho, Rishabh Bindal sits down with Girish Lakhotiya, first-generation entrepreneur, Chartered Accountant, and founder of Prachay Group, for a deep conversation about money, wealth creation, taxes, business finance, investing, and entrepreneurship. With over two decades of experience across finance and entrepreneurship, Girish shares how his early experiences shaped his money mindset and explains the financial principles that can change how you earn, save, invest, and build wealth. From tax planning and passive income to EMI culture, saving early, side hustles, starting a business, and hiring the right team, this episode offers practical lessons for anyone who wants to become financially smarter. In this episode, we explore: • Rich vs poor mindset about money• How wealthy people approach tax planning• Why most people struggle to save money• How salaried professionals can build wealth• Creating passive income and side hustles• Understanding EMI, loans, and debt• The power of saving and investing early• How to start a business with limited capital• The complete financial breakdown of starting a chai stall• Essential financial terms every entrepreneur should know• How to hire and build the right team• The mindset and traits of successful entrepreneurs Whether you're a student, salaried professional, aspiring entrepreneur, or business owner, this conversation will help you understand money beyond simply earning it. Listen to the full episode and learn how financial literacy, the right mindset, and smarter decisions can change your path to wealth. #StartupSeekho #GirishLakhotiya #MoneyMindset #WealthCreation #FinancialFreedom #Entrepreneurship #FinancialLiteracy #PersonalFinance #BusinessFinance #TaxPlanning #PassiveIncome #Investing

    Money Mindset: How Rich People Build Wealth | Girish Lakhotiya
  3. 17 Aug

    Can India Become Stronger Than China? | Major General Vikram Dev Dogra

    India’s Next Decade of Warfare 🇮🇳 What does modern warfare look like in a world shaped by drones, cyber warfare, AI, geopolitics, and rapidly evolving defence technology? In this episode of Startup Seekho, Rishabh Bindal sits down with Major General Vikram Dev Dogra, AVSM (Retd), to discuss India’s defence capabilities, Operation Sindoor, Pakistan, China, Iran, Russia-Ukraine, and the future of warfare. From his experience commanding armoured and infantry formations to serving in Jammu & Kashmir and UN peacekeeping missions, Major General Dogra offers a rare perspective on the wars shaping the world and what India needs to prepare for next. The conversation covers: • The future of drone warfare• India vs China: Defence & technology• Operation Sindoor & India-Pakistan tensions• China’s role in supporting Pakistan• Iran, America & modern conflicts• Russia-Ukraine war lessons• India’s defence priorities for the next 10 years• Silent warfare along India’s borders• Stories from the Indian Army & Arun Khetarpal• Leadership, military life & national security A deep conversation on warfare, strategy, technology, leadership, and India’s strategic future. 🎙️ Featuring: Major General Vikram Dev Dogra, AVSM (Retd)🎧 Startup Seekho Podcast #StartupSeekho #IndianArmy #VikramDevDogra #OperationSindoor #IndianDefence #ModernWarfare #Geopolitics #Drones #Military #DefenceTechnology #IndiaPakistan #China #RishabhBindal

    Can India Become Stronger Than China? | Major General Vikram Dev Dogra
  4. 22 Jul

    How WNTR Is Building India's Premium Luggage Brand | Dishant Mehta & Priyam Mukesh Lalwani

    🎧 Stream Startup Seekho episodes on Spotify:https://startupseekho.com/ In this episode of Startup Seekho, we sit down with Dishant Mehta and Priyam Mukesh Lalwani, founders of WNTR Travel, a premium luggage and travel gear brand on a mission to build world-class products for Indian travelers. Starting in 2024, the founders entered one of India's most competitive consumer categories with a simple belief: Indian customers deserve premium luggage that rivals global brands without compromising on quality or design. From identifying the opportunity through financial reports to designing their first products, finding manufacturers, acquiring customers, raising capital, and building a premium D2C brand, they share the complete playbook behind WNTR's journey. Whether you're building a consumer brand, launching a D2C startup, or interested in branding, manufacturing, and performance marketing, this episode is packed with practical insights. WNTR Travel is an Indian premium luggage and travel accessories brand focused on creating high-quality travel products through thoughtful design, durable materials, and a customer-first approach. Building WNTRHow Dishant and Priyam discovered the opportunity, validated the market, designed their first luggage collection, and launched a premium travel brand. Product & ManufacturingHow they found manufacturers, sourced materials, maintained product quality, and built a premium customer experience. Growth & Customer AcquisitionHow they got their first customers, landed Prateik Babbar for an early campaign, built their website-first strategy, and scaled using performance marketing. Founder LearningsCo-founder dynamics, raising capital, startup vs job, customer behavior, and lessons from building in a highly competitive market. 0:00 – Intro 1:32 – Why They Started WNTR Travel 6:08 – Finding the Opportunity in the Luggage Market 11:20 – Designing Premium Luggage 16:45 – Finding the Right Manufacturers 23:18 – How Much Capital They Started With 29:40 – Landing Prateik Babbar for Their Campaign 35:12 – Getting the First 100 Customers 41:08 – Performance Marketing Masterclass 49:37 – Why Customers Buy Directly from Their Website 55:22 – Understanding Customer Persona 1:01:40 – Building a Brand in a Competitive Market 1:08:16 – Startup vs Job 1:13:45 – Founder Lessons & Advice 1:17:52 – Outro 🚀 ABOUT WNTR TRAVEL🧠 IN THIS PODCAST, WE COVER⏱️ TIMESTAMPS

    How WNTR Is Building India's Premium Luggage Brand | Dishant Mehta & Priyam Mukesh Lalwani
  5. 4 Jul

    How Kuro Built India's Luxury Resale Brand | Anaisha Sanghvi

    🎧 Stream Startup Seekho episodes on Spotify:https://startupseekho.com/ In this episode of Startup Seekho, we sit down with Anaisha Sanghvi, Founder of Kuro—one of India’s fastest-growing luxury resale platforms that’s redefining how Indians buy and sell pre-owned luxury fashion. Luxury resale has long struggled with one major challenge: trust. Counterfeit products, lack of authentication, and low consumer confidence kept the market fragmented for years. Anaisha saw this gap early and built Kuro around one core principle—making luxury resale authentic, transparent, and accessible. From convincing customers to buy pre-owned luxury products to building a premium D2C brand, acquiring the first 1,000 customers, leveraging AI, and scaling operations, Anaisha shares the complete playbook behind building one of India's most exciting consumer startups. Whether you're building a startup, launching a premium brand, interested in D2C, fashion, marketplaces, or customer trust, this episode is packed with actionable insights. Kuro is a luxury resale marketplace that enables customers to buy and sell authenticated luxury products with confidence. The platform focuses on: Authentic luxury handbags & accessories Product authentication Trusted luxury resale Sustainable fashion Premium customer experience Building KuroHow Anaisha identified the luxury resale opportunity, validated the market, raised customer trust, and built a premium marketplace. Customer Acquisition & GrowthHow Kuro acquired its first customers, built a loyal community, balanced performance marketing with brand building, and crossed major revenue milestones. Luxury AuthenticationHow counterfeit luxury products are identified, how authentication works, and why trust is the biggest competitive advantage. Scaling the BusinessHiring, operations, AI in business, personal branding, fundraising insights, and scaling a premium consumer startup. Founder LearningsLessons for women entrepreneurs, mistakes founders make, Gen Z consumer behavior, and the future of luxury resale in India. 0:00 – Intro 1:20 – Why Luxury Resale Is Booming in India 4:38 – The Story Behind Starting Kuro 9:15 – Why Most Luxury Resale Businesses Fail 13:42 – Convincing Indians to Buy Pre-Owned Luxury 18:55 – How Much Capital Was Needed to Start 23:08 – Getting the First 1,000 Customers 29:40 – Performance Marketing vs Community Building 35:12 – Crossing the First Major Revenue Milestone 40:25 – How Kuro Authenticates Luxury Products 47:03 – Detecting Fake Luxury Bags 52:14 – Hiring the Right Team While Scaling 58:10 – Why Founder Personal Branding Matters 1:04:18 – Challenges Faced by Women Entrepreneurs 1:10:05 – How AI Is Changing Their Business 1:15:42 – Why Gen Z Is Driving Luxury Resale 1:20:31 – Biggest Lessons for D2C Founders 1:23:40 – Outro 🚀 ABOUT KURO🧠 IN THIS PODCAST, WE COVER⏱️ TIMESTAMPS

    How Kuro Built India's Luxury Resale Brand | Anaisha Sanghvi
  6. 16 Jun

    Lead Investor Explains Why SuperYou Hit ₹200 Cr So Fast | Arjun Vaidya

    Arjun Vaidya, SuperYou, Ranveer Singh, startup investing, D2C brands, personal branding, MBA vs startup, business opportunities in India — this episode is a complete masterclass on building, scaling, investing in, and identifying winning businesses. In this episode of Startup Seekho, host Rishabh Bindal sits down with Arjun Vaidya, entrepreneur, investor, and founder of Dr. Vaidya’s, to decode what separates successful startups from the thousands that fail. The conversation begins with SuperYou- one of India’s fastest-growing consumer brands and breaks down how it crossed ₹150 crore in revenue so quickly. Arjun explains the real impact of celebrity partnerships, why distribution is the biggest advantage for consumer brands, and what founders often misunderstand about scaling. We then dive into startup case studies like Kuku FM and Crafto to understand how founders discover hidden opportunities, create new categories, and build businesses in competitive markets. Arjun also shares his investor mindset- how he evaluates founders, what traits make entrepreneurs stand out, how cold outreach works, and how young founders can build strong networks. Beyond startups, this episode explores the future of Indian entrepreneurship: • Does the Indian consumer really have spending power?• Is luxury the next big opportunity in India?• Which startup categories are overhyped?• What boring businesses can quietly create massive wealth?• What sectors could build the next generation of billion-dollar companies? For students and young professionals, we discuss one of the biggest decisions today- startup vs job. Arjun shares his thoughts on MBA, risk-taking, personal branding, and the skills that will matter in the next decade. Towards the end, Arjun opens up about building a family legacy, selling a company, founder exits, wealth creation, and how his definition of success has changed over time. If you’re building a startup, investing, exploring entrepreneurship, or simply trying to understand business better- this episode is packed with practical lessons from someone who has built, scaled, and invested in companies. ⏱️ TIMESTAMPS 0:00 Intro 1:14 Why SuperYou Reached ₹150 Cr in One Year: Ranveer Singh Effect or Great Business? 4:57 How Kuku FM Cracked Audio Content & How Crafto Found a Hidden Opportunity 7:45 SuperYou Distribution Masterclass: Building Consumer Brands at Scale 9:39 What Is the Real Role of Ranveer Singh in Building a Startup? 11:55 Cold Outreach Masterclass: How Founders Can Reach Anyone 18:50 What Makes a Super Founder? Traits Investors Look For 29:07 Why Founders Like Aman Gupta Stand Out 33:11 Does the Indian Consumer Really Have Money to Spend? 36:10 One Boring Business That Can Make You a Lot of Money 36:55 Is This the Right Time to Build a Luxury Brand in India? 39:12 Startup Categories Everyone Is Chasing But May Not Last 40:20 Biggest Business Opportunities for the Next Decade 47:10 Startup or Job? What Should Young People Choose? 48:49 Is an MBA Still Worth It in 2026? 49:39 Personal Branding Masterclass for Founders 53:33 Growing a Family Legacy into a Modern Brand 56:43 What It Feels Like to Sell a Company 59:23 How Much Money Does a Founder Actually Make After an Exit? 1:00:40 How Arjun Vaidya Defines Success Today 1:03:32 What Would His Grandfather Say About His Journey? https://startupseekho.com/ #ArjunVaidya#StartupSeekho#Entrepreneurship#StartupIndia#D2C#BusinessPodcast#RanveerSingh#SuperYou#PersonalBranding#IndianStartups#FounderStory

    Lead Investor Explains Why SuperYou Hit ₹200 Cr So Fast | Arjun Vaidya
  7. 23 May

    How to Score 100/100 in Boards in the Era of Social Media | Sanjay sir

    Maths, board exams, study motivation, how to score 100 in maths, coaching business, student distractions — this podcast is a complete guide for students, parents, and teachers. In this episode of Startup Seekho, host Rishabh Bindal sits down with Sanjay Sir, a mathematics teacher with 38+ years of experience whose students consistently score 90+ and even full marks in board exams. Known for his famous maths booklet — often called “board exam prediction level accurate” by students — Sanjay Sir reveals the real strategies behind scoring high marks, building discipline, reducing exam stress, and staying focused in today’s distraction-heavy world. But this conversation goes far beyond formulas and marks. We also discuss: • Why maths matters beyond school and exams• Can average students become toppers?• How toppers think differently from average students• The biggest mistakes students make during board preparation• How to handle pressure, stress, and fear during exams• The impact of reels, social media & dopamine addiction on focus• How Sanjay Sir entered teaching and built trust over decades• The story behind his famous maths booklet• How to start and grow a successful coaching business• Parenting, discipline, habits, and consistency for students Whether you are weak in maths or aiming for 100/100, this episode will completely change the way you think about studying, discipline, and success. ⏱️ TIMESTAMPS 0:00 Intro1:28 Why Maths Is Important Beyond School4:52 Can an Average Student Become Good at Maths?8:40 Why Some Students Fear Maths12:18 How Toppers Study Differently16:25 Biggest Mistakes Students Make During Board Preparation20:44 How to Score 90+ or 100 in Maths24:37 The Story Behind Sanjay Sir’s Famous Maths Booklet29:12 How Board Exam Questions Are Predicted33:08 Managing Exam Pressure & Stress38:45 Reels, Social Media & Dopamine Addiction in Students45:10 How Students Can Improve Focus & Consistency50:26 Parenting Mistakes During Board Exams55:18 How Sanjay Sir Started His Teaching Journey1:00:32 Building a Successful Coaching Centre1:05:14 Discipline, Habits & Student Success1:10:42 Advice for Weak Students1:15:08 What Students Should Do 30 Days Before Exams1:19:36 Rapid Fire with Sanjay Sir1:22:10 Final Message for Students & Parents1:24:02 Outro https://startupseekho.com/ #Maths#BoardExams#StudyMotivation#SanjaySir#StartupSeekho#Education#StudentMotivation#BoardPreparation#MathsTeacher#CoachingBusiness#StudyTips#ExamMotivation

    How to Score 100/100 in Boards in the Era of Social Media | Sanjay sir

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A podcast on helping people build startups in a replicable manner.