Navigating Generations in Advertising – PG Aditya & Mariam | Ignite Connections at Goa Fest

Join an engaging conversation at the Goa Fest with industry professionals PG Aditya and Mariam. The discussion centers around generational dynamics within the advertising industry, the evolving work culture, employee ownership, and the shift towards building innovative, employee-owned creative agencies like Talented. They explore the industry's challenges, including burnout, compensation issues, and inherited systemic problems. Mariam shares her experiences as an MBA student entering the field, while PG Aditya offers insights into balancing modernization with traditional industry practices. Tune in for an inspiring dialogue on building meaningful careers and fostering cross-generational understanding.  

00:00 Introduction  

00:41 The Shift in Advertising Culture  

02:23 Building Talented: A New Approach  

03:18 The Role of Location in Advertising  

05:49 Experiences and Insights from Mariam  

08:48 Generational Perspectives in the Industry  

17:48 Challenges Inherited from Older Generations 

 26:24 Rapid Fire and Future Aspirations  

30:26 Conclusion and Takeaways