Pattern Shift

Saskia de Feijter
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Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.

  1. #111 - Building From the Roots Up: PDA, Curiosity, and Running a Business Your Way

    14 ਮਾਰਚ

    #111 - Building From the Roots Up: PDA, Curiosity, and Running a Business Your Way

    Send us Fan Mail I'm getting personal in this episode of Pattern Shift — recorded from my brand new praktijk in Rotterdam. I trace why I bootstrapped from 300 euros, refused investors, never built a conventional team, and kept rebuilding the brand. I name Pathological Demand Avoidance directly and connect it to my lifelong distrust of the ready-made — in business, fashion, and a painting I found on the side of the road last week. From sour puss to happy kitty: on curiosity as the antidote to cynicism, and three questions to find out where you're running on borrowed structure. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

    26 ਮਿੰਟ
  2. #110 - Your Audience Didn’t Ignore You; They Just Didn’t Hear You Yet

    28 ਫ਼ਰ

    #110 - Your Audience Didn’t Ignore You; They Just Didn’t Hear You Yet

    Send us Fan Mail We share a clear, kinder way to do marketing: repeat your message with integrity so the right people can finally hear it. From the mere exposure effect to mini campaigns across platforms, we turn silence into timing and boredom into a positive signal. • owning the creative life and business coach identity • why one-off posts fail to reach people • the wedding metaphor for attention and delivery • silence meaning timing, not disinterest • mere exposure effect and the rule of seven • the boredom paradox and staying the course • building mini campaigns with varied formats • using multiple platforms without copy-paste • checking numbers to calm your nerves • connecting the dots with clear calls to action Email me at info at ja-wol.com Go to www.patternshift.fm to find out more Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

    32 ਮਿੰਟ
  3. #109 - Using Intentions as your Creative Compass for 2026

    06/12/2025

    #109 - Using Intentions as your Creative Compass for 2026

    Send us Fan Mail In this cozy year-end episode, I guide you through a gentle intention-setting practice inspired by wishes shared inside the Business Circle. This isn’t about goals or productivity — it’s about creating an inner compass for 2026 that feels supportive, spacious, and doable. If you’re craving more ease, courage, stillness, or time to create, this episode will help you clarify what you truly want for the year ahead. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

    26 ਮਿੰਟ

  4. 22/11/2025

    #108 - Branding Isn’t A Logo; It’s How People Decide To Choose You

    Send us Fan Mail Am I my brand? And does branding even matter when I’m a tiny, one-person creative business? In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty photos, and I lean on Brand the Change to explore branding as direction – a compass for how you show up, what you say yes to, and how people experience your work. I share examples from the knitting world, some brands that randomply popped up in my head and that's saying much in itself (think Stephen West, Rowan, Hedgehog Fibres), talk about my own journey from yarn shop to coaching, and get honest about boundaries, privacy, and starting a YouTube channel without burning myself out. I close with journaling questions to help you see where your branding already shines, and how you can use it as a tool instead of a costume. • Watch the video version on my YouTube channel https://www.youtube.com/@pattern-shift  Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

    41 ਮਿੰਟ

  5. 08/11/2025

    #107 - Planning Doesn’t Kill Creativity — It Protects It

    Send us Fan Mail - How I separate ideas from tasks, plan by energy, and keep marketing simple -  Planning doesn’t have to kill creativity. In this episode, I share how I plan with a neurodivergent, creative brain—lightly. Using examples from some of my clients, I separate ideas from tasks, choose one daily priority, and use soft time blocks guided by energy instead of the clock. I talk about how Bullet Journaling® supports me (without needing pretty pages), how I turned my phone into a tool, and why monthly/weekly/daily funnels keep my daily list truly doable. If you’ve tried rigid systems and rebelled, this is for you. Planning can protect your freedom, help you make more, and keep your marketing consistent—without heroic last-minute sprints. FULL SHOWNOTES WITH LINKS: https://www.ja-wol.com/blogs/podcast/107 Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

    38 ਮਿੰਟ

  6. 25/10/2025

    #106 - Why Smart, Creative People Avoid Coaching — and Why They Shouldn’t

    Send us Fan Mail I’ve noticed that many smart, creative people avoid coaching because they think it’s only for people who are lost, unsure or corporate CEO's. In this episode of Pattern Shift, I challenge that idea. I share my own stories as both a coach and a client, from working with ADHD and lifestyle coaches on my weightloss journey to helping my clients rediscover joy in their creative work. With humor, honesty, and a healthy dose of Dutch pragmatism, I explain how coaching differs from consulting, mentoring, and therapy—and why it’s such a powerful way to find clarity when you’re ready to grow. I also talk about how our cultural tendency to “doe maar normaal” can make asking for support feel uncomfortable, even when it’s exactly what we need. If you’ve ever thought coaching wasn’t “for you,” this episode might shift your perspective. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

    33 ਮਿੰਟ
  7. #105 - New Season, New Chapter: Weaving a Creative Ecosystem at Ja, Wol

    11/10/2025

    #105 - New Season, New Chapter: Weaving a Creative Ecosystem at Ja, Wol

    Send us Fan Mail SUMMARY Season 2 kicks off with a fresh perspective: I’m reflecting on how my work has evolved from selling yarn to coaching creative business owners—and how all the different parts of my ecosystem now align. This episode introduces the Business Clarity Quiz, YouTube expansion, and what’s next for the Pattern Shift podcast. FULL SHOW NOTES WITH TAKEAWAYS + LINKS 🔗 patternshift.fm BEST QUOTE FROM THE EPISODE “I’m not starting over—I’m building on everything I’ve already made. It’s all part of the weave.” 🔗 LINKS Ja, Wol Website – Explore the Ecosystem Take the Quiz – What’s Your Path? The Ja, Wol Community Work with Me CONNECT WITH SASKIA Website: ja-wol.com Instagram: @ja_wol_rotterdam YouTube: Ja, Wol on YouTube Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

    34 ਮਿੰਟ
  8. #104 - BuJo by the Sea – A 6-Week Summer Journal Challenge

    19/07/2025

    #104 - BuJo by the Sea – A 6-Week Summer Journal Challenge

    Send us Fan Mail Clarity, confidence, and calm… one bullet at a time. Summer tends to shake things up — especially if you’ve got kids at home, your routine is out the window, or you’re simply craving a break from the usual hustle. That’s why I’m hosting a gentle 6-week journaling challenge, right inside the Ja, Wol Community. BuJo by the Sea is a relaxed, Bullet Journal–inspired journey. Each day, from July 19 to August 30, you’ll get one simple prompt to help you: Set an intentionReflect on a mindful journaling questionChoose one priorityLog what happens with the original Bullet Journal bullets (• – ○ =)You don’t need anything fancy. Just a notebook, a pen, and a few minutes a day. This is a lovely way to experiment with the practice if you’re new to Bullet Journaling — or to return to it with fresh eyes if you’ve drifted away. You can join for free — in our own Ja, Wol Community private BuJo by the Sea space. 👉 Click here to join us Let’s move slowly together this summer. I’ll be there, journaling right alongside you. ☀️ Saskia Certified Bullet Journal Trainer & Slow Business Coach Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜☆JOIN THE CONVERSATION☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message!

    6 ਮਿੰਟ
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ਜਾਣਕਾਰੀ

Hi! My name is Saskia de Feijter and welcome to the Pattern Shift podcast. In this podcast, I support overwhelmed small business owners in the fiber and needlecraft industry, helping them set up and organize their businesses for growth and personal well-being. Together, we can be a force for good and a counterbalance to fast fashion, helping makers craft garments and accessories slowly and more sustainably. You can be part of that change and make a profit in the process.

ਜਾਣਕਾਰੀ

  • ਰਚਨਾਕਾਰ
    Saskia de Feijter
  • ਸਰਗਰਮ ਸਾਲ
    2020 - 2026
  • ਐਪੀਸੋਡ
    114
  • ਰੇਟਿੰਗ
    ਸਾਫ਼ ਕਰੋ
  • ਕਾਪੀਰਾਈਟ
    © 2026 Pattern Shift
  • ਸ਼ੋਅ ਦੀ ਵੈੱਬਸਾਈਟ
    Pattern Shift
  • ਪ੍ਰਦਾਤਾ
    Ja, Wol

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