The Sports Business Life Podcast

Mitch Sharma & Joel Roberts

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There are many podcasts about the business of sports. But what about the life in sports business? Take a journey with two guys passionate about sports and sports business. They aim to not only keep you updated on recent news and trends each week, but also provide unique perspectives from current and future industry leaders.

03/03/2022

Podcast Update

The boys jump on for a quick update to the podcast. In short, we'll talk to you all very soon! Links: https://linktr.ee/theSBLpodcast

4 min
16/12/2021

S2 Episode 8: Holiday Special

Ho ho ho! On this jolly special holiday edition of the Sports Business Life Podcast, Thomas and Joel start off by welcoming Mitch back to the show. The boys then dive into the controversial end to the F1 season, the sport's rapid growth in Canada, Forbes' recent NHL valuations and the league's opening for private equity investments. They also give a special shoutout to Fred VanVleet and his newly created scholarship. (01:37-14:48)To close out 2021, Thomas owns the mic and interview...

38 min
09/12/2021

S2 Episode 7: Laurenne Mercier, Treadstone Sports Agency

Would you want to know what it is like to start your own sports agency and oversee the personal branding for NHL stars like Ryan Nugent-Hopkins, Josh Morrissey, and Colton Parayko? Well, that is a reality for Laurenne Mercier who joined us this week. During our conversation, we discussed her motivation behind starting Treadstone Sports Agency, how she earned an internship with the Nashville Predators, and the emergence of NFT's within personal branding for athletes (13:04-35:50). In addition, Joel and Thomas converse about: - Reopening of Massey Hall - Mariah Carey X McDonalds and Tim Biebs - Amazon investing in the trading card platform Dibbs (01:32-12:45) Finally, Thomas and Joel wrap up with a generational battle for the ages where they discuss Rebbeca Black's hit song Friday and Joel quizzes Thomas on old McDonald's menu items. (36:30-44:00) Follow our socials -> https://linktr.ee/theSBLpodcast Music From: Rebecca Black—Friday. (2011, September 16). https://www.youtube.com/watch?v=kfVsfOSbJY0

45 min
02/12/2021

S2 EP6: The Touchback w/ Joshua Kloke, The Athletic

Do The Leafs, TFC and Team Canada Soccer excite you? Well if you are anything like us you would be thrilled to hear we were joined by Joshua Kloke from The Athletic this week. During our conversation, we talked about how covering the Toronto Maple Leafs has been different this season, the TFC's hiring of Bob Bradley, what it means for the future of the franchise, the rise of the Canadian Soccer team and much more (10:08 - 34:15). Joel & Thomas also talk: - The NFL setting up a virtual storefront on Roblox - The new jerseys for New Jersey, Team Canada and Team USA (01:00 - 09:56) - Thomas' team moving to the finals of the MLSE Case Study competition - Reminiscing on the transcendence of Mr.Brightside and Orbitz soda. (39:28 - 44:14) Follow our socials -> https://linktr.ee/theSBLpodcast

46 min
25/11/2021

S2 Episode 5: Josh Knoester, CEBL

This week we were fortunate enough to have the CEBL's own, Josh Knoester, join us on the show. Josh started in the CEBL as an intern for the Niagara River Lions and has since worked his way up to Vice President of the league. During our conversation, we touched on how the CEBL has evolved over the past four seasons, how he earned and grew his career in the CEBL, and its affiliation with Drake and OVO (18:25 - 48:05). On top of that, Joel, Mitch and Thomas dive into: - UBS arena and its unique partnerships - Speculation on Rogers bringing in minority owners for the Blue Jays - The actual return of the Nordiques? (03:47 - 18:23) Beyond that, Mitch & Joel give Thomas advice on his upcoming driving test (00:31 - 03:45) and Thomas quizzes the guys on the best sports video games of all time in this week's Generational Battle (50:23 - 54:40). Follow our Socials -> https://linktr.ee/theSBLpodcast

56 min
18/11/2021

S2 EP4: The Touchback w/Armaan Ahluwalia, BSE Global

It is not every day we get a Super Bowl champion on the podcast who brings as much insight and energy as Armaan does. When we last chatted, Armaan was a key member of the Business Analytics team for the Kansas City Chiefs. He now has a new role as the Senior Manager of Partnerships and Insights at BSE Global! The boys discuss Armaan's transition into his new role, his work partnering with Webull for the new jersey patch and the hecticness of moving across the country. Beyond that, Mitch, Joel and Thomas dive into: - The SponsorPulse 2021 Top 10 Sport Properties for Canada & US - In-arena fan etiquette - The MLB's new CBA negotiations Mitch & Joel also tackle how they would have done Thomas' Sport Business midterm case study on this week's student corner. Finally, the show wraps up with the guys informing Thomas on how people actually made plans and met up before cell phones existed. Weekly Round-Up (4:40 - 14:16), Touchback interview with Armaan (14:40 - 30:44), Student Corner (31:00 - 35:30), Generational Battles (35:39 - 40:38). As always thank you for tuning in and supporting The Sports Business Life Podcast! Find our socials -> https://linktr.ee/theSBLpodcast

42 min
11/11/2021

S2 Episode 3: Adam Ward, CIMORONI

Have you ever dreamed of working with Kia Nurse or for brands like Red Bull? Well, it's a reality for Adam Ward, as the VP of CIMORONI. Today he joins the show to discuss the importance of diverse skill sets and backgrounds in the sports industry, how finding the best career path is finding the one that works for you and what being a Professor has taught him. The boys and Adam also dive into a new segment called 'Current Affairs' where they talk through the state of the industry and the benefit of long-term value-building deals. In this week's generational battles, Mitch & Joel learn about the modern-day groundhog day and we learn about Thomas' first gaming console. As always thank you for tuning in and supporting The Sports Business Life Podcast! Find our socials -> https://linktr.ee/theSBLpodcast

48 min
04/11/2021

S2 EP2: The Touchback w/Brian Collins

In this episode, the boys welcome back Brian Collins from Molson Coors for the first-ever "Touchback" segment where they learn about Molson's new and exciting Hall of Fan contest! (Details about the contest can be found here https://woobox.com/txyga6) Beyond that, the guys dive into Halloween stories, NBA 75th anniversary jerseys and life as a sports marketing student. They also get into another new segment called "Generational Battles" where they see if Joel and Mitch can hang with the kids and if Thomas has any idea of what happened in the '90s. As always we thank you for tuning in and supporting the podcast! Follow our socials: https://linktr.ee/theSBLpodcast

39 min

Trailer

Welcome to our world!

Who are these guys and what am I listening to?? Well, here's our chance to help you answer those questions. Join us for a quick rundown of what our podcast is all about and what we hope to achieve with you. In case you don't like what you hear, we appreciate you for at least coming this far. If you do, well, thank you.

10/08/2020

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10 min

There are many podcasts about the business of sports. But what about the life in sports business? Take a journey with two guys passionate about sports and sports business. They aim to not only keep you updated on recent news and trends each week, but also provide unique perspectives from current and future industry leaders.

Creator

Mitch Sharma & Joel Roberts
Years Active

2020 - 2022
Episodes

49
Rating

Clean
Copyright

© 2026 The Sports Business Life Podcast
Show Website

The Sports Business Life Podcast