Produced By

Tomas Loucky
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  • Self-Improvement
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Produced By is the podcast for creators, founders and professionals who are serious about showing up online. Each Monday, you’ll hear honest conversations with people growing their audience, building their brand and figuring it out in public. Smart questions, real stories and no fluff. Just practical lessons, creative insight and a reminder that none of us have it all figured out, and that’s what makes it worth listening.

  1. Content With Personality: The Human Side of Marketing | 156: Victoria Banaszczyk

    2 days ago

    Content With Personality: The Human Side of Marketing | 156: Victoria Banaszczyk

    Victoria Banaszczyk is Head of Content at Centerlock Media, a digital marketing agency that helps small and service‑based businesses grow through tailored, affordable solutions. Centerlock specializes in SEO, Google Ads, and social media advertising to help clients reach the right customers and strengthen their online presence. Victoria’s background includes corporate communications, digital marketing, social media strategy, and freelance marketing. She has recent experience in the tech sector, focusing on digital transparency and AI. Ranked Top 100 in Content Marketing and Copywriting, she shares honest insights about AI, social media, content strategy, human‑centered communication, and building an audience that lasts beyond the algorithm. In this episode, Victoria opens up about her journey from freelance marketing and corporate communications to helping build a growing family business. She talks about how content creation has changed over the years, why authenticity matters more in the AI era, and how creators can grow on LinkedIn without sounding like everyone else. The conversation also explores creativity, personal branding, and balancing work, ambition, and family life.Connect with Victoria:https://www.linkedin.com/in/victoriabanasz/https://stan.store/toastsocialhttps://centerlockmedia.com/Timestamps: 00:00 - Personal branding in the AI era 01:10 - Introduction 01:49 - Victoria’s background and career journey 04:11 - Motherhood and changing career paths 04:56 - Creativity outside social media 05:56 - Freelancing while studying and raising a child 08:18 - The evolution of social media marketing 09:32 - Discovering LinkedIn 10:45 - Building a personal brand through experimentation 12:12 - Early LinkedIn content and learning the platform 13:39 - Humor, memes and relatable content 16:21 - LinkedIn growth advice 17:49 - Overthinking content creation 18:53 - AI-generated content and authenticity 20:27 - Using AI tools effectively 21:25 - AI comments and online engagement 26:43 - Working with AI before it became mainstream 30:35 - The future of AI and work 32:52 - Favorite AI tools 33:30 - Running a family marketing business 36:58 - Finding clients through networking and referrals 39:20 - Using LinkedIn to build trust and credibility 41:50 - Hobbies, painting and life outside work 43:33 - Book recommendations 45:02 - Newsletter and where to find Victoria 46:17 - Favikon partnership and creator opportunities 47:31 - Final message on staying human online Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Riverside: https://riverside.sjv.io/vDnDod Favikon: https://www.favikon.com?fpr=tommen Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    49 min
  2. Relevance Over Reach: Why More Views Won’t Fix Your Business | 155: Lewis Kemp

    8 Jun

    Relevance Over Reach: Why More Views Won’t Fix Your Business | 155: Lewis Kemp

    Lewis Kemp is the founder of Lightbulb Media, known for his no fluff approach to marketing. He specialises in paid ads, content, and copywriting for e commerce brands, helping businesses grow through a data led approach that drives real results. He is also the co founder of the University of Creative Idiots, where he teaches practical marketing without the usual hype. In this episode, Lewis breaks down how he built his agency and attracts clients worldwide through content. He shares how to grow your brand online, especially on LinkedIn, by being genuine, creative, and consistent. No tricks. You will also learn why chasing virality can quietly hold your business back, how to use AI properly, and how to build with clarity and long term thinking.Connect with Lewis:https://www.linkedin.com/in/lewis-kemp-marketing-manchester/https://www.lightbulbmedia.co.uk/https://joinuci.com/Timestamps: 00:00 - Why chasing virality kills your business 01:11 - Introduction 01:21 - What he does and who he helps 01:57 - His journey into marketing 03:09 - Why following passion is bad advice 04:16 - Writing like a human and standing out 05:36 - Why being yourself wins in content 06:27 - Starting an agency eight years ago 08:18 - How covid changed the business 09:27 - How to get your first clients 11:04 - Why niching down matters 12:36 - First big client and why bigger brands are easier 14:53 - Why more budget means better data 16:41 - Dream clients and ideal industries 18:02 - How the market has changed 20:20 - Why you must adapt constantly 21:42 - The truth about ai in marketing 23:56 - How linkedin changed everything 24:48 - Why consistency beats virality 25:20 - How to actually grow on linkedin 28:02 - Why followers mean nothing 28:41 - The truth about fake experts and plagiarism  32:39 - How he comes up with content ideas 34:47 - What the university of creative idiots is 37:03 - Why creative thinking was punished 37:20 - Time management and discipline 38:55 - Life outside work and routine 40:12 - His dog and personal life 40:57 - Books and learning 43:20 - Future plans and new projects 44:30 - Where to find him 45:23 - Final advice and why you should not buy hope Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Riverside: https://riverside.sjv.io/vDnDod Favikon: https://www.favikon.com?fpr=tommen Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    47 min
  3. Your Life Is The Content Strategy: If You Let It Be | 154: Jessica Turley

    1 Jun

    Your Life Is The Content Strategy: If You Let It Be | 154: Jessica Turley

    Jessica Turley is a content creator and social media manager helping entrepreneurs stand out through personal branding and storytelling. She started at 18, building a wedding blog that unexpectedly grew into a successful business, which she later sold before turning 30. But after the exit, she realised she had no personal brand of her own and had to rebuild everything from scratch. Today, she runs her own agency while building a life around creativity, business, and freedom. In this episode, you’ll hear how Jessica built her first business by accident, what made it work, and how those lessons apply to personal branding today. We talk about starting from zero, growing on LinkedIn, and why consistency and authenticity matter more than perfection. You’ll also get a real look at her remote lifestyle, not just the highlights but the reality behind it. It’s a relaxed, honest conversation about living your life first, then creating content from it.Connect with Jessica:https://www.linkedin.com/in/jessicaturley/https://www.instagram.com/jessica_turley_/Timestamps: 00:00 - Why you can start your personal brand today 01:11 - Introduction 01:22 - Who Jess is and what she does 01:52 - Starting in content at 18 and early career 02:30 - How the wedding blog started and grew 03:22 - Building a business before modern social media 04:10 - Moving to Mexico and selling the business 04:52 - The mistake of not building a personal brand 05:31 - Starting again from zero after the exit 06:12 - Remote work lifestyle and freedom 07:02 - Living abroad and following intuition 08:13 - Why the wedding business took off 09:00 - The power of personality and storytelling 10:12 - Why personal branding principles never change 11:36 - Why LinkedIn became the focus 13:16 - The opportunity and content gap on LinkedIn 14:28 - Why it is never too late to start 14:59 - Learning by posting and building consistency 15:59 - Everyone has something valuable to share 17:16 - Authenticity over experience 18:13 - Playing the long game with content 19:09 - Balancing travel work and content 19:44 - Staying consistent while traveling 21:12 - Living your life creates better content 22:01 - Creativity comes from real experiences 23:07 - Remote work and team flexibility 24:02 - Finding the right work environment 26:11 - How to grow on LinkedIn 27:32 - Hooks comments and engagement strategy 29:05 - Why repetition builds authority 29:40 - Using photos to build connection 30:19 - Capture your life instead of creating content 33:44 - The reality behind travel and work 35:21 - Favorite travel destinations 37:34 - Places she wants to visit next 38:57 - Why your environment shapes your mindset 40:08 - The importance of the right people 42:34 - Hobbies and creative outlets 44:55 - Books and learning habits 45:56 - Where to find Jess 46:38 - Future plans and building the agency 47:44 - Final message live your life then create content Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Riverside: https://riverside.sjv.io/vDnDod Favikon: https://www.favikon.com?fpr=tommen Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    49 min
  4. From the FBI to Inner Clarity: Navigating Career and Identity Transitions | 153: Adam Dickinson

    25 May

    From the FBI to Inner Clarity: Navigating Career and Identity Transitions | 153: Adam Dickinson

    Adam Dickinson is a former FBI Intelligence Analyst who spent over 15 years inside the Bureau. He later walked away from a career that looked perfect on paper to build a new path helping people make better life and career decisions. Today, he works as a Logic to Intuition Integration Advisor and Future Self Strategist, supporting high functioning professionals who feel stuck between staying safe and choosing a direction that actually fits. In this episode, you will discover Adam’s journey from the FBI into a completely new direction. We talk about what it feels like when nothing is wrong on paper but something still does not feel right, and how to move forward when you keep going in circles trying to make the right decision. We also explore stepping out of your comfort zone, sharing your ideas publicly, and creating opportunities by putting yourself out there.Connect with Adam:https://www.linkedin.com/in/adam-r-dickinson/https://www.adamrdickinson.com/Timestamps: 00:00 - Feeling stuck between logic and intuition 01:11 - Introduction 01:25 - Who Adam helps and what he does 02:30 - Inside the FBI and career journey 05:11 - Building skills across roles 06:25 - Stepping outside comfort zones 07:15 - Developing creativity and intuition 09:09 - Sharing intuitive work on LinkedIn 11:28 - Why he believes he has no competition 14:37 - Standing out on LinkedIn 17:44 - Content, AI and staying human 18:32 - Starting on LinkedIn from scratch 21:52 - Finding clients and building pipelines 25:33 - Experimenting with growth channels 27:22 - Why being proactive matters 30:05 - How Adam works with clients 34:53 - How long transformations take 36:01 - Common patterns in clients 37:22 - What helps him during tough moments 41:13 - Hobbies and life outside work 43:51 - Book recommendations 45:49 - Where to find Adam 46:53 - Future goals and vision 48:46 - Final message on trusting yourself Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Riverside: https://riverside.sjv.io/vDnDod Favikon: https://www.favikon.com?fpr=tommen Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    51 min
  5. Inside Customer Success: Fourteen Years in SaaS | 152: Kristi Faltorusso

    18 May

    Inside Customer Success: Fourteen Years in SaaS | 152: Kristi Faltorusso

    Kristi Faltorusso is a Customer Success leader, advisor, and former Chief Customer Officer with more than 14 years of experience in B2B SaaS. She has built and scaled Customer Success teams across companies ranging from early-stage startups to pre-IPO organisations, helping them improve retention, strengthen customer relationships, and drive long-term growth. In this episode, Kristi shares lessons from her career in Customer Success and reflects on how the industry has evolved over the years. We talk about building a personal brand online, creating content, balancing a demanding career with family life, and maintaining a growth mindset, from leading teams to running the New York City Marathon.Connect with Kristi:https://www.linkedin.com/in/kristiserrano/https://www.kristifaltorusso.com/https://www.youtube.com/channel/UC0f-4h7JgMnBVco3EGtPohATimestamps: 00:00 - Evolving through 14 years in customer success 01:11 - Introduction and Kristi’s background 01:53 - Falling into customer success by accident 03:03 - What customer success actually means 05:20 - Different roles within customer success 06:23 - Building influence through webinars 07:33 - Overcoming stage fright and public speaking 08:51 - Advice for posting on LinkedIn 10:07 - Coaching and helping others grow 11:29 - Learning through failure and mentorship 14:01 - How customer success has evolved 15:10 - AI in customer success 16:32 - Why embracing AI matters 20:04 - Staying motivated after 14 years 22:53 - Dealing with difficult clients 25:10 - Is there a dream client 26:51 - Why Kristi started posting online 28:01 - Sharing knowledge builds authority 30:49 - Balancing content creation and work 32:06 - Growing on LinkedIn and ignoring the numbers 39:40 - Running, fitness and the NYC marathon 42:01 - Book recommendations 44:01 - Where to find Kristi online 44:47 - Kristi’s podcasts 46:23 - Future goals and another marathon 47:37 - Final advice on sharing your voice online 48:55 - Closing thoughts Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Riverside: https://riverside.sjv.io/vDnDod Favikon: https://www.favikon.com?fpr=tommen Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    50 min
  6. Living Between Two Worlds: Building a Life Away From Home | 151: Inaara Touryani

    11 May

    Living Between Two Worlds: Building a Life Away From Home | 151: Inaara Touryani

    Inaara Touryani is an Email Marketing and CRM specialist who moved from Pakistan to the UK to pursue her MSc in Advanced Marketing and build her career. From loneliness and financial pressure to navigating a highly competitive job market as an international candidate, her journey was far from easy. Through persistence, self-learning, and trial and error, she found her niche in email marketing and began building a personal brand on LinkedIn by sharing her journey and what she was learning along the way. In this episode, we dive into Inaara’s journey of starting from scratch in a new country, finding her direction in marketing, and building her presence on LinkedIn. She shares how she discovered her niche, improved her job search approach, and how creating content led to meaningful connections. You’ll also hear her approach to personal branding, why authenticity matters, and how showing up consistently while figuring things out helped her grow in confidence and clarity.Connect with Inaara:https://www.linkedin.com/in/inaaratouryani123/https://www.instagram.com/inaara_touryani/https://thegrowthcorner.substack.com/Timestamps: 00:00 - Why people prefer raw content over polished wins 01:11 - Introduction and welcome 01:40 - Who is Inaara and how she found her niche 02:58 - Moving from Pakistan to the UK 03:56 - The reality of moving abroad and feeling lost 05:35 - Culture shock and adjusting to a new life 06:22 - Why moving abroad needs real planning 08:12 - Why she chose the UK and Liverpool 10:58 - Why she chose marketing as a career 12:22 - What studying marketing in the UK was really like 14:32 - The importance of networking during studies 16:33 - Why finding a job is harder than expected 19:50 - How she discovered email marketing 22:47 - Why she enjoys email marketing and keeps learning 24:19 - Growing in a niche and adapting to change 27:01 - Why learning beyond your job matters 31:12 - How she started posting on LinkedIn 33:00 - Her first post and unexpected response 35:00 - Building confidence through sharing online 41:02 - Why raw content works better on LinkedIn 43:31 - Why engagement and community matter 45:17 - Where to find and follow Inaara 47:23 - Final message on not underestimating yourself Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Riverside: https://riverside.sjv.io/vDnDod Favikon: https://www.favikon.com?fpr=tommen Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    50 min
  7. Build Before You Quit: The Safer Way To Leave Your Nine to Five | 150: Snigdha Trivedi

    4 May

    Build Before You Quit: The Safer Way To Leave Your Nine to Five | 150: Snigdha Trivedi

    Snigdha Trivedi is a personal brand strategist, ghostwriter, and LinkedIn creator who built a top creator ranked presence on the platform in just six months while working a full time job. With more than six years of experience in marketing, content strategy, and audience psychology, she now helps professionals turn their ideas and expertise into authentic online visibility that builds credibility, trust, and real opportunities. In this episode, Snigdha shares the story behind her decision to leave her nine to five and pursue working independently while helping others grow their personal brands on LinkedIn. You will hear practical insights on building a personal brand, attracting your first clients through credibility rather than cold outreach, and creating a loyal community through meaningful engagement and consistency.Connect with Snigdha:https://www.linkedin.com/in/snigdha-trivedi-2b5240267/https://www.instagram.com/socialsbysnigdha/Timestamps: 00:00 - Community over virality 01:11 - Introduction 01:24 - Who is Snigdha Trivedi 01:56 - Background in marketing and early career 02:25 - Moving to London and career decisions 03:05 - Why she started building her personal brand 04:31 - Building alongside a nine to five 05:17 - Why quitting without a plan is risky 05:58 - Working during university and gaining experience 06:55 - Exploring different career paths early 08:11 - Discovering personal branding 09:50 - First impressions of LinkedIn 10:20 - Starting without a clear strategy 11:11 - Using content series to get started 12:42 - Why commenting builds community 13:37 - The power of meaningful engagement 14:28 - Turning online connections into real relationships 15:28 - Does experience give you an advantage 16:00 - The 90 day no metrics experiment 17:11 - Why most people quit too early 18:20 - Finding your first clients 20:40 - Building credibility before selling 21:14 - Balancing a job and building online 23:04 - Managing time and staying consistent 23:34 - Why you should build before you need it 25:08 - Personal brand as leverage for opportunities 25:52 - How to attract your first clients 27:17 - Advice on growing on LinkedIn 28:29 - Why engagement comes from community 30:00 - Why viral content does not bring clients 31:10 - Stop chasing trends and algorithms 32:00 - Testing formats and understanding reach 32:45 - There are no shortcuts to growth 33:37 - Outlasting others on the platform 34:27 - Making content creation enjoyable 34:56 - Building systems instead of relying on motivation 36:30 - Creating a recognisable personal brand 37:46 - Why unique voice matters 38:57 - The problem with AI comments 40:29 - Life outside of work and hobbies 41:42 - Thoughts on other platforms 42:29 - Books and learning habits 44:43 - Where to find Snigdha 45:20 - Goals after going independent 46:26 - Transition from nine to five to self employment 47:28 - Final advice for creators 48:29 - Why it is not too late to start 49:28 - Closing thoughts Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Riverside: https://riverside.sjv.io/vDnDod Favikon: https://www.favikon.com?fpr=tommen Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    50 min
  8. From Profile to Pipeline: Turning LinkedIn Into Clients | 149: Marie Zamecnikova

    27 Apr

    From Profile to Pipeline: Turning LinkedIn Into Clients | 149: Marie Zamecnikova

    Marie Zamecnikova is a personal brand strategist and LinkedIn advisor helping founders and executives turn their visibility into real business opportunities. What began as simple experimentation with posting on LinkedIn gradually grew into a global personal brand and a six figure business built from scratch. Today Marie leads a team of experts and has supported more than 15,000 entrepreneurs as well as organisations such as the European Commission, helping leaders communicate their ideas clearly, build trust online, and attract the right opportunities through LinkedIn. In this episode we explore Marie’s journey from struggling to find work and searching for direction to discovering the power of LinkedIn and building a business around it. What started as small experiments with posting eventually led to landing an unexpected first major client, the European Commission, a moment that changed everything and set the foundation for the company she runs today. Marie shares insights on building a powerful personal brand on LinkedIn, attracting the right clients through clear positioning, and pursuing ambitious goals while still enjoying life and the journey along the way.Connect with Marie:https://www.linkedin.com/in/marie-zamecnikova/https://marieolivie.com/https://www.instagram.com/marieolivie_/https://www.youtube.com/@MarieOlivieBrandTimestamps: 00:00 - Why personal branding is a business asset 01:11 - Welcome and introduction 01:27 - Marie introduces her LinkedIn branding agency 02:07 - How she discovered LinkedIn 02:22 - From unemployed graduate to building a personal brand 03:41 - Landing her first major client: the European Commission 06:11 - Why personal branding takes time to work 08:22 - The real power of building a personal brand 09:02 - How drawing helped shape her brand identity 12:43 - Living as a digital nomad in the Canary Islands 13:45 - Why your website must support your LinkedIn presence 18:14 - Building services for founders, employees and students 19:29 - Starting on LinkedIn without following influencers 20:50 - Meeting a LinkedIn influencer by accident 22:56 - Discovering the power of the LinkedIn ecosystem 23:13 - Why LinkedIn can feel limiting if you stay in one bubble 25:36 - Expanding your network to unlock opportunities 26:34 - The mindset shift that changes how you see LinkedIn 27:59 - How to find your first clients on LinkedIn 31:40 - Why positioning and repetition matter 32:28 - The consistency experiment that proves it works 35:08 - Why building a personal brand takes time 36:14 - Lessons from top personal brands like Tony Robbins 38:38 - Why people trust brands over expertise 39:06 - Why Marie built her own marketing agency 42:06 - Biohacking, sports and personal routines 43:44 - Thoughts on Brian Johnson and modern biohacking 45:37 - Social pressure and changing habits 47:12 - Books, learning and Joe Dispenza 50:10 - Where to find Marie online 50:55 - Final advice on personal branding Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Riverside: https://riverside.sjv.io/vDnDod Favikon: https://www.favikon.com?fpr=tommen Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 min
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About

Produced By is the podcast for creators, founders and professionals who are serious about showing up online. Each Monday, you’ll hear honest conversations with people growing their audience, building their brand and figuring it out in public. Smart questions, real stories and no fluff. Just practical lessons, creative insight and a reminder that none of us have it all figured out, and that’s what makes it worth listening.

Information

  • Creator
    Tomas Loucky
  • Years Active
    2023 - 2026
  • Episodes
    198
  • Rating
    Explicit
  • Copyright
    © Tomas Loucky
  • Show Website
    Produced By