Produced By

Tomas Loucky
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  • Self-Improvement
  • Updated weekly

Produced By is the podcast for creators, founders and professionals who are serious about building their personal brand. Every Monday, you'll hear honest conversations exploring the stories, lessons and ideas behind building something meaningful online. Honest conversations. Real stories. Zero fluff. Just practical lessons, fresh perspectives and a reminder that none of us have it all figured out, and that's exactly what makes the journey worth sharing.

  1. 3 days ago

    The Storytold Method: Turning Stories Into Authority | 163: Jack Dyer

    Jack Dyer is the Authority Architect and CEO of Storytold™️. Storytold helps founders, CEOs and business owners turn LinkedIn into a trust-building, lead-generating platform. With a background in design, UX and brand communication, Jack helps leaders find their voice, tell better stories, and build authority online without becoming full-time content creators. In this episode, Jack shares how he went from working as a designer in a 9-to-5 to building Storytold. He talks about discovering LinkedIn, posting every day even when nobody cared, and growing from 740 followers to nearly 58,000. We also discuss real authenticity online, leading a team, ambition, sacrifice, creativity, and creating a business with intention. Connect with Jack:https://www.linkedin.com/in/jackjddyer/https://www.storytold.co.uk/ Timestamps: 00:00 - Why storytelling builds trust and authority 01:17 - Welcome to the episode 01:25 - Meet Jack Dyer, Authority Architect and CEO of Storytold 02:24 - Why being different helps you stand out 03:17 - Finding stories in everyday life 05:07 - How Storytold helps founders build authority 07:00 - Storytelling, branding and using AI the right way 09:39 - Authenticity, integrity and building trust 11:32 - From graphic designer to founder 14:16 - Selling apples and discovering entrepreneurship 15:53 - Why Jack founded Storytold 18:17 - Why LinkedIn is different from every other platform 20:24 - Starting on LinkedIn from scratch 21:09 - What Jack's first LinkedIn posts looked like 22:18 - Learning LinkedIn while working a 9 to 5 23:27 - Why consistency beats perfection 25:34 - Building Storytold and growing a team 26:51 - Setting goals and creating a long term vision 28:35 - Leadership, company culture and work life balance 31:32 - Investing in your future self 32:15 - Wearing every hat as a startup founder 35:15 - Go karting, swimming and switching off 37:52 - Jiu Jitsu, hobbies and switching off 38:28 - Books, Firefly and storytelling inspiration 41:31 - The story behind Jack's dancing man branding 44:36 - Future ambitions for Storytold 46:25 - How to stand out by being yourself online 48:05 - Final thoughts and where to find Jack Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The Storytold Method: Turning Stories Into Authority | 163: Jack Dyer

  2. 27 Jul

    The Authority You Earned Offline: Turning Reputation Into LinkedIn Visibility | 162: Martina Kikic

    Martina Kikic is the Founder and CEO of The Peace OS. She is a LinkedIn Authority Advisor for senior leaders, founders, and C-suite executives. Based in Dubai, she helps people turn the reputation they have already earned offline into a clear, trusted, and visible LinkedIn presence. Not through empty numbers, generic content, or performing for the platform, but through clarity, positioning, trust, and authority that already exists. In this episode, Martina shares how she started on LinkedIn with no network, found her voice, changed her niche, and built a business around helping others become easier to find online. We talk about LinkedIn psychology, why generic content does not build trust, the mission behind The Peace OS, and what it means to show up without losing yourself. Connect with Martina:https://www.linkedin.com/in/martina-kikic/https://thepeaceos.com/https://martinanewsletter.kit.com/ Timestamps: 00:00 - Why safe content makes you forgettable 01:11 - Welcome to the episode 01:25 - Meet Martina Kikic 02:05 - Dubai, job rejections, and discovering LinkedIn 05:59 - Starting on LinkedIn in 2024 06:17 - Changing her niche and finding momentum 08:10 - Building a network without open doors 09:31 - Why viral content is not the goal 11:10 - Why LinkedIn is a networking app 12:56 - Fear, posting, and playing it safe 15:44 - Why generic AI content does not build trust 18:13 - Finding your voice and standing out 20:28 - Writing like you are talking to a friend 22:53 - Finding clients on LinkedIn 23:38 - Why your profile needs clear positioning 25:07 - Teaching LinkedIn who you serve 27:35 - Commenting, trust, and better outreach 29:55 - Why visual identity matters 30:49 - The meaning behind The Peace OS 37:59 - Peace, workplaces, and breaking the cycle of hurt 41:31 - Being friends with your competitors 44:46 - Prayer, walking, and finding peace offline 47:17 - Books, psychology, and true stories 48:17 - Martina’s movie recommendation 49:17 - How to work with Martina 51:28 - Final advice: be kind and build your visibility 53:38 - Closing thoughts Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The Authority You Earned Offline: Turning Reputation Into LinkedIn Visibility | 162: Martina Kikic

  3. 20 Jul

    More Than a Colour: The Story Behind the Yellow Queen | 161: Real Desmond

    Real Desmond, also known as the Yellow Queen, is a Brand Identity Designer and Brand Manager helping businesses and professionals build brands that are seen, trusted, and remembered. From starting an online thrift business to working with clients across 11+ countries, she has built a distinctive personal brand on LinkedIn through consistency, clear messaging, and her instantly recognisable use of yellow. In this episode, Real shares how she discovered her passion for branding, how LinkedIn transformed her career, and why becoming memorable is about far more than logos and visuals. We explore what it takes to stand out in a crowded market, attract opportunities through trust and consistency, and build a brand that reflects both your value and your purpose.Connect with Real:https://www.linkedin.com/in/realdesmond-branddesigner/https://www.realdesmond.com/https://www.instagram.com/real__desmond/Timestamps: 00:00 - Why she became the yellow queen 01:00 - Intro 01:21 - Building a memorable personal brand 01:38 - The story behind the yellow queen 02:50 - Why she chose yellow 05:37 - How people remember brands 09:03 - From thrift store to branding 10:41 - Discovering linkedin 12:48 - Why growth takes time 13:13 - Popularity vs paying clients 15:19 - Recognition over virality 16:10 - The yellow branding strategy 19:07 - Why numbers can be misleading 21:31 - Consistency vs frequency 21:38 - Discover unproduced podcast 22:18 - How to get clients on linkedin 23:21 - The linkedin profile checklist 24:26 - Who to connect with on linkedin 25:24 - Learning from the right people 26:06 - The 3 content types that build trust 29:29 - Why patience wins 29:59 - The problem with one-off clients 32:36 - Consistency beats posting daily 34:02 - What makes her approach different 35:07 - Why clients keep recommending her 36:56 - Why she takes client work personally 39:56 - Favorite movies and hobbies 43:27 - Favorite books and learning 44:55 - MBA, AI and future goals 46:41 - Learning to appreciate the season 48:21 - Ambition without burnout 49:29 - Brand services and where to find her 50:40 - Final advice for creators 51:20 - Finding purpose in every season 52:42 - First impressions and surprises 55:13 - Outro Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    More Than a Colour: The Story Behind the Yellow Queen | 161: Real Desmond

  4. 13 Jul

    More Than Marketing: The Story Behind Chief Martian Officer | 160: Julius Bieliauskas

    Julius Bieliauskas is a B2B Growth Strategist, Co Founder of Inter Consulting and Inter Pro, and a specialist in personal branding, LinkedIn growth, sales, and AI solutions. Over the past eight years, he has gone from creating videos and running paid advertising campaigns to helping companies build trust, generate leads, and grow through LinkedIn, strategic marketing, and technology. Today, he works with businesses across different markets while building companies focused on branding, lead generation, and AI. In this episode, Julius shares how a recommendation from his dad led him to LinkedIn, the lessons he learned while building his personal brand, and how one of his clients eventually became his business partner. We discuss trust in the age of AI, attracting clients through LinkedIn, building meaningful relationships, and the mindset behind growing businesses while preparing for his first triathlon. You'll also discover why he's known as a Chief Martian Officer and the unusual hobby that perfectly reflects his belief that standing out is one of the most valuable skills you can develop.Connect with Julius:https://www.linkedin.com/in/julius-bieliauskas/https://www.instagram.com/julius.martian/Timestamps: 00:00 - 3 lessons for building a brand 01:10 - Intro 01:44 - Why he calls himself a martian 03:35 - From videography to marketing 07:36 - Discovering linkedin 09:05 - Building a business on linkedin 11:04 - Reaching the prime minister of nigeria 13:39 - What changed with AI and content 15:33 - The future of AI and linkedin 17:33 - His take on AI today 20:19 - How to get your first clients 21:50 - The fundamentals most people ignore 22:18 - Discover unproduced podcast 22:48 - How to grow your brand on linkedin 23:12 - The biggest asset in your business 23:59 - Why DMs still work 24:36 - Why standing out matters 26:30 - Building companies behind the scenes 28:48 - Turning a client into a business partner 30:33 - The businesses he's building 31:55 - Why he posts in two languages 34:15 - Building authority in your local market 36:17 - Preparing for his first triathlon 37:39 - The power of routines 38:50 - Hobbies beyond business 39:03 - His unusual geography talent 40:28 - Book recommendation 41:23 - Favorite podcasts 42:31 - Where to find julius 43:38 - Future plans and goals 44:44 - Preparing for race day 45:15 - His next big challenge 45:36 - Create more, consume less 46:17 - Final thoughts 47:03 - Outro Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    More Than Marketing: The Story Behind Chief Martian Officer | 160: Julius Bieliauskas

  5. 6 Jul

    Who Made The Line: Why So Many Ambitious People Feel Behind | 159: Angela Marie D'Antonio

    Angela Marie D'Antonio is an executive coach for neurodivergent founders, keynote speaker, and creator of the Calm Ambition framework. She helps entrepreneurs build businesses around their strengths instead of their deficits while challenging hustle culture, urgency, and unrealistic expectations. Her work is shaped by years of homeschooling her neurodivergent daughters, supporting dyslexic students, and helping founders grow through more human centred and sustainable strategies. In this episode, Angela shares the pivotal moment that changed how she sees success, pressure, and progress. We discuss authentic LinkedIn growth, balancing ambition with real life, slowing down in a world obsessed with speed, and why quality matters more than quantity. You’ll also hear unexpected stories from Angela’s journey, from working as a midwife in Ireland to becoming an Associate of Cheese.Connect with Angela:https://www.linkedin.com/in/angela-marie-dantonio/https://www.angelamariedantonio.com/https://angela-marie-dantonio.kit.com/calm-ambitionTimestamps: 00:00 – Why hustle culture makes people feel behind 01:09 – Meet Angela Marie D'Antonio 01:55 – Living around the world 02:49 – Why Ireland still feels like home 03:29 – Dreaming of Europe 04:20 – Blue crab and becoming a cheese associate 07:23 – Her favourite cheese 07:56 – Discover Unproduced 08:26 – The moment with her daughter that changed everything 11:34 – Questioning invisible benchmarks 12:16 – Building success at a different pace 14:00 – Coaching founders beyond pressure and burnout 15:28 – Rethinking modern success 18:30 – Why human connection still wins 20:36 – The LinkedIn rebrand coincidence 22:14 – Starting on LinkedIn from zero 24:17 – Leaving old posts online on purpose 25:46 – Human content vs AI content 26:36 – The story behind “50 Before 50” 28:22 – Riding in a driverless car 29:37 – Feeding alligators in Louisiana 30:27 – Visiting fake Germany in Washington 32:30 – Growing on LinkedIn organically 35:00 – Why engagement matters more than followers 37:17 – Consistency beats posting every day 38:15 – Standing out in the AI era 39:24 – Finding your unique edge online 42:40 – Becoming the cheese person on LinkedIn 43:32 – Hiking, gardening, and mountain life 44:26 – Books that shaped her thinking 46:05 – The idea of “enough” 48:25 – Calm Ambition and her upcoming book 50:45 – Building a life you actually enjoy 51:19 – Final thoughts Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Who Made The Line: Why So Many Ambitious People Feel Behind | 159: Angela Marie D'Antonio

  6. 29 Jun

    Your Story Is the Strategy: Why Real People Stand Out Online | 158: Riin Reinola

    Riin Reinola is a brand and content strategist helping experts build visibility online without performing or pretending to be someone they are not. After 15 years working behind the scenes in tech marketing and branding, she decided to stop hiding and build a personal brand around her own story, perspective, relationship building, and a more human approach to content and online visibility. In this episode, Riin shares how losing a major client and a huge chunk of her business overnight pushed her to finally start showing up online for herself. Learn her approach to building trust on LinkedIn, finding clients through genuine relationships, and why your story, experiences, and vulnerabilities can become your biggest advantage when building a personal brand that truly stands out.Connect with Riin:https://linkly.link/2kztkhttps://linkly.link/2kztnTimestamps: 00:00 – Why relationships matter more than virality 01:24 – From invisible expert to personal brand 02:24 – Losing a major client overnight 03:24 – The identity crisis behind starting over 04:38 – Why perfection kills momentum 06:17 – The power of LinkedIn comments 07:18 – Why commenting beats posting 08:32 – Trust over virality 09:16 – Every opportunity came through comments 10:19 – Share value, don’t sell 11:46 – Why your story is your biggest advantage 14:03 – Showing up without performing 15:38 – Why vulnerable stories build trust 16:33 – Your experiences make you unique 17:10 – Bringing hobbies and passions into your brand 19:03 – Discover Unproduced: Conversations Beyond Success 19:41 – How to find your first clients 20:41 – Stop chasing clients 22:46 – Patience, consistency, and trust 24:24 – Starting a business with her sister 25:24 – Building a global business from Estonia 26:09 – Why Estonian sounds like a magical fairy language 26:35 – Why she doesn't believe in niching down 28:30 – Trust your identity, not the market 30:07 – Why you can't copy someone else's strategy 31:25 – Every piece of content needs a purpose 32:18 – Her framework for personal branding 34:34 – Her honest take on AI 35:03 – Why AI can't replace human stories 37:21 – The biggest advantage in 2026? Being human 39:22 – Creativity, running, and interviewing artists 42:42 – Where to find Riin online 43:20 – Launching her newsletter 44:21 – Stop waiting and just start Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Your Story Is the Strategy: Why Real People Stand Out Online | 158: Riin Reinola

  7. 22 Jun

    The Canva Girl Formula: Creativity, Storytelling, and Personality | 157: Jasmine Gathoga

    Jasmine Gathoga is a LinkedIn Brand Strategist, Graphic Designer, and Canva Creator best known online as ‘That Canva Girl.’ From making handmade cards as a child to becoming an official Canva Ambassador, Jasmine has built a personal brand around creativity, storytelling, and helping people stand out online with both strategy and design. Her content is known for its humour, honesty, and uplifting energy, helping creators and business owners build brands people genuinely remember. In this episode, Jasmine shares her journey from discovering Canva to turning creativity into a career through LinkedIn. We talk about finding your voice online, overcoming the fear of posting, using AI as a creative tool, and why your personality is still your biggest advantage in a world full of content. This conversation is full of practical insights, positive energy, and encouragement for anyone trying to build something meaningful online.Connect with Jasmine:https://www.linkedin.com/in/jasminegathoga/https://www.designwithjazz.com/Timestamps: 00:00 - Why personality makes content stand out 01:11 - Intro 01:22 - Becoming That Canva girl 02:40 - The story behind the Canva girl title 03:52 - Getting recognised by Canva 04:49 - Becoming a Canvassador 07:15 - Discovering Canva for the first time 09:28 - Why Canva still feels like home 11:33 - Growing up creative and artistic 13:01 - Leaving accounting to pursue creativity 14:30 - Why building online changed everything 16:47 - Why LinkedIn felt intimidating at first 18:30 - Her first experience posting on LinkedIn 19:43 - Why LinkedIn communities are underrated 21:34 - Making LinkedIn feel more human 23:14 - Finding your voice online 24:27 - “That doesn’t sound like you” 25:46 - Adding personality into your content 27:46 - Don’t teach facts teach your experience 29:36 - Will AI replace designers 31:31 - Why AI should be your advantage 34:29 - The AI tools Jasmine uses daily 35:53 - What to do when you run out of ideas 36:57 - The voice note method for content ideas 39:48 - Hobbies outside of work 41:21 - Listening to podcasts while designing 42:15 - Favourite K dramas and genres 43:39 - Books podcasts and learning 45:49 - Where to find Jasmine online 46:43 - Future plans beyond LinkedIn 48:17 - Upcoming Canva event and masterclass 49:35 - Final advice for anyone feeling stuck 50:56 - Why you should build online for six months 51:42 - Your personality is your unique selling point 52:26 - Final thoughts and goodbye Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The Canva Girl Formula: Creativity, Storytelling, and Personality | 157: Jasmine Gathoga

  8. 15 Jun

    Content With Personality: The Human Side of Marketing | 156: Victoria Banaszczyk

    Victoria Banaszczyk is Head of Content at Centerlock Media, a digital marketing agency that helps small and service‑based businesses grow through tailored, affordable solutions. Centerlock specializes in SEO, Google Ads, and social media advertising to help clients reach the right customers and strengthen their online presence. Victoria’s background includes corporate communications, digital marketing, social media strategy, and freelance marketing. She has recent experience in the tech sector, focusing on digital transparency and AI. Ranked Top 100 in Content Marketing and Copywriting, she shares honest insights about AI, social media, content strategy, human‑centered communication, and building an audience that lasts beyond the algorithm. In this episode, Victoria opens up about her journey from freelance marketing and corporate communications to helping build a growing family business. She talks about how content creation has changed over the years, why authenticity matters more in the AI era, and how creators can grow on LinkedIn without sounding like everyone else. The conversation also explores creativity, personal branding, and balancing work, ambition, and family life.Connect with Victoria:https://www.linkedin.com/in/victoriabanasz/https://stan.store/toastsocialhttps://centerlockmedia.com/Timestamps: 00:00 - Personal branding in the AI era 01:10 - Introduction 01:49 - Victoria’s background and career journey 04:11 - Motherhood and changing career paths 04:56 - Creativity outside social media 05:56 - Freelancing while studying and raising a child 08:18 - The evolution of social media marketing 09:32 - Discovering LinkedIn 10:45 - Building a personal brand through experimentation 12:12 - Early LinkedIn content and learning the platform 13:39 - Humor, memes and relatable content 16:21 - LinkedIn growth advice 17:49 - Overthinking content creation 18:53 - AI-generated content and authenticity 20:27 - Using AI tools effectively 21:25 - AI comments and online engagement 26:43 - Working with AI before it became mainstream 30:35 - The future of AI and work 32:52 - Favorite AI tools 33:30 - Running a family marketing business 36:58 - Finding clients through networking and referrals 39:20 - Using LinkedIn to build trust and credibility 41:50 - Hobbies, painting and life outside work 43:33 - Book recommendations 45:02 - Newsletter and where to find Victoria 46:17 - Favikon partnership and creator opportunities 47:31 - Final message on staying human online Connect with Tomas:Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Patreon: https://patreon.com/tomaslouckyNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZKFavikon: https://www.favikon.com?fpr=tommenRiverside: https://riverside.partnerlinks.io/2752q1ai767zRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Content With Personality: The Human Side of Marketing | 156: Victoria Banaszczyk
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About

Produced By is the podcast for creators, founders and professionals who are serious about building their personal brand. Every Monday, you'll hear honest conversations exploring the stories, lessons and ideas behind building something meaningful online. Honest conversations. Real stories. Zero fluff. Just practical lessons, fresh perspectives and a reminder that none of us have it all figured out, and that's exactly what makes the journey worth sharing.

Information

  • Creator
    Tomas Loucky
  • Years Active
    2023 - 2026
  • Episodes
    205
  • Rating
    Explicit
  • Copyright
    © Tomas Loucky
  • Show Website
    Produced By