Real World Behavioural Science

Paul Chadwick and Tiago Moutela
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  • SOCIAL SCIENCES
  • EVERY TWO MONTHS

Welcome to the Real World Behavioural Science (RWBS) podcast, where we look at how behavioural and social sciences are being used in the real world. We are thrilled to announce the relaunch of the BSPHN Real World Behavioural Science Podcast! After a hiatus, we are returning with fresh energy, a new hosting duo, and a mission to bring you the latest thinking in applied behavioural science. The RWBS podcast is created by the Behavioural Science and Public Health Network (www.BSPHN.org.uk) and is aimed at people working in public health, academia and industry, who have an interest in how behavioural science is being used to improve health and wellbeing. Each month, Dr Paul Chadwick  (CEO of the BSPHN) and Dr Tiago Moutela (Associate Director at Claremont), interview professionals from the worlds of public health, academia and industry. 

  1. 1 APR

    36. Applying Behavioural Science in Education with Dr. David Preston

    Send us Fan Mail In this episode, Tiago and Paul are joined by Dr. David Preston, an Educational Psychologist and former teacher who applies behavioural science to improve school systems and staff development. From using data to forecast special educational needs (SEN) to adapting the Behaviour Change Wheel for school staff, David shares profound insights on reducing friction and improving decision-making in complex environments

    1hr 4min

  2. 11 FEB

    The BSPHN Real World Behavioural Science Podcast is back!

    Send us Fan Mail We are thrilled to announce the relaunch of the BSPHN Real World Behavioural Science Podcast! After a hiatus, we are returning with fresh energy, a new hosting duo, and a mission to bring you the latest thinking in applied behavioural science.  Join us for the first episode where Tiago interviews Paul about his "origin story" the BSPHN’s new mission to mainstream behavioural science into public sector service delivery, and why we are definitely not rebranding the acronym just yet!

    30 min

  3. 29/06/2024

    34. Tim and Kurt from Behavioral Grooves

    Send us Fan Mail We are really excited to bring you this episode with Dr Kurt Nelson and Tim Houlihan of the Behavioral Grooves podcast fame! Apologies for the lateness of the show, but this one is a great one! Hearing about themany guests that have been interviewed on the Behavioral Grooves podcast, as well as delving into the excellent 'They Thought We Were Ridiculous' series, was so much fun and really enlightening. You can find it here: Ridiculous-podcast.com We hope you enjoy the show and look forward to hearing from you for new ideas for the show and who you want to hear interviewed in the future. You can reach Tim and Kurt on Linked In and check out their websites: Lanterngroup.com behavioralgrooves.com behaviorshift.shop

    1hr 23min
  4. 33. Casey Hughes, Adapt Sciences

    13/02/2024

    33. Casey Hughes, Adapt Sciences

    Send us Fan Mail Casey opens this podcast by explaining that she designs for behaviour change in the lab of messy everyday life. It’s right up our street!   Casey Hughes is a digital health leader and applied behavioural scientist with 15 years of experience designing novel behaviour change interventions for the prevention and management of chronic disease.   Working at the crossroads of behavioural medicine, public health, and digital technology, Casey has led the ground-up design of numerous health apps, coaching programs, and large-scale behaviour change interventions at leading organisations such as Stanford, Apple, and Anthem, inc. Most recently, Casey led the design of a neuroscience-based habit formation app as SVP of Behavioural Science at Fresh Tri, inc.   Casey’s work has helped hundreds of thousands of people enhance their mental wellbeing, achieve sustainable weight loss, and reverse chronic illness.   This is an action-packed conversation where Casey makes some brilliant points and brings them to life with great examples too…   We cover:   Adaptive interventions and the role of AI and technology in behaviour change Designing for failure instead of success Why we should all have a toolbox of behaviour change models The importance of sociology in behaviour change Why ego needs to be left aside in place of humility, in behavioural science …And a bit of chat about Steve Jobs!   This podcast is delivered as ever on behalf of the BSPHN (Behavioural Science in Public Health Network), hosted with my colleage and friend Dr Tiago Moutela.

    1 hr
  5. 32. Rory Sutherland, Ogilvy UK

    20/12/2023

    32. Rory Sutherland, Ogilvy UK

    Send us Fan Mail Theories, digressions, amazing points, laughs. Wow! I’m not sure I would describe this as an interview, but instead a tour du force from one of my favourite people in behaviour science. In 1hr and 42 minutes, we cover examples of the earliest behavioural scientists (Jesus and Aesop), to dog s*&t, horsepower, John Cleese, serial killers, naturism and a whole lot more! Rory Sutherland joined Ogilvy and Mathers as a graduate trainee and planner in 1988, becoming the creative director in 2001, from 2008 to 2012 he served as president of the institute of practitioners in advertising. In 2012 Rory founded the behavioural science practice within the Ogilvy group, whose goal is to develop marketing techniques inspired by the fields of psychology and economics rather than shape customers desires through conventional advertising.  In his book, Alchemy, the power of ideas that don’t make sense, Rory argues that marketing ideas are built around a core that is profoundly irrational.  Just a few of the vast array of themes from Rory’s incredible mind include: Why Jesus was a master of loss aversion.How irrational stories drive rational behaviourThe importance of anecdotal informationThe real reasons we make the decisions we doWhy we should stop asking the customerHow to make waiting lists a positiveWhy a meeting with no agenda is good sometimesWhy most inventors are really marketersWhy metrics are a distraction Thanks as ever to my co-host Dr Tiago Moutela, and as ever to our partners the Behavioural Science in Public Health Network (BSPHN).​

    1hr 50min
  6. 31. Leigh Caldwell, Founder of the Irrational Agency

    27/11/2023

    31. Leigh Caldwell, Founder of the Irrational Agency

    Send us Fan Mail A cognitive economist, Leigh has gone on a journey through psychology, experimental economics and is now on a mission to bridge the gap between what people SAY they do, and what they REALLY do…  This is a fascinating chat and will have takeaways that will spark thinking in all fields of work or study. A few of the things that we cover include.  The power of stories in gathering rich insightWhy it’s essential to have rigour behind storytelling research methodologiesWhy the story you tell and meaning you create impacts product value`The importance of bringing creativity into research and insightSystem three thinking and helping people to “time travel”Listen on whatever platform you choose:    👉 SPOTIFY: https://lnkd.in/dEZjzdg ​ 👉 GOOGLE: https://lnkd.in/e-E27yXc ​ 👉 APPLE: https://lnkd.in/dTGB2Ge ​ 👉 BUZZSPROUT: https://lnkd.in/eagdzh6a​ ​ As ever the podcast is run in partnership with the Behavioural Science and Public Health Network (BSPHN). ​ You can contact Leigh at @LeighBlue on Twitter or through the Irrational Agency website: https://irrationalagency.com/

    1hr 3min
  7. 30. Stu King, CEO & Head of Distraction at BeeZee Bodies

    25/09/2023

    30. Stu King, CEO & Head of Distraction at BeeZee Bodies

    Send us Fan Mail This time the tables have turned on regular show host, Stuart King, MD & Head of Distraction at BeeZee Bodies.  In this special edition, Stu is interviewed by an esteemed panel including BeeZee Bodies Behavioural Insights Lead, Dr Tiago Moutela, Dr Lou Atkinson, Head of Research at EXI, and Dr Neil Howlett, Senior Research Fellow in Behavioural Science at the University of Hertfordshire.   Stu shares his journey; from first creating physical activity interventions funded by Sport England, to his time commissioning in Bedford Borough Council, as a Senior Scientist at Public Health England, and finally stepping into BeeZee Bodies full-time as CEO & Head of Distraction, in 2015.   The panel dig into some of his key areas of interest including:   💡 Why re-defining relationships with failure is essential for innovation 🤝 The keys to healthy commissioner / provider partnerships 🎓 The challenges of embedding academic rigour into the real world ✨ Why courage and bravery are the key to progress in public health   As ever, Stu is open and honest about not knowing it all, about being obsessed with asking “so what” and “why” and talks candidly about successes and failures in equal measure.   This podcast is hosted in partnership with the Behavioural Science in Public Health Network (BSPHN).

    1hr 6min

  8. 27/07/2023

    29. Dr Heather McKee, Health Behaviour Change Specialist

    Send us Fan Mail In this episode, Stuart King and Dr Tiago Moutela, have the pleasure of chatting with Dr Heather McKee. Heather is a known leading lifestyle behaviour change specialist and keynote speaker, with a background in health behaviour change psychology. Heather is on a mission to provide sustainable, evidenced based alternatives to an industry saturated by quick fixes and fads. Crediting her natural curiosity and “following her nose”, Heather’s career spans the many possible applications of a specialism in behavioural science. Starting out her academic journey at Dublin City University, Heather completed a masters at Loughborough University in the psychology of physical activity, and has spent time lecturing at St Mary’s University, Twickenham. She has worked in the community on behaviour change initiatives, with charities, and now consults to large corporations, with a particular passion for companies in digital health. Heather’s career has not followed a linear path, but her exposure to these different working environments has allowed her to translate her academic learnings into real life settings. Through her varied experiences, Heather has developed her own professional confidence which has led to her own brand of teaching behavioural science, focussed on helping people have fun whilst learning how this can be applied in their setting. Heather offers practical examples of the ways in which she brings behavioural science learning to life with new audiences and supports them to develop individual intrinsic motivation before beginning work with them at an organisational level. A must-listen for anyone on a “squiggly career” in the wonderful world of behavioural science!

    59 min
See All (45)

About

Welcome to the Real World Behavioural Science (RWBS) podcast, where we look at how behavioural and social sciences are being used in the real world. We are thrilled to announce the relaunch of the BSPHN Real World Behavioural Science Podcast! After a hiatus, we are returning with fresh energy, a new hosting duo, and a mission to bring you the latest thinking in applied behavioural science. The RWBS podcast is created by the Behavioural Science and Public Health Network (www.BSPHN.org.uk) and is aimed at people working in public health, academia and industry, who have an interest in how behavioural science is being used to improve health and wellbeing. Each month, Dr Paul Chadwick  (CEO of the BSPHN) and Dr Tiago Moutela (Associate Director at Claremont), interview professionals from the worlds of public health, academia and industry. 

Information

  • Creator
    Paul Chadwick and Tiago Moutela
  • Years Active
    2019 - 2026
  • Episodes
    45
  • Rating
    Clean
  • Copyright
    © 2026 Real World Behavioural Science
  • Show Website
    Real World Behavioural Science

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