The Double Cleanse

Hosted by skincare enthusiast James Welsh and professional makeup artist Robert Welsh, The Double Cleanse is your weekly window into everything beauty. James and Robert cover everything from dealing with pimples to how to perfect your makeup and the realities of social media influencing.

  1. 3 hr ago

    Here's What ACTUALLY Happens When We Call Out Brands...

    James and Robert are back with another episode of The Double Cleanse - and this week they're tackling the messy world what happens when influencers actually call brands out! But first, the twins dive deep into how AI has infiltrated the beauty industry – from K-beauty brands posting AI videos to receiving ridiculous AI-generated briefs with stage directions for other people. James shares his frustration about finding himself adopting an AI cadence when writing professionally, but here's where it gets messy: a brand actually took James's feedback about their AI videos seriously, deleted them, and responded positively! James and Robert give the inside scoop into what happens behind the scenes when they call out brands directly for their nonsense. They share stories from brands they've "hated on" inviting them to take part in brand campaigns, the work brands have done to win the twins to their side and the times when "balance" is the way everyone wins. The biggest revelation? Brands don't always watch what you say about them – except when they do! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

  2. 10 Aug

    Stop Pretending Beauty Trends Aren't About Money!

    After a couple of weeks off, James and Robert are back with a brand new episode of The Double Cleanse… and this episode has a LOT of call outs. We kick off by calling out magazine awards (which publication’s “Best of Beauty” awards might actually be a paid sponsorship?) plus Robert has some insight into when he won one of these “prestigious” awards. The real conversation gets messy when James and Robert tackle the elephant in the room: expensive beauty trends and the "clean girl aesthetic" that's really just code for "looking rich". They discuss how modern beauty trends - minimalism, old money vibes, clean makeup - are all designed to make you look like you have disposable income, don't need to work hard, and probably own a horse. The twins get passionate about people's right to buy nice things regardless of their financial situation, sharing personal stories about choosing between eating and buying foundation when they first moved to London. They're also calling out influencers who are hypocritical: reviewing drugstore products for "relatable content" in one video, then unboxing their first Birkin in the next. The key question? Are these beauty trends actually about self-care, or are they just about looking rich? Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

  3. 27 Jul

    Beauty Trends That Are Going Away & SHOCKING Product Waste

    We’re tackling product waste and the beauty trends which need to go bye-bye on this episode of The Double Cleanse! After discovering that Americans can actually return used cosmetics (!!), James and Robert are diving into the shocking amount of product waste in beauty retail. From damaged-on-purpose makeup to prevent theft and dumpster diving, to products that literally can't go back on the shelf even if they're unopened, the twins reveal just how wasteful the industry is. Then they expose a particularly egregious TikTok trend: a woman bragging about returning her sixth perfume to Sephora in one week – products that immediately get thrown away instead of resold. The waste is real, and it's infuriating. James and Robert are also predicting which beauty trends are about to go extinct! They're calling out the death of glossy, dewy lip products and hydrating lip oils are on their way out. They discuss the cyclical nature of trends: glass skin peaked, now we're heading into matte everything like it's the 90s all over again. They also celebrate the return of peel-off masks, obsess over blue sheet masks and predict the rise of fruit-based skincare ingredients (apple, banana, avocado) making a major comeback. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Apollo Ipsum Sleepless Night Black Orchid Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

  4. 13 Jul

    We're Angry! Fake Aesthetics, Brands Faking Problems & Roasting TikTok Shop

    James and Robert are back with another episode of The Double Cleanse, and this week they're in FULL RANT MODE… they’re unleashing it all. After celebrating Marc Jacobs Beauty's comeback with gorgeously packaged products, James goes on a passionate tangent about something that absolutely infuriates him: why do all lip product shades have to be sexually suggestive? He reads out the offending shade names and rightfully questions why our lips need to be reduced to sexual objects in product marketing. Whatever happened to empowerment and self love in beauty?  They're calling out influencers overselling "vintage" film camera aesthetics as revolutionary when it's just low-quality pictures you can replicate with a filter in one click. They're absolutely roasting the TikTok Shop towel warmer dispenser. And most importantly, they're fed up with brands literally inventing problems to sell solutions. Hot towels? No one asked for that. Shitty quality photos? Buy our camera! Walking upstairs wrong? Get our backwards slippers! The message is loud and clear: it's okay to be excited about products, but stop overselling and stop making up fake needs! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Pixi Roll-On DetoxifEYE Serum Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

  5. 6 Jul

    The Beauty Products Everyone Loves - But Shouldn't!

    We’re back with a new episode of The Double Cleanse, and James & Robert are calling out the beauty products that everyone seems to love – but absolutely should NOT! After opening with the twins bonding over their hot take that all identical twins should be children, they share hilarious stories about creepy twin encounters and confess that triplets are "the worst people you'll ever meet". From there, James and Robert tackle overhyped beauty products that frankly need to disappear! James absolutely DESTROYS a ‘shape tape’ concealer (which isn’t a tape) – describing it as "liquidated clay," "cat litter," and "flour mixed into concealer". They also call out luxury cream formulations and they break down how beautiful packaging, gold spatulas, and pleasant smells can trick us into thinking we're getting premium results, when in reality, you're paying luxury prices for mid-tier performance. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* mixsoon PDRN Collagen Tinted Moisturizer Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

  6. 29 Jun

    Everything WRONG With Men's Skincare & Make-Up

    James and Robert are back with another episode of The Double Cleanse and they’re taking men’s skincare and make-up – and why the industry is completely dropping the ball. We get into this episode with bonding over recurring sock disasters whilst they’re in London (plus an embarrassing sock story) as well as a wild Fact Or Fiction story that has to be heard to be believed… Then the conversation gets serious: why do men's skincare and makeup brands absolutely suck? James and Robert break down how brands are making basic products, while K-beauty brands completely nail it by featuring men in displays alongside women's products without any awkward gender gatekeeping. In Korea, brands treat makeup as interchangeable across all genders – no "for men" nonsense needed. The twins discuss how Gen Z is normalizing men wearing makeup (think: Dominic Fike at the Met Gala), yet Western brands still treat men's skincare like a joke – either downplaying ingredients or going hypermasculine with grenade-shaped lip balms instead of just making good products. The verdict? Men deserve access to quality skincare and makeup, whether that's through unisex brands OR properly formulated men's lines – just stop making it embarrassing or basic! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Glow Recipe Watermelon Glow BHA + PHA Pore-Tight Toner Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

  7. 22 Jun

    Our Skincare & Beauty Recommendations... And How To Use Them!

    If you love our product recommendations on The Double Cleanse, then this episode is for you! James & Robert are talking all about their favourite products… and they’re spilling how they’re ACTUALLY meant to be used! Our episode kicks off with an exciting update: the twins are going to Korea twice this year – and, even better, they’re planning to go twice that year in different seasons! Of course, this means debate about packing extra suitcases, dealing with Seoul's notorious June-July humidity, and how hot weather affects skin and makeup. Then comes the good stuff: product recommendations! From the Korean made foundation that keeps makeup looking fresh all day (without turning oily), to the cleansing oil that refreshes without irritating skin. The twins also discuss their double-cleansing routines, the importance of minimizing water exposure for sensitive skin and why certain textures make all the difference when you're dealing with heavy makeup. These are the products they genuinely reach for and repurchase! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

  8. 15 Jun

    Ranking Celebrity Beauty Brands: Who Puts In The Effort?

    We're back with another episode of The Double Cleanse, and this week James & Robert are raking celebrity beauty brands by how much effort the celebrities are ACTUALLY putting into them! But first, Robert gives us the tea on his recent wedding (!!) – spoiler alert: it was nothing like a typical wedding. The twins also bond over their mutual wedding horror: Robert was mistaken for James all night, while James regrets not eating more of the bacon bar. Then comes the main event: ranking celebrity beauty brands by effort level. They dissect Kylie Cosmetics, Brad Pitt's skincare line (which feels like a contractual obligation), and Jared Leto's skincare brand where he admitted he doesn't even use skincare – literally within the first week of launch! James defends Harry Styles' Pleasing as genuinely thoughtful with real vision, while Robert refuses to believe in it. Gwen Stefani gets roasted for basic, dropship-quality packaging. The twins champion women-founded indie brands like Blend Bunny and Glitz Cosmetics, whose pigmentation and quality actually rival Dior. The verdict? Most celebrity brands are vanity projects with minimal involvement – so they want to hear from YOU about which celebrity brands you think actually have genuine effort behind them. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* L'Occitane Shea (Karité) Hand Cream medicube No Cast Just Glow Collagen Sunscreen Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Ratings & Reviews

4.9
out of 5
27 Ratings

About

Hosted by skincare enthusiast James Welsh and professional makeup artist Robert Welsh, The Double Cleanse is your weekly window into everything beauty. James and Robert cover everything from dealing with pimples to how to perfect your makeup and the realities of social media influencing.

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