The SAAS Report

Richard Grafham

Interviews and expert insight from leading figures from the SAAS community Growth - Hiring - Sales - Strategy

Episodes

  1. 01/12/2021

    The Saas Report - Dana Klein

    Dana Klein has a wealth of experience working and advising early-stage start-ups and has seen many of the pits and challenges they face. Dana has been kind enough to share her insight and expertise, we explore the start-up evolution from seed funding to and subsequent challenges faced by business as they grow and how real the impact of founders syndrome can be. Dana also reveals the 4 main challenges most start-ups face and how to overcome them. How reframing these challenges can turn them into incredible opportunities. If you’re in the thick of it, battling through those early stages of growth and disrupting a market, then this is for you.

    17 min

  2. 18/11/2021

    The Saas Report - With Bob Apollo

    In this episode I'm delighted to be joined by Bob Apollo from Inflexion Point. Bob is recognised as one of the leading proponents of outcome centric selling helping growing B2B tech companies implement scalable sales strategies that deliver predictable revenue growth. I first met Bob when he was advising one of my clients a High Growth SAAS Supply Chain company with their sales strategy and successfully helped them build an impressive customer base. We discussed how sales organisations need to use this opportunity to refocus on identifying and achieving customer outcomes. How should CEO's & Sales Leaders view the upcoming recovery? What are the dangers of try to re-establish what worked before? How can sales organisations reinvent the way they think about selling? What's the difference between solutions selling and outcome-centric selling? Bob is very approachable and open to connect via LinkedIn

    19 min

  3. 05/11/2020

    Bob Apollo - What Is Your "Go-To-Market Strategy"?

    Are you looking to drive revenue and grow market share? -  What Really Effective Sales People Do... DO YOU? -  Do you have a clearly defined and robust "Go- To-Market Strategy"  Direct / Channel? - Close more business with better qualification  This is a fascinating episode for any growing SAAS or Tech Start-up looking to build a robust sales strategy In this episode we cover; - Defining the right Go-To-Market Strategy for your sector... - One challenge pure start-ups often face with a partner strategy...  - Why Mutual Success Plans work... - What Set Top Sales People Apart in Today's World... - The risk of assumptions in your sales process I'm delighted to be joined again by Bob Apollo from Inflexion Point. Bob is recognised as one of the leading proponents of outcome centric selling helping growing B2B tech companies implement scalable sales strategies that deliver predictable revenue growth. Bob is very approachable and open to connect via LinkedIn

    29 min

  4. 27/08/2020

    Bob Apollo - Is Your Approach to Selling Costing You Deals?

    Outcome-Centric Selling v Solution Selling Are you a B2B SAAS / Tech Sales professional looking to close more business? I'm delighted be joined once again by Bob Apollo - recognised as a leading authority on Outcome-Centric Selling. In this episode we discuss; - What do we mean by Outcome-Centric Selling? - How can you change your approach and close more business... - Have you considered these 4 Critical factors... - How do you define your target audience by customer or company persona? - Are you selling to an enthusiastic champion who can make the decision? Listen to the full episode and discover an approach selling that will help you to become a more round and an expert sales professional? The SAAS Report Podcast - Hosted by Richard Grafham - Grafham Walbancke

    22 min

  5. 14/08/2020

    Andy Jorgensen - How start-ups should use Marketing to grow and out flank their competitors

    In this episode of 'The SAAS Report' podcast I'm delighted to be joined by Andy Jorgensen - CRO of Mindstream Analytics and an Angel Investor.  Andy retired in 2009 after a successful career building and mentoring B2B start-ups and was persuaded to return to the front line as the CRO at Mind Analytics Andy shares some key advice on how you can use marketing to grow marketshare but also some of the TRAP's you must avoid.  It's a fascinating episode and gives any start-up business great insight and advice.  The TWO key elements you need to consider depending where you are on the growth curve; When your starting out... When you hit stride... How start-ups can use marketing to grow and out flank competitors How start-ups can raise their “voice” and be heard above the crowd and set themselves apart Potential customers often have a super short attention span so your message need clarity Andy has a really interesting and unique background and adds real value for any start-up looking to scale.  He follows a Lean Startup methodology and helps start-ups launching a new product and need some guidance or support. Andy has successful grown a number of start-ups and implement marketing strategies that have proven to be invaluable to their success. You can contact Andy via LinkedIN

    15 min
  6. Matt Mullen B2B Software Executive - Revenue Growth Specialist. Shares his insight on the current SAAS market and the opportunity for investors.

    06/07/2020

    Matt Mullen B2B Software Executive - Revenue Growth Specialist. Shares his insight on the current SAAS market and the opportunity for investors.

    Matt Mullen - B2B Software Executive - Revenue Growth Specialist - Shares his insight on the current SAAS market and the opportunity for investors. - Veteran software executive - Track record / specialty of rapid revenue growth - Public and private exits at high multiple with the latest early 2020 - Now advising private equity firms and their portfolio software companies

    16 min
  • 6 Episodes

About

Interviews and expert insight from leading figures from the SAAS community Growth - Hiring - Sales - Strategy

Information

  • Creator
    Richard Grafham
  • Years Active
    2020 - 2021
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © Richard Grafham
  • Show Website
    The SAAS Report