What if you stopped trying to achieve your way to fulfilment, and started with figuring out who you actually are? In this episode of The Soulful Catalyst, I'm joined by Debbie Heiser, Founder and Leadership Coach of The Lit Up Life. Debbie supports high-achieving women who are done pushing and ready to lead and grow from alignment, self-trust, and embodiment instead of pressure. Debbie's path here wasn't a straight line. After more than 20 years in corporate America, including a senior executive role at Citibank five levels below the CEO, she left to become CFO for a small business owned by a close friend. Four months in, that friend was killed in a private plane accident. Debbie stayed, helped the family keep things running, and quietly learned what it meant to just figure it out. She started her coaching business as a side gig in 2014, went full time in 2021, and within 18 months had built something profitable and deeply meaningful. The personal chapters in between, including her mother's death, a divorce after 30 years, and the work of unwinding what decades in corporate had layered over her sense of self, all became part of the wisdom she now brings to clients. What I love about this conversation is how Debbie holds both the structure and the soul of this work simultaneously. Brain science and transactional analysis in the same breath as feminine flow and deep desire. And she's clear that transformation requires actual change, something she's watched people resist even when they desperately want the result. The women who come to her are brilliant, she says. They just need help remembering it. We explore: ➤ Why knowing who you are has to come before knowing what you want, and how high-achieving women lose that thread under the weight of all the roles they carry ➤ The blend of feminine and masculine energy in business, and why structure isn't the enemy of flow, it's what makes flow possible ➤ What transformation actually looks like in practice, from saving a marriage while growing a business, to selling a company in rural Montana and walking into a life only half believed was possible ➤ The inner voices that run the show, and what it takes to let the right one lead This episode is for you if you keep hitting a ceiling, not because you lack capability, but because the old messaging about who you're allowed to be keeps getting in the way. Connect with Debbie HeiserWebsite: www.thelituplife.comInstagram: @the_lituplifeFacebook: Debbie HeiserLinkedIn: Debra HeiserYouTube: The Lit Up Life Connect with Joanna IngramWebsite: joannaingram.comInstagram: @iamjo.ingram Messaging Impact Audit:Get a personalised review of your messaging using my six-pillar framework, plus a clear report with your scores, gaps, and the opportunities you're missing to attract higher-frequency clients.Book here: joannaingram.link/audit Want to be a guest on The Soulful Catalyst?If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you.👉 Apply here: go.joannaingram.com/soulfulcatalyst