Thoughtcast

Onething Design Studio

Thoughtcast by Onething is an experience design podcast that looks to take a unique angle on an age-old format. We’re bringing everything from hotly discussed topics, to diamonds in the rough, and deconstructing it all, from every angle possible. We aim to provide discussion on the topics which can help everyone in some way through storytelling.

  1. Decoding the need for Enterprise UX with Venky (UX Lead, Onething) & Manik (Design Director, Onething)

    03/08/2022

    Decoding the need for Enterprise UX with Venky (UX Lead, Onething) & Manik (Design Director, Onething)

    In this edition of Thoughtcast by Onething, Co-Founder & Design Director Manik is joined by UX Lead Venky, as they sit down to discuss one of the sleeper-gems of the design industry, enterprise UX design. The conversation opens with defining enterprise UX, and its unique space nestled somewhere between the worlds of B2B and B2C. The pair also clarify its differences from platforms such as Slack, and other tools merely utilized by enterprises, rather than being enterprise products. The discussion then shifts to illustrating the importance of enterprise UX through an example; Crisil! Venky breaks down how unifying Crisil’s 14 internal platforms was a unique experience, and gave a brilliant window into the vast world of enterprise UX. Furthermore, it illustrated the importance of the vertical, in that even the tech teams launching the product would only have to code 1 product, instead of 14, making it critical to the smooth operations of the business internally. Discussing further, Manik goes on to the importance of enterprises to build custom solutions that are tailored to the needs of all operations, even considering building a product to be used by Team Onething internally, a fascinating prospect. Don’t miss out on one of the cornerstones of UX design in enterprise UX, on the latest episode of Thoughtcast by Onething! --- ​​Join our design community Instagram: https://www.instagram.com/onething.design/ LinkedIn: https://in.linkedin.com/company/onething-design Dribbble: https://dribbble.com/onething-design

    25 min
  2. Decoding the Direct to Consumer Landscape with Arjun Vaidya (Founder, Dr. Vaidya's)

    27/06/2022

    Decoding the Direct to Consumer Landscape with Arjun Vaidya (Founder, Dr. Vaidya's)

    On the newest edition of Thoughtcast by Onething, Divanshu is joined by Arjun Vaidya, the founder of Dr.Vaidya’s, one of the new-wave Ayurvedic brands, which are modernizing the age-old science, for a new generation. Divanshu and Arjun’s conversation revolves around the direct-to-consumer business model, and why they believe it’s the future of digital retail. They begin by discussing the modern-entrepreneurial space in India, and Arjun’s journey, building up to his big exit. The chat quickly shifts to the product itself, and why Arjun chose Ayurveda to be his championed product as an entrepreneur. Furthermore, he discussed the pivot from physical sales to D2C, and how his grandfather's vision of making Ayurveda accessible played a role in modernizing his model, to serve a larger, digital customer base. On-top-of-this, the realization that 82% of the audience stayed outside major cities was another catalyst in accelerating Dr.Vaidya’s shift to D2C. Arjun then delves into the comparison between conventional brands, and digital ones, explaining how the process of establishing an image or identity differs between the two, as well as the tactics he utilized to put Dr.Vaidya’s on the digital map. The insightful conversation culminates in discussing why things like packaging, and identity, in general, must be constantly refreshed in the modern landscape, to cater to what users actually value most now. Don’t miss the discussion around the future of E-Commerce, in this episode of Thoughtcast. --- Join our design community Instagram: https://www.instagram.com/onething.design/ LinkedIn: https://in.linkedin.com/company/onething-design YouTube: https://www.youtube.com/channel/UC-W601M2PO8qJhwgnlm66Vg Dribbble: https://dribbble.com/onething-design

    33 min

Ratings & Reviews

5
out of 5
5 Ratings

About

Thoughtcast by Onething is an experience design podcast that looks to take a unique angle on an age-old format. We’re bringing everything from hotly discussed topics, to diamonds in the rough, and deconstructing it all, from every angle possible. We aim to provide discussion on the topics which can help everyone in some way through storytelling.