Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

  1. 9 घं॰ पहले

    One word that defines the evolving connection between retail SEO teams and AI engineers

    AI now represents a dominant customer consuming product content at enterprise scale. AJ Ghergich from Botify brings extensive experience helping major retailers navigate AI-driven search transformations with measurable traffic and conversion improvements. The discussion covers treating AI as an accessibility challenge rather than a manipulation opportunity, implementing structured data strategies that serve both AI consumption patterns and user intent, and avoiding short-term gaming tactics that compromise long-term search performance. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    3 मिनट

  2. 1 दिन पहले

    Optimizing product content specifically for AI summarization?

    AI now processes 60% of search queries before users see results. AJ Ghergich from Botify brings enterprise-level insights from optimizing content for AI consumption across major e-commerce platforms. The discussion covers treating AI as an accessibility customer requiring structured data optimization, avoiding manipulative content tactics that mirror past SEO gaming strategies, and implementing intent-focused optimization frameworks that serve AI's information consumption patterns. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    3 मिनट

  3. 2 दिन पहले

    Will traditional rank tracking become obsolete for retail brands within two years?

    Traditional rank tracking lost reliability for retail brands on September 10th, 2024. AJ Ghergich from Botify, working with the world's largest box retailers, presents data proving rank tracking signals have become too noisy to guide enterprise strategy. The discussion covers why directional accuracy no longer justifies traditional ranking methodologies and frameworks for evaluating when SEO measurement tools provide value in stakeholder management versus strategic decision-making. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    3 मिनट

  4. 3 दिन पहले

    How will retail search behaviors shift over the next 18 months?

    AI shopping assistants will transform retail search within 18 months. AJ Ghergich from Botify, who advises enterprise leaders on search transformation, predicts this Black Friday represents the last traditional shopping season before AI dominance. He introduces the paradigm shift where AI becomes your primary customer rather than a technology to manipulate, requiring brands to focus on proper relationship nurturing and factual authority building. Ghergich outlines the exponential adoption curve driving interface changes and recommends enterprise retailers launch agile "speedboat" initiatives to capture market advantage before competitors adapt. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    5 मिनट

  5. 4 दिन पहले

    How AI is becoming the new front door for retail

    AI search referrals to US retail sites surged 1,300% during the 2024 holiday season. AJ Ghergich, Global VP at Botify, brings enterprise-level expertise in helping major retailers navigate the shift from keyword-based discovery to conversational AI interfaces that now serve as the primary gateway to brands. The discussion covers three critical implementation frameworks: establishing proper bot identification and crawling infrastructure to ensure AI systems can render and index retail content, implementing enhanced product feed optimization with structured data to improve AI reasoning capabilities, and developing intent mapping strategies that go beyond basic transactional categorization to align with customer journey touchpoints across conversational search experiences. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    33 मिनट

  6. 6 दिन पहले

    The game plan for eCommerce SEO

    Enterprise eCommerce sites struggle with SEO governance implementation across multiple teams and technical systems. Petra Kis-Herczegh, freelance SEO consultant and creator of the Enterprise SEO course, shares proven frameworks for scaling SEO operations at complex organizations. The discussion covers adaptive governance structures that integrate with existing development workflows, strategic approaches for balancing rigid technical requirements with flexible content processes, and decision-making frameworks for determining when to implement strict SEO sign-off protocols versus collaborative team structures. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    5 मिनट

  7. 10 अक्टू॰

    The state of enterprise SEO is _____ ?

    Enterprise SEO governance frameworks require strategic balance between structure and flexibility. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, explains how to implement governance that integrates with existing organizational processes rather than imposing rigid external frameworks. The discussion covers tactical governance applications for technical implementations like hreflang testing and approval workflows, plus adaptive governance strategies for content operations that accommodate nuanced decision-making requirements. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    4 मिनट

  8. 9 अक्टू॰

    Will the structure of enterprise SEO teams evolve?

    Enterprise SEO teams face critical decisions about AI search integration. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, argues that SEOs are best positioned to develop AI search expertise regardless of organizational structure. The discussion explores how AI search skills naturally belong within SEO competencies while acknowledging that team placement depends on each organization's broader AI strategy and existing authority structures. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    5 मिनट
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Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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