What It Means

Forrester
  • 4.8 (6)
  • BUSINESS NEWS
  • EVERY TWO WEEKS
What It Means

Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed. Topics range from tech-driven innovation and CX design to B2B buying trends and marketing planning.

  1. 6 DAYS AGO

    When Will AI Change Our World?

    With so much investment and attention, there’s growing impatience around AI. In this episode, VP of Emerging Technology and Principal Analyst Brian Hopkins and VP and Principal Analyst Ted Schadler take a longer view and discuss how AI will change the world in the next 20 years.

    41 min

  2. 31 OCT

    What Retailers Should Plan For This Holiday Season

    The holiday season is here. How do consumers feel about spending? This week on What It Means, VP and Principal Analyst Sucharita Kodali and VP and Research Director Emily Collins dive into Forrester’s latest research on holiday spending trends and share advice for retailers.

    31 min

  3. 24 OCT

    Are We Nearing The End Of The Google Era?

    Two major antitrust lawsuits could loosen Google’s grip on online search and advertising. What are the potential implications, and how should brands and advertisers prepare? Senior Analysts Nikhil Lai and Mo Allibhai discuss the cases and the broader shifts ahead for search marketing and advertising on this week’s What It Means episode.

    33 min

  4. 17 OCT

    A Fresh Look At The Future Of The CISO

    The role of the chief information security officer (CISO) is more vital than ever. But how are CISOs holding up under the spotlight, and how is the role changing? VP and Principal Analyst Jeff Pollard and Principal Analyst Jess Burn share some new research on the future of the CISO.

    30 min

  5. 10 OCT

    Lessons Learned From The CrowdStrike Outage

    On July 19, an update from security software vendor CrowdStrike took down 8.5 million Windows endpoints and caused widespread chaos. In this episode, VP and Research Director Amy DeMartine and Principal Analyst Allie Mellen discuss the lessons learned from the outage and what steps security and business leaders should take as a result.

    25 min

  6. 3 OCT

    Assessing AI’s Impact On The Environment

    The rapid growth of AI will have both positive and negative impacts on the environment. In this episode, Vice President and Principal Analyst Thomas Husson delves into both AI’s environmental downsides and its potential to help solve the climate crisis.

    27 min

  7. 26 SEPT

    Unravelling The AI-HR Paradox

    AI has the potential to make the work of human resources more streamlined — and more complicated. How is that possible? Find out as Principal Analyst Betsy Summers explains the AI-HR paradox and sheds some light on the benefits and risks that AI poses to the HR function.

    36 min

  8. 19 SEPT

    The CMO Role Is Alive And Well

    Reports of the demise of the CMO role have been greatly exaggerated, say VP and Principal Analyst Ian Bruce and VP and Research Director Mike Proulx. On this week’s What It Means episode, they dive into new research that paints a highly nuanced picture of the prevalence and tenure of CMOs.

    32 min
See All (100)

Ratings & Reviews

4.8
out of 5
6 Ratings

About

Each week, the What It Means podcast invites Forrester analysts to discuss the latest trends and challenges to help business and technology leaders make bold decisions and become truly customer-obsessed. Topics range from tech-driven innovation and CX design to B2B buying trends and marketing planning.

Information

  • Creator
    Forrester
  • Years Active
    2017 - 2024
  • Episodes
    100
  • Rating
    Clean
  • Show Website
    What It Means

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