SwissCast Network

•

Channel • 10 Shows

Entrepreneurship

Entrepreneurship

Updated weekly
Entrepreneurship

Entrepreneurship

Every two weeks
How To

How To

Updated weekly
Personal Journals

Personal Journals

Updated 26/05/2017
Entrepreneurship

Entrepreneurship

Updated weekly
Society & Culture

Society & Culture

Updated weekly
Entrepreneurship

Entrepreneurship

Every two weeks

02/05/2023 · BONUS

Special German Language Episode - Urban Agriculture Basel Mitbegründer Bastiaan Frich im Interview

Wir haben Bonus Folgen diesen Monat für euch im Podcast! Diese Folgen sind vollständige Interviews in Originalsprache aus unserer kurzen Serie über nachhaltige Ernährung Systeme. Der erste Gast ist Bastiaan Frich, der Mitbegründer von Urban Agriculture Basel (UAB). Dieses Netzwerk fördert Organisationen und Projekte in der Region Basel, die sich für einen biologischen und ganzheitlichen Lebensmittelkreislauf einsetzen. Bastiaan erzählt über die Aktivitäten von UAB, die Erfolge und Herausforderungen seit der Gründung in 2010. Er teilt seine Definition einer nachhaltigen Ernährung sowie seine Empfehlungen für den Alltag damit jede und jeder von uns beitragen kann, und vieles mehr. Auf ihrer Website⁠ erfährt ihr mehr über UAB. Ihr könnt euch auch mit ihnen auf Instagram⁠ und Facebook⁠ verbinden. Das komplette Transkript dieser Folge findet ihr auf unserer Podcast-Website sowie alle Folgen der kurzen Serie über nachhaltige Ernährung Systeme. ** Schaut euch unsere Mitglieder-Community unter https://www.patreon.com/noppodcast an, um EXKLUSIVE INHALTE UND ZUGANG ZU UNSEREM PODCAST zu erhalten und Narratives of Purpose zu unterstützen! ** Mentioned in this episode: Narratives of Purpose is a proud member of the SwissCast Network Discover more great podcasts for English-speaking Switzerland SwissCast Network

02/05/2023 · Bonus

•

38 min
24/08/2021

The Amazing Effect of Purpose & Impact on Pricing in Your Small Biz - with guest Melissa Buch

Send us a text How does purpose and impact affect pricing? Traditionally we think of value being derived simply from the functions & features of a product or the outcome of a service. But what customers value often goes way beyond that. What about the influence of a company's purpose or their impact on the world? How does that affect value perception? And how does that affect what you charge?That's what I spoke about in this episode with expert guest Melissa Buch, on Live with the Pricing Lady. Melissa is the founder of brandbuch: a multi-disciplinary consultancy helping companies and brands find and enhance their purpose as an engine for growth. It's a team of independent people around the world coming together to create purpose-centric strategies, experiences and designs.When it comes to purpose and impact Melissa is amazing and I'm thrilled to be having this discussion with her about how that can influence how people perceive the value your business brings and in turn your pricing. You're going to love this interview. Reach out to Melissa at www.brandbuch.com ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. Mentioned in this episode: The Pricing Lady is a proud member of the SwissCast Network Discover more great podcasts for English-speaking Switzerland SwissCast Network

24/08/2021

•

22 min
08/11/2021

3 Reasons Competing on Price Alone is Risky for Your Business

Send us a text Everybody loves a sale. But that doesn't mean it's right for your business. As we head into the seasons where retailers start dropping prices it's tempting to use similar tactics in your small business BUT is it the right thing to do for your business? Great question! As my mother used to say, "Just because everyone else does it doesn't mean you have to." We're exposed to this tactic all the time as consumers but it's a flawed strategy for most small businesses. In fact, most businesses spend more time, energy and creativity trying to lower their prices then they do putting efforts into maintaining or raising prices. Competing on price alone, is very risky especially for small businesses. In this episode we'll take a look at three reasons why it might not be right for your business. ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. Mentioned in this episode: The Pricing Lady is a proud member of the SwissCast Network Discover more great podcasts for English-speaking Switzerland SwissCast Network

08/11/2021

•

13 min
04/10/2021

Soar to New Heights: Overcome the Adversity of Your Thinking – with guest Kamille Cawley

Send us a text The adversity of your thinking is something you will need to overcome at times. When it comes to your business (and pricing and nearly all things in life) you'll be faced with challenges. Some will exist due to your own thinking. Change your thinking and change the quality of your mind. Often being able to overcome the adversity of your thinking is what allows you to finally move forward when your stuck or find the courage to do what is needed to get where you want to go. I remember in one of my earlier jobs a boss came in and said "Janene we're taking XYZ part of your job and handing over to this person." My first reaction was fear. Which was a strange reaction because it was a part of my job I really didn't like. Once I realized that, "click" I felt like the luckiest person in the world. At first I made myself a little crazy. But once my mind shifted so did my attitude. I walked in and wrapped all the things up related to that so I could hand it over to the new responsible person...then I could focus on what I really enjoyed. I had overcome the adversity of my thinking and that gave me space to focus on the right things. In this episode... In this episode of Live with the Pricing Lady, featuring expert guest Kamile Cawley, she shares with us her business and pricing journey. She'll talk about how she's been able to achieve more and how she's been able to overcome adversity of your own thinking. Kamille is a Network Maven and Connection Strategist helping entrepreneurs elevate their vibe, connect to their message and build a community that allows them to have more momentum and abundance in their life and business. I'm excited to have her on the show and I know you're going to get so much out of this. Let's take a look at how you can overcome the adversity of your thinking; to go from business failure to success. ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. Mentioned in this episode: The Pricing Lady is a proud member of the SwissCast Network Discover more great podcasts for English-speaking Switzerland SwissCast Network

04/10/2021

•

22 min
22/11/2021

Pricing Is A Thought Process

Send us a text Price setting is a thought process not a mathematical calculation. Often when people ask me how they should know what to charge they expect me to give them a mathematical formula to make the calculation. Determining the right price for your offer is different. It's a thought process where you look at different aspects to determine which prices are best. Businesses that treat pricing as a math problem are missing one of the most important rules of pricing: Pricing is rooted in a deep understanding of the customer and what they value. When you understand that you realize that a mathematical equation can’t possibly incorporate the a customers perception of value for example or how they feel about the brand. Or for that matter the competitive environment. Which means in order to set the best prices for your business, it's time to think about pricing in a different way. Start thinking about it as a thought process - one where you incorporate the different aspects that drive your pricing. In this episode of Live with the Pricing Lady, I dispel some of the myths around price setting and share with you the formula I use with clients (hint: it’s a thought process people). The great thing about the thought process is it applies to just about any type of business. Meaning it can work for you too. Podcast Highlights 1:25 Introduction2:42 Where to begin4:46 Get clear on your offer6:18 What's the value?8:33 What else is out there?10:48 What will it take to be profitable? Links: Grab your copy of the Willingness-to-Pay Survey DIY Guide & Tool. https://thepricinglady.com/landing-page-willingness-to-pay-tool-and-guide/ ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. Mentioned in this episode: The Pricing Lady is a proud member of the SwissCast Network Discover more great podcasts for English-speaking Switzerland SwissCast Network

22/11/2021

•

16 min
11/03/2024

The Challenges of Pricing Your Own Services

Send us a text In this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony’s transition from pricing pro in the corporate world to entrepreneurship, delving into the challenges he encountered while pricing his own services. And he shares what he’s observed working with clients. We uncover the key of finding intrinsic value in one’s profession and the inherent value that clients seek in return. Through our discussion, you’ll discover invaluable insights and effective strategies for navigating the intricacies of pricing, overcoming obstacles, and building the skill you need to be more successful. From Anthony’s personal journey to actionable advice for professionals in any field, this episode is a testament to the transformative power of aligning passion with purpose and understanding the dynamic interplay between value perception and pricing. Don’t miss out on this enriching conversation – listen and learn more about how to face the challenges of pricing your own services. About this Episode's Guest Anthony Kuo’s journey is a compelling testament to the distinction between proficiency and passion. After thriving in the corporate world, he realized his soul was unfulfilled. Now, as a Career Satisfaction Coach and creator of Untamed Career, Anthony helps professionals rediscover their true vocational aspirations. Join us as we explore Anthony’s transformative journey and glean insights into crafting careers that align with authentic fulfillment. How to Reach Anthony: LinkedIn: https://www.linkedin.com/in/untamedcareer/ Facebook: https://www.facebook.com/anthony.c.kuo What to Listen out for: 00:00 Intro01:22 Getting to Know Anthony03:08 From Pricing Expert to Career Satisfaction Coach05:43 Challenges of Pricing Personal Services08:28 Learning to Value Your Work13:41 Applying Pricing Knowledge to Career Satisfaction Coaching18:07 Marketing and Customer Insight24:28 Overcoming Pricing Mindset Challenges28:39 Final Thoughts Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening. ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. Mentioned in this episode: The Pricing Lady is a proud member of the SwissCast Network Discover more great podcasts for English-speaking Switzerland SwissCast Network

11/03/2024

•

34 min
08/04/2024

Pricing for Freelancers: Tips and Tactics to Capture More Value

Send us a text Let's delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing success. We've turned the tables this time around and Karla is asking me the questions freelancers ask most when it comes to managing pricing. We start by emphasizing that pricing more than "just" a number. That it's a reflection of the value freelancers provide to their clients. We discuss how setting the right price is essential to your business growth and personal fulfillment and how being able to confidently charge for the value you deliver is a critical success factor. Throughout the episode, we uncover actionable insights, including the limitations of time-based pricing and the transition to value-based pricing. We explore strategies such as packaging services, transparent value communication, and adjusting for seasonality, all aimed at enhancing what you as a freelancer do with pricing. And helping you expand your understanding of what is possible for your pricing strategy. Join us as we dive into tips, tactics and pricing for freelancers. About this Episode’s Guest Karla Fernandes brings a wealth of experience and expertise to the episode having been a and working with freelancers herself. She contacted me and asked if she could come on the show and ask me the pricing questions she know plagues freelancers the most. As a seasoned professional, she has faced her own challenges and often finds herself being asked critical pricing questions from her peers. She has worked with well-known tech startups, educational organizations, and service-based companies. She provides guidance on the design thinking process and hands-on training - everything you need to build an app. She's lived in 11 countries while successfully managing her freelance business. Join us as Karla asks me the pricing questions and we talk about pricing for freelancers, learn more about what you can do to set the best prices for you and your clients. How to Reach Karla: LinkedIn: https://www.linkedin.com/in/vitaminak/ Website: https://vitaminak.design/ What to Listen out for: 00:55 Meet Karla: A Multifaceted Designer02:48 From Graphic Design to Digital Product Expert03:44 Navigating the Freelance World: Pricing Challenges and Strategies04:38 First Freelance Experience: Learning Through Trial07:00 Deep Dive into Pricing for Freelancers24:32 Setting Realistic Revenue Goals and Understanding Your Worth35:08 Key Takeaways and Resources ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. Mentioned in this episode: The Pricing Lady is a proud member of the SwissCast Network Discover more great podcasts for English-speaking Switzerland SwissCast Network

08/04/2024

•

38 min
10/08/2021

Pricing When Your Offer Isn't A "Magic Pill" - with guest Jen Macfarland

Send us a text Pricing your offer is a challenge under "normal" circumstances but what if you offer isn't like the "magic pills" everyone else is offering? It's not that it's not valuable it just doesn't have that "sexiness" that others offer. Does that make it harder or easier to price your offer? How does it (or does it) change what you do? What does that really even mean? In this episode... In this episode with Special Guest Jen McFarland about what she means and how it affects pricing your offer. She founded Women Conquer Business to help entrepreneurs and small businesses slay technology overwhelm, streamline processes, and amplify their impact. Transforming their marketing strategy and operations from a huge headache into a business-building asset. She shared with us her pricing journey. Jen confesses she was charging way too little and learned the hard way about the pitfalls of charging by the hour. Also the struggles she's had pricing her offer. If you're trading time for money or if what you're selling isn't the coolest thing on the block, then you'll want to hear what Jen has to say. ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. Mentioned in this episode: The Pricing Lady is a proud member of the SwissCast Network Discover more great podcasts for English-speaking Switzerland SwissCast Network

10/08/2021

•

21 min
06/10/2025

Small Pricing Adjustments – Why Small Steps Mean More Than You Think

Small pricing adjustments can be a game-changer—if you do them regularly. In this solo episode, Janene explains why ignoring pricing for too long leads to panic, and how small, smart tweaks help you stay profitable without a full overhaul. She looks at 3 simple examples to help you explore where and how you can make small, but mighty adjustments in your business. ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. Mentioned in this episode: The Pricing Lady is a proud member of the SwissCast Network Discover more great podcasts for English-speaking Switzerland SwissCast Network

06/10/2025

•

14 min
17/04/2023

Women & Money: Improving your relationship with money (Part 2)

Send us a text How can you improve your relationship with money? Great question now let's get some answers. As you know I’ve invited two money experts, Ilana Jankowitz and Clara Creitz, onto the show recently to talk about Women & Money. In part 1 we took a look at where our money mindset comes from, how it disrupts our path to success and some of the things that women do well when it comes to money. If you haven’t listened to part 1 yet, listen here. The challenges you face with money are not always easy to identify or know where they come from. Often times making the change is difficult. It can even be emotionally painful. But it doesn’t mean that you don’t try. You keep working at it step by step, because it matters to you, your family and friends, even to your business and clients. It’s the only way to make things better and improve. We are all here to offer support. In This Episode: In this episode, Part 2, we shift gears to look specifically at the tips and tactics the Clara and Ilana have to share with us. For example you’ll learn about a three-step process you can try that’ll help you get on the right track. You’ll hear about the importance of understanding one’s wealth structure, retirement situation, and insurance coverage as a means to understanding where you are now and how to get to where you want to go. I loved the part about having a “money date” with loved ones to discuss finances. And you’ll discover how ancestral background and traumas can impact your beliefs and behaviors around money. As well as how the only way through to financial freedom is by you addressing those underlying issues. All that and so much more as we wrap up this two-part series. Podcast Highlights 0:00 Intro1:27 Health Check or Analysis5:12 Speaking About Money7:10 Not Enoughness12:10 The Big Thing Comes in the Mindset18:47 Be Open to Learning24:34 Wrapping it Up Episode Links: Clara Creitz | LinkedIn | Instagram | Facebook Ilana Jankowitz | LinkedIn | Instagram | Facebook Take the money quiz at Ilana's website. ***** Hi I'm Janene, Let’s Take the Next Step Together Pricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence. If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges. https://thepricinglady.com/book-a-call/ Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure. https://thepricinglady.com/resources/ No matter where you are in your pricing journey, the next right step is waiting for you. Mentioned in this episode: The Pricing Lady is a proud member of the SwissCast Network Discover more great podcasts for English-speaking Switzerland SwissCast Network

17/04/2023

•

28 min

SwissCast Network is an English-language podcast network dedicated to amplifying the diverse voices and unique stories of Switzerland. Whether you’re an expat, a Swiss resident fluent in English, or simply interested in Swiss life and culture, SwissCast Network offers insightful and engaging content that speaks to you. Our mission is to create a space where Swiss life meets English voices, offering a platform for meaningful conversations, expert insights, and compelling stories from across the country.

Website

SwissCast Network

Top Shows

Top Episodes

About