What does it really take to turn a passion into a brand people trust? In Episode 1 of It’s PRsonal, hosted by Ingy Yousri Ismail, PR Consultant and Founder of Flare PR, three founders open up about the journeys behind their brands from the early ideas to the public image we see today. Hana Ghoneim of LOCKEN shares how inclusivity and clean formulas shaped a haircare brand for all hair types. Nayra Nassarr, founder of SELF, talks about growing a small self-care idea into a lifestyle brand rooted in intention and everyday confidence. Dara Ghosheh opens up about how a deep love for ice cream led her to learn, experiment, and create her own brand. An honest conversation about vision, growth, and how PR supports the journey behind the scenes. It’s PRsonal is where marketing, PR, entrepreneurship, and real life meet. Sharing Personal perspectives from professionals on the PR world, stories behind brands, and the people who build them. From building identity and reputation, to navigating ambition, growth, and personal turning points, the show explores what really shapes success. Each episode explores strategy, tactics with the real decisions, positioning, and execution, revealing how brands are built, scaled, and sustained in real life, and defining moments that influence the journey. As the first PR podcast in Egypt and the MENA region, It’s PRsonal brings a fresh perspective to the industry, revealing what it truly takes to build brands with heart, purpose, and authenticity. Hosted by Ingy Yousri Ismail, an Egyptian-Italian PR professional and the Founder & CEO of Flare PR. Shaped by experiences across London, Milan, and Florence, Ingy’s passion for storytelling and brand-building grew within the fashion and lifestyle world. Through It’s PRsonal, she opens up conversations that spotlight the human side of PR, entrepreneurship, and the paths that lead us there. Produced by TPP Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
