MARKETING

Brandon White
  • 0.0 (0)
  • MARKETING
  • UPDATED WEEKLY

The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.

  1. MARKETING NEWS: 7 Marketing Trends to Expect in 2026

    1 DAY AGO

    MARKETING NEWS: 7 Marketing Trends to Expect in 2026

    Marketing News for the week ending Jan 2, 2026 New year. New Marketing strategies. And a lot of change ahead because 2026 isn't just another year of incremental marketing improvements, some big marketing shifts are happening. This is the year Meta is making a big move with their ad platform. Third-party cookies finally die and what that means for marketers. The year social commerce is e-commerce. And this year, a whole new approach to SEO you need to know about. Here are the seven biggest marketing shifts happening in 2026 and more importantly, how you can take advantage of them for your 2026 marketing strategies. PLEASE follow and tell a friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing. Over 17,200 subscribers and counting --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businessplan.buzzsprout.com

    17 min
  2. Tropicana’s $50m Marketing Mistake, How They Fixed It and What You Can Learn from It

    3 DAYS AGO

    Tropicana’s $50m Marketing Mistake, How They Fixed It and What You Can Learn from It

    We break down one of the most catastrophic rebranding failures in modern marketing history. We're talking Tropicana's 2009 packaging disaster. We walk through the problem Tropicana thought they were solving, the insight that led them astray, the execution that backfired spectacularly, the neuroscience that explains why it failed, and most importantly—the takeaway you need to protect your own brand from the same fate. Because here's the thing: in a world where products are becoming commoditized and AI can replicate almost anything, your brand recognition might be the only marketing moat you have left. This is a marketing case study. PLEASE follow and tell a friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing. Over 17,200 subscribers and counting --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businessplan.buzzsprout.com

    9 min
  3. MARKETING NEWS - Week Ending of Dec 26, 2025: Amazon's $10 Billion AI Bet, Meta's Ad Targeting Goes Live, and the Streaming Measurement Deal That Changes Everything

    27/12/2025

    MARKETING NEWS - Week Ending of Dec 26, 2025: Amazon's $10 Billion AI Bet, Meta's Ad Targeting Goes Live, and the Streaming Measurement Deal That Changes Everything

    This is your Marketing News update for the week ending December 26th, 2025. And what a marketing week to close out the year. We're talking about Amazon's AI shopping assistant that's about to generate ten billion dollars in incremental sales that you can leverage for your company. Meta's AI chat targeting that went live on Dec 16th that you can use to increase your conversion rates by over 5% Digital ad impressions that just doubled year-over-year. And a streaming measurement deal that could finally give marketers the data they've been dreaming about. PLEASE follow and tell a friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing. Over 17,200 subscribers and counting --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businessplan.buzzsprout.com

    10 min
  4. Marketing News Week of Dec 15, 2025: Google's Holiday Update, Adobe's $1.9B Power Move, and Facebook's Gen Z Makeover

    18/12/2025

    Marketing News Week of Dec 15, 2025: Google's Holiday Update, Adobe's $1.9B Power Move, and Facebook's Gen Z Makeover

    This is your Marketing News update for the week of December 15th, 2025. Big week for marketers Google just dropped their third core update of the year—right before the holidays.  Adobe made a nearly two-billion-dollar bet on the future of search. Facebook is desperately trying to win back young users. Uber wants to sell your ride data to advertisers.  And new research confirms what you suspected: creator content is crushing traditional brand ads. Learn how in this marketing episode. PLEASE follow and tell a friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing. Over 17,200 subscribers and counting --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businessplan.buzzsprout.com

    13 min
  5. The Marketing Playbook Dood Woof Used to Build a $2M Brand in 18 Months

    17/12/2025

    The Marketing Playbook Dood Woof Used to Build a $2M Brand in 18 Months

    We break down Dood Woof's marketing to show you how to dominate a niche so tight that competitors don't even see you coming. We'll show you the exact problem Elina the Founder of Dood Woof identified and how she did it, the pivot she made before launching, the community-building tactics that got her to profitability from day one, and the marketing science that proves why going narrow beats going wide to start out. Then we'll give you the playbook so you can apply this to your business—whether you're selling software, services, or anything in between. PLEASE follow and tell a friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing. Over 17,200 subscribers and counting --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businessplan.buzzsprout.com

    15 min
  6. How Aston Martin Used James Bond to Escape Bankruptcy and Build a $100M Marketing Strategy

    11/12/2025

    How Aston Martin Used James Bond to Escape Bankruptcy and Build a $100M Marketing Strategy

    We're breaking down how Aston Martin pulled off saving their company and created a $100m marketing strategy that is still the backbone of their marketing. And as importantly, we give you the marketing playbook where you can use the exact same strategy—even if you're not selling six-figure sports cars. PLEASE follow and tell a friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing. Over 17,200 subscribers and counting --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businessplan.buzzsprout.com

    9 min
  7. How Liquid Death Became a $1.4 Billion Water Brand (By Breaking Every Rule)

    08/12/2025

    How Liquid Death Became a $1.4 Billion Water Brand (By Breaking Every Rule)

    Today we’re talking about how to market a boring product in a crowded industry.  We're talking Liquid Death.  We’ll set the stage with the problem, their pivot, the marketing tactics they used, give you a marketing study to show you their tactic is backed by science, and then give you the playbook how you apply it to your business.  PLEASE follow and tell a friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing. Over 17,200 subscribers and counting --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businessplan.buzzsprout.com

    8 min
  8. Why You Need a Digital Operations Team in Today's Business World of AI and Automations with Michael Greenberg Founder of 3rd Brain

    18/06/2024

    Why You Need a Digital Operations Team in Today's Business World of AI and Automations with Michael Greenberg Founder of 3rd Brain

    We discuss the importance of Digital Operations in the age of AI and automation and it's importance for businesses. We discuss the benefits of using tools, global talent, and automation to streamline processes, lower costs, increase profits, and increase productivity. Links from the Episode 3rd Brain -  Your Business...automated. https://3rdBrain.coMichael Greenberg on X/Twitter About Michael Greenberg Michael Greenberg is the founder of 3rd Brain Operations (formally Clickdown.xyz), who provide specialized consulting, training and implementation services to help businesses optimize and automate their operations using modern digital tools and AI technologies.   He is also a digital operations advisor and writes as Gent of Tech.  Prior to 3rd Brain Operations, Michael was the CEO and Chief Strategist for Call of Content, a podcast agency that he sold the majority of in 2021. PLEASE follow and tell a friend about the MARKETING Podcast. CONNECT WITH US Claim Your Marketing Edge A weekly email written by your host Brandon White that gives you an edge in your marketing. Over 17,200 subscribers and counting --> https://edge.ck.page/bea5b3fda6 SHOW INFORMATION MARKETING Podcast Website https://PodcastOnMarketing.com OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITY Productivity and peak performance tips in under 5 minutes per episode https://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGE Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN Podcast Everything you need to know on how to write a business plan in 11 slides. https://businessplan.buzzsprout.com

    46 min
See All (33)

About

The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.

Information

  • Creator
    Brandon White
  • Years Active
    2022 - 2026
  • Episodes
    33
  • Rating
    Explicit
  • Copyright
    © 2026 © 2023 MARKETING
  • Show Website
    MARKETING