Chris Walker on using personal brand and LinkedIn to scale demand gen experts Refine Labs

Listen and learn:

• How Chris knew Refine Labs was going to win as an agency (1:45)
• How I built CXL using inbound marketing (2:50)
• My thoughts on creating strategic narratives (5:00)
• How Chris used LinkedIn to land Refine Labs' first clients (7:24)
• What I mean by being "the best" (10:12)
• Why Chris focusses on brand, rather than being transactional (13:50)
• My take on building personal brands (14:20)
• Refine Labs' vision for the future (17:25)
• How agencies can differentiate (18:15)
• Refine Labs' plan to take on industry giants (20:47)
• How Chris thinks about building moats (24:05)
• Wrap up (24:20)

Mentioned:

Refine Labs

State of Demand Gen Podcast

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL