One More Time Podcast

OneMoreTime.FM
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  • MUSIC INTERVIEWS
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📈 The Indie Artist Advantage👉 Interviews • Community • Resources🚫 Not For Hobbyists

  1. How to Get Millions of Views on Music Content ft. Citizen the Artist #265

    23 HR AGO

    How to Get Millions of Views on Music Content ft. Citizen the Artist #265

    Citizen the Artist has generated over 1 billion views across social media by pairing his music with some of the most intentional, cinematic, and scroll-stopping short-form videos on the internet. But behind the massive numbers is a process built on hooks, pacing, psychology, quality control, and a deep understanding of what makes people keep watching. In this episode, we break down Citizen’s entire approach to viral music content, from his “mill-liker” checklist and first 3-second rule to his high-level editing process, VFX, ideation, and commitment to making every post feel impossible to ignore. We also get into the bigger question every artist should care about: once you have the attention, how do you turn views into listeners, fans, money, and a real career? FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime FOLLOW Citizen: https://www.instagram.com/citizen_theartist/ FOLLOW One More Time: https://www.instagram.com/onemoretime.fm https://www.tiktok.com/@onemoretime.fm 0:00 Intro 1:13 Ranking What Makes Content Go Viral 5:03 Going Viral Without Selling Out 7:24 High Production vs Posting Every Day 9:38 Citizen’s Viral Content Team 11:43 Quality Thresholds and Intentionality 13:32 Finding What Makes You Unique 17:23 How Many Ideas Actually Get Made? 20:27 Writing Songs With Visuals in Mind 24:10 Breaking Down Citizen’s Biggest Videos 29:01 The Plane Video Breakdown 33:00 The Vertigo Video Breakdown 39:41 DistroKid 41:19 Turning Views Into Streams 42:16 The Million-Like Checklist 48:47 The Psychology of Attention 51:21 What’s On the Mil-Liker Checklist? 58:14 The Business of Viral Music Content 1:03:08 Do Viral Views Create Real Fans? 1:08:37 Rapid Fire Rampage ft. Citizen the Artist

    1hr 18min
  2. How To Build A Global Indie Music Career Without a Label ft. Matt Hansen #264

    23 APR

    How To Build A Global Indie Music Career Without a Label ft. Matt Hansen #264

    Matt Hansen has quietly built one of the most impressive independent music careers out there. In this episode, we talk about how he went from posting covers online to building a truly global career with millions of monthly listeners, massive tours, and diehard fans all without a label. We get into covers vs originals, what actually works on social media, why live shows matter so much, the realities of staying independent, and how Matt has scaled all of this while keeping ownership. If you’re an indie artist trying to level up, this episode is full of real game. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime FOLLOW Matt: https://www.instagram.com/matthansenmusic/ FOLLOW One More Time: https://www.instagram.com/onemoretime.fm https://www.tiktok.com/@onemoretime.fm

    1hr 28min
  3. 71 Minutes of Tough Love For Indie Artists ft. Jane Lee #263

    16 APR

    71 Minutes of Tough Love For Indie Artists ft. Jane Lee #263

    Jane Lee does not do fake motivation. On this episode of the One More Time Podcast, we sit down with artist coach and content creator Jane Lee, also known as Indie Mama, for one of the most honest conversations we’ve had in a minute. This is a real reality check for independent artists who feel stuck and need the truth more than another “keep going” speech. We get into why so many artists stay stuck, the excuses that keep people from posting and growing, why perfectionism is often just procrastination in disguise, why artists are scared to be seen, and what it really takes to build momentum in today’s music industry. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime FOLLOW Jane Lee: https://www.instagram.com/janelee.music/ FOLLOW One More Time: https://www.instagram.com/onemoretime.fm https://www.tiktok.com/@onemoretime.fm 0:00 Intro 2:02 Tough Love For Indie Artists 4:08 Hard Truths Indie Artists Need To Hear 11:51 Why Some Indie Artists Actually Grow 15:39 Music Marketing And The Algorithm 16:14 Perfectionism Is Holding Artists Back 18:35 How Artists Build Momentum 21:40 Scared To Post Your Music Online? 27:02 How To Stop Caring What People Think 31:29 Jane Lee Leaves Us Speechless 37:46 Why Artists Need Motion Before A Team 39:11 Posting Is Free For Artists 42:38 Why Artists Need To Post More Content 45:00 Fear Of Being Seen As An Artist 1:01:45 Rapid Fire Rampage

    1hr 11min
  4. The New “Management” Model that Built Brent Faiyaz’s 8-Figure Business ft. Ty Baisden #262

    9 APR

    The New “Management” Model that Built Brent Faiyaz’s 8-Figure Business ft. Ty Baisden #262

    Today we welcome Ty Baisden, Brent Faiyaz’s "manager", but more importantly his business partner. We break down why the traditional 20% manager model often fails artists today, and what a better setup can look like when you are trying to build a real business. Ty explains the difference between a manager and an operator, why most artists should actually be looking for a co-founder/partner type of character to build the business while they focus on the music, and how equity partnerships (done the right way) set all of it up for success. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime FOLLOW Ty Baisden: https://www.instagram.com/worldwidety_/ FOLLOW One More Time: https://www.instagram.com/onemoretime.fm https://www.tiktok.com/@onemoretime.fm 00:00 Intro 02:13 Meet Ty Baisden + Why They Rewrote the 20% Model 04:34 “Treat It Like a Business” (Employee #2 → Equity Mindset) 06:42 How the 50/50 Partnership Actually Works (2 Contracts + Creative Control) 09:08 Sign Yourself + Protect Your IP (Paperwork, Due Diligence, Loans) 15:02 Professionalism + Leverage (Emails, Domains, Being Taken Seriously) 17:47 When Equity Makes Sense (And When It Doesn’t) 20:13 Manager vs Operator (What Operators Actually Do) 25:49 Vesting + “Handshake” Trust (How to Structure It Safely) 30:02 $100M by 2030 + Holding Company Thinking (Verticals, Optionality) 36:14 Streaming → Direct-to-Consumer + Building Superfans 43:15 Clean Growth Only (No Fake Streams) + Indie vs Unsigned 47:42 AI, Tech Moats, and the Future of Managers 54:11 Brent’s Independence Story (Almost Signing → COVID → TikTok) 1:00:07 Culture Playbook Vol. 2 + Lessons / Timeline 1:07:16 Reinvesting + Advances (How They Funded Growth) 1:15:23 Scarcity Marketing + The “Digital Moat” Strategy 1:28:15 Rapid Fire Rampage ft. Ty Baisden

    1hr 37min
  5. GaryVee’s Livestream Producer: The Indie Artist Livestreaming Blueprint ft. Courtney Knecht #261

    26 MAR

    GaryVee’s Livestream Producer: The Indie Artist Livestreaming Blueprint ft. Courtney Knecht #261

    In 2026, AI content is everywhere and trust is dropping fast — which is exactly why livestreaming is becoming the most underpriced move for independent artists. In this episode, we sit down with Courtney Knecht (GaryVee’s official livestream producer) to break down the Indie Artist Livestreaming Blueprint: how to get started, which platforms to use, retention tactics that keep viewers locked in, and how to turn livestreaming into income + content + real fans. If you’re an indie artist who wants deeper fans, more reach, and more revenue — this one’s a must-watch. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime FOLLOW Courtney: https://www.instagram.com/knechtthedot/ FOLLOW One More Time: https://www.instagram.com/onemoretime.fm https://www.tiktok.com/@onemoretime.fm 0:00 Intro 1:58 Meet Courtney + Cam Newton setup story 4:02 Authenticity vs AI + the future of live 6:47 Biggest streamers today + why it’s still early 10:16 What top 1% streamers do (show up as yourself) 12:24 Consistency mindset: 10% beats 0% 14:13 Planned vs freestyle + embracing “real” moments 19:03 Retention hacks: names, chat, reset the room 22:19 Sponsor: DistroKid 23:09 Live shopping + TikTok affiliate basics 29:42 The most slept-on platform for indie artists 32:16 Start with your phone (Streamlabs + starter upgrades) 35:17 What artists miss without live (real fan connection) 38:11 Cadence: weekly lives + special events 40:01 Top live formats for musicians 44:14 Monetization masterclass: gifts, subs, gamification 49:19 Leveraging the streamer ecosystem (gifted subs billboard) 51:07 Bieber example + underpriced attention tactics 54:17 Clipping pages + manufacturing distribution 56:07 How to get booked on streams + streamers as press stops 1:01:22 GaryVee lessons + forgiveness mindset 1:09:48 Rapid Fire Rampage ft. Courtney Knecht

    1hr 21min
  6. The Truth About Making It In Music After 30 #260

    19 MAR

    The Truth About Making It In Music After 30 #260

    If you’re 30+ and you’ve ever felt “too old” to make it in music... this episode is for you. The truth is the old industry did favor younger artists. But the new music economy changed the rules, and being older actually comes with HUGE advantages.  We break down the real reasons older indie artists can win right now — from distribution and story to economics, relationships, and the operations “secret weapon” that ties it all together. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime FOLLOW One More Time: https://www.instagram.com/onemoretime.fm https://www.tiktok.com/@onemoretime.fm

    27 min
  7. The Hitmaking Mindset Behind 18 Hot 100 #1s ft. Sean Garrett “The Pen” #259

    11 MAR

    The Hitmaking Mindset Behind 18 Hot 100 #1s ft. Sean Garrett “The Pen” #259

    Sean Garrett aka “The Pen” is one of the most legendary hitmakers of the modern era. He’s credited with 18 Billboard Hot 100 #1 singles in just 7 years, and Billboard recently ranked him #23 on its Greatest Songwriters of the 21st Century list. In this episode, Sean breaks down the art of hitmaking (and why it’s not the same thing as songwriting). We discuss what all hit records have in common, why interacting with humans is the secret sauce for relatability, and the real mindset shift most independent artists need to make if they want their music to cut through. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime FOLLOW Sean Garrett: https://www.instagram.com/seangarrettthepen FOLLOW One More Time: https://www.instagram.com/onemoretime.fm https://www.tiktok.com/@onemoretime.fm 0:00 Intro 3:20 What hit records have in common: relatability + humans 5:45 Can you “manufacture” hits? Feeling, not formulas 7:23 Melody is still king (AI + perspective talk) 11:23 Hitmaking = “consideration” (how hitmakers think) 12:30 “You’re trying to leave with a hit” + the truth about wanting hits 15:37 Hitmaking is a competitive market (rings mindset) 19:34 Session playbook + why teams/specialists matter 23:38 Respect creatives + pay the writers 33:08 Studio rules + producer mindset 35:48 What turns a great song into a hit song 45:25 Going outside = competition + music business vs streaming business 53:32 Rapid Fire Rampage with Sean Garrett

    1hr 5min
  8. 7 Ways to Weaponize Comment Sections to Grow Your Music for FREE #258

    26 FEB

    7 Ways to Weaponize Comment Sections to Grow Your Music for FREE #258

    Yes we did an entire episode on comment sections because the value from them can be MASSIVE. We break down 7 ways to turn comments into a GOLDMINE by using them as signals (what’s working), distribution (getting discovered), and conversion (turning strangers into real fans). We cover how to judge comment quality, spot the best part of your song, mine comments for endless content ideas, get discovered by commenting on the right pages, and use pinned/starter comments to control the narrative (all for exactly $0 out of your budget). Don't forget to drop a COMMENT 😏 on this video if you found value. FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8 JOIN OUR DISCORD: https://discord.gg/rTAYsPcyEY WANNA WORK WITH US? Make us an OFFER!  https://forms.gle/tVdon5vyoGAqPjx6A GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime FOLLOW One More Time: https://www.instagram.com/onemoretime.fm https://www.tiktok.com/@onemoretime.fm 00:00 Comment sections are a goldmine 00:31 The 3 goals: Signals / Distribution / Conversion 01:35 #1 Performance dashboard (comment quality) 06:06 #2 Mine comments for content ideas 09:42 #3 Find the “moment” in your song 16:25 #4 Comment on other pages for discovery 23:05 #5 Exchange value for comments (ManyChat/manual) 26:41 #6 Control the narrative (starter + pinned comments) 31:45 #7 Turn commenters into community + collaborators 36:57 Recap

    37 min
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About

📈 The Indie Artist Advantage👉 Interviews • Community • Resources🚫 Not For Hobbyists

Information

  • Creator
    OneMoreTime.FM
  • Years Active
    2021 - 2026
  • Episodes
    265
  • Rating
    Explicit
  • Copyright
    © 2026 OMT Studios
  • Show Website
    One More Time Podcast

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