What If One Forgotten Crop Can Replace Guacamole Forever? - with Co-Founder of Favamole, Andrés Jara #91

What if guacamole didn’t need avocados at all?

When regenerative farmer-turned-food-innovator Andres Jara found himself in the middle of Tuscany without access to avocados, he stumbled onto a recipe that could shake up the food industry: FavaMole. Made entirely from European-grown fava beans, it uses 100x less water than avocados, has a fraction of the carbon footprint, and still delivers the creamy, flavorful experience people love.

In this episode, we explore:

• Why reviving one forgotten crop could restore soil health and farmer livelihoods
• How a €50K EU grant and a chance meeting with an investor kickstarted the business
• The strategy behind targeting massive B2B caterers before supermarkets
• Why Andres believes taste, profitability, and sustainability can co-exist
• The surprising history of fava beans and their disappearance from European diets

And much more...

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😊 The Guest: ⁠Andrés Jara

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