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30/04/2025

Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic

In this episode of The Sonic Truth, we dive into the evolving world of AI-driven audio advertising with Stas Tushinskiy, CEO & Co-Founder of Instrumatic. Stas shares how AI is transforming the way brands personalize, optimize, and scale their audio campaigns—unlocking new levels of contextual relevance and engagement. If you’re curious about how AI is […] The post Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic appeared first on The Sonic Truth.

30/04/2025

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21 min
29/05/2025

Beyond the Mic: Scaling, Monetizing, and Future-Proofing Your Podcast with Colin Anderson

In this episode of The Sonic Truth, we sit down with Colin Anderson, a seasoned pro in podcast and content production. With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and the BBC, Colin has been at the forefront of shaping the podcasting industry. The post Beyond the Mic: Scaling, Monetizing & Future-Proofing Your Podcast with Colin Anderson appeared first on The Sonic Truth.

29/05/2025

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25 min
18 feb

Sophie Ozoux, Co-Founder, Kin

Join Katie as she talks with Sophie Ozoux, co-founder of Kin, about the power of community, the evolution of purpose driven work, the value of independence and lessons learned on founding and growing an agency.

18 feb

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25 min
14/05/2025

Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk

On this episode of The Sonic Truth, we’re joined by Shanil Chande, Commercial & Partnerships Director at Hawk, an Azerion company. Shanil shares his expertise on the latest trends in CTV and digital audio measurement, the biggest challenges brands face in attribution, and how advanced tools like Veritonic are changing the game. We discuss how […] The post Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk appeared first on The Sonic Truth.

14/05/2025

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27 min
02/04/2025

The Future of Music in Branding with Havas Group and The Elements Music

In this interactive conversation, J Bonilla (The Elements Music) and Damien Escobar (Havas Group) explore how brands can harness music to create deeper emotional and cultural connections. They discuss balancing creativity with strategy in sonic branding, common mistakes brands make when selecting music, and how AI and data are reshaping the creative process. From brand […] The post The Future of Music in Branding with Havas Group and The Elements Music appeared first on The Sonic Truth.

02/04/2025

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27 min
28/07/2022

Podcast Listener Insights Series – Part 3

This week on The Sonic Truth, Veritonic’s Kristin Charron and Theresa Vallejo are back to discuss exclusive data from the third installment of Veritonic’s Podcast Listener Insight Series. If you’re interested in learning more about how podcast consumers are engaging with audio ads including purchasing, perceptions of intrusiveness, and more, check out this episode and […] The post Podcast Listener Insights Series – Part 3 appeared first on The Sonic Truth.

28/07/2022

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7 min
12/05/2022

Insights from the Creative Frontier of Podcast Advertising

This week on The Sonic Truth Podcast we welcome Stew Redwine, VP of Creative Services at Oxford Road. He’s in conversation with our host this week, Kristin Charron, VP of Marketing at Veritonic. Our guest gives his forecast on where the audio industry is headed next, and what trends he has noticed in the creative […] The post Insights from the Creative Frontier of Podcast Advertising appeared first on The Sonic Truth.

12/05/2022

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17 min
02/11/2018

Voices Carry: Who’s Prepared for the Next Wave of Marketing? 

If you had to choose one statistic to represent how fundamental the human voice is going to be in marketing, what would it be? That by 2020, more than 50% of search will be voice-driven? Or that 65% of podcast listeners are inclined to buy a product advertised on the show? Bottom line–the things we […] The post Voices Carry: Who’s Prepared for the Next Wave of Marketing?  appeared first on The Sonic Truth.

02/11/2018

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32 min
24/03/2021

Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari Joller

Download The Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. Bite-sized, shareable content. By the time you’re hearing this today you’ve probably already shared three Tiktoks. But sometimes short-form content can solve a real business challenge. Take the packaging of spoken-word content. How do you get a podcast, for example, in front of […] The post Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari Joller appeared first on The Sonic Truth.

24/03/2021

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20 min
28/04/2022

A Podcast Per Day Keeps the Dr Away: Podcast Marketing for Pharma

This week on The Sonic Truth we welcome Ian Orekondy from PranifyRx. PranifyRx is an ad optimization platform for pharmaceutical marketers. Intrigued? Listen as Ian, CEO of PranifyRx, dives deep into the power of their platform and the audio channel as a marketing vehicle with Justin Zandri, Business Development Director at Veritonic. The post A Podcast Per Day Keeps the Dr Away: Podcast Marketing for Pharma appeared first on The Sonic Truth.

28/04/2022

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13 min

Advertising Week is the premier event for marketing, brand, advertising, and technology professionals, now in 6 global markets with year-round digital content.

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Advertising Week

Top podcast

Sonic Boom: How AI is Amplifying Audio Advertising with Stas Tushinskiy from Instreamatic

Beyond the Mic: Scaling, Monetizing, and Future-Proofing Your Podcast with Colin Anderson

Sophie Ozoux, Co-Founder, Kin

Decoding Omni-Channel Measurement: Maximizing CTV & Audio Performance with Shanil Chande of Hawk

The Future of Music in Branding with Havas Group and The Elements Music

Podcast Listener Insights Series – Part 3

Insights from the Creative Frontier of Podcast Advertising

Voices Carry: Who’s Prepared for the Next Wave of Marketing?

Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari Joller

A Podcast Per Day Keeps the Dr Away: Podcast Marketing for Pharma

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Advertising Week

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