Adweek Podcast Network

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Canale • 13 podcast

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News dal mondo dello spettacolo

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18/06/2025
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12 mag

Keep Walking or Get Left Behind: Josh Dean on Reinventing Johnnie Walker

In this episode of Adspeak by ADWEEK, host Jenny Rooney sits down with Josh Dean, Founder of Dean and Daughters, and former Global VP of Johnnie Walker at Diageo, to unpack how Johnnie Walker has remained culturally relevant for more than two centuries while attracting a new generation of consumers. Josh explains how the iconic “Keep Walking” platform serves as a creative north star, enabling authentic collaborations across music, fashion, entertainment, and sports without diluting brand equity. From partnerships with Squid Game and Olivier Rousteing to campaigns featuring Sabrina Carpenter, the conversation explores culture-first marketing, selective brand partnerships, and how legacy brands can balance heritage with innovation to drive long-term growth and consumer connection. What You'll Learn: How to position heritage as momentum, not nostalgiaThe culture-first partnership frameworkWhy the product should take a backseat in culture-driven campaignsHow to turn cultural moments into commercial runwaysThe role of internal alignment in executing ambitious collaborationsHow to turn down opportunities strategically About the Guest: Josh Dean is the Founder of Dean and Daughters and a former Global VP of Johnnie Walker at Diageo. He brings over a decade of brand-building expertise from his tenure at Unilever and subsequent roles at Tommy John and S'well. Known for his strategic approach to brand culture and creative innovation, Josh specializes in driving long-term sustainable growth through purposeful storytelling and authentic partnerships. Guest Resources: Josh Dean on LinkedInDean and Daughters on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

12 mag

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28 min
21 apr

PR Meets Influence: The New Engine of Brand Growth

In this week's episode of Adspeak by ADWEEK, Dana Paolucci, Head of Engagement Marketing at Unilever’s Dove, joins Raven Walker, SVP of Client Partnerships at Collectively, to unpack how heritage brands can stay culturally relevant through creator-led strategies. They explore Dove’s shift from transactional influencer campaigns to community-driven partnerships that generate authentic engagement and large-scale UGC. From the viral Dove x Crumbl collaboration to immersive brand storytelling experiments, the conversation highlights how listening to audiences, respecting creator ecosystems, and integrating PR with influencer marketing can unlock exponential awareness. The episode offers practical insight into building long-term creator relationships, measuring cultural impact, and turning brand moments into sustained movements. What You'll Learn: How to identify cultural moments through social listeningWhy "tapping into" culture depletes communities, and how to "respond" insteaThe demotainment framework for heritage productsHow to build long-term creator loyalty through intimate community programsWhy PR and influencer marketing must operate as a single engineHow to move at speed while maintaining brand safety About the Guests: Dana Paolucci is the Head of Engagement Marketing for Dove (Unilever) North America, where she leads all influencer partnerships, external communications, and brand collaborations. With a track record of launching iconic, award-winning campaigns, including Dove's Super Bowl spots, brand collaborations like Dove x Crumbl, and long-term community initiatives, she has redefined how heritage brands engage creators and build cultural relevance. Raven Walker is SVP of Client Partnerships at Collectively, a woman-founded influencer marketing agency specializing in creator-led social-first campaigns across beauty, CPG, and lifestyle brands. With expertise in strategic partnerships and creative innovation, she leads transformative campaigns for major brands, including Unilever North America. Guest Resources: Dana Paolucci on LinkedInUnilever NA WebsiteRaven Walker on LinkedInCollectively Website Hosted on Acast. See acast.com/privacy for more information.

21 apr

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32 min
15/01/2025

Retail Media in 2025: Google’s Big Bets, New Tech and More with Shawn McGahee

It’s an omni-channel world and we’re just living in it! The retail media landscape is ever-changing and on this episode of The Garage, we’re getting the inside scoop on what lies ahead from all the right sources. Tune into our year-end special as Shawn McGahee, Head of Retail Media Ads at Google joins host Dan Massimino and Evan Hvorka, Vice President of Product Innovation at Albertsons Media Collective to give us the download on the transformative power of technology and AI, Google’s big bets for 2025, why we should all be keeping our eye on driving incremental ROAS (Return on Ad Spend) and the significance of Search Ads 360 in the retail media landscape. The conversation further shines a light on the shift towards managed and self-service solutions in retail media networks, the real ways in which consumers today shop, how flexible buying options can change the game and the potential for YouTube to be a shopping destination, with Shawn sharing impressive stats about product reviews and unboxing videos; specifically, how they can drive consumer engagement and loyalty. This episode of The Garage traces the changing nature of consumer behavior and how retail media networks can play a pivotal role in driving and redefining buying trends in the coming years, as well as how Google plans to enhance its offerings to better support brands and retailers in their marketing efforts. The future of advertising and retail marketing has never been more exciting! So, tune into this insight-packed year-end special and head into 2025 with all the know-how you need to stay ahead of the curve. If you enjoyed this episode, don't forget to subscribe and review on Apple Podcasts, Spotify, and Google Podcasts. LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

15/01/2025

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37 min
2 giu

AI and Advertising: Protecting Creativity in an Automated World with Jim Cowsert and Kim Einan

On this episode of Adspeak by ADWEEK, host Kim Einan sits down with Jim Cowsert to unpack how AI is transforming advertising without sacrificing creativity, trust, or brand identity. Jim explains how brands can use AI to strengthen insights, improve consistency, and personalize campaigns at scale while still preserving the emotional nuance that only humans can provide. Together, they explore the dangers of “apathy in using AI,” why generic AI-driven work weakens differentiation, and how brands can build stronger creative briefs by feeding proprietary brand DNA into AI systems. The conversation also covers bias mitigation, human review loops, audience testing, and why skeptical, curious talent will define the future of AI-powered marketing. What You'll Learn: How to position AI as a creative amplifier, not a replacementWhy "apathy in using AI" is the real enemyThe pattern-breaking framework for differentiationHow to audit and remediate AI bias proactivelyWhy brand-specific guardrails are non-negotiableThe three-to-five-year vision: balancing technology with human touch About the Guests: Kim Einan is a proven leader with 25 years of agency experience, known as a brave change agent who pursues opportunities with energy and rigor, and as a supportive coach who creates a safe and inclusive space for her team to grow. As Chief Strategy Officer at OMD, she is passionately dedicated to ensuring alignment between brand and media strategies across the entire marketing ecosystem and inspiring others to re-imagine what’s possible in order to unlock new sources of growth for clients. Jim Cowsert is the VP of Enterprise Brand, Advertising, and Media at Voya Financial, bringing extensive expertise in creative strategy, AI integration, and brand differentiation within the highly regulated financial services sector. With a focus on leveraging artificial intelligence to enhance creativity while maintaining brand authenticity, Jim has pioneered approaches to AI-enabled production, brand-voice consistency, and risk mitigation within marketing workflows. Guest Resources: Jim Cowsert on LinkedInVoya Financial WebsiteKim Einan on LinkedInOMD Website Hosted on Acast. See acast.com/privacy for more information.

2 giu

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22 min
19 mag

The $15 Trillion Audience Marketers Still Treat Like An Afterthought

In this episode of Adspeak by ADWEEK, Jennifer Meehan joins 55+ creators Stewart Reynolds (Brittlestar) and Granny Guns for a sharp conversation on one of marketing’s biggest blind spots: older audiences. Despite controlling nearly half of global spending power, the 55+ demographic receives only a fraction of advertising investment. The discussion explores why older creators consistently outperform younger influencers in authenticity, trust, and cross-generational appeal. Stewart and Granny Guns explain how genuine creator-brand alignment drives stronger engagement and purchase intent, while Jennifer highlights the industry’s outdated assumptions around aging consumers. The episode also examines how poor representation of older adults in advertising erodes trust and limits brand relevance. From redefining “aging” as “longevity” to embracing intergenerational influence, the conversation offers marketers a practical roadmap for connecting with audiences that brands have underestimated for far too long. What You'll Learn: Why 55+ audiences control nearly 50% of global spending power but receive only 5-10% of marketing budget allocationHow to leverage older creators for intergenerational influenceThe trust multiplier effectHow to identify brand-creator alignment as the foundation of influencer marketing Why representation in advertising directly impacts brand trust erosionThe strategic repositioning framework About the Guests: Jennifer Meehan is an EVP of Brand Marketing at Edelman, specializing in demographic trends, consumer behavior, and inclusive marketing practices. With expertise in trust research and generational marketing, she has identified critical blind spots in how brands approach older audiences. Granny Guns is a fitness influencer and sponsored athlete, recognized as the most followed older female athlete in fitness and the oldest sponsored female athlete globally. With 4.5 million followers across platforms, she transformed her fitness journey, starting at age 58 into a powerful multi-generational movement that resonates with audiences from teens to retirees. Stewart Reynolds (Brittlestar) is a content creator and digital entertainer who has built a multi-generational audience of millions through humor, family-centric storytelling, and universal entertainment across platforms like Vine, TikTok, and Instagram. Launching his career at age 43, he pioneered the "pub joke" approach to content, humor accessible to grandparents, kids, and everyone in between, proving that age is no barrier to viral influence and cross-demographic reach. Guest Resources: Granny Guns on InstagramStewart Reynolds on LinkedInJennifer Meehan on LinkedInEdelman Website Hosted on Acast. See acast.com/privacy for more information.

19 mag

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26 min
26 mag

From Passion Project to Pantry Staple: Brooklyn Peltz Beckham

In this episode of Adspeak by ADWEEK, host Zoe Ruderman, Chief Content Officer at ADWEEK, sits down with Brooklyn Peltz Beckham to unpack the unconventional strategy behind building Cloud 23 into a credible, long-term consumer brand. Rather than relying on celebrity hype, Brooklyn spent four years obsessing over product design, packaging, and quality to create a condiment brand built on authenticity and repeat purchase behavior. He explains why organic growth matters more than launch spikes, how selective partnerships with brands like Airbnb and Whole Foods strengthened credibility, and why saying no to misaligned opportunities protected long-term brand equity. The conversation also explores founder-led storytelling, experiential marketing, and the importance of designing brands with generational legacy and multi-category expansion in mind from day one. What You'll Learn: How to resist the vanity project trap by designing every detail yourselfWhy controlled growth beats explosive launchesThe partnership vetting framework that protects brand equityHow to leverage founder credibility strategically through experiential partnerships The repurchase metric as your north star for successWhy multi-category expansion with intentional rollout builds dynasty-worthy brands About the Guest: Brooklyn Peltz Beckham is the founder and creative director of Cloud 23, a premium condiment brand launched after four years of meticulous product development. With a background in photography and design, Brooklyn brings a distinctly creative approach to brand building, overseeing every detail from bottle design to ingredient sourcing. Guest Resources: Brooklyn Peltz Beckham on InstagramCloud 23 Website Hosted on Acast. See acast.com/privacy for more information.

26 mag

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18 min
14 gen

Trust Yourself First: Bozoma Saint John on Leading Without Permission

What if the most powerful career advice is to stop listening to everyone else? In this episode of Adspeak by ADWEEK, recorded live at Brandweek, host Ryan Joe sits down with marketing powerhouse Bozoma Saint John to unpack how intuition and not approval has guided her career across Apple, Uber, Netflix, and beyond. Bozoma shares why traditional mentorship is overrated, how fear often disguises itself as “good advice,” and what it really takes to assert authority in rigid corporate environments. From building intuition through everyday decisions to planning intentional pivots, this conversation is a masterclass in leading authentically and confidently on your own terms. What You'll Learn: How to Assert Authority in Established Organizations Why Traditional Mentorship and Champions Are OverratedThe Practice Framework for Building Unshakeable IntuitionHow to Distinguish Fear-Based Advice from IntuitionThe Strategic Planning Method for Pivoting.How Mentoring Reveals Leadership Blind Spots About the Guest: Bozoma Saint John is the Creator and CEO of Eve by Boz, a culturally rooted hair and hair care brand celebrating Black women and women of color, and a Hall of Fame–inducted marketing executive, author, and unapologetic badass. She built an iconic career at SpikeDDB, PepsiCo, Apple, Uber, Endeavor, and Netflix, where she served as Global CMO. Bozoma is the author of The Urgent Life, a Harvard Business School case study subject, and creator of leadership programs including The Anatomy of a Badass. She serves on multiple boards, is an Ambassador for the African Diaspora to Ghana, and proudly considers motherhood her greatest achievement. Guest Resources: Bozoma Saint John on LinkedInEve by Boz Website Hosted on Acast. See acast.com/privacy for more information.

14 gen

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22 min
9 giu

Nestlé’s Stefan Kovačević on Building Brands for Both Humans and AI

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Stefan Kovačević, Global Retail Media and Digital Shelf Lead at Nestlé, about how AI is changing the way consumers discover, evaluate, and purchase products. As AI becomes a more active participant in the path to purchase, Stefan explores what this shift means for brands and why marketers need to rethink how they build trust and differentiation. Stefan introduces the concepts of "human equity" and "machine equity," arguing that future brand success will depend on winning trust from both people and AI. He discusses the growing role of operational excellence and why emotional connections may become even more valuable as purchasing becomes increasingly automated. Key takeaways The future of brand equity will depend on winning with both consumers and AI-driven recommendation systems.Operational excellence is no longer just a supply chain concern; it increasingly influences brand perception and performance.As more routine purchases become automated, emotional connections may become a key differentiator for brands. Hosted on Acast. See acast.com/privacy for more information.

9 giu

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24 min
3 feb

Why Coca-Cola Bet Big on Generative AI, with Pratik Thakar

In this episode of Adspeak by ADWEEK, host Jenny Rooney speaks with Pratik Thakar, Global VP and Head of Generative AI at The Coca-Cola Company, about the brand’s bold, AI-generated holiday campaign unveiled at Brand Week. Thakar explains why Coca-Cola prioritised creative ambition and speed over cost-cutting, and how a human-first approach to AI is reshaping modern marketing. The conversation explores legal and ethical considerations, new agency collaboration models, and how to embed AI expertise across organisations without silos. It’s a clear-eyed look at why AI marks an inflection point CMOs can’t afford to ignore. What You'll Learn: How to position AI as a creative superpower, not a replacement toolThe "Human First, AI-Amplified" production frameworkWhy you cannot treat your biggest business opportunity as a cost-cutting experimentHow to create organizational velocity through distributed AI adoptionThe legal and IP infrastructure required to scale AI responsiblyWhy iteration speed and re-rendering flexibility are competitive advantages About the Guest: Pratik Thakar is Global Vice President and Head of Generative AI at The Coca-Cola Company, where he leads the development of scalable AI platforms that enhance consumer and brand experiences across Coca-Cola’s global portfolio. With more than 25 years of experience in creative marketing, design, media, and communications, he has delivered award-winning work for some of the world’s most iconic brands. A passionate advocate for human-first AI, Pratik is also an industry leader, educator, and advisor focused on sustainability, equality, and responsible technology. Guest Resources: Pratik Thakar on LinkedInCoca-Cola Website Hosted on Acast. See acast.com/privacy for more information.

3 feb

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49 min
28/09/2022

Brandweek 2022: Capitalizing on Audience Reach

For many generations, Campbell’s has been an iconic household name. Through logo facelifts, portfolio additions, and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth. On today’s episode, you will hear from Linda Lee, Campbell’s CMO of Meals and Beverages, who is joined by Adweek's Executive Editor Chris Ariens to share her passion in turning the iconic brand into products that are applicable to new, younger audiences while continuing to appeal to the tried-and-true consumers. We hope you enjoy the first of many sessions from Brandweek 2022 and come back every Monday, Wednesday, and Friday for new episodes leading up to our Brandweek Europe event happening this November 9-10. Follow Chris on Twitter: @ChrisAriens Follow Al on Twitter: @almannarino Subscribe to Brandweek: The Podcast on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

28/09/2022

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26 min

Welcome to the first-ever podcast network for advertising and marketing professionals, brand enthusiasts and anyone curious about what the heck that ad they saw was about. Adweek and leading industry voices will make sense of trends, tackle pressing challenges and share top-tier insights to help you level up your career, creativity and strategy.