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Canale • 3 podcast

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Marketing

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Marketing

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4 GG FA

Sports Betting’s Marketing Strategy: Less Brand Awareness, More VIPs

Welcome to Marketing Brew Weekly! This week, we’re taking a look at the state of sports betting and realizing…the gambling ads during the Super Bowl were actually pretty light this year? Marketing Brew Senior Reporter Alyssa Meyers joins us to explain why some gambling companies skipped the big game entirely, and where they plan to spend instead. Plus, the ways prediction market companies like Kalshi and Polymarket are marketing themselves, and we look ahead to figure out where the world of sports betting might be heading in its next era. 00:00: Intro 00:38: Sports betting brands with Super Bowl ads 06:00: User retention for sports betting brands 08:20: Sports betting vs prediction markets 11:35: What are betting brands focused on for marketing 16:35: What’s next for sports betting Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

4 gg fa

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27 min
14 GEN

How Brands Can Embrace the 'Heated Rivalry' Hype

Welcome to Marketing Brew Weekly! This week we’re discussing the same thing everyone is discussing: Heated Rivalry! We break down how this Canadian series became a megahit, the fandom the stars have already cultivated, and why romance is really having a moment. But: are brands getting in on it? From the brands mentioned in the show, to the ones totally fumbling the bag, we let marketers know how they can be ready for the next hit show, stars, and steamy romance on the way. 00:00: Intro 00:38: The rise of Heated Rivalry 08:50: Bands that have gotten involved 11:52: Brands and adult romance 15:30: What is the next big show to be a part of 17:42: Forecast by reading the books to plan future collabs 24:47: Is the NHL missing the moment Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

14 gen

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31 min
31/12/2025

Predicting 2026’s Biggest Marketing Trends

Welcome to Marketing Brew Weekly! This week we’re discussing all the biggest marketing trends we expect to see in 2026…and maybe a few we hope don’t return. From economic restrictions to social predictions, the importance of IRL events and the polarization of AI, these are our best guesses as to where marketers will be spending their time and money in the new year. 00:00: Intro 00:39: The economic reality for 2026 04:54: Social will require creativity 09:32: More IRL events 12:23: The AI of it all 16:40: The trends we do (and don’t) hope to see Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

31/12/2025

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23 min
28 GEN

Why Have We Seen So Many Super Bowl Ads Already?

Welcome to Marketing Brew Weekly! This week we’re discussing the way brands are planning their Super Bowl strategy, and why that means you’ve probably seen a lot of big game ads already. Kelsey Sutton and Katie Hicks are joined by Marketing Brew Senior Reporter, Alyssa Meyers, to break down what matters most to brands when it comes to media planning, social strategy and more. From regional buys to experiential activations, these are some of the unique ways you can expect brands to show up in and around the game. 00:00: Intro 01:06: The teaser approach 06:50: Regional buys 09:08: The social media aspect 12:30: Experiential activations 18:02: Beer brand teasers 28:50: Brands reacting on social Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

28 gen

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26 min
7 GEN

How AI Will Reshape Marketing in 2026

Welcome to Marketing Brew Weekly! This week we’re discussing the 2026 AI trends all marketers need to know — and will probably be using. From brand discovery to content creations to the latest revelations at CES this week, we’re breaking down the ways AI will be implemented, shamed, and celebrated in the year ahead. 00:00: Intro 00:38: AI discourse at CES 03:56: How marketers will use AI in 2026 11:45: How Hollywood is using AI 15:30: What do consumers want vs. what brands want 19:50: What AI should not be used for 25:36: What do you want a robot to do for you? Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

7 gen

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30 min
17/12/2025

We’re in a K-Shaped Economy. How Will Brands React?

Welcome to Marketing Brew Weekly! This week we’re discussing the current K-Shaped Economy and how brands are reacting. We take a look at the luxury brands leaning into aspirational marketing, and those embracing affordability. Plus, what about the brands in the middle — is it possible to be aspirational and affordable at the same time, and has anyone figured out how to present that message to customers? 00:00: Intro 00:31: Definition of a K-shaped economy 02:51: Which brands are going for aspirational 05:57: Which brands are going for affordability 11:02: Brands aiming for the middle class 14:47: Collabs that elevate a brand 17:36: How are brands positioning themselves as lifestyle brands 18:44: Brands trying to appeal to all consumers 21:43: The little treat economy This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

17/12/2025

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31 min
24/12/2025

Best Marketing of 2025: From Top Collabs to Taylor Swift

Welcome to Marketing Brew Weekly! This week we’re discussing the hits, misses, and Taylor of it all as we look back on 2025’s best marketing campaigns throughout the year. We’ll be celebrating the best collabs, the best use of a celebrity, and the anti-AI campaign that had us cheering (and posing). Plus, we’ll share our own picks for the moments we’ll remember best from the year. 00:00: Intro 00:31: Brief recap of the year in marketing 02:21: Best Social Trend or Campaign 05:50: Best Collab of 2025 09:05: The Best Use of Celebrity 11:24: The Most Overlooked Campaign 13:55: Most Overhyped Campaign 16:40: Our favorite campaigns This episode was sponsored by ActiveCampaign. For more information, go to http://www.activecampaign.com Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

24/12/2025

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23 min
21 GEN

Brands Are Producing Entertainment Content Now — But Should They?

Welcome to Marketing Brew Weekly! This week we’re discussing the move many brands are making, creating their own content in-house. As brands move to become their own entertainment studios, we take a look at which are doing long-form content best, the costs that come with producing video and social, and the way these brands can actually make their mark in this space. 00:00: Intro 00:36: Gap’s new hire of Chief Entertainment Officer 03:15: Other brands moving into the entertainment studio space 04:17: The benefits 12:49: The challenges 20:14: Over-saturation vs. Under-saturation 22:32: Is video content the new blog? Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. Learn more about your ad choices. Visit megaphone.fm/adchoices

21 gen

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29 min
26/06/2025

The Movie Industry’s Rebound & Reddit Expands Sports Partnerships

We explore the movie industry’s strong rebound, P.F. Chang’s success with a viral TikTok moment, and Reddit’s expanding sports partnerships. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.

26/06/2025

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9 min
29/05/2025

Marketing Budget Trends from Gartner's Report & Bic Soleil's Volleyball Sponsorship

We explore marketing budget trends revealed in Gartner's latest CMO report, the debate over using AI in brand social media strategies, and Bic Soleil's strategic volleyball sponsorship that leverages a clever name connection. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠. And let us know your thoughts at therefill@morningbrew.com. The Refill is generated with ⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠.

29/05/2025

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9 min

Podcasts published by Brew Professional Media