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2 GG FA

The Propaganda Playbook: AI Fraud (He Made $1.8 Billion With 800 Fake Doctors) - #Marketing - Ep. 126

There’s a moment when the future shows up and the people writing about it forget to check who’s actually building it. The New York Times just profiled a guy who built a $1.8 billion company from a house in LA with two employees and a stack of AI tools. The internet lost its mind. Sam Altman said he wanted to meet him. Inc. ran a glowing follow-up. There was just one problem - the entire customer-acquisition machine was built on more than 800 AI-generated fake doctors selling real weight-loss drugs to real people on Facebook, and the FDA had already sent a warning letter six weeks before the article ran. In this episode, I walk you through what’s actually happening underneath the headlines - fake doctors with profiles claiming to be from Kiev with interests in Bronze Age archaeology, AI-generated before-and-after photos so sloppy that one “patient” has her fingers melted into her phone, FDA warning letters the Times never mentioned, and 1.6 million patient records exposed in a data breach at the clinical partner. Then I trace it back 100 years to Edward Bernays, who invented this exact technique - “manufactured third-party authority” - by getting real doctors to endorse cigarettes and bacon. Same playbook. Same psychology. Same manipulation. Except now AI made it infinitely scalable, infinitely cheaper, and the doctors don’t even have to exist. Key Highlights: ◼️The full $1.8B AI fraud breakdown - 800 fake doctor profiles (including a “Professor Albus Dumbledore”), AI-generated patient photos with fingers melted into phones, 5,000 active Facebook ads, an FDA warning letter the New York Times never mentioned, and a 1.6M-record data breach at the clinical partner ◼️Why Edward Bernays’ 100-year-old “Manufactured Third-Party Authority” technique - the same one that sold cigarettes and bacon - is the exact playbook this company just ran through AI, except infinitely cheaper and scaled to people who never existed ◼️The on-the-record prediction I’m making: the FTC shuts this company down within 12 months (and why every entrepreneur celebrating it should be thinking about what “compliance from day one” actually costs) ◼️The 4-part playbook for building real authority the legal way - real testimonials from real customers, real expert relationships, knowing the FTC and FDA rules before you run your first ad, and the question that tells you whether your product is actually good enough ◼️Why every legitimate marketer pays the price when one billion-dollar fraud breaks - and the comment I want from you if you’re one of the entrepreneurs building businesses the right way At the end of the day, this episode isn’t really about one founder or one company. It’s about what happens when the people writing the headlines stop checking the work, and the rest of us treat that omission as proof of the future. AI doesn’t have a conscience. The technology doesn’t care if the doctor in your ad exists. You have to be the conscience. So the real question is: now that the same tools that build a legitimate business can build a billion-dollar fraud just as fast, are you the kind of entrepreneur who’ll be the conscience the technology doesn’t have - or the kind who finds out the hard way? ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

2 gg fa

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17 min
4 GG FA

Beyond Moderation and White-Knuckling | Where Are They Now? - Calley | EP 902

What is gray area drinking for women – and what happens when “drink less” slowly turns into “I don’t even want this anymore”? In this Where Are They Now conversation, Calley returns after first appearing on the podcast in October 2019 to share what seven years alcohol-free really looks like. Talking with Coach Hayley, she reflects on motherhood, moving, social discomfort, and the quiet but powerful shift from worrying about what was in her glass to simply living free. It’s an honest, encouraging look at what changes when curiosity replaces shame and alcohol stops taking up so much space in your mind. Calley and Hayley discuss: Motherhood, moving, and realizing wine was taking up more space than she wanted What is gray area drinking for women—and why curiosity matters before things feel “serious enough.” From social discomfort to feeling fully at home in her alcohol-free skin Honest conversations with kids about alcohol, pressure, and awareness Why community, compassion, and knowledge matter more than shame How freedom from alcohol opened the door to deeper healing around sugar, caffeine, and self-trust And more on confidence, connection, and building a life that feels good without alcohol Episode links: thisnakedmindapp.com Related Episodes: Naked Life Story – Calley | EP 219 - https://thisnakedmind.com/ep-219-naked-life-story-calley-2-2/ How are alcohol cravings similar to sugar? | Reader Question | EP 516 - https://thisnakedmind.com/ep-516-reader-question-how-are-alcohol-cravings-similar-to-sugar/ Gray Area Drinking with Jolene Park | Naked Life Story | EP 47 - https://thisnakedmind.com/ep-47-naked-life-story-jolene-park/ Ready to take the next step on your journey? Visit https://learn.thisnakedmind.com/podcast-resources for free resources, programs, and more. Until next week, stay curious!

4 gg fa

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1h 1min
6 GG FA

She Listened to Her Intuition, Stopped Hustling, and Found Love—Meghan Swidler

What happens when you finally stop chasing—and start surrendering? In this transformative episode, Meghan Swidler shares how walking away from a life in venture capital led her into a profound awakening, forcing her to confront the truth: she was living for everyone else but herself. Ahead, Meghan shares how she moved from toxic relationships + anxious attachment patterns to reclaiming her feminine energy + sense of self-worth. She breaks down how she stopped attracting emotionally unavailable partners and created space for real, grounded love. Then comes the story that will stay with you: a solo camper van trip, complete surrender to intuition, and love that unfolds when she least expects it. Meghan reveals what healthy love actually feels like—and why it’s not butterflies and chaos, but safety, and deep emotional connection. We also talk about: How to break cycles of emotionally unavailable relationships The truth about anxious attachment vs. situational anxiety Masculine vs. feminine energy in modern dating Why “ease” is the biggest green flag in relationships The power of taking a break from dating to reset your patterns How intuition leads you to aligned love (not chasing) Financial and emotional strategies for leaving a stable career Why your dream life starts when you stop living for approval Resources: Free Detox Quiz: https://meghanswidler.typeform.com/detoxphasequiz?typeform-source=linktr.ee LinkTree: https://linktr.ee/meghanswidler Instagram: https://www.instagram.com/meghanswidler/ LinkedIn: https://www.linkedin.com/in/meghanswidler/ Substack: https://meghanswidler.substack.com/ Website: https://meghanswidler.com/ Two Books on Amazon: https://r.amzlink.to/?btn_url=https%3A%2F%2Fwww.amazon.com%2Fstores%2FMeghan-Swidler%2Fauthor%2FB0D66SYTWX%3Fref%3Dap_rdr%26isDramIntegrated%3Dtrue%26shoppingPortalEnabled%3Dtrue&btn_ref=org-433bb393e1b8b503 The Cleanses: https://thecleanses.meghanswidler.com/ 30-Minute Consultation: https://calendly.com/meghanswidler/health-history-consultation Intro: https://intro.co/meghanswidler Order our book, Almost 30: A Definitive Guide To A Life You Love For The Next Decade and Beyond, here: https://bit.ly/Almost30Book. Sponsors: Ka’Chava | Go to https://www.kachava.com and use code ALMOST30 for 15% off your first order. Cozy Earth | Head to https://cozyearth.com and use code ALMOST30 for up to 20% off! And if you get a Post-Purchase Survey, make sure to let them know you heard about Cozy Earth right here! Ritual | Don’t settle for less than evidence-based support. Save 25% on your first month at https://www.Ritual.com/ALMOST30. Hero Bread | Hero Bread is offering 10% off your order. Go to https://hero.co and use code ALMOST30 at checkout. Revolve | Shop at https://REVOLVE.com/ALMOST30 and use code A30POD for 15% off your first order. #REVOLVEpartner BetterHelp | This episode is brought to you by BetterHelp. Give online therapy a try at https://www.betterhelp.com/almost30 and get on your way to being your best self with 10% off your first month. Chime | It just takes a few minutes to sign up. Head to https://www.Chime.com/ALMOST30. To advertise on this podcast please email: partnerships@almost30.com. Learn More: https://almost30.com/about https://almost30.com/morningmicrodose https://almost30.com/book Join our community: https://facebook.com/Almost30podcast/groups https://instagram.com/almost30podcast https://tiktok.com/@almost30podcast https://youtube.com/Almost30Podcast Podcast disclaimer can be found by visiting: almost30.com/disclaimer. Almost 30 is edited by Garett Symes and Isabella Vaccaro. Learn more about your ad choices. Visit megaphone.fm/adchoices

6 gg fa

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1h 40m
1 G FA

Letting Go of Shame and Finding Freedom | Alcohol Freedom Coaching | EP 903

Does it ever feel like you know everything there is to know about why you drink, and none of it is enough to make you stop? You're not alone in that. In this episode, Coaches Hayley and Cole each sit with a Path member who's been carrying that exact weight. Audrey has 20 years of binge drinking, a ton of quit lit under her belt, and a shame so deep she's not sure she deserves to feel better. Savannah is eight days in and quietly discovering that figuring out how to stop drinking when you're lonely gets a little more possible when you stop white-knuckling it alone and actually lean into the community around you. Audrey discusses: Why shame and isolation kept her stuck in the drinking cycle The belief that alcohol was the only way to numb emotional pain Reframing fear and staying open to new tools Why community matters when learning how to stop drinking when you’re lonely Moving from self-judgment toward self-compassion Building a life that feels more aligned and less escapable And more topics… Savannah discusses: Friday night cravings, loneliness, and the urge to check out What she learned from experimenting with alcohol-free evenings Why drinking brought only short relief and longer emotional lows New insights around sleep, anxiety, and nighttime urges Football games, routines, and breaking old drinking patterns How community, curiosity, and small wins helped her practice how to stop drinking when you’re lonely And more… Hayley Scherders is a certified TNM Coach with training from the Canadian Addiction and Mental Health Association. Drawing from personal experiences, Hayley understands how tough change can be and provides a safe, compassionate, and judgment-free space where her clients can feel supported. She believes that with the right mindset, anyone can change their life at any time. Learn more about Coach Hayley: https://thisnakedmind.com/coach/hayley-scherders/ Cole Harvey is a certified Naked Mind Senior Coach. For years, he felt lost and used alcohol as a way to cope, until he decided to go alcohol-free and focus on finding his purpose. Through curiosity, self-compassion, and adventure, he transformed his life. As a habit change and mindset coach, Cole helps young men understand themselves, build better habits, and find meaning. Learn more about Coach Cole: https://thisnakedmind.com/coach/cole-harvey/ Episode links: nakedmindpath.com Related Episodes: How To Deal With Loneliness | Reader Question | EP 130 - https://thisnakedmind.com/ep-130-reader-question-deal-loneliness/ Healing From Using Alcohol to Numb Emotional Pain | Coaching Questions | EP 564 - https://thisnakedmind.com/ep-564-coaching-questions-how-to-start-healing-from-numbing/ How to Break Routine Drinking Patterns | Alcohol Freedom Coaching | EP 889 - https://thisnakedmind.com/breaking-routine-drinking-patterns-alcohol-freedom-coaching-ep-889/ Ready to take the next step on your journey? Visit https://learn.thisnakedmind.com/podcast-resources for free resources, programs, and more. Until next week, stay curious!

1 g fa

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1h 8m
18 MAR

Why the Quietest Person Often Wins the Deal

Silence can win you the negotiation before you even say a word. In this masterclass episode of Negotiate Anything, Kwame Christian speaks with mediator Amy Mariani and leadership expert Elaine Lin Herring about the hidden power of silence in negotiation and leadership. They explore how intentional pauses, body language, and thoughtful communication can reveal critical information, shift dynamics, and move conversations toward resolution. Amy shares how silence often prompts the other side to reveal more than they planned, why people feel compelled to fill quiet moments, and how subtle cues — like facial expressions or gestures — can signal discomfort or hesitation. Then Elaine expands the conversation to the silence we learn in our workplaces and relationships, and how reclaiming our voice can reshape leadership, collaboration, and negotiation. In this episode, you’ll learn: Why silence is one of the most powerful negotiation tools How to read body language—even over Zoom A practical way to break complex conversations into manageable parts How leaders can create cultures where people feel safe to speak up Sometimes the most powerful move in a conversation isn’t what you say—it’s when you choose not to speak.

18 mar

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1h 13m
06/11/2017

The 6 Principles of Influence with Brian Ahearn, CPCU, CTM, CPT®, CMCT®

In this episode you'll discover six simple, but powerful, tools of influence that you can use in your next negotiation, conflict, email, text, or conversation with your child, teenager, spouse, or significant other. Click here to access Brian's Website Click here to Get a FREE 30 DAY TRIAL of FreshBooks Keywords: negotiation, negotiate, persuasion, influence, leadership, psychology, sales, compassionate curiosity, mindful, mindfulness, emotions, self awareness, emotional intelligence, career, interviews, informational interviews, job search, job readiness, networking, discounts, conflict, difficult people, psychology, emotion, emotions, argue, argument, debate, negotiation, negotiate, influence, persuasion, leadership, parenting, psychology, sociology, social dynamics, entrepreneurship, small business, salary, sales, law, lawyer, law school, mba, human resources, HR, talent management, talent development, nonprofit management, supply chain, procurement, sales, buyers, buying, procure, business negotiation, Chris Voss, Never split the difference, getting to yes, collaboration, negotiation genius, art of the deal

06/11/2017

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36 min
10/11/2017

How to Say No While Strengthening Relationships [THROWBACK EPISODE]

How do we say no without hurting the relationship? How can "no" actually make people like you more? Connect with me on LinkedIn Download the Ultimate Negotiation Guide Keywords: negotiation, negotiate, persuasion, influence, leadership, psychology, sales, compassionate curiosity

10/11/2017

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35 min
28 APR

Managing the Emotional Drain of Work and Leadership with Dina Denham Smith

What if the difference between reacting and responding was just a few seconds? In this episode, I sit down with executive coach Dina Denham Smith to talk about what really happens when you get triggered at work and how to handle it. Dina breaks down a framework to help you understand what emotions actually are, how they show up in your body, and how to interrupt the automatic reaction cycle. Tune in to learn how to pause in the moment, regulate your nervous system, and respond with clarity instead of stress, anxiety, or overwhelm. Check out our sponsors: Shopify - Sign up for a $1 per month trial, just go to shopify.com/anxiousachiever Chime - Head to chime.com/achiever to sign up Monarch - Use code ACHIEVER at monarch.com to get 50% off your first year In this Episode, You Will Learn 00:00 Why mastering your emotional reactions is the ultimate leadership skill. 03:45 The cost of masking emotions on your performance and energy. 06:30 The 3 parts of every emotion and why this changes how you manage them. 10:45 How to reframe stress into something useful. 13:30 Why do emotions feel unsafe for some people? 18:45 What’s the impact of emotions on team performance? 22:00 What to do when someone gets emotional in a meeting. 23:45 The grounding technique every leader should know. 28:15 The “Notice, Name, Need” framework for emotional regulation. 33:00 A breathing technique to calm your nervous system fast. 39:00 What’s the difference between coaching and therapy? 48:15 Why is leadership today emotionally exhausting? 54:00 How to disconnect from work and reset your brain. Resources + Links Get a copy of my book - The Anxious Achiever Watch the podcast on YouTube Find more resources on our website morraam.com Follow Follow me: on LinkedIn @morraaronsmele + Instagram @morraam Follow Dina on LinkedIn @dinadenhamsmith

28 apr

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1 h
13 APR

The Propaganda Playbook: Holy War (How the Pentagon Is Selling a Crusade to American Troops) - #Marketing - Ep. 123

There’s a moment when a message stops being information… and starts becoming identity. And when that shift happens, logic doesn’t just lose - it becomes irrelevant. That’s the thread I couldn’t stop pulling on this week. Because what’s unfolding right now isn’t just about war, politics, or headlines… it’s about one of the oldest persuasion frameworks ever created quietly running in real time. And once you see it, you can’t unsee it. In this episode, I break down what I call the “Moral Crusade” technique - how leaders take a cause and elevate it into something sacred. Drawing from Gustave Le Bon’s crowd psychology and the origins of modern propaganda, I show you how identity gets fused with belief… and why that fusion is so powerful it can move people beyond reason. Then I bring it back to what we do as entrepreneurs - because the same psychological drivers behind movements, religions, and even wars… are the exact same ones behind the most successful brands and communities in the world. Key Highlights: ◼️The “Sacred Propaganda” framework and why turning a cause into a belief system changes everything ◼️Gustave Le Bon’s 130-year-old discovery about crowds (and why it still runs the world today) ◼️How identity fusion makes people defend ideas like they’re defending themselves ◼️The real reason movements outperform products (and why logic alone never wins) ◼️The 5-part “Identity Stack” I’ve used to build tribes, not just customers At the end of the day, this episode isn’t about agreeing or disagreeing with what’s happening in the world - it’s about recognizing the pattern underneath it. Because once you understand how identity is shaped, you start to see the same mechanics everywhere… in media, in movements, and inside your own marketing. The real question is: are you consciously building something that empowers people… or accidentally creating something that controls them? ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

13 apr

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17 min
5 GG FA

From Triggered to Tactical: How to Stay Calm, Ask Better Questions, and Take Control

What if the hardest part of negotiation isn’t the other person — but the story you’re telling yourself? In this masterclass episode of Negotiate Anything, two expert perspectives reveal how identity, self-awareness, and emotional intelligence shape every conversation you have. Columbia professor Beth Fisher-Yoshida shares how slowing down, asking better questions, and resisting snap judgments can transform conflict into connection. Then, negotiation strategist Glenn explores why your identity — who you choose to be in the moment — is your greatest advantage. It’s not just about tactics; it’s about showing up with clarity, empathy, and intention. You’ll learn: Why curiosity outperforms confrontation How your internal narratives drive your outcomes When to push forward—and when to walk away This episode isn’t just about negotiating better deals — it’s about becoming a better communicator in every part of your life. Because how you show up changes everything.

5 gg fa

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1h 11m

YAP Media Network is the #1 Business and Self-Improvement Podcast network - representing top shows including our flagship show, Young and Profiting with Hala Taha. We specialize in running 360° podcast campaigns and co-created branded content across podcast host-read ads, custom podcast episodes, social media, youtube, and livestreams leveraging our award-winning social media and podcast agency, YAP Media.

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